{"id":19632,"date":"2022-08-05T15:05:26","date_gmt":"2022-08-05T15:05:26","guid":{"rendered":"https:\/\/newonclusivstg.wpengine.com\/?p=19632"},"modified":"2026-05-21T16:45:43","modified_gmt":"2026-05-21T16:45:43","slug":"eine-analyse-der-medienberichterstattung-der-bierbranche-in-den-top-100-onlinemedien","status":"publish","type":"post","link":"https:\/\/onclusive.com\/de\/resources\/blog\/eine-analyse-der-medienberichterstattung-der-bierbranche-in-den-top-100-onlinemedien\/","title":{"rendered":"Eine Analyse der Medienberichterstattung zur Bierbranche in den Top 100-Onlinemedien"},"content":{"rendered":"\n<section\n    class=\"block-pcon\">\n\n      \n\t\t\t<div class=\"post_content--wrapper\">\n\t\t\t\t<div class=\"post_content--copy  \">\n\t\t\t\t\t<div class=\"post_content--copy-inner-wrapper\">\n\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"post_content-copy-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t  \t\t<p>Heute ist internationaler Tag des Bieres. Jedes Jahr am ersten Freitag im August gibt das beliebteste alkoholische Getr\u00e4nk der Welt Anlass zum Feiern. Dass es sich beim Thema Bier nicht immer nur um Vergn\u00fcgen und Genuss handelt, zeigt die folgende Analyse.<\/p>\n<p>Wir haben im Juli 2022 die Medienberichterstattung rund um das Thema Bier in den deutschen Top 100-Onlinemedien beobachtet und mithilfe einer automatisierten Themencodierung analysiert. Es ist deutlich zu sehen, wie gesellschaftliche Themen wie die Corona-Pandemie, der Ukraine-Konflikt oder die anstehende Fussball-WM in Katar die Bierbranche beeinflussen.<\/p>\n<p>&nbsp;<\/p>\n \n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t<div class=\"post_content--wrapper\">\n\t\t\t\t<div class=\"post_content--copy_with_image  \">\n\t\t\t\t\t<div class=\"post_content--copy_with_image-inner-wrapper\">\n\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"post_content-copy-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t  \t\t<h2>Veltins steht im Fokus nach &#8222;Rekordbilanz&#8220; f\u00fcr das erste Halbjahr 2022<\/h2>\n<p><img fetchpriority=\"high\" decoding=\"async\" fetchpriority=\"high\" class=\"aligncenter wp-image-19755\" src=\"https:\/\/onclusive.com\/wp-content\/uploads\/2022\/08\/Grafik-1.jpg\" alt=\"\" width=\"800\" height=\"420\" srcset=\"https:\/\/onclusive.com\/wp-content\/uploads\/2022\/08\/Grafik-1.jpg 933w, https:\/\/onclusive.com\/wp-content\/uploads\/2022\/08\/Grafik-1-300x158.jpg 300w, https:\/\/onclusive.com\/wp-content\/uploads\/2022\/08\/Grafik-1-768x403.jpg 768w, https:\/\/onclusive.com\/wp-content\/uploads\/2022\/08\/Grafik-1-640x336.jpg 640w\" sizes=\"(max-width: 639px) 98vw, (max-width: 1199px) 64vw, 770px\" \/><\/p>\n \n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t<div class=\"post_content--wrapper\">\n\t\t\t\t<div class=\"post_content--copy_with_image  \">\n\t\t\t\t\t<div class=\"post_content--copy_with_image-inner-wrapper\">\n\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"post_content-copy-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t  \t\t<p>&nbsp;<\/p>\n<h2><\/h2>\n<h2>Das Medienecho zu Bier in Verbindung mit Fussball: Diskussion um Alkoholverbot zur WM in Katar, Public Viewing zum EM-Finale der Frauen<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-19807\" src=\"https:\/\/onclusive.com\/wp-content\/uploads\/2022\/08\/Grafik-2-4.jpg\" alt=\"\" width=\"800\" height=\"334\" srcset=\"https:\/\/onclusive.com\/wp-content\/uploads\/2022\/08\/Grafik-2-4.jpg 1127w, https:\/\/onclusive.com\/wp-content\/uploads\/2022\/08\/Grafik-2-4-300x125.jpg 300w, https:\/\/onclusive.com\/wp-content\/uploads\/2022\/08\/Grafik-2-4-1024x427.jpg 1024w, https:\/\/onclusive.com\/wp-content\/uploads\/2022\/08\/Grafik-2-4-768x320.jpg 768w, https:\/\/onclusive.com\/wp-content\/uploads\/2022\/08\/Grafik-2-4-640x267.jpg 640w\" sizes=\"(max-width: 639px) 98vw, (max-width: 1199px) 64vw, 770px\" \/><\/p>\n \n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t<div class=\"post_content--wrapper\">\n\t\t\t\t<div class=\"post_content--copy_with_image  \">\n\t\t\t\t\t<div class=\"post_content--copy_with_image-inner-wrapper\">\n\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"post_content-copy-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t  \t\t<p>&nbsp;<\/p>\n<h2><\/h2>\n<h2>Derzeit wichtige gesellschaftliche Themen durchdringen auch die Berichterstattung zum Thema Bier<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-19767\" src=\"https:\/\/onclusive.com\/wp-content\/uploads\/2022\/08\/Grafik-3.jpg\" alt=\"\" width=\"800\" height=\"403\" srcset=\"https:\/\/onclusive.com\/wp-content\/uploads\/2022\/08\/Grafik-3.jpg 1059w, https:\/\/onclusive.com\/wp-content\/uploads\/2022\/08\/Grafik-3-300x151.jpg 300w, https:\/\/onclusive.com\/wp-content\/uploads\/2022\/08\/Grafik-3-1024x515.jpg 1024w, https:\/\/onclusive.com\/wp-content\/uploads\/2022\/08\/Grafik-3-768x387.jpg 768w, https:\/\/onclusive.com\/wp-content\/uploads\/2022\/08\/Grafik-3-640x322.jpg 640w\" sizes=\"(max-width: 639px) 98vw, (max-width: 1199px) 64vw, 770px\" \/><\/p>\n<p>&nbsp;<\/p>\n \n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t<div class=\"post_content--wrapper\">\n\t\t\t\t<div class=\"post_content--pullout_copy  \">\n\t\t\t\t\t<div class=\"post_content--pullout_copy-inner-wrapper\">\n\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"post_content-copy-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<blockquote class=\"pullout_copy\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t  \t\t<p><span style=\"color: #ffffff;\">Erfahren Sie hier mehr:<\/span><\/p>\n<ul>\n<li><span style=\"color: #ffffff;\"><a style=\"color: #ffffff;\" href=\"https:\/\/onclusive.com\/de\/unsere-loesungen\/medienanalyse\/media-analytics-platform\/\" target=\"_blank\" rel=\"noopener\">Onclusive Reputation Plattform<\/a><\/span><\/li>\n<li><span style=\"color: #ffffff;\"><a style=\"color: #ffffff;\" href=\"https:\/\/onclusive.com\/de\/unsere-loesungen\/medienanalyse\/kampagnen-und-markenbewertung\/\" target=\"_blank\" rel=\"noopener\">Kampagnen- und Markenbewertung<\/a><\/span><\/li>\n<\/ul>\n \n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/blockquote>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t<div class=\"post_content--wrapper\">\n\t\t\t\t<div class=\"post_content--copy  \">\n\t\t\t\t\t<div class=\"post_content--copy-inner-wrapper\">\n\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"post_content-copy-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t  \t\t<p>&nbsp;<\/p>\n<p>Sie m\u00f6chten mehr \u00fcber unsere Medienanalysel\u00f6sungen erfahren?<\/p>\n<p><a href=\"https:\/\/onclusive.com\/de\/sprechen-sie-uns-an\/\" target=\"_blank\" rel=\"noopener\">Sprechen Sie uns an.<\/a><\/p>\n \n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n<\/section> \n\n\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":3,"featured_media":19633,"comment_status":"closed","ping_status":"open","sticky":false,"template":"blog-post-new-template.php","format":"standard","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"footnotes":""},"audience":[345,347],"topic":[350],"region":[],"class_list":["post-19632","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","audience-brands","audience-pr-agenturen","topic-trends"],"acf":[],"_links":{"self":[{"href":"https:\/\/onclusive.com\/de\/wp-json\/wp\/v2\/posts\/19632","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/onclusive.com\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/onclusive.com\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/onclusive.com\/de\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/onclusive.com\/de\/wp-json\/wp\/v2\/comments?post=19632"}],"version-history":[{"count":1,"href":"https:\/\/onclusive.com\/de\/wp-json\/wp\/v2\/posts\/19632\/revisions"}],"predecessor-version":[{"id":92426,"href":"https:\/\/onclusive.com\/de\/wp-json\/wp\/v2\/posts\/19632\/revisions\/92426"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/onclusive.com\/de\/wp-json\/wp\/v2\/media\/19633"}],"wp:attachment":[{"href":"https:\/\/onclusive.com\/de\/wp-json\/wp\/v2\/media?parent=19632"}],"wp:term":[{"taxonomy":"audience","embeddable":true,"href":"https:\/\/onclusive.com\/de\/wp-json\/wp\/v2\/audience?post=19632"},{"taxonomy":"topic","embeddable":true,"href":"https:\/\/onclusive.com\/de\/wp-json\/wp\/v2\/topic?post=19632"},{"taxonomy":"region","embeddable":true,"href":"https:\/\/onclusive.com\/de\/wp-json\/wp\/v2\/region?post=19632"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}