{"id":62549,"date":"2025-05-05T19:36:49","date_gmt":"2025-05-05T19:36:49","guid":{"rendered":"https:\/\/newonclusivstg.wpengine.com\/?post_type=whitepaper_cpt&#038;p=62549"},"modified":"2025-05-15T14:25:22","modified_gmt":"2025-05-15T14:25:22","slug":"brand-influence-rank-report-dei-sustainability-in-the-media","status":"publish","type":"whitepaper_cpt","link":"https:\/\/onclusive.com\/de\/ressourcen\/whitepaper\/brand-influence-rank-report-dei-sustainability-in-the-media\/","title":{"rendered":"Brand Influence Rank Report: DEI &#038; Sustainability in the Media"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"62549\" class=\"elementor elementor-62549\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4b0cafc e-con-full e-flex e-con e-parent\" data-id=\"4b0cafc\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-1824361 e-con-full e-flex e-con e-child\" data-id=\"1824361\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ff79d95 elementor-widget elementor-widget-heading\" data-id=\"ff79d95\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Brand Influence Rank<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e466680 elementor-widget elementor-widget-heading\" data-id=\"e466680\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Die Themenbereiche \u201eDiversit\u00e4t, Gleichstellung, Inklusion\u201c und \u201eNachhaltigkeit\u201c in den Medien<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0f5d162 elementor-widget elementor-widget-text-editor\" data-id=\"0f5d162\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"whitespace-pre-wrap break-words\">W\u00e4hrend sich die Gespr\u00e4che zu Diversit\u00e4t, Gleichberechtigung &amp; Inklusion (DEI) und Nachhaltigkeit weiterentwickeln, stehen Marken, die bei diesen Themen f\u00fchrend sind \u2013 oder zur\u00fcckbleiben \u2013 unter verst\u00e4rkter Beobachtung. Doch hilft die Medienberichterstattung der gesamten Markenwahrnehmung oder schadet sie ihr?<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4d739b4 e-con-full e-flex e-con e-child\" data-id=\"4d739b4\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-db6ffd3 elementor-widget elementor-widget-image\" data-id=\"db6ffd3\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1476\" height=\"206\" src=\"https:\/\/onclusive.com\/wp-content\/uploads\/2025\/03\/Report_DEI-Ranking-1-1.png\" class=\"attachment-full size-full wp-image-61053\" alt=\"\" srcset=\"https:\/\/onclusive.com\/wp-content\/uploads\/2025\/03\/Report_DEI-Ranking-1-1.png 1476w, https:\/\/onclusive.com\/wp-content\/uploads\/2025\/03\/Report_DEI-Ranking-1-1-300x42.png 300w, https:\/\/onclusive.com\/wp-content\/uploads\/2025\/03\/Report_DEI-Ranking-1-1-1024x143.png 1024w, https:\/\/onclusive.com\/wp-content\/uploads\/2025\/03\/Report_DEI-Ranking-1-1-768x107.png 768w, https:\/\/onclusive.com\/wp-content\/uploads\/2025\/03\/Report_DEI-Ranking-1-1-640x89.png 640w, https:\/\/onclusive.com\/wp-content\/uploads\/2025\/03\/Report_DEI-Ranking-1-1-1200x167.png 1200w\" sizes=\"(max-width: 639px) 98vw, (max-width: 1199px) 64vw, 770px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ead602f e-con-full elementor-hidden-mobile e-flex e-con e-child\" data-id=\"ead602f\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-547ed2c elementor-widget-mobile__width-inherit elementor-hidden-mobile elementor-widget elementor-widget-image\" data-id=\"547ed2c\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"545\" height=\"668\" src=\"https:\/\/onclusive.com\/wp-content\/uploads\/2025\/03\/image-21-1-1.png\" class=\"attachment-full size-full wp-image-61060\" alt=\"\" srcset=\"https:\/\/onclusive.com\/wp-content\/uploads\/2025\/03\/image-21-1-1.png 545w, https:\/\/onclusive.com\/wp-content\/uploads\/2025\/03\/image-21-1-1-245x300.png 245w\" sizes=\"(max-width: 639px) 98vw, (max-width: 1199px) 64vw, 545px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b7ec0b1 e-flex e-con-boxed e-con e-parent\" data-id=\"b7ec0b1\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-69ba416 elementor-widget elementor-widget-text-editor\" data-id=\"69ba416\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"whitespace-pre-wrap break-words\">\u00a0<\/p><p class=\"whitespace-pre-wrap break-words\">In diesem Bericht analysiert Onclusive <strong>50 der weltweit einflussreichsten Marken<\/strong>, bewertet sie nach ihrem <strong>globalen Medieneinfluss<\/strong> und benotet jede Marke hinsichtlich der Auswirkungen ihrer <strong>DEI-<\/strong> und <strong>Nachhaltigkeitsrichtlinien<\/strong> in den Medien. Mit unserem propriet\u00e4ren Bewertungsmodell zeigen wir, wie Gespr\u00e4che in den Mainstream-Nachrichten und sozialen Medien die \u00f6ffentliche Wahrnehmung pr\u00e4gen \u2013 manchmal auf eine Weise, die nicht mit der Realit\u00e4t \u00fcbereinstimmt.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-18a2dd8 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"18a2dd8\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-grow\" href=\"#form\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Bericht herunterladen<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-07bf6f4 e-flex e-con-boxed e-con e-parent\" data-id=\"07bf6f4\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-492556e elementor-widget elementor-widget-heading\" data-id=\"492556e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><h2><strong>Im Bericht enthalten:<\/strong><span style=\"color: var( --e-global-color-text );font-family: Figtree, sans-serif;font-size: 2.5em;text-align: var(--text-align)\"><\/span><\/h2><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8a33b98 e-con-full e-flex e-con e-child\" data-id=\"8a33b98\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-b2ff82e e-con-full e-flex e-con e-child\" data-id=\"b2ff82e\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2a29742 elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-image\" data-id=\"2a29742\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"896\" height=\"592\" src=\"https:\/\/onclusive.com\/wp-content\/uploads\/2025\/03\/Inside-Report-2-1.png\" class=\"attachment-large size-large wp-image-61074\" alt=\"\" srcset=\"https:\/\/onclusive.com\/wp-content\/uploads\/2025\/03\/Inside-Report-2-1.png 896w, https:\/\/onclusive.com\/wp-content\/uploads\/2025\/03\/Inside-Report-2-1-300x198.png 300w, https:\/\/onclusive.com\/wp-content\/uploads\/2025\/03\/Inside-Report-2-1-768x507.png 768w, https:\/\/onclusive.com\/wp-content\/uploads\/2025\/03\/Inside-Report-2-1-640x423.png 640w\" sizes=\"(max-width: 639px) 98vw, (max-width: 1199px) 64vw, 770px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e79522f e-con-full e-flex e-con e-child\" data-id=\"e79522f\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c443901 elementor-widget elementor-widget-heading\" data-id=\"c443901\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Globales Medieneinfluss-Ranking:<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6557a48 elementor-widget elementor-widget-text-editor\" data-id=\"6557a48\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Entdecken Sie, welche Marken aus den USA, Gro\u00dfbritannien, Deutschland, Frankreich, Italien, Spanien, Asien und Lateinamerika es unter die Top 50 geschafft haben.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-96e7746 e-con-full e-flex e-con e-child\" data-id=\"96e7746\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-37c6178 e-con-full e-flex e-con e-child\" data-id=\"37c6178\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-523e81e elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-image\" data-id=\"523e81e\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"896\" height=\"592\" src=\"https:\/\/onclusive.com\/wp-content\/uploads\/2025\/03\/Inside-Report-3-1.png\" class=\"attachment-large size-large wp-image-61088\" alt=\"\" srcset=\"https:\/\/onclusive.com\/wp-content\/uploads\/2025\/03\/Inside-Report-3-1.png 896w, https:\/\/onclusive.com\/wp-content\/uploads\/2025\/03\/Inside-Report-3-1-300x198.png 300w, https:\/\/onclusive.com\/wp-content\/uploads\/2025\/03\/Inside-Report-3-1-768x507.png 768w, https:\/\/onclusive.com\/wp-content\/uploads\/2025\/03\/Inside-Report-3-1-640x423.png 640w\" sizes=\"(max-width: 639px) 98vw, (max-width: 1199px) 64vw, 770px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fcbfd93 e-con-full e-flex e-con e-child\" data-id=\"fcbfd93\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1f7c116 elementor-widget elementor-widget-heading\" data-id=\"1f7c116\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Regional Leaders &amp; Laggards<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7e95f53 elementor-widget elementor-widget-text-editor\" data-id=\"7e95f53\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>L\u00e4nderspezifische Einblicke in Marken, die in verschiedenen Regionen f\u00fcr Aufsehen \u2013 oder Fehler \u2013 sorgen.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0ae3d4d e-con-full e-flex e-con e-child\" data-id=\"0ae3d4d\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-06ca58e e-con-full e-flex e-con e-child\" data-id=\"06ca58e\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f82f8be elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-image\" data-id=\"f82f8be\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"896\" height=\"592\" src=\"https:\/\/onclusive.com\/wp-content\/uploads\/2025\/03\/Inside-Report-4-1.png\" class=\"attachment-large size-large wp-image-61095\" alt=\"\" srcset=\"https:\/\/onclusive.com\/wp-content\/uploads\/2025\/03\/Inside-Report-4-1.png 896w, https:\/\/onclusive.com\/wp-content\/uploads\/2025\/03\/Inside-Report-4-1-300x198.png 300w, https:\/\/onclusive.com\/wp-content\/uploads\/2025\/03\/Inside-Report-4-1-768x507.png 768w, https:\/\/onclusive.com\/wp-content\/uploads\/2025\/03\/Inside-Report-4-1-640x423.png 640w\" sizes=\"(max-width: 639px) 98vw, (max-width: 1199px) 64vw, 770px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2aa80fa e-con-full e-flex e-con e-child\" data-id=\"2aa80fa\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-86014ca elementor-widget elementor-widget-heading\" data-id=\"86014ca\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Die Top 10 im DEI- &amp; Nachhaltigkeits-Medienscore<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6b10638 elementor-widget elementor-widget-text-editor\" data-id=\"6b10638\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Welche Marken setzen den Ma\u00dfstab f\u00fcr die Kommunikation von DEI- und Nachhaltigkeitsrichtlinien?<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-20942f9 e-con-full e-flex e-con e-child\" data-id=\"20942f9\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-fa455b6 e-con-full e-flex e-con e-child\" data-id=\"fa455b6\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-20799df elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-image\" data-id=\"20799df\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"896\" height=\"592\" src=\"https:\/\/onclusive.com\/wp-content\/uploads\/2025\/03\/Inside-Report-5-1.png\" class=\"attachment-large size-large wp-image-61109\" alt=\"\" srcset=\"https:\/\/onclusive.com\/wp-content\/uploads\/2025\/03\/Inside-Report-5-1.png 896w, https:\/\/onclusive.com\/wp-content\/uploads\/2025\/03\/Inside-Report-5-1-300x198.png 300w, https:\/\/onclusive.com\/wp-content\/uploads\/2025\/03\/Inside-Report-5-1-768x507.png 768w, https:\/\/onclusive.com\/wp-content\/uploads\/2025\/03\/Inside-Report-5-1-640x423.png 640w\" sizes=\"(max-width: 639px) 98vw, (max-width: 1199px) 64vw, 770px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a52b4ef e-con-full e-flex e-con e-child\" data-id=\"a52b4ef\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-522d3ba elementor-widget elementor-widget-heading\" data-id=\"522d3ba\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Der DEI-Politik-Gegenwind<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-684b973 elementor-widget elementor-widget-text-editor\" data-id=\"684b973\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Wie Marken wie Apple, Meta, Walmart und Amazon auf politische und regulatorische Ver\u00e4nderungen reagieren, die DEI-Verpflichtungen beeinflussen.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-76146bb e-con-full e-flex e-con e-child\" data-id=\"76146bb\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-687fb88 e-con-full e-flex e-con e-child\" data-id=\"687fb88\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b248135 elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-image\" data-id=\"b248135\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"896\" height=\"592\" src=\"https:\/\/onclusive.com\/wp-content\/uploads\/2025\/03\/Inside-Report-6-1.png\" class=\"attachment-large size-large wp-image-61132\" alt=\"\" srcset=\"https:\/\/onclusive.com\/wp-content\/uploads\/2025\/03\/Inside-Report-6-1.png 896w, https:\/\/onclusive.com\/wp-content\/uploads\/2025\/03\/Inside-Report-6-1-300x198.png 300w, https:\/\/onclusive.com\/wp-content\/uploads\/2025\/03\/Inside-Report-6-1-768x507.png 768w, https:\/\/onclusive.com\/wp-content\/uploads\/2025\/03\/Inside-Report-6-1-640x423.png 640w\" sizes=\"(max-width: 639px) 98vw, (max-width: 1199px) 64vw, 770px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ee33cc6 e-con-full e-flex e-con e-child\" data-id=\"ee33cc6\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2551c0f elementor-widget elementor-widget-heading\" data-id=\"2551c0f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Nachhaltigkeitsf\u00fchrerschaft vs. Greenwashing<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b27de2f elementor-widget elementor-widget-text-editor\" data-id=\"b27de2f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Was Vorreiter wie Microsoft und Prada auszeichnet und wo andere M\u00e4ngel aufweisen.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3743c14 e-con-full e-flex e-con e-child\" data-id=\"3743c14\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-9439722 e-con-full e-flex e-con e-child\" data-id=\"9439722\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-55cf09e elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-image\" data-id=\"55cf09e\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"896\" height=\"592\" src=\"https:\/\/onclusive.com\/wp-content\/uploads\/2025\/03\/Inside-Report-1-2.png\" class=\"attachment-large size-large wp-image-61172\" alt=\"\" srcset=\"https:\/\/onclusive.com\/wp-content\/uploads\/2025\/03\/Inside-Report-1-2.png 896w, https:\/\/onclusive.com\/wp-content\/uploads\/2025\/03\/Inside-Report-1-2-300x198.png 300w, https:\/\/onclusive.com\/wp-content\/uploads\/2025\/03\/Inside-Report-1-2-768x507.png 768w, https:\/\/onclusive.com\/wp-content\/uploads\/2025\/03\/Inside-Report-1-2-640x423.png 640w\" sizes=\"(max-width: 639px) 98vw, (max-width: 1199px) 64vw, 770px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e63cca4 e-con-full e-flex e-con e-child\" data-id=\"e63cca4\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4d7fe1f elementor-widget elementor-widget-heading\" data-id=\"4d7fe1f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Medienwahrnehmung vs. Realit\u00e4<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c184e8d elementor-widget elementor-widget-text-editor\" data-id=\"c184e8d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Wie Unternehmenskommunikation, Nachrichtenberichterstattung und Gespr\u00e4che in sozialen Medien die \u00f6ffentliche Wahrnehmung beeinflussen (und manchmal verzerren).<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-db92d54 e-flex e-con-boxed e-con e-parent\" data-id=\"db92d54\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3d72a2b elementor-widget elementor-widget-heading\" data-id=\"3d72a2b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Bericht herunterladen<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e1f2760 elementor-widget__width-inherit elementor-widget elementor-widget-hubspot-form\" data-id=\"e1f2760\" data-element_type=\"widget\" data-widget_type=\"hubspot-form.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\t\t\t\t\t<script>\n\t\t\t\t\t\twindow.hsFormsOnReady = window.hsFormsOnReady || [];\n\t\t\t\t\t\twindow.hsFormsOnReady.push(()=>{\n\t\t\t\t\t\t\thbspt.forms.create({\n\t\t\t\t\t\t\t\tportalId: 42525281,\n\t\t\t\t\t\t\t\tformId: \"709ece42-1a59-4ea2-b5f8-244b8164f44a\",\n\t\t\t\t\t\t\t\ttarget: \"#hbspt-form-1785331100000-6508406134\",\n\t\t\t\t\t\t\t\tregion: \"na1\",\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t})});\n\t\t\t\t\t<\/script>\n\t\t\t\t\t<div class=\"hbspt-form\" id=\"hbspt-form-1785331100000-6508406134\"><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9809355 e-flex e-con-boxed e-con e-parent\" data-id=\"9809355\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f6680f7 elementor-widget elementor-widget-heading\" data-id=\"f6680f7\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Weitere Ressourcen, die Sie nicht verpassen sollten\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-99998a2 e-con-full e-flex e-con e-child\" data-id=\"99998a2\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-d229e20 e-con-full e-flex e-con e-child\" data-id=\"d229e20\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9e5977a elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-image\" data-id=\"9e5977a\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"940\" height=\"788\" src=\"https:\/\/onclusive.com\/wp-content\/uploads\/2025\/03\/Calendar-dates-1.png\" class=\"attachment-large size-large wp-image-61232\" alt=\"\" srcset=\"https:\/\/onclusive.com\/wp-content\/uploads\/2025\/03\/Calendar-dates-1.png 940w, https:\/\/onclusive.com\/wp-content\/uploads\/2025\/03\/Calendar-dates-1-300x251.png 300w, https:\/\/onclusive.com\/wp-content\/uploads\/2025\/03\/Calendar-dates-1-768x644.png 768w, https:\/\/onclusive.com\/wp-content\/uploads\/2025\/03\/Calendar-dates-1-640x537.png 640w\" sizes=\"(max-width: 639px) 98vw, (max-width: 1199px) 64vw, 770px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9a9935a e-con-full e-flex e-con e-child\" data-id=\"9a9935a\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-53240aa elementor-widget elementor-widget-heading\" data-id=\"53240aa\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">DEI &amp; Nachhaltigkeit wichtige Kalenderdaten f\u00fcr 2025 <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f0afa47 elementor-align-left elementor-widget elementor-widget-button\" data-id=\"f0afa47\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-size-sm\" role=\"button\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Demn\u00e4chst verf\u00fcgbar!<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ce1c574 e-flex e-con-boxed e-con e-parent\" data-id=\"ce1c574\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ae81396 elementor-widget elementor-widget-heading\" data-id=\"ae81396\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Was unsere Kunden \u00fcber uns sagen<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-acd1999 e-grid e-con-full e-con e-child\" data-id=\"acd1999\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-1d860c3 e-con-full e-flex e-con e-child\" data-id=\"1d860c3\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-8977e47 e-con-full e-flex e-con e-child\" data-id=\"8977e47\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-28239f7 elementor-widget elementor-widget-image\" data-id=\"28239f7\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"59\" height=\"59\" src=\"https:\/\/onclusive.com\/wp-content\/uploads\/2025\/03\/image-31-1.png\" class=\"attachment-large size-large wp-image-61291\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b68aa62 elementor-widget elementor-widget-text-editor\" data-id=\"b68aa62\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u201eEs ist unglaublich wichtig f\u00fcr das Kommunikationsteam, das gleiche Ma\u00df an analytischer Unterst\u00fctzung und Raffinesse zu haben wie der Rest unserer Organisation. Die Nutzung der Onclusive-Plattform hat uns wertvolle, umsetzbare Erkenntnisse geliefert, um unsere Kommunikationsentscheidungen auf globaler Ebene zu informieren.\u201d<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7e89d9c elementor-widget elementor-widget-heading\" data-id=\"7e89d9c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">VP of Marketing<br>\nYext<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a2157ed e-con-full e-flex e-con e-child\" data-id=\"a2157ed\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-bc4930c e-con-full e-flex e-con e-child\" data-id=\"bc4930c\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-45cfbeb elementor-widget elementor-widget-image\" data-id=\"45cfbeb\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"50\" height=\"50\" src=\"https:\/\/onclusive.com\/wp-content\/uploads\/2025\/03\/image-32-2.png\" class=\"attachment-large size-large wp-image-61311\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d83b2a4 elementor-widget elementor-widget-text-editor\" data-id=\"d83b2a4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u201eOnclusive ist ein unsch\u00e4tzbares Werkzeug, um ein besserer PR-Experte zu werden. Es eignet sich hervorragend f\u00fcr die Strategieentwicklung und Branchenanalyse, da Sie schnell und einfach \u00fcberpr\u00fcfen k\u00f6nnen, was \u00fcber Ihr eigenes Unternehmen hinaus geschieht. Onclusive gibt uns die M\u00f6glichkeit zu sehen, wor\u00fcber Journalisten berichten, und redaktionelle Muster sowohl regional als auch global zu verfolgen.\u201d<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8018163 elementor-widget elementor-widget-heading\" data-id=\"8018163\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">Senior Director of Global<br>\nPublic Relations, Sophos<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4884142 e-con-full e-flex e-con e-child\" data-id=\"4884142\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-4cbebd0 e-con-full e-flex e-con e-child\" data-id=\"4cbebd0\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3a676a7 elementor-widget elementor-widget-image\" data-id=\"3a676a7\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"45\" height=\"42\" src=\"https:\/\/onclusive.com\/wp-content\/uploads\/2025\/03\/image-33-1.png\" class=\"attachment-large size-large wp-image-61340\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-02e31ee elementor-widget elementor-widget-text-editor\" data-id=\"02e31ee\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u201eWas Onclusive Planner besonders macht, ist nicht nur, was es tut \u2013 es ist, wie es Ihre Arbeitsweise ver\u00e4ndert&#8230; Wir haben uns von stundenlanger Informationsbeschaffung darauf verlagert, diese Zeit tats\u00e4chlich f\u00fcr die Nutzung dieser Informationen zu verwenden. Das ist die Art von Effizienz, die Ihnen hilft, in dieser Branche zu gewinnen\u201d<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a7ec0d3 elementor-widget elementor-widget-heading\" data-id=\"a7ec0d3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">Managing Director<br>\nHard Numbers<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5e7409f elementor-align-left elementor-tablet-align-center elementor-widget elementor-widget-button\" data-id=\"5e7409f\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-grow\" href=\"https:\/\/onclusive.com\/de\/sprechen-sie-uns-an\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Sprechen Sie uns an<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"featured_media":60857,"template":"elementor_header_footer","audience":[],"topic":[],"region":[],"class_list":["post-62549","whitepaper_cpt","type-whitepaper_cpt","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/onclusive.com\/de\/wp-json\/wp\/v2\/whitepaper_cpt\/62549","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/onclusive.com\/de\/wp-json\/wp\/v2\/whitepaper_cpt"}],"about":[{"href":"https:\/\/onclusive.com\/de\/wp-json\/wp\/v2\/types\/whitepaper_cpt"}],"version-history":[{"count":0,"href":"https:\/\/onclusive.com\/de\/wp-json\/wp\/v2\/whitepaper_cpt\/62549\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/onclusive.com\/de\/wp-json\/wp\/v2\/media\/60857"}],"wp:attachment":[{"href":"https:\/\/onclusive.com\/de\/wp-json\/wp\/v2\/media?parent=62549"}],"wp:term":[{"taxonomy":"audience","embeddable":true,"href":"https:\/\/onclusive.com\/de\/wp-json\/wp\/v2\/audience?post=62549"},{"taxonomy":"topic","embeddable":true,"href":"https:\/\/onclusive.com\/de\/wp-json\/wp\/v2\/topic?post=62549"},{"taxonomy":"region","embeddable":true,"href":"https:\/\/onclusive.com\/de\/wp-json\/wp\/v2\/region?post=62549"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}