{"id":69454,"date":"2025-10-06T04:03:26","date_gmt":"2025-10-06T04:03:26","guid":{"rendered":"https:\/\/newonclusivstg.wpengine.com\/resources\/whitepaper\/2026-communications-marketing-outlook-report\/"},"modified":"2025-10-06T05:44:48","modified_gmt":"2025-10-06T05:44:48","slug":"2026-communications-marketing-outlook-report","status":"publish","type":"whitepaper_cpt","link":"https:\/\/onclusive.com\/de\/ressourcen\/whitepaper\/2026-communications-marketing-outlook-report\/","title":{"rendered":"PR, Comms &#038; Marketing: The 2026 Outlook"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"69454\" class=\"elementor elementor-69454 elementor-69263\">\n\t\t\t\t<div class=\"elementor-element elementor-element-02ffbf2 e-flex e-con-boxed e-con e-parent\" data-id=\"02ffbf2\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-cdebf57 e-con-full e-flex e-con e-child\" data-id=\"cdebf57\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6b58bb4 elementor-widget elementor-widget-heading\" data-id=\"6b58bb4\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><span style=\"font-family: archia;font-weight: 500\">PR, Comms &amp; Marketing<\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3803183 elementor-widget elementor-widget-heading\" data-id=\"3803183\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\"><span style=\"font-family: archia\">The <font color=\"00e65f\">2<\/font><font color=\"23eb70\">0<\/font><font color=\"5bf38a\">2<\/font><font color=\"85f99e\">6 <\/font>Outl<font color=\"00e65f\">o<\/font><font color=\"56f288\">o<\/font>k<\/span><\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b611c1b elementor-widget elementor-widget-spacer\" data-id=\"b611c1b\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6288806 elementor-widget elementor-widget-heading\" data-id=\"6288806\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">The rules of communications and marketing are rewriting themselves in real-time. GEO will replace SEO. Trust will beat reach. And brand building will be everyone's top priority. This isn't speculation\u2014it's what 350+ practitioners revealed about the year ahead.<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f0f19ae elementor-align-left elementor-tablet-align-center elementor-widget elementor-widget-button\" data-id=\"f0f19ae\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-grow\" href=\"#form\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Get the Report Before Your Competitors<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-cc1732b e-con-full e-flex e-con e-child\" data-id=\"cc1732b\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-386a122 elementor-widget-mobile__width-inherit elementor-widget elementor-widget-image\" data-id=\"386a122\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/onclusive.com\/wp-content\/uploads\/2025\/10\/Laptop-2026-Outlook.webp\" title=\"Laptop \u2013 2026 Outlook\" alt=\"Outlook Laptop Image\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9415971 e-flex e-con-boxed e-con e-parent\" data-id=\"9415971\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4019fc9 elementor-widget elementor-widget-heading\" data-id=\"4019fc9\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><span style=\"font-family: archia;font-weight: 400\"><b>PR, Comms &amp; Marketing: The 2026 Outlook <\/b>delivers the intelligence you need to navigate these shifts and realities, combining hard data from our practitioner survey with strategic insights from 50+ industry leaders. While others react to change, you'll be prepared for it.\u2028<\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2415fef e-con-full e-grid e-con e-child\" data-id=\"2415fef\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-b31452a e-con-full e-flex e-con e-child\" data-id=\"b31452a\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bd02e8a elementor-widget elementor-widget-heading\" data-id=\"bd02e8a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\"><span style=\"font-family: archia;font-weight: 700\">1\/2<\/span><\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-287d9e5 elementor-widget elementor-widget-heading\" data-id=\"287d9e5\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">of PR &amp; Comms pros say proving ROI beyond vanity metrics will be a top challenge<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-47e1b9b e-con-full e-flex e-con e-child\" data-id=\"47e1b9b\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d569a50 elementor-widget elementor-widget-heading\" data-id=\"d569a50\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\"><span style=\"font-family: archia;font-weight: 700\">#1 priority<\/span><\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-61f0e1e elementor-widget elementor-widget-heading\" data-id=\"61f0e1e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Brand Building will be the #1 priority across PR, Comms, &amp; Marketing\u00a0<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0db5078 e-con-full e-flex e-con e-child\" data-id=\"0db5078\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-21cf9e6 elementor-widget elementor-widget-heading\" data-id=\"21cf9e6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\"><span style=\"font-family: archia;font-weight: 700\">1\/2<\/span><\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a1336cf elementor-widget elementor-widget-heading\" data-id=\"a1336cf\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">of agency marketers are concerned about algorithms that impact visibility and engagement<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-dee5ed6 e-flex e-con-boxed e-con e-parent\" data-id=\"dee5ed6\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-e370969 e-con-full e-flex e-con e-child\" data-id=\"e370969\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5fd584c elementor-widget elementor-widget-image\" data-id=\"5fd584c\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"224\" height=\"199\" src=\"https:\/\/onclusive.com\/wp-content\/uploads\/2025\/10\/Will-Martin.png\" class=\"attachment-large size-large wp-image-69026\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7451479 e-con-full e-flex e-con e-child\" data-id=\"7451479\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-77b936b elementor-widget elementor-widget-heading\" data-id=\"77b936b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">\"The biggest challenge - and opportunity - will be building coherent brand stories that travel seamlessly from linear broadcast to on-demand and social. Creativity will remain the differentiator in cutting through the noise.\"<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d8a84db elementor-widget elementor-widget-heading\" data-id=\"d8a84db\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\"><span style=\"font-family: archia;font-weight: 700\">Will Martin <br><\/span>\nHead of Marketing, Broadcasting, News UK<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f33036d e-flex e-con-boxed e-con e-parent\" data-id=\"f33036d\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f87e754 elementor-widget elementor-widget-heading\" data-id=\"f87e754\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><span style=\"font-family: archia;font-weight: 500\">Why Download the Report?<\/b><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-587d545 elementor-widget elementor-widget-text-editor\" data-id=\"587d545\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Understanding the realities for 2026 means confronting uncomfortable truths while identifying clear opportunities. This report delivers both:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-52fb17d e-con-full e-grid e-con e-child\" data-id=\"52fb17d\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-96923a7 elementor-widget elementor-widget-image\" data-id=\"96923a7\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"761\" height=\"573\" src=\"https:\/\/onclusive.com\/wp-content\/uploads\/2025\/10\/Outlook-2026-Preview.png\" class=\"attachment-full size-full wp-image-69033\" alt=\"\" srcset=\"https:\/\/onclusive.com\/wp-content\/uploads\/2025\/10\/Outlook-2026-Preview.png 761w, https:\/\/onclusive.com\/wp-content\/uploads\/2025\/10\/Outlook-2026-Preview-300x226.png 300w, https:\/\/onclusive.com\/wp-content\/uploads\/2025\/10\/Outlook-2026-Preview-640x482.png 640w\" sizes=\"(max-width: 639px) 98vw, (max-width: 1199px) 64vw, 761px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b1615ae elementor-align-left elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"b1615ae\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-far-check-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119.033 8 8 119.033 8 256s111.033 248 248 248 248-111.033 248-248S392.967 8 256 8zm0 48c110.532 0 200 89.451 200 200 0 110.532-89.451 200-200 200-110.532 0-200-89.451-200-200 0-110.532 89.451-200 200-200m140.204 130.267l-22.536-22.718c-4.667-4.705-12.265-4.736-16.97-.068L215.346 303.697l-59.792-60.277c-4.667-4.705-12.265-4.736-16.97-.069l-22.719 22.536c-4.705 4.667-4.736 12.265-.068 16.971l90.781 91.516c4.667 4.705 12.265 4.736 16.97.068l172.589-171.204c4.704-4.668 4.734-12.266.067-16.971z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><b>Expert perspectives that matter<\/b><br>Get actionable insights from leaders at News UK, Omnicom, PRCA, AMEC, IAB Spain, and more on navigating 2026's shifts.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-far-check-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119.033 8 8 119.033 8 256s111.033 248 248 248 248-111.033 248-248S392.967 8 256 8zm0 48c110.532 0 200 89.451 200 200 0 110.532-89.451 200-200 200-110.532 0-200-89.451-200-200 0-110.532 89.451-200 200-200m140.204 130.267l-22.536-22.718c-4.667-4.705-12.265-4.736-16.97-.068L215.346 303.697l-59.792-60.277c-4.667-4.705-12.265-4.736-16.97-.069l-22.719 22.536c-4.705 4.667-4.736 12.265-.068 16.971l90.781 91.516c4.667 4.705 12.265 4.736 16.97.068l172.589-171.204c4.704-4.668 4.734-12.266.067-16.971z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><b>Real challenges, real data<\/b><br>See why proving ROI remains the top struggle, how budget pressures will intensify, and what teams are doing differently to demonstrate value.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-far-check-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119.033 8 8 119.033 8 256s111.033 248 248 248 248-111.033 248-248S392.967 8 256 8zm0 48c110.532 0 200 89.451 200 200 0 110.532-89.451 200-200 200-110.532 0-200-89.451-200-200 0-110.532 89.451-200 200-200m140.204 130.267l-22.536-22.718c-4.667-4.705-12.265-4.736-16.97-.068L215.346 303.697l-59.792-60.277c-4.667-4.705-12.265-4.736-16.97-.069l-22.719 22.536c-4.705 4.667-4.736 12.265-.068 16.971l90.781 91.516c4.667 4.705 12.265 4.736 16.97.068l172.589-171.204c4.704-4.668 4.734-12.266.067-16.971z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><b>Convergence creates opportunity<\/b><br>Discover why brand building emerges as the unifying priority across PR, comms, and marketing - and how to measure it.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-far-check-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119.033 8 8 119.033 8 256s111.033 248 248 248 248-111.033 248-248S392.967 8 256 8zm0 48c110.532 0 200 89.451 200 200 0 110.532-89.451 200-200 200-110.532 0-200-89.451-200-200 0-110.532 89.451-200 200-200m140.204 130.267l-22.536-22.718c-4.667-4.705-12.265-4.736-16.97-.068L215.346 303.697l-59.792-60.277c-4.667-4.705-12.265-4.736-16.97-.069l-22.719 22.536c-4.705 4.667-4.736 12.265-.068 16.971l90.781 91.516c4.667 4.705 12.265 4.736 16.97.068l172.589-171.204c4.704-4.668 4.734-12.266.067-16.971z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><b>AI's double reality<\/b><br>Learn why practitioners publicly expect AI to complement their roles while privately harboring deeper concerns about transformation.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-79f2781 elementor-align-justify elementor-tablet-align-justify elementor-widget elementor-widget-button\" data-id=\"79f2781\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-grow\" href=\"#form\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Download Report<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5e5bffc e-flex e-con-boxed e-con e-parent\" data-id=\"5e5bffc\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-476dc18 elementor-widget elementor-widget-heading\" data-id=\"476dc18\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><span style=\"font-family: archia;font-weight: 500\">Realities Shaping the 2026 Industry<\/span><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-12657e1 e-con-full e-flex e-con e-child\" data-id=\"12657e1\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-d435af0 e-con-full e-flex e-con e-child\" data-id=\"d435af0\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6051f34 elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-image\" data-id=\"6051f34\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"226\" height=\"148\" src=\"https:\/\/onclusive.com\/wp-content\/uploads\/2025\/10\/AI-Intergration.png\" class=\"attachment-full size-full wp-image-69218\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-92a25a4 e-con-full e-flex e-con e-child\" data-id=\"92a25a4\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-57a8914 elementor-widget elementor-widget-heading\" data-id=\"57a8914\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">AI Integration: From Hype to Strategy<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7534836 elementor-widget elementor-widget-text-editor\" data-id=\"7534836\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Teams shift from experimenting to implementing. Human oversight stays essential.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-09d46d6 e-con-full e-flex e-con e-child\" data-id=\"09d46d6\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1332aae elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-image\" data-id=\"1332aae\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"226\" height=\"148\" src=\"https:\/\/onclusive.com\/wp-content\/uploads\/2025\/10\/MIsinformation.png\" class=\"attachment-full size-full wp-image-69246\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-badfcd4 e-con-full e-flex e-con e-child\" data-id=\"badfcd4\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1cb67b6 elementor-widget elementor-widget-heading\" data-id=\"1cb67b6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Misinformation Crisis<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-68e0e39 elementor-widget elementor-widget-text-editor\" data-id=\"68e0e39\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>False narratives spread faster than truth. Build rapid response protocols or watch brand trust erode.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7ce4535 e-con-full e-flex e-con e-child\" data-id=\"7ce4535\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-25cdf9c elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-image\" data-id=\"25cdf9c\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"226\" height=\"148\" src=\"https:\/\/onclusive.com\/wp-content\/uploads\/2025\/10\/Media-Strain.png\" class=\"attachment-large size-large wp-image-69239\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0f3128a e-con-full e-flex e-con e-child\" data-id=\"0f3128a\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-324ec23 elementor-widget elementor-widget-heading\" data-id=\"324ec23\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Media Relations Strain<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-88c10f6 elementor-widget elementor-widget-text-editor\" data-id=\"88c10f6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Shrinking newsrooms. AI-generated pitch overload. Relationship quality beats quantity.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2156056 e-con-full e-flex e-con e-child\" data-id=\"2156056\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3c40fa0 elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-image\" data-id=\"3c40fa0\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"226\" height=\"148\" src=\"https:\/\/onclusive.com\/wp-content\/uploads\/2025\/10\/Content-vs-Connection.png\" class=\"attachment-large size-large wp-image-69225\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-32bcb45 e-con-full e-flex e-con e-child\" data-id=\"32bcb45\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b813f36 elementor-widget elementor-widget-heading\" data-id=\"b813f36\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Content vs. Connection<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-02a1111 elementor-widget elementor-widget-text-editor\" data-id=\"02a1111\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>More content creates less engagement. Storytelling and video cut through when everyone uses the same AI tools.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3e99b21 e-con-full e-flex e-con e-child\" data-id=\"3e99b21\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8e85cf0 elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-image\" data-id=\"8e85cf0\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"226\" height=\"148\" src=\"https:\/\/onclusive.com\/wp-content\/uploads\/2025\/10\/GEO-Revolution.png\" class=\"attachment-large size-large wp-image-69232\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-637e91a e-con-full e-flex e-con e-child\" data-id=\"637e91a\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4e38d94 elementor-widget elementor-widget-heading\" data-id=\"4e38d94\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">The GEO Revolution<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6705149 elementor-widget elementor-widget-text-editor\" data-id=\"6705149\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Zero-click search changes everything. Brand mentions now outweigh backlinks for AI-powered discovery.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f38b35f elementor-align-justify elementor-tablet-align-justify elementor-widget elementor-widget-button\" data-id=\"f38b35f\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-grow\" href=\"#form\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Download Your 2026 Playbook<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0fc2b55 e-flex e-con-boxed e-con e-parent\" data-id=\"0fc2b55\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-e6b2a0e e-con-full e-flex e-con e-child\" data-id=\"e6b2a0e\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a6e9274 elementor-widget elementor-widget-image\" data-id=\"a6e9274\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"224\" height=\"199\" src=\"https:\/\/onclusive.com\/wp-content\/uploads\/2025\/10\/James-Crawford.png\" class=\"attachment-large size-large wp-image-69211\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2e8b2b2 e-con-full e-flex e-con e-child\" data-id=\"2e8b2b2\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7859318 elementor-widget elementor-widget-heading\" data-id=\"7859318\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">\"Current AI-driven tools are opaque, and \u2018share of model\u2019 isn\u2019t meaningful when context windows and personalisation vary so widely. In many ways we are moving back to reputation and media output measures as a proxy for visibility in AI environments.\"<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1d7c249 elementor-widget elementor-widget-heading\" data-id=\"1d7c249\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\"><span style=\"font-family: archia;font-weight: 700\">James Crawford  <br><\/span>\nManaging Director of PR Agency One &amp; Board Director, AMEC<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-133d6f3 e-flex e-con-boxed e-con e-parent\" data-id=\"133d6f3\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-04b7976 elementor-widget elementor-widget-heading\" data-id=\"04b7976\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><span style=\"font-family: archia;font-weight: 500\">Expert Contributors Include<\/span><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c0f49c5 e-grid e-con-full e-con e-child\" data-id=\"c0f49c5\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-6ea6bab e-con-full e-flex e-con e-child\" data-id=\"6ea6bab\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4429aa6 elementor-widget elementor-widget-image\" data-id=\"4429aa6\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"252\" height=\"160\" src=\"https:\/\/onclusive.com\/wp-content\/uploads\/2025\/10\/Michael-O-Donoghue.png\" class=\"attachment-large size-large wp-image-69155\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ee80628 e-con-full e-flex e-con e-child\" data-id=\"ee80628\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1388014 elementor-widget elementor-widget-image\" data-id=\"1388014\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"46\" height=\"18\" src=\"https:\/\/onclusive.com\/wp-content\/uploads\/2025\/10\/Peroni.png\" class=\"attachment-full size-full wp-image-69176\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-92d6ea8 elementor-widget elementor-widget-heading\" data-id=\"92d6ea8\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><b>Michael O'Donoghue <br><\/b>\nGlobal Senior Marketing Manager, Peroni Nastro Azzurro<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a194961 e-con-full e-flex e-con e-child\" data-id=\"a194961\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-66b09b8 elementor-widget elementor-widget-image\" data-id=\"66b09b8\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"224\" height=\"199\" src=\"https:\/\/onclusive.com\/wp-content\/uploads\/2025\/10\/Will-Martin.png\" class=\"attachment-large size-large wp-image-69026\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1cb579b e-con-full e-flex e-con e-child\" data-id=\"1cb579b\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ae35d3a elementor-widget elementor-widget-image\" data-id=\"ae35d3a\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"23\" height=\"23\" src=\"https:\/\/onclusive.com\/wp-content\/uploads\/2025\/10\/NewsUK.png\" class=\"attachment-full size-full wp-image-69162\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aef76a2 elementor-widget elementor-widget-heading\" data-id=\"aef76a2\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><b>Will Martin <br><\/b>\nHead of Marketing, Broadcasting, News UK<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-19e41ce e-con-full e-flex e-con e-child\" data-id=\"19e41ce\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-96befa3 elementor-widget elementor-widget-image\" data-id=\"96befa3\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"252\" height=\"160\" src=\"https:\/\/onclusive.com\/wp-content\/uploads\/2025\/10\/Sandrine-Cormary.png\" class=\"attachment-large size-large wp-image-69197\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e65a1ed e-con-full e-flex e-con e-child\" data-id=\"e65a1ed\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8eda87f elementor-widget elementor-widget-image\" data-id=\"8eda87f\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"70\" height=\"22\" src=\"https:\/\/onclusive.com\/wp-content\/uploads\/2025\/10\/Omnicon.png\" class=\"attachment-full size-full wp-image-69169\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-01898e9 elementor-widget elementor-widget-heading\" data-id=\"01898e9\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><b>Sandrine Cormary <br><\/b>\nCEO, Omnicom Reputation Group<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c628404 e-con-full e-flex e-con e-child\" data-id=\"c628404\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9a47286 elementor-widget elementor-widget-image\" data-id=\"9a47286\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"252\" height=\"160\" src=\"https:\/\/onclusive.com\/wp-content\/uploads\/2025\/10\/Reyes-Ferrer.png\" class=\"attachment-large size-large wp-image-69190\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-410c223 e-con-full e-flex e-con e-child\" data-id=\"410c223\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-42144f3 elementor-widget elementor-widget-image\" data-id=\"42144f3\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"53\" height=\"30\" src=\"https:\/\/onclusive.com\/wp-content\/uploads\/2025\/10\/IAB.png\" class=\"attachment-full size-full wp-image-69134\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-48340c9 elementor-widget elementor-widget-heading\" data-id=\"48340c9\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><b>Reyes Justrib\u00f3 Ferrer<br><\/b>\nGeneral Director, IAB Spain<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-25a58dc e-con-full e-flex e-con e-child\" data-id=\"25a58dc\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0d83fd9 elementor-widget elementor-widget-image\" data-id=\"0d83fd9\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"252\" height=\"160\" src=\"https:\/\/onclusive.com\/wp-content\/uploads\/2025\/10\/Gabriela-Clarke.png\" class=\"attachment-large size-large wp-image-69127\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-46e580d e-con-full e-flex e-con e-child\" data-id=\"46e580d\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6f1ff84 elementor-widget elementor-widget-image\" data-id=\"6f1ff84\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"50\" height=\"24\" src=\"https:\/\/onclusive.com\/wp-content\/uploads\/2025\/10\/PRCA.png\" class=\"attachment-full size-full wp-image-69183\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fa1c0ba elementor-widget elementor-widget-heading\" data-id=\"fa1c0ba\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><b>Gabriela Weiss Clarke<br><\/b>\nHead of Communications, PRCA<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c490e0b e-con-full e-flex e-con e-child\" data-id=\"c490e0b\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1349a5f elementor-widget elementor-widget-image\" data-id=\"1349a5f\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"252\" height=\"160\" src=\"https:\/\/onclusive.com\/wp-content\/uploads\/2025\/10\/James-Crawfords.png\" class=\"attachment-large size-large wp-image-69141\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7b15235 e-con-full e-flex e-con e-child\" data-id=\"7b15235\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f5a5d13 elementor-widget elementor-widget-image\" data-id=\"f5a5d13\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"69\" height=\"16\" src=\"https:\/\/onclusive.com\/wp-content\/uploads\/2025\/10\/Amec.png\" class=\"attachment-full size-full wp-image-69120\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-de7560a elementor-widget elementor-widget-heading\" data-id=\"de7560a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><b>James Crawford <br><\/b>\nManaging Director, PR Agency One &amp; Board Director, AMEC<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6acd686 e-con-full e-flex e-con e-child\" data-id=\"6acd686\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a0cbcf1 elementor-widget elementor-widget-image\" data-id=\"a0cbcf1\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"252\" height=\"160\" src=\"https:\/\/onclusive.com\/wp-content\/uploads\/2025\/10\/Valentina-Napoli.png\" class=\"attachment-large size-large wp-image-69204\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e545604 e-con-full e-flex e-con e-child\" data-id=\"e545604\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-60027a4 elementor-widget elementor-widget-image\" data-id=\"60027a4\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"27\" height=\"28\" src=\"https:\/\/onclusive.com\/wp-content\/uploads\/2025\/10\/MasterGroup.png\" class=\"attachment-full size-full wp-image-69148\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6dfdf7d elementor-widget elementor-widget-heading\" data-id=\"6dfdf7d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><b>Valentina Napoli<br><\/b>\nMarketing Director, MasterGroup World<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ec5206e e-con-full e-flex e-con e-child\" data-id=\"ec5206e\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f2e2264 e-flex e-con-boxed e-con e-parent\" data-id=\"f2e2264\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-f339ce0 e-grid e-con-full e-con e-child\" data-id=\"f339ce0\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-86c2cc5 e-con-full e-flex e-con e-child\" data-id=\"86c2cc5\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-733233f elementor-widget-mobile__width-inherit elementor-widget elementor-widget-heading\" data-id=\"733233f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\"><span style=\"font-family: archia;font-weight: 600\">Get Your Copy<\/span><\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-46a1198 elementor-widget-mobile__width-inherit elementor-widget elementor-widget-heading\" data-id=\"46a1198\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\"><span style=\"font-family: archia;font-weight: 400\"><b>Actionable from page one - not academic theory. <\/b>Strategic insights that deliver all-year value.\u2028\u2028<br><br>The future of PR, comms, and marketing is being written now. Act on insights from 300 practitioners and 50+ industry experts. Lead while others scramble to adapt.\u2028<br><br><font color=\"#BE91FF\">The question isn't whether change is coming. It's whether you'll be ready.\u2028<\/font><\/span><\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d164052 elementor-align-left elementor-tablet-align-justify elementor-mobile-align-left elementor-widget elementor-widget-button\" data-id=\"d164052\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-grow\" href=\"http:\/\/www.onclusive.com\/talk-to-us\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Speak to an Expert<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6403235 elementor-widget elementor-widget-hubspot-form\" data-id=\"6403235\" data-element_type=\"widget\" id=\"form\" data-widget_type=\"hubspot-form.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\t\t\t\t\t<script>\n\t\t\t\t\t\twindow.hsFormsOnReady = window.hsFormsOnReady || [];\n\t\t\t\t\t\twindow.hsFormsOnReady.push(()=>{\n\t\t\t\t\t\t\thbspt.forms.create({\n\t\t\t\t\t\t\t\tportalId: 42525281,\n\t\t\t\t\t\t\t\tformId: \"f36dc497-b054-4ec3-9b02-eb637e80c0af\",\n\t\t\t\t\t\t\t\ttarget: \"#hbspt-form-1786836711000-1695252294\",\n\t\t\t\t\t\t\t\tregion: \"na1\",\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t})});\n\t\t\t\t\t<\/script>\n\t\t\t\t\t<div class=\"hbspt-form\" id=\"hbspt-form-1786836711000-1695252294\"><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"featured_media":68975,"template":"elementor_header_footer","audience":[],"topic":[],"region":[],"class_list":["post-69454","whitepaper_cpt","type-whitepaper_cpt","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/onclusive.com\/de\/wp-json\/wp\/v2\/whitepaper_cpt\/69454","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/onclusive.com\/de\/wp-json\/wp\/v2\/whitepaper_cpt"}],"about":[{"href":"https:\/\/onclusive.com\/de\/wp-json\/wp\/v2\/types\/whitepaper_cpt"}],"version-history":[{"count":0,"href":"https:\/\/onclusive.com\/de\/wp-json\/wp\/v2\/whitepaper_cpt\/69454\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/onclusive.com\/de\/wp-json\/wp\/v2\/media\/68975"}],"wp:attachment":[{"href":"https:\/\/onclusive.com\/de\/wp-json\/wp\/v2\/media?parent=69454"}],"wp:term":[{"taxonomy":"audience","embeddable":true,"href":"https:\/\/onclusive.com\/de\/wp-json\/wp\/v2\/audience?post=69454"},{"taxonomy":"topic","embeddable":true,"href":"https:\/\/onclusive.com\/de\/wp-json\/wp\/v2\/topic?post=69454"},{"taxonomy":"region","embeddable":true,"href":"https:\/\/onclusive.com\/de\/wp-json\/wp\/v2\/region?post=69454"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}