“AirPR allows you to track more in-depth metrics than the other PR monitoring platforms.”
When shopping for software, there are a few elements that stick out to a communications or marketing professional. Responsible for finding a social media analytics platform and providing analytics on public relations efforts for a marketing agency years ago, I remember the stress of sitting in multiple demos, frustrated with companies who asked too much from me upfront before giving me the information I needed to pass on to my superiors, and also by those who clearly offered me too much data and not enough insight into what really mattered.
I always had the following questions:
- Does this software give me what I’m looking for?
- Is it easy to use? Can I pull a report in seconds?
- How much does it cost?
Thankfully, there are companies who are devoted to sharing the user experience of software services such as G2 Crowd, the Yelp of business solutions. With more than 380,000 user reviews, communications and marketing professionals can check out a product before contacting the software company. Business professionals, buyers, investors, and analysts use the site to compare and select the best software and services based on peer reviews and synthesized social data.
This month, AirPR was recognized as a High Performer in the Grid® Report for PR Analytics | Spring 2018 based on our customer reviews. The PR Analytics software category includes software that allows companies to measure the effectiveness of their public relations campaigns. The software companies included need to provide companies insight into the public relations activities that are positively impacting traffic and engagement, and those that are not. This information is used by PR teams to assess the reach of specific actions and to guide future public relations decisions. These tools can be used by public relations companies to quantify their value to customers, and for in-house communications professionals to gain insights on their own campaigns.
To qualify for inclusion in the PR Analytics category, a product must:
- Track PR campaigns related to the user and their company.
- Analyze success rates and other metrics based on reader engagement.
- Provide detailed reports and analytics of PR-related metrics, along with trends and historical comparisons.
AirPR was named a High Performer based on receiving a high customer satisfaction score and having a small market presence.
- 91% of users rated it 4 or 5 stars.
- 91% of users believe it is headed in the right direction.
- 86% of users said they would be likely to recommend AirPR.
Here are a few of our customer reviews:
“This tool allows me to easily organize a robust PR program using tags and other filters so that I can drill down and really measure impact of media coverage based on a number of parameters. It’s efficient to run various tests and get nice visual representations to best represent PR success, so my reports are more polished. Of course, tying PR results to site traffic and actions taken is a huge bonus that helps me report true ROI.” – Lisen C.
“A big factor for why my team switched over from our previous media monitoring tool Meltwater, was AirPR’s excellent customer service, swift action in incorporating customers’ feedback into their roadmap and having the ability to track attribution for articles.”- Christine K.
“AirPR analyst goes far beyond the current capabilities of my current media platform from my industry. They do an exceptional job with ability to filter out other channels, like email and other social promotions. AirPR has allowed me to better understand potential business opportunity PR’s impact. Great company and customer service.” – Collin D.
G2 Crowd rates products from the PR Analytics category algorithmically based on data sourced from product reviews shared by G2 Crowd users and data aggregated from online sources and social networks. To learn more about why AirPR was recognized as a High Performer by G2 Crowd, visit our G2 Crowd page today.
To set up a demo and start using AirPR, click request a demo.