{"id":5256,"date":"2022-02-23T11:14:26","date_gmt":"2022-02-23T11:14:26","guid":{"rendered":"https:\/\/newonclusive.wpengine.com\/how-we-do-it\/technology\/analytics\/pr-attribution\/"},"modified":"2024-08-08T16:45:24","modified_gmt":"2024-08-08T16:45:24","slug":"pr-attribution","status":"publish","type":"page","link":"https:\/\/onclusive.com\/de\/unsere-methodologie\/unsere-technologie\/analysen\/pr-attribution\/","title":{"rendered":"PR Attribution\u2122"},"content":{"rendered":"\n<style>\n\/**\n * Hero Background Overlay Styles\n *\/\n.hero-background-overlay {\n    position: absolute;\n    top: 0;\n    left: 0;\n    width: 100%;\n    height: 100%;\n    z-index: 1; \/* Above background image, below content *\/\n    pointer-events: none; \/* Allows clicks to pass through to content *\/\n}\n\n\/* Ensure hero section is positioned relative *\/\n.block-hero {\n    position: relative;\n}\n\n\/* Ensure content sits above overlay *\/\n.hero--content {\n    position: relative;\n    z-index: 2; \/* Above overlay *\/\n}\n\n\/* Ensure background image stays at bottom *\/\n.hero-background-image {\n    position: absolute;\n    z-index: 0; \/* Behind everything *\/\n}\n<\/style>\n\n<section\n    class=\"block-hero block-hero-contained \">\n\n            <div class=\"contained-hero-inner-wrap\">\n      \n          \n            \n              <div class=\"hero_background_colour bg__blue_light hero_background_colour__full\"><\/div>\n      \n          \n    \n    <div class=\"hero--content\">\n\n      <div class=\"hero--content--inner-wrapper\">\n\n                  <!-- ORIGINAL COMPLEX IMAGES -->\n          <div class=\"hero-foreground-images\">\n\n                                            <div class=\"hero_bg_colour_split bg__ hero_bg_colour_split__left\"><\/div>\n                          \n                        <div class=\"img-wrapper ratio-1-1 image-is-foreground\">\n\t\n\n<img decoding=\"async\"\n\talt=\"Graphic\"\n    data-sizes=\"auto\"\n    data-src=\"https:\/\/onclusive.com\/wp-content\/uploads\/2022\/02\/How-we-do-it_Technology_PR-Analytics_PR-Attribution_LRG.svg\"\n    data-srcset=\"https:\/\/onclusive.com\/wp-content\/uploads\/2022\/02\/How-we-do-it_Technology_PR-Analytics_PR-Attribution_LRG.svg 1w,\n\thttps:\/\/onclusive.com\/wp-content\/uploads\/2022\/02\/How-we-do-it_Technology_PR-Analytics_PR-Attribution_LRG.svg 1w, \n\thttps:\/\/onclusive.com\/wp-content\/uploads\/2022\/02\/How-we-do-it_Technology_PR-Analytics_PR-Attribution_LRG.svg 1w\"\n    class=\"lazyload is-svg\"\n    src=\"https:\/\/onclusive.com\/wp-content\/uploads\/2022\/02\/How-we-do-it_Technology_PR-Analytics_PR-Attribution_LRG.svg\"\n\/>\n\n\n\n\n<\/div>          <\/div>\n        \n        <div class=\"hero--copy\">\n\n          <!-- OPTIONAL HERO TAG - ONLY IF SET -->\n          \n                      <h1 class=\"hero_title\" >\n                            <span class=\"hero_title_bold\">\n                PR Attribution\u2122: Inhalte mit Ergebnissen verkn\u00fcpfen              <\/span>\n                <br\/>                                          Belegen Sie die Auswirkung Ihrer PR-Arbeit auf Ihre Gesch\u00e4ftsbilanz             \n                        <\/h1> \n          \n          \n                      <div class=\"hero_buttons--wrapper\">\n            \n<a href=\"#enquiry\"  target=\"_self\" class=\"button  button__anchor-link\">\n    Mehr erfahren    <svg   data-name=\"Layer 1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 12 7.41\"><polygon points=\"10.59 0 6 4.58 1.41 0 0 1.41 6 7.41 12 1.41 10.59 0\"\/><\/svg><\/a>\n            <\/div>\n          \n        <\/div>\n\n      <\/div>\n\n    <\/div>\n\n            <\/div>\n        \n<\/section>\n\n\n<section\n    class=\"o-wrapper block-statement js-block-statement\">\n\n              <div class=\"block-statement--inner-wrapper\">\n          <h2 class=\"statement-block--statement\">Wir haben die PR Attribution\u2122-Methodik entwickelt und als Marke eintragen lassen. Sie k\u00f6nnen damit die tats\u00e4chliche Wirkung Ihrer Earned und Owned Media Kampagnen aufzeigen und belegen, indem Sie Inhalte mit Ergebnissen verkn\u00fcpfen. <\/h2> \n        <\/div>\n      \n<\/section> \n\n\n\n\n\n<section\n    class=\"block-pcon\">\n\n      \n\t\t\t<div class=\"post_content--wrapper\">\n\t\t\t\t<div class=\"post_content--copy  \">\n\t\t\t\t\t<div class=\"post_content--copy-inner-wrapper\">\n\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"post_content-copy-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t  \t\t<p><span style=\"font-weight: 400;\">Wie viele Website-Besuche sind auf einen bestimmten Owned Content zur\u00fcckzuf\u00fchren? Wie viele dieser Website-Besuche f\u00fchrten zu einer Konversion oder zu einer Aktion auf der Website des Unternehmens? Dieses Verhalten l\u00e4sst sich mit der Kennzahl \u201eImpressions\u201c nicht erfassen. Wir haben daher ein aussagekr\u00e4ftiges Verfahren entwickelt, mit dem Sie genau ermitteln k\u00f6nnen, wie effektiv Ihre Kommunikation ist: PR Attribution\u2122.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">(Quelle: <\/span><a href=\"https:\/\/onclusive.com\/resources\/blog\/pr-attribution\/\"><span style=\"font-weight: 400;\">The How and Why of PR Attribution\u2122 &#8211; Onclusive<\/span><\/a><span style=\"font-weight: 400;\">)<\/span><\/p>\n \n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n<\/section> \n\n\n\n\n\n<section\n    class=\"block-basic-card-row\">\n      <div class=\"\">\n      <h2 class=\"block--heading\">Features:<\/h2> \n    <\/div>\n    <div class=\"card-row--inner-wrapper\">\n          \n<div class=\"card__basic card__grey\">\n\n            <div class=\"card--image\">\n        <div class=\"card--image--inner-wrapper\">\n          \n\n<img decoding=\"async\"\n\talt=\"Icon\"\n    data-sizes=\"auto\"\n    data-src=\"https:\/\/onclusive.com\/wp-content\/uploads\/2022\/02\/How-we-do-it_Technology_PR-Analytics_PR-Attribution_Measure-and-optimise-the-real-impact-of-campaigns.svg\"\n    data-srcset=\"https:\/\/onclusive.com\/wp-content\/uploads\/2022\/02\/How-we-do-it_Technology_PR-Analytics_PR-Attribution_Measure-and-optimise-the-real-impact-of-campaigns.svg 1w,\n\thttps:\/\/onclusive.com\/wp-content\/uploads\/2022\/02\/How-we-do-it_Technology_PR-Analytics_PR-Attribution_Measure-and-optimise-the-real-impact-of-campaigns.svg 1w, \n\thttps:\/\/onclusive.com\/wp-content\/uploads\/2022\/02\/How-we-do-it_Technology_PR-Analytics_PR-Attribution_Measure-and-optimise-the-real-impact-of-campaigns.svg 1w\"\n    class=\"lazyload is-svg\"\n    src=\"https:\/\/onclusive.com\/wp-content\/uploads\/2022\/02\/How-we-do-it_Technology_PR-Analytics_PR-Attribution_Measure-and-optimise-the-real-impact-of-campaigns.svg\"\n\/>\n\n\n\n\n        <\/div>\n      <\/div>\n      \n  <div class=\"card--copy\">\n    <div class=\"card--copy-wrapper\">\n              <h3 class=\"basic_card_heading text-bold\">Messen und optimieren Sie die tats\u00e4chliche Wirkung Ihrer Kampagnen.<\/h3> \n      \n          <\/div>\n\n      <\/div>\n\n<\/div>\n<div class=\"card__basic card__grey\">\n\n            <div class=\"card--image\">\n        <div class=\"card--image--inner-wrapper\">\n          \n\n<img decoding=\"async\"\n\talt=\"Icon\"\n    data-sizes=\"auto\"\n    data-src=\"https:\/\/onclusive.com\/wp-content\/uploads\/2022\/02\/How-we-do-it_Technology_PR-Analytics_PR-Attribution_Validate-your-assumptions-about-which-contact-is.svg\"\n    data-srcset=\"https:\/\/onclusive.com\/wp-content\/uploads\/2022\/02\/How-we-do-it_Technology_PR-Analytics_PR-Attribution_Validate-your-assumptions-about-which-contact-is.svg 1w,\n\thttps:\/\/onclusive.com\/wp-content\/uploads\/2022\/02\/How-we-do-it_Technology_PR-Analytics_PR-Attribution_Validate-your-assumptions-about-which-contact-is.svg 1w, \n\thttps:\/\/onclusive.com\/wp-content\/uploads\/2022\/02\/How-we-do-it_Technology_PR-Analytics_PR-Attribution_Validate-your-assumptions-about-which-contact-is.svg 1w\"\n    class=\"lazyload is-svg\"\n    src=\"https:\/\/onclusive.com\/wp-content\/uploads\/2022\/02\/How-we-do-it_Technology_PR-Analytics_PR-Attribution_Validate-your-assumptions-about-which-contact-is.svg\"\n\/>\n\n\n\n\n        <\/div>\n      <\/div>\n      \n  <div class=\"card--copy\">\n    <div class=\"card--copy-wrapper\">\n              <h3 class=\"basic_card_heading text-bold\">Weisen Sie nach, welcher Kontakt den h\u00f6chsten Wert sch\u00f6pft.<\/h3> \n      \n          <\/div>\n\n      <\/div>\n\n<\/div>\n<div class=\"card__basic card__grey\">\n\n            <div class=\"card--image\">\n        <div class=\"card--image--inner-wrapper\">\n          \n\n<img decoding=\"async\"\n\talt=\"Icon\"\n    data-sizes=\"auto\"\n    data-src=\"https:\/\/onclusive.com\/wp-content\/uploads\/2022\/02\/How-we-do-it_Technology_PR-Analytics_PR-Attribution_Discover-new-less-obvious-stories-publications-and-authors.svg\"\n    data-srcset=\"https:\/\/onclusive.com\/wp-content\/uploads\/2022\/02\/How-we-do-it_Technology_PR-Analytics_PR-Attribution_Discover-new-less-obvious-stories-publications-and-authors.svg 1w,\n\thttps:\/\/onclusive.com\/wp-content\/uploads\/2022\/02\/How-we-do-it_Technology_PR-Analytics_PR-Attribution_Discover-new-less-obvious-stories-publications-and-authors.svg 1w, \n\thttps:\/\/onclusive.com\/wp-content\/uploads\/2022\/02\/How-we-do-it_Technology_PR-Analytics_PR-Attribution_Discover-new-less-obvious-stories-publications-and-authors.svg 1w\"\n    class=\"lazyload is-svg\"\n    src=\"https:\/\/onclusive.com\/wp-content\/uploads\/2022\/02\/How-we-do-it_Technology_PR-Analytics_PR-Attribution_Discover-new-less-obvious-stories-publications-and-authors.svg\"\n\/>\n\n\n\n\n        <\/div>\n      <\/div>\n      \n  <div class=\"card--copy\">\n    <div class=\"card--copy-wrapper\">\n              <h3 class=\"basic_card_heading text-bold\">Entdecken Sie neue, weniger offensichtliche Beitr\u00e4ge, Publikationen und Autor:innen<\/h3> \n      \n          <\/div>\n\n      <\/div>\n\n<\/div>      <\/div>\n<\/section>\n\n\n\n\n<section\n    class=\"block-fbl\">\n  <div class=\"block-fbl--inner-wrapper\">\n          <div class=\"card__feature-block card__feature-block__large\">\n  <div class=\"card--image\">\n    <div style=\"height: 90%; width: 90%; object-fit: contain; margin: 15px;\" class=\"card--image--inner-wrapper\">\n      \n\n<img decoding=\"async\"\n\talt=\"\"\n    data-sizes=\"auto\"\n    data-src=\"https:\/\/onclusive.com\/wp-content\/uploads\/2022\/02\/Background-device-yellow-640.svg\"\n    data-srcset=\"https:\/\/onclusive.com\/wp-content\/uploads\/2022\/02\/Background-device-yellow-640.svg 640w,\n\thttps:\/\/onclusive.com\/wp-content\/uploads\/2022\/02\/Background-device-yellow-640.svg 640w, \n\thttps:\/\/onclusive.com\/wp-content\/uploads\/2022\/02\/Background-device-yellow-640.svg 640w\"\n    class=\"lazyload is-svg\"\n    src=\"https:\/\/onclusive.com\/wp-content\/uploads\/2022\/02\/Background-device-yellow-640.svg\"\n\/>\n\n\n\n\n      \n      \n\n<img decoding=\"async\"\n\talt=\"\"\n    data-sizes=\"auto\"\n    data-src=\"https:\/\/onclusive.com\/wp-content\/uploads\/2022\/03\/PR-Attribution-300x300.png\"\n    data-srcset=\"https:\/\/onclusive.com\/wp-content\/uploads\/2022\/03\/PR-Attribution-1200x1200.png 1200w,\n\thttps:\/\/onclusive.com\/wp-content\/uploads\/2022\/03\/PR-Attribution-1024x1024.png 1024w, \n\thttps:\/\/onclusive.com\/wp-content\/uploads\/2022\/03\/PR-Attribution.png 1280w\"\n    class=\"lazyload not-svg\"\n    src=\"https:\/\/onclusive.com\/wp-content\/uploads\/2022\/03\/PR-Attribution-300x300.png\"\n\/>\n\n\n\n\n      \n    <\/div>\n  <\/div>\n  <div class=\"card--copy\">\n    <div class=\"card--copy--inner-wrapper\">\n      <div class=\"card_bg card_bg__\"><\/div>\n      <div class=\"feature-block-large__copy-wrapper\">\n                  <h3 class=\"feature_block_heading\">Messen und optimieren<\/h3> \n                          <div class=\"feature_block_copy\"><p><span style=\"font-weight: 400;\">Nutzen Sie Attributionskennzahlen, um die tats\u00e4chliche Wirkung bestimmter Kampagnen, Artikel, Zitate und Journalist:innen zu verstehen. Anhand dieser ergebnisbasierten Daten k\u00f6nnen Sie Ihre Kommunikationsstrategien optimieren.<\/span><\/p>\n<\/div> \n              <\/div>\n      \n<a href=\"#enquiry\"  target=\"_self\" class=\"button  button__anchor-link\">\n    Mehr erfahren    <svg   data-name=\"Layer 1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 12 7.41\"><polygon points=\"10.59 0 6 4.58 1.41 0 0 1.41 6 7.41 12 1.41 10.59 0\"\/><\/svg><\/a>\n    <\/div>\n  <\/div>\n  \n<\/div><div class=\"card__feature-block card__feature-block__large\">\n  <div class=\"card--image\">\n    <div style=\"height: 90%; width: 90%; object-fit: contain; margin: 15px;\" class=\"card--image--inner-wrapper\">\n      \n\n<img decoding=\"async\"\n\talt=\"\"\n    data-sizes=\"auto\"\n    data-src=\"https:\/\/onclusive.com\/wp-content\/uploads\/2022\/02\/Background-device-yellow-640.svg\"\n    data-srcset=\"https:\/\/onclusive.com\/wp-content\/uploads\/2022\/02\/Background-device-yellow-640.svg 640w,\n\thttps:\/\/onclusive.com\/wp-content\/uploads\/2022\/02\/Background-device-yellow-640.svg 640w, \n\thttps:\/\/onclusive.com\/wp-content\/uploads\/2022\/02\/Background-device-yellow-640.svg 640w\"\n    class=\"lazyload is-svg\"\n    src=\"https:\/\/onclusive.com\/wp-content\/uploads\/2022\/02\/Background-device-yellow-640.svg\"\n\/>\n\n\n\n\n      \n      \n\n<img decoding=\"async\"\n\talt=\"\"\n    data-sizes=\"auto\"\n    data-src=\"https:\/\/onclusive.com\/wp-content\/uploads\/2022\/02\/Surface-unexpected-insights-300x300.png\"\n    data-srcset=\"https:\/\/onclusive.com\/wp-content\/uploads\/2022\/02\/Surface-unexpected-insights-1200x1200.png 1200w,\n\thttps:\/\/onclusive.com\/wp-content\/uploads\/2022\/02\/Surface-unexpected-insights-1024x1024.png 1024w, \n\thttps:\/\/onclusive.com\/wp-content\/uploads\/2022\/02\/Surface-unexpected-insights.png 1280w\"\n    class=\"lazyload not-svg\"\n    src=\"https:\/\/onclusive.com\/wp-content\/uploads\/2022\/02\/Surface-unexpected-insights-300x300.png\"\n\/>\n\n\n\n\n      \n    <\/div>\n  <\/div>\n  <div class=\"card--copy\">\n    <div class=\"card--copy--inner-wrapper\">\n      <div class=\"card_bg card_bg__\"><\/div>\n      <div class=\"feature-block-large__copy-wrapper\">\n                  <h3 class=\"feature_block_heading\">\u00dcberzeugende Ergebnisse<\/h3> \n                          <div class=\"feature_block_copy\"><p><span style=\"font-weight: 400;\">Unsere wegweisende PR-Analyse zeigt auf, wie Ihre Kommunikation zu Ihrem Unternehmenserfolg beitr\u00e4gt.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Wir helfen Ihnen dabei, herauszufinden, welcher Content den entscheidenden Unterschied macht. Dar\u00fcber hinaus ermitteln wir Beitr\u00e4ge, Publikationen und Autor:innen, die sonst vielleicht unentdeckt geblieben w\u00e4ren, die aber zu Ihrem Erfolg beitragen.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In Kombination helfen Ihnen unsere Tools f\u00fcr PR Attribution\u2122 und PR-Analyse aussagekr\u00e4ftige Erkenntnisse und Daten an Ihre Gesch\u00e4ftsf\u00fchrung weiterzugeben und tragf\u00e4hige Daten f\u00fcr die Budgetplanung vorzulegen.\u00a0<\/span><\/p>\n<\/div> \n              <\/div>\n      \n<a href=\"#enquiry\"  target=\"_self\" class=\"button  button__anchor-link button__anchor-link\">\n    Sprechen Sie uns an    <svg   data-name=\"Layer 1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 12 7.41\"><polygon points=\"10.59 0 6 4.58 1.41 0 0 1.41 6 7.41 12 1.41 10.59 0\"\/><\/svg><\/a>\n    <\/div>\n  <\/div>\n  \n<\/div>      <\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":3,"featured_media":0,"parent":5222,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"footnotes":""},"region":[],"class_list":["post-5256","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/onclusive.com\/de\/wp-json\/wp\/v2\/pages\/5256","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/onclusive.com\/de\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/onclusive.com\/de\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/onclusive.com\/de\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/onclusive.com\/de\/wp-json\/wp\/v2\/comments?post=5256"}],"version-history":[{"count":0,"href":"https:\/\/onclusive.com\/de\/wp-json\/wp\/v2\/pages\/5256\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/onclusive.com\/de\/wp-json\/wp\/v2\/pages\/5222"}],"wp:attachment":[{"href":"https:\/\/onclusive.com\/de\/wp-json\/wp\/v2\/media?parent=5256"}],"wp:term":[{"taxonomy":"region","embeddable":true,"href":"https:\/\/onclusive.com\/de\/wp-json\/wp\/v2\/region?post=5256"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}