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Five Winning Owned Media Strategies
Growth PR starts with crafting a narrative using data. It’s a way to discover what your audience cares about and what drives behavior that delivers tangible results for your company. Essentially, growth PR helps your story get told on the…
PR’s Unsung Technical Visionary: Patrick Liang Promoted to CTO at Onclusive
In the world of PR and Communications, our heroes are typically Chief Communications Officers, PR agency chiefs, masterful account executives who continually craft the right stories, and media relations experts who consistently garner great coverage. Rarely is that distinction conferred…
Tune-Up Your Media Monitoring: How Edmunds Tracks Earned Media Quality
We have all heard the phrase, “quality over quantity”, but what does this mean about measuring earned media? Other than monitoring the media coverage that your brand and competitors are receiving, how should communications and PR professionals think about tracking…
