{"id":74012,"date":"2025-11-07T16:29:11","date_gmt":"2025-11-07T16:29:11","guid":{"rendered":"https:\/\/newonclusivstg.wpengine.com\/expertise\/"},"modified":"2026-05-05T20:29:57","modified_gmt":"2026-05-05T20:29:57","slug":"fachwissen","status":"publish","type":"page","link":"https:\/\/onclusive.com\/de\/fachwissen\/","title":{"rendered":"Fachwissen"},"content":{"rendered":"\n\n<style>\n      \/* Hero Simple Image - Minimal CSS, reuse existing layout *\/\n      .hero-simple-layout .hero-simple-image-container {\n        display: flex;\n        align-items: center;\n        justify-content: flex-end;\n        width: 100%;\n        height: 100%;\n      }\n      \n      .hero-simple-layout .hero-simple-img {\n        max-width: 100%;\n        max-height: 500px;\n        width: auto;\n        height: auto;\n        object-fit: contain;\n      }\n      \n      \/* Mobile - reduce image height *\/\n      @media (max-width: 768px) {\n        .hero-simple-layout .hero-simple-img {\n          max-height: 350px;\n        }\n\t\t.hero-simple-image-container {\n\t\t  justify-content: center !important;\n\t\t}\n      }\n      \n      @media (max-width: 480px) {\n        .hero-simple-layout .hero-simple-img {\n          max-height: 250px;\n        }\n      }\n      <\/style><style>\n    \/* Hero Tag - Optional tag above title *\/\n    .hero-tag {\n      font-size: 12px;\n      font-weight: 600;\n      letter-spacing: 2px;\n      text-transform: uppercase;\n      margin-bottom: 15px;\n      display: block;\n      line-height: 1.4;\n\t  padding: 5px 2.5px;\n    }\n    \n    @media (max-width: 768px) {\n      .hero-tag {\n        font-size: 11px;\n        letter-spacing: 1.5px;\n        margin-bottom: 12px;\n      }\n    }\n    \n    @media (max-width: 480px) {\n      .hero-tag {\n        font-size: 10px;\n        letter-spacing: 1px;\n        margin-bottom: 10px;\n      }\n    }\n    <\/style>\n<style>\n\/**\n * Hero Background Overlay Styles\n *\/\n.hero-background-overlay {\n    position: absolute;\n    top: 0;\n    left: 0;\n    width: 100%;\n    height: 100%;\n    z-index: 1; \/* Above background image, below content *\/\n    pointer-events: none; \/* Allows clicks to pass through to content *\/\n}\n\n\/* Ensure hero section is positioned relative *\/\n.block-hero {\n    position: relative;\n}\n\n\/* Ensure content sits above overlay *\/\n.hero--content {\n    position: relative;\n    z-index: 2; \/* Above overlay *\/\n}\n\n\/* Ensure background image stays at bottom *\/\n.hero-background-image {\n    position: absolute;\n    z-index: 0; \/* Behind everything *\/\n}\n<\/style>\n\n<section\n    class=\"block-hero block-hero-full-bleed hero-simple-layout\">\n\n  \n          \n      <div class=\"hero_background_colour bg__mint_light hero_background_colour__left\"><\/div><div class=\"hero_background_colour bg__mint_light hero_background_colour__right\"><\/div>\n      \n          \n    \n    <div class=\"hero--content\">\n\n      <div class=\"hero--content--inner-wrapper\">\n\n                  <!-- NEW SIMPLE IMAGE: Replaces complex overlapping images -->\n          <div class=\"hero-foreground-images\">\n            <div class=\"hero-simple-image-container\">\n                            <img decoding=\"async\" \n                src=\"https:\/\/onclusive.com\/wp-content\/uploads\/2026\/02\/Expertise-1.png\" \n                alt=\"\"\n                class=\"hero-simple-img\"\n                loading=\"eager\">\n            <\/div>\n          <\/div>\n        \n        <div class=\"hero--copy\">\n\n          <!-- OPTIONAL HERO TAG - ONLY IF SET -->\n                      <div class=\"hero-tag\" style=\"color: #326446;\">\n              Von Menschen aufgewertet            <\/div>\n          \n                      <h1 class=\"hero_title\" style=\"color: #000000;\">\n                            <span class=\"hero_title_bold\">\n                Fachwissen              <\/span>\n                                                      <\/h1> \n          \n                      <p class=\"hero_copy\" style=\"color: #000000;\">Entdecken Sie Fachwissen, das Informationen in Wirkung verwandelt.<\/p> \n          \n          \n        <\/div>\n\n      <\/div>\n\n    <\/div>\n\n    \n<\/section>\n\n\n<section class=\"block-benefits-section layout-simple\">\n    <div class=\"benefits-section-inner\">\n\n                    <!-- Simple Layout: Full-width title -->\n                            <div class=\"benefits-title-wrapper\">\n                    <div class=\"benefits-title\">\n                        <p style=\"text-align: center;\">Unser Fachwissen liegt an der Schnittstelle zwischen fortschrittlicher KI-Technologie und tiefgreifendem Medienverst\u00e4ndnis. Wir helfen Unternehmen dabei, die globale Medienberichterstattung zu verstehen, ihren Ruf zu verwalten und die wichtigsten Berichte zu kuratieren.<\/p>\n                    <\/div>\n                <\/div>\n            \n        \n        <!-- Benefits Grid -->\n                    <div class=\"benefits-grid\" data-columns=\"4\">\n                                    <div class=\"benefit-item icon-size-small\">\n                        \n                                                    <div class=\"benefit-icon\">\n                                <img decoding=\"async\" \n                                    src=\"https:\/\/onclusive.com\/wp-content\/uploads\/2026\/02\/psychology_100dp_5F6368_FILL0_wght400_GRAD0_opsz48-1.svg\" \n                                    alt=\"\"\n                                \/>\n                            <\/div>\n                        \n                                                    <h3 class=\"benefit-title\">Menschlich geleitete Intelligenz<\/h3>\n                        \n                                                    <p class=\"benefit-description\">KI-gest\u00fctzte Analyse, erg\u00e4nzt durch Medienexperten, die Kontext, Validierung und Branchenkenntnisse hinzuf\u00fcgen, denen Sie vertrauen k\u00f6nnen.<\/p>\n                        \n                    <\/div>\n                                    <div class=\"benefit-item icon-size-small\">\n                        \n                                                    <div class=\"benefit-icon\">\n                                <img decoding=\"async\" \n                                    src=\"https:\/\/onclusive.com\/wp-content\/uploads\/2026\/02\/auto_awesome_mosaic_100dp_5F6368_FILL0_wght400_GRAD0_opsz48-1.svg\" \n                                    alt=\"\"\n                                \/>\n                            <\/div>\n                        \n                                                    <h3 class=\"benefit-title\">Umsetzbar by Design<\/h3>\n                        \n                                                    <p class=\"benefit-description\">Wir verwandeln komplexe Mediendaten in klare, glaubw\u00fcrdige Erkenntnisse und Ergebnisse, die F\u00fchrungskr\u00e4fte verstehen und Teams umsetzen k\u00f6nnen.<\/p>\n                        \n                    <\/div>\n                                    <div class=\"benefit-item icon-size-small\">\n                        \n                                                    <div class=\"benefit-icon\">\n                                <img decoding=\"async\" \n                                    src=\"https:\/\/onclusive.com\/wp-content\/uploads\/2026\/02\/handshake_100dp_5F6368_FILL0_wght400_GRAD0_opsz48-1-1.svg\" \n                                    alt=\"\"\n                                \/>\n                            <\/div>\n                        \n                                                    <h3 class=\"benefit-title\">Bew\u00e4hrt und vertrauensw\u00fcrdig<\/h3>\n                        \n                                                    <p class=\"benefit-description\">Basierend auf branchen\u00fcblichen Methoden und Best Practices bieten wir Vertrauen, Konsistenz und Glaubw\u00fcrdigkeit in gro\u00dfem Ma\u00dfstab.<\/p>\n                        \n                    <\/div>\n                                    <div class=\"benefit-item icon-size-small\">\n                        \n                                                    <div class=\"benefit-icon\">\n                                <img decoding=\"async\" \n                                    src=\"https:\/\/onclusive.com\/wp-content\/uploads\/2026\/02\/rebase_100dp_5F6368_FILL0_wght400_GRAD0_opsz48-1.svg\" \n                                    alt=\"\"\n                                \/>\n                            <\/div>\n                        \n                                                    <h3 class=\"benefit-title\">Flexibel nach Ihren Bed\u00fcrfnissen<\/h3>\n                        \n                                                    <p class=\"benefit-description\">Von automatisierten Ergebnissen bis hin zu vollst\u00e4ndig ma\u00dfgeschneiderten, von Experten durchgef\u00fchrten Analysen &#8211; unser Fachwissen passt sich Ihren Zielen, Arbeitsabl\u00e4ufen und Stakeholdern an.<\/p>\n                        \n                    <\/div>\n                            <\/div>\n        \n    <\/div>\n<\/section>\n\n\n<section class=\"block-cta-section bg__blue_dark layout-single\">\n    <div class=\"cta-section-inner\">\n\n                    \n            <!-- Single Column: Image first, then content -->\n            \n            <div class=\"cta-content-column\">\n                \n                \n                                    <div class=\"cta-text\">\n                        <h3><span style=\"color: #ffffff;\">Von der Erkenntnis bis zur Berichterstattung &#8211; Expertise macht den Unterschied. Entdecken Sie, wie Onclusive Ihre Medienintelligenz-Anforderungen unterst\u00fctzt.<\/span><\/h3>\n                    <\/div>\n                \n                                    <div class=\"cta-button-wrapper\">\n                        <a \n                            href=\"#enquiry\" \n                            class=\"cta-button button-green button__anchor-link\"\n                            target=\"_self\"\n                                                    >\n                            Kontakt aufnehmen                        <\/a>\n                    <\/div>\n                \n            <\/div>\n\n        \n    <\/div>\n<\/section>\n\n<section\n    class=\"block-fbl\">\n  <div class=\"block-fbl--inner-wrapper\">\n          <div class=\"card__feature-block card__feature-block__large\">\n  <div class=\"card--image\">\n    <div style=\"height: 90%; width: 90%; object-fit: contain; margin: 15px;\" class=\"card--image--inner-wrapper\">\n            \n      \n\n<img decoding=\"async\"\n\talt=\"\"\n    data-sizes=\"auto\"\n    data-src=\"https:\/\/onclusive.com\/wp-content\/uploads\/2026\/02\/Insights-281x300.png\"\n    data-srcset=\"https:\/\/onclusive.com\/wp-content\/uploads\/2026\/02\/Insights.png 684w,\n\thttps:\/\/onclusive.com\/wp-content\/uploads\/2026\/02\/Insights.png 684w, \n\thttps:\/\/onclusive.com\/wp-content\/uploads\/2026\/02\/Insights.png 684w\"\n    class=\"lazyload not-svg\"\n    src=\"https:\/\/onclusive.com\/wp-content\/uploads\/2026\/02\/Insights-281x300.png\"\n\/>\n\n\n\n\n      \n    <\/div>\n  <\/div>\n  <div class=\"card--copy\">\n    <div class=\"card--copy--inner-wrapper\">\n      <div class=\"card_bg card_bg__\"><\/div>\n      <div class=\"feature-block-large__copy-wrapper\">\n                  <h3 class=\"feature_block_heading\">Erkenntnisse<\/h3> \n                          <div class=\"feature_block_copy\"><p><strong>Gehen Sie \u00fcber oberfl\u00e4chliche Kennzahlen hinaus. Mit unserer Expertise im Bereich Insights helfen wir Ihnen, Trends aufzudecken, Auswirkungen zu messen und zu verstehen, was Ihre Berichterstattung wirklich bedeutet &#8211; f\u00fcr Ihre Marke, Ihren Ruf und Ihre Strategie.<\/strong><\/p>\n<ul role=\"list\">\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Verstehen Sie Reputation, Stimmung und Medienberichterstattung.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Verfolgen Sie die Auswirkungen auf Stakeholder, Wettbewerber und Kampagnen.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Antizipieren Sie Risiken und Ver\u00e4nderungen in der Medienlandschaft.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Unterst\u00fctzen Sie strategische Entscheidungen mit Expertenanalysen.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<\/div> \n              <\/div>\n      \n<a href=\"https:\/\/onclusive.com\/de\/fachwissen\/insights\/\" rel=\"noreferrer\" target=\"_blank\" class=\"button  button__page-link\">\n    Erfahren Sie mehr \u00fcber Einblicke    <svg   data-name=\"Layer 1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 16 16\"><polygon points=\"8 0 6.59 1.41 12.17 7 0 7 0 9 12.17 9 6.59 14.59 8 16 16 8 8 0\"\/><\/svg><\/a>\n    <\/div>\n  <\/div>\n  \n<\/div>      <\/div>\n<\/section>\n\n\n<style>.block-fbl.flip-order .card__feature-block {\n    display: flex;\n    flex-direction: row !important;\n  }<\/style><section\n    class=\"block-fbl flip-order\">\n  <div class=\"block-fbl--inner-wrapper\">\n          <div class=\"card__feature-block card__feature-block__large flip-item\">\n  <div class=\"card--image\">\n    <div style=\"height: 90%; width: 90%; object-fit: contain; margin: 15px;\" class=\"card--image--inner-wrapper\">\n            \n      \n\n<img decoding=\"async\"\n\talt=\"\"\n    data-sizes=\"auto\"\n    data-src=\"https:\/\/onclusive.com\/wp-content\/uploads\/2026\/02\/Press-Reviews-281x300.png\"\n    data-srcset=\"https:\/\/onclusive.com\/wp-content\/uploads\/2026\/02\/Press-Reviews.png 684w,\n\thttps:\/\/onclusive.com\/wp-content\/uploads\/2026\/02\/Press-Reviews.png 684w, \n\thttps:\/\/onclusive.com\/wp-content\/uploads\/2026\/02\/Press-Reviews.png 684w\"\n    class=\"lazyload not-svg\"\n    src=\"https:\/\/onclusive.com\/wp-content\/uploads\/2026\/02\/Press-Reviews-281x300.png\"\n\/>\n\n\n\n\n      \n    <\/div>\n  <\/div>\n  <div class=\"card--copy\">\n    <div class=\"card--copy--inner-wrapper\">\n      <div class=\"card_bg card_bg__\"><\/div>\n      <div class=\"feature-block-large__copy-wrapper\">\n                  <h3 class=\"feature_block_heading\">Pressespiegel<\/h3> \n                          <div class=\"feature_block_copy\"><p><strong>Von t\u00e4glichen Briefings bis hin zu strategischen Zusammenfassungen \u2013 unsere Pressespiegel kombinieren intelligente Automatisierung mit fachkundiger redaktioneller Aufsicht und liefern Ihnen zeitnahe, ma\u00dfgeschneiderte Medien\u00fcbersichten, denen Sie vertrauen k\u00f6nnen.<\/strong><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/p>\n<ul role=\"list\">\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Sparen Sie Zeit mit pr\u00e4gnanten, leicht zu lesenden Medienbriefings.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Stellen Sie Genauigkeit durch von Menschen validierte Zusammenfassungen sicher.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Konzentrieren Sie sich auf die Berichterstattung, die am wichtigsten ist.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Halten Sie Stakeholder mit minimalem Aufwand auf dem Laufenden.<\/span><\/li>\n<\/ul>\n<\/div> \n              <\/div>\n      \n<a href=\"https:\/\/onclusive.com\/de\/fachwissen\/pressespiegel\/\" rel=\"noreferrer\" target=\"_blank\" class=\"button  button__page-link\">\n    Pressespiegel entdecken    <svg   data-name=\"Layer 1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 16 16\"><polygon points=\"8 0 6.59 1.41 12.17 7 0 7 0 9 12.17 9 6.59 14.59 8 16 16 8 8 0\"\/><\/svg><\/a>\n    <\/div>\n  <\/div>\n  \n<\/div>      <\/div>\n<\/section>\n\n\n\n<section\n    class=\"block-testimonial-centered\"\n  style=\"background-color: #d9f0ff;\">\n\n  <div class=\"block-testimonial-centered--inner-wrapper\">\n\n    \n      <div class=\"testimonial-centered-wrapper\">\n        \n        <button class=\"testi-centered-nav-btn js-carousel-button-prev\" aria-label=\"Previous testimonial\">\n          <svg   data-name=\"Layer 1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" viewBox=\"0 0 16 16\"><defs><clipPath  ><polygon points=\"-201 132 -202.41 133.41 -196.83 139 -209 139 -209 141 -196.83 141 -202.41 146.59 -201 148 -193 140 -201 132\" fill=\"none\" clip-rule=\"evenodd\"\/><\/clipPath><clipPath  ><polygon points=\"-271 132 -269.59 133.41 -275.17 139 -263 139 -263 141 -275.17 141 -269.59 146.59 -271 148 -279 140 -271 132\" fill=\"none\" clip-rule=\"evenodd\"\/><\/clipPath><\/defs><polygon points=\"8 16 9.41 14.59 3.83 9 16 9 16 7 3.83 7 9.41 1.41 8 0 0 8 8 16\" fill=\"#f0ebf0\" fill-rule=\"evenodd\"\/><\/svg>        <\/button>\n\n        <div class=\"testimonial-centered--content\">\n          \n          <div class=\"js-testi-centered-slider testi-centered-slider\">\n            \n                          \n              <div class=\"testimonial-centered--slide\">\n                \n                                  <blockquote class=\"testimonial-centered--quote\">\u201e[Mit Onclusive] gehen wir \u00fcber den traditionellen Ansatz gegen\u00fcber Stakeholdern hinaus und \u00fcbernehmen eine aktive Rolle bei der Verbesserung der Rechenschaftspflicht und der Steigerung des Mehrwerts der EU.\u201c<\/blockquote> \n                \n                <div class=\"testimonial-centered--author-info\">\n                                      <p class=\"testimonial-centered--author\">Europ\u00e4ischer Rechnungshof<\/p> \n                  \n                                      <p class=\"testimonial-centered--author_position\">Sprecher<\/p> \n                  \n                  \n                                                    <\/div>\n                \n              <\/div>\n            \n                          \n              <div class=\"testimonial-centered--slide\">\n                \n                                  <blockquote class=\"testimonial-centered--quote\">\u201eOnclusive ist ein angesehener Partner, der uns hilft, in einer sich schnell ver\u00e4ndernden Welt reaktionsf\u00e4hig zu bleiben.\u201c<\/blockquote> \n                \n                <div class=\"testimonial-centered--author-info\">\n                                      <p class=\"testimonial-centered--author\">Aviva<\/p> \n                  \n                                      <p class=\"testimonial-centered--author_position\">Global Reputation &amp; Brand Health Lead<\/p> \n                  \n                  \n                                                    <\/div>\n                \n              <\/div>\n            \n                          \n              <div class=\"testimonial-centered--slide\">\n                \n                                  <blockquote class=\"testimonial-centered--quote\">\u201eDie Zusammenarbeit mit Onclusive hat uns wertvolle Klarheit dar\u00fcber verschafft, wie einige der wichtigsten Zielgruppen von Heathrow uns wahrnehmen, sodass wir unsere Kommunikationsstrategie verfeinern und fundiertere Gesch\u00e4ftsentscheidungen treffen k\u00f6nnen.\u201c<\/blockquote> \n                \n                <div class=\"testimonial-centered--author-info\">\n                                      <p class=\"testimonial-centered--author\">Heathrow<\/p> \n                  \n                                      <p class=\"testimonial-centered--author_position\">Leiter Strategische Kommunikation und Politik<\/p> \n                  \n                  \n                                                    <\/div>\n                \n              <\/div>\n            \n            \n          <\/div>\n\n        <\/div>\n\n        <button class=\"testi-centered-nav-btn js-carousel-button-next\" aria-label=\"Next testimonial\">\n          <svg   data-name=\"Layer 1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" viewBox=\"0 0 16 16\"><defs><clipPath><polygon points=\"-201 90 -202.41 91.41 -196.83 97 -209 97 -209 99 -196.83 99 -202.41 104.59 -201 106 -193 98 -201 90\" fill=\"none\" clip-rule=\"evenodd\"\/><\/clipPath><clipPath><polygon points=\"-271 90 -269.59 91.41 -275.17 97 -263 97 -263 99 -275.17 99 -269.59 104.59 -271 106 -279 98 -271 90\" 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erfahren oder einen Beratungstermin vereinbaren m\u00f6chten, f\u00fcllen Sie bitte das untenstehende Kontaktformular aus.<\/p>\n<\/div>\n\n        \n      <\/div>\n\n      \n              <div id=\"myFrame\" class=\"form-content--form  \"> \n          <script charset=\"utf-8\" type=\"text\/javascript\" src=\"\/\/js.hsforms.net\/forms\/embed\/v2.js\"><\/script>\r\n<script>\r\n  hbspt.forms.create({\r\n    portalId: \"42525281\",\r\n    formId: \"cf45dcc4-93e4-476f-8295-15a11b124f50\",\r\n    region: \"na1\"\r\n  });\r\n<\/script>        <\/div> \n          <\/div>\n  <\/div>\n\n    <\/section> \n  \n<style>\n\/* ================================================\n   Form block - white panel behind the embed\n\n   The section background is editor-chosen and can be any brand colour,\n   including the dark ones. 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