{"id":107244,"date":"2026-10-26T17:14:12","date_gmt":"2026-10-26T17:14:12","guid":{"rendered":"https:\/\/newonclusivstg.wpengine.com\/?p=107244"},"modified":"2026-10-26T17:14:14","modified_gmt":"2026-10-26T17:14:14","slug":"action-center-geo-analytics","status":"publish","type":"post","link":"https:\/\/onclusive.com\/en-gb\/resources\/blog\/action-center-geo-analytics\/","title":{"rendered":"Action Center by GEO Analytics: which media to contact to improve your brand’s visibility in AI answers"},"content":{"rendered":"\n

Generative AI engines such as ChatGPT or Gemini are increasingly answering consumer questions about brands, products and services. A brand can have excellent media coverage and still be absent from these answers, or be described unfavourably in them. The challenge is knowing which media influence these answers,<\/a> and which ones to work on first. That is exactly what Action Center GEO Analytics is designed to show. In this article, we present the feature through the Toyota case.<\/p>\n\n\n\n


What is GEO Analytics? The platform behind Action Center <\/h2>\n\n\n\n

GEO Analytics<\/strong> <\/a>is a tool built into Onclusive’s Unified Platform. It monitors how a brand appears in the answers of five major AI search engines, across every market and in every language. The results are connected to your traditional media and social media analysis, so you can see whether your press coverage translates into visibility in AI answers.<\/p>\n\n\n\n

The tool relies on indicators such as Share of Voice (the brand’s share of voice in answers), Visibility (the percentage of answers in which the brand is mentioned), Average Position (the brand’s average ranking), Win Rate (how often the brand outranks its competitors) and Sentiment (the perception score). Action Center GEO Analytics builds on these measurements to tell you what to do next.<\/p>\n\n\n\n

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Geo Analytics metrics from the performance dashboard. Source: Onclusive Geo Analytics<\/a><\/em>
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Action Center by GEO Analytics: from measurement to action<\/h2>\n\n\n\n

If GEO Analytics answers the question “what is AI saying about my brand?”<\/a>, Action Center GEO Analytics answers “which media should I contact to change that?”. It presents a ranked list of Target Sources, meaning the media to influence to improve how AI engines represent your brand. They are ranked by the number of articles in which the brand is absent or poorly represented.<\/p>\n\n\n\n

These media fall into two categories:<\/p>\n\n\n\n