Wouldn’t it be powerful if your PR team, which generates your company’s most valuable content, had the same control, predictability, measurability and optimization in the earned media process that exist in all other forms of marketing? This was the sentiment of Overstock, who identified that some of its strongest brand messaging was in the form of earned media. Overstock’s biggest challenge was not just raising these key messages above the industry noise, but also making the most noise possible during big sales events — in other words, amplifying the content that really resonated with customers to influence more of their target audience.
Download this case study to learn why Overstock selected Onclusive to help them amplify their earned media and gain great insights into their customers.
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