Metromile Content Marketing Strategy Increases Owned Media Readership And Drives Measurable Sales

Producing quality content can be a challenge, but, even when you create that content, how do you know how impactful it actually is and whether it makes a difference for your brand?

Traditional PR measurement methods may give us a view into how popular certain content is, but not how it drives engagement, sales or brand reputation in the marketplace.

In our Metromile case study you’ll learn:

    • Why owned media is a vital part of the customer journey.
    • How to establish benchmarks for your PR and content marketing efforts.
    • How to connect content marketing to website traffic, sign ups, and sales.
    • Best practices for reporting ROI.

 

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