{"id":19137,"date":"2022-07-25T16:45:54","date_gmt":"2022-07-25T16:45:54","guid":{"rendered":"https:\/\/newonclusivstg.wpengine.com\/?p=19137"},"modified":"2026-05-21T13:49:03","modified_gmt":"2026-05-21T13:49:03","slug":"building-the-perfect-media-pitch","status":"publish","type":"post","link":"https:\/\/onclusive.com\/en-gb\/resources\/blog\/building-the-perfect-media-pitch\/","title":{"rendered":"Building a perfect pitch? The story is in the data"},"content":{"rendered":"\n<section\n    class=\"block-pcon\">\n\n      \n\t\t\t<div class=\"post_content--wrapper\">\n\t\t\t\t<div class=\"post_content--copy  \">\n\t\t\t\t\t<div class=\"post_content--copy-inner-wrapper\">\n\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"post_content-copy-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t  \t\t<p>Savvy communicators know that there is more to a perfect pitch than simply good writing, and media relations is not just about distributing these stories to the media. To break through the noise of millions of pitches out there, knowing your audience, being on point with your story and building long-term relationships with journalists are essential ingredients.<\/p>\n<p>PR pros need a data-driven strategy to reach their goals of securing high-impact media coverage for their brands. Understanding what to pitch, to whom and what\u2019s working \/ not working requires access to relevant information. This means that pitching must start with the right data and end with measurement.<\/p>\n<p>In this blog series, we\u2019re sharing a proven data- and technology-driven process for building the perfect pitch and nurturing your media relationships, which has been used by Onclusive\u2019s customers to achieve extraordinary outcomes for their brands.<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/onclusive.com\/campaign\/media-contacts-and-outreach-demo\/\"><strong>See our Media Database &amp; Outreach tools in action &#8211; Book a demo<\/strong><\/a><\/p>\n<p>&nbsp;<\/p>\n \n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t<div class=\"post_content--wrapper\">\n\t\t\t\t<div class=\"post_content--copy  \">\n\t\t\t\t\t<div class=\"post_content--copy-inner-wrapper\">\n\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"post_content-copy-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t  \t\t<h2><strong>Where do you find impactful journalists?<\/strong><\/h2>\n<p>Recent industry polling indicates that showing the ROI \u2013 in other words, the bottom-line impact \u2013 of PR initiatives is now a must-do for the modern communicator. This means that you\u2019ll want to identify which journalists, influencers and publications are having the biggest influence on your business \u2013 driving the most website traffic, social media engagement, brand interactions, and revenue.<\/p>\n<p>One way to do that is to use smart technology to help you out. For example, with robust media profiles like those in Onclusive\u2019s media contact database, you can quickly gauge which authors meet your impact criteria based on their organisation, type of publication, subject, geographical reach and more.<\/p>\n<p>You can also expand your range by finding new authors with similar profiles who aren\u2019t writing for you yet \u2013 for example, journalists who write for competitors or who recently started covering topics relevant to your brand.<\/p>\n<p>&nbsp;<\/p>\n<p><em>\u201cWith Onclusive, we have been able to show progress in gaining share of voice relative to our competitors, identify new media outlets and reporters, and develop a better understanding of what works and what is less effective\u201d<\/em><\/p>\n<p><em>~G2 Crowd reviews, two time Onclusive Client, mid market Financial Services Company (51-1000 employees)<\/em><\/p>\n<p>&nbsp;<\/p>\n \n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t<div class=\"post_content--wrapper\">\n\t\t\t\t<div class=\"post_content--pullout_copy  \">\n\t\t\t\t\t<div class=\"post_content--pullout_copy-inner-wrapper\">\n\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"post_content-copy-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<blockquote class=\"pullout_copy\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t  \t\t<p><span style=\"color: #ffffff;\"><strong><a style=\"color: #ffffff;\" href=\"https:\/\/onclusive.com\/campaign\/media-contacts-and-outreach-demo\/\">Book a demo with a member of our team<\/a><\/strong><\/span><\/p>\n<p><span style=\"color: #ffffff;\">Get your story to the people who matter<\/span><\/p>\n<p><span style=\"color: #ffffff;\">Are you ready to benefit from easy-to-use, data-driven technology that will help you to target and build relationships with the most impactful journalists for your brand, and prove and improve your business value? <a style=\"color: #ffffff;\" href=\"https:\/\/onclusive.com\/campaign\/media-contacts-and-outreach-demo\/\">Book a demo today.<\/a><\/span><\/p>\n \n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/blockquote>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t<div class=\"post_content--wrapper\">\n\t\t\t\t<div class=\"post_content--copy  \">\n\t\t\t\t\t<div class=\"post_content--copy-inner-wrapper\">\n\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"post_content-copy-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t  \t\t<h2><strong>Earning their attention<\/strong><\/h2>\n<p>Earning the attention of your target journalists is by definition a long-term strategy, and it\u2019s about consistently giving them what they want and need in the simplest, most concise and digestible way to make their jobs easier.<\/p>\n<p>This requires not only understanding your ultimate reader audience, which you can do by researching their demographics, psychographics, behaviour patterns, attitudes and readership data, but also digging into the journalists, influencers and bloggers that cater to this audience.<\/p>\n<p>&nbsp;<\/p>\n<p>Spend the time to read, listen to and note what impactful authors write about, how often and in which publications. If you send your story to someone who is likely to be as passionate about telling it as you are, you\u2019ll be one step closer to generating impactful coverage for your brand.<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/onclusive.com\/campaign\/media-contacts-and-outreach-demo\/\"><strong>Book a demo today<\/strong><\/a><\/p>\n \n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n<\/section> \n\n\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":3,"featured_media":19153,"comment_status":"closed","ping_status":"open","sticky":false,"template":"blog-post-new-template.php","format":"standard","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"footnotes":""},"audience":[378,380],"topic":[1191],"region":[],"class_list":["post-19137","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","audience-brands-4","audience-pr-agencies-2","topic-pr-and-comms-en-gb"],"acf":[],"_links":{"self":[{"href":"https:\/\/onclusive.com\/en-gb\/wp-json\/wp\/v2\/posts\/19137","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/onclusive.com\/en-gb\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/onclusive.com\/en-gb\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/onclusive.com\/en-gb\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/onclusive.com\/en-gb\/wp-json\/wp\/v2\/comments?post=19137"}],"version-history":[{"count":2,"href":"https:\/\/onclusive.com\/en-gb\/wp-json\/wp\/v2\/posts\/19137\/revisions"}],"predecessor-version":[{"id":90990,"href":"https:\/\/onclusive.com\/en-gb\/wp-json\/wp\/v2\/posts\/19137\/revisions\/90990"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/onclusive.com\/en-gb\/wp-json\/wp\/v2\/media\/19153"}],"wp:attachment":[{"href":"https:\/\/onclusive.com\/en-gb\/wp-json\/wp\/v2\/media?parent=19137"}],"wp:term":[{"taxonomy":"audience","embeddable":true,"href":"https:\/\/onclusive.com\/en-gb\/wp-json\/wp\/v2\/audience?post=19137"},{"taxonomy":"topic","embeddable":true,"href":"https:\/\/onclusive.com\/en-gb\/wp-json\/wp\/v2\/topic?post=19137"},{"taxonomy":"region","embeddable":true,"href":"https:\/\/onclusive.com\/en-gb\/wp-json\/wp\/v2\/region?post=19137"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}