Mr. Beltramo has over 20 years of experience in leading data and analytics organizations predominantly in marketing and media. In 2020, PR Week named Mr. Beltramo as one of the top 25 most influential people in communications.
Prior to joining Onclusive, Mr. Beltramo served as EVP of Product Leadership for all Nielsen marketing effectiveness products including marketing mix modeling; consumer segmentation; integrated big data measurement products including multi-touch attribution; neuroscience; and various other research and data platforms. Mr. Beltramo joined the company when Nielsen acquired Vizu, a venture that he co-founded which pioneered real time brand lift measurement in digital media. Before Vizu, Mr. Beltramo served as VP of Marketing at Instill, a data and analytics firm in the restaurant industry and before that, was a brand manager at the Clorox corporation. He began his career at L.E.K. Consulting.
Mr. Beltramo holds an undergraduate degree in decision analysis and an MBA, both from Stanford University. He serves on the boards of IRIS.TV, a video content recommendation engine, and Discuss.IO, a digital video enabled qualitative consumer research platform.
Co-Founder and Chief Architect
Patrick Liang is the Chief Architect for Onclusive. Most recently, he was a Senior Software Engineer at Zynga focused on backend optimization and infrastructure for large scale text processing and analysis. Other relevant experience and accolades include: creating usage analytics reports for internal project tracking systems at Apple; developing a data API mashup while at Yahoo (for which he also won the grand prize in their internal mobile app contest); and creating a language and encoding detection tool based on n-gram text analysis while working for IAC. Patrick holds a Bachelors Degree in Computer Science from the California Institute of Technology, where he did coursework in learning systems and neural networks and was a teaching assistant for database systems.
Sean O’Neal is President of Onclusive where he oversees sales, marketing and business development. For 25 years Sean has been building marketing technology businesses and has held executive positions at Sony, Nielsen, The Daily Mail, and others. O’Neal has served on IAB committees, sits on several advisory boards, and is a frequent speaker and editorial contributor for the Cannes Lions Festival of Creativity, South by Southwest, Advertising Week, and others. As a former CMO who has led multiple Communications and PR teams, O’Neal brings a unique perspective of the challenges facing the industry today and how to apply technology to meet those opportunities. Sean received his degree from Northeastern University and completed the Leadership Development Programme at the University of Cambridge in the United Kingdom.
Vice President of Product
As Vice President of Product, Judy Luk-Smit drives Onclusive’s product development strategy and roadmap, ensuring a high-quality user experience across the company’s suite of products. An accomplished product and business unit leader with nearly twenty years of experience, Judy has helped global brands, including Dell, Philips, Roche, and Xerox, build and market new products. Her excellence in driving product vision for cloud-based enterprise SaaS software and track record of fostering cross-departmental collaboration within growing teams bring Onclusive what it needs as it scales and advances the PRTech space. Judy has a master’s degree from Harvard University and a bachelor’s degree from Northwestern University.
Enid Maran is Managing Director at Onclusive where she leads growth across the Eastern and Central regions of the U.S. Enid has been helping brands optimize marketing performance for over 14 years. Prior to joining Onclusive she served as Managing Director, Advertising & Marketing Effectiveness Solutions at Nielsen. There, she led Nielsen’s business focused on helping marketers improve marketing ROI by leveraging metrics and analytics. This included responsibility for the only MRC-accredited digital audience measurement in the U.S., along with resonance and impact solutions. She got her start in digital managing websites such as Billboard.com, and moved on to co-found the Non-Traditional business for Nielsen Media Research. She helped launch Nielsen’s Digital Out-of-Home currency audience measurement service before shifting focus to work with leading brands including AT&T, Coca-Cola, Nissan, Citi and General Mills.
Enid serves on the Advisory Boards of Custodia, a FinTech startup, and Children’s Rights, a non-profit organization that pursues child welfare reform.