{"id":24825,"date":"2022-12-16T15:08:56","date_gmt":"2022-12-16T15:08:56","guid":{"rendered":"https:\/\/newonclusivstg.wpengine.com\/?p=24825"},"modified":"2026-05-21T13:42:56","modified_gmt":"2026-05-21T13:42:56","slug":"data-driven-pr-campaign-planning-part-1","status":"publish","type":"post","link":"https:\/\/onclusive.com\/en-gb\/resources\/blog\/data-driven-pr-campaign-planning-part-1\/","title":{"rendered":"Data-Driven PR Campaign Planning: Part 1\u00a0"},"content":{"rendered":"\n<section\n    class=\"block-pcon\">\n\n      \n\t\t\t<div class=\"post_content--wrapper\">\n\t\t\t\t<div class=\"post_content--copy  \">\n\t\t\t\t\t<div class=\"post_content--copy-inner-wrapper\">\n\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"post_content-copy-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t  \t\t<p><span data-contrast=\"auto\">An impactful PR campaign can attract positive media attention and influence brand awareness, reputation and sales for your brand. However, to generate that level of interest, PR campaigns require more than just a press release \u2013 they need careful planning.\u00a0<\/span><span data-ccp-props=\"{&quot;335559739&quot;:300}\">\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b><span data-contrast=\"auto\">A public relations campaign is a series of activities that are planned in advance to achieve a clear objective, such as improving brand reputation, raising awareness of a new product launch, or reaching a specific audience to influence desired actions. \u202f<\/span><\/b><span data-ccp-props=\"{&quot;335559739&quot;:300}\">\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b><span data-contrast=\"auto\">PR campaign planning includes:<\/span><\/b><span data-ccp-props=\"{&quot;335559739&quot;:300}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Setting clear objectives that help drive measurable business impact and organisational success.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;335559739&quot;:150}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">Identifying and understanding the appropriate audiences.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;335559739&quot;:150}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"auto\">Developing a strategy to effectively communicate messages that resonate to these audiences.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;335559739&quot;:150}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"4\" data-aria-level=\"1\"><span data-contrast=\"auto\">Measuring how well these activities achieved the objectives.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;335559739&quot;:150}\">\u00a0<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><b><span data-contrast=\"auto\">Start with situation analysis and research.<\/span><\/b><span data-ccp-props=\"{&quot;335559739&quot;:300}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Before setting your objectives, you\u2019ll need to conduct research around where your brand is today in relation to the industry, the competition and the environment you\u2019re operating in. You\u2019ll want to know how your story will fit into the broader environment and what the media are currently interested in. It\u2019s also important to evaluate the past year of your PR activity, including reviewing media coverage and identifying what worked best.\u202f<\/span><span data-ccp-props=\"{&quot;335559739&quot;:300}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Where will you find these insights? If you have a\u202f<\/span><a href=\"https:\/\/onclusive.com\/en-gb\/technology\/media-monitoring\/\"><span data-contrast=\"none\">media monitoring solution<\/span><\/a><span data-contrast=\"auto\">, such as Onclusive, you\u2019ll discover a wealth of information in the big data analytics provided by these advanced technologies \u2014 from the current trends to the most impactful stories, authors, publications and messages that drove desired actions.\u00a0<\/span><span data-ccp-props=\"{&quot;335559739&quot;:300}\">\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b><span data-contrast=\"auto\">Determine your campaign objectives<\/span><\/b><span data-ccp-props=\"{&quot;335559739&quot;:300}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">What is the needle that needs to be moved and why? Your PR campaign should be designed to achieve a clear, measurable objective, which will help determine the strategy to get there. As we discussed in\u202f<\/span><a href=\"https:\/\/onclusive.com\/tresources\/whitepaper\/executives-guide-building-leading-impactful-communications-department\/\"><span data-contrast=\"none\">The Executive\u2019s Guide to Building and Leading an Impactful Communications Team<\/span><\/a><span data-contrast=\"auto\">, this step should start with reviewing your communications goals, which should emerge from \u2014 and align with \u2014 your overall company goals.<\/span><span data-ccp-props=\"{&quot;335559739&quot;:300}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Set SMART (Specific, Measurable, Achievable, Relevant and Timely) objectives, which will allow you to include measurement and evaluation as a core component of the planning process.\u202f<\/span><span data-ccp-props=\"{&quot;335559739&quot;:300}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Generally, PR campaign objectives may include increasing awareness and driving sales for a new product launch, enhancing brand reputation by a certain percentage, or recruiting new talent in specific numbers.\u202f<\/span><span data-ccp-props=\"{&quot;335559739&quot;:300}\">\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b><span data-contrast=\"auto\">Ask these questions to determine your PR campaign objectives:<\/span><\/b><span data-ccp-props=\"{&quot;335559739&quot;:300}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">What are the communications objectives? How do they link to the business objectives?<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;335559739&quot;:150}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">What is the problem you are trying to solve with the campaign? How does it fit into the communications objectives?<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;335559739&quot;:150}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"auto\">How clear are your objectives?\u202f<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;335559739&quot;:150}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Is each objective SMART?<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;335559739&quot;:150}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">If you accomplish the objectives, will you be satisfied with your investment?<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;335559739&quot;:150}\">\u00a0<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><b><span data-contrast=\"auto\">Know your audience<\/span><\/b><span data-ccp-props=\"{&quot;335559739&quot;:300}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Now that you\u2019ve determined your business objectives, it\u2019s time to bring your PR campaign vision to life. However, before crafting your message or choosing the delivery channels, you must decide who you want to receive this message and how you\u2019re looking to impact them. The more specific you are about who you want to target to achieve the \u2018why\u2019 \u2014 the solution to the problem you\u2019ve identified above\u2014the more impactful your plan and creative execution will be.\u202f<\/span><span data-ccp-props=\"{&quot;335559739&quot;:300}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Knowing your key audiences, their pain and passion points, what they need and how you can add value is essential for your strategic campaign planning. You should consider all members of your target audience, such as your customers, prospects and the people who influence them, media and perhaps even employees.<\/span><span data-ccp-props=\"{&quot;335559739&quot;:300}\">\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b><span data-contrast=\"auto\">Ask these questions to better understand your audiences:<\/span><\/b><span data-ccp-props=\"{&quot;335559739&quot;:300}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"3\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Which audiences are you talking to?<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;335559739&quot;:150}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"3\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">What do they care about?<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;335559739&quot;:150}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"3\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"auto\">What do you know about them?<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;335559739&quot;:150}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"3\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"4\" data-aria-level=\"1\"><span data-contrast=\"auto\">What do you need to find out and where can you find it?<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;335559739&quot;:150}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"3\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"4\" data-aria-level=\"1\"><span data-contrast=\"auto\">What do you want them to do?<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;335559739&quot;:150}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"3\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"4\" data-aria-level=\"1\"><span data-contrast=\"auto\">Why are they not doing it now?<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;335559739&quot;:150}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-ccp-props=\"{&quot;335559739&quot;:300}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">Define your channels<\/span><\/b><span data-ccp-props=\"{&quot;335559739&quot;:300}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">After specifying your target audiences, you\u2019ll want to choose the best mix of platforms for delivering your message, including specific channels and formats. This information will help you to better plan your messaging, find the right outlets and distribute to them effectively.<\/span><span data-ccp-props=\"{&quot;335559739&quot;:300}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">This is where knowing your audiences makes a big difference. Who you\u2019re targeting will determine the most effective tactics to grab their attention and the channels that they engage with the most to reach them where they are.<\/span><span data-ccp-props=\"{&quot;335559739&quot;:300}\">\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b><span data-contrast=\"auto\">Ask these questions to define your channels:<\/span><\/b><span data-ccp-props=\"{&quot;335559739&quot;:300}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"4\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Which communications channels and formats are the right ones for your audiences?<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;335559739&quot;:150}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"4\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">What data do you have to support this?<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;335559739&quot;:150}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"4\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"auto\">Which content will be distributed where, and how will the content be adapted for each channel?<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;335559739&quot;:150}\">\u00a0<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><b><span data-contrast=\"auto\">Using a media monitoring service and PR analytics platform can be instrumental in understanding which platforms work best for your target audiences.\u202f<\/span><\/b><a href=\"https:\/\/onclusive.com\/en-gb\/ttechnology\/pr-analytics\/\"><b><span data-contrast=\"none\">Check out our<\/span><\/b><\/a> <b><span data-contrast=\"auto\">PR analytics tools\u202fto see how we can help by automatically tracking all of your worldwide media coverage, including digital, newswire, print, broadcast and radio, and analysing which types of content drove the most impact for your brand.<\/span><\/b><span data-ccp-props=\"{&quot;335559739&quot;:300}\">\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span data-contrast=\"auto\">Stay tuned for the conclusion of our Data-Driven PR Campaign Planning blog series next week.<\/span><span data-ccp-props=\"{&quot;335559739&quot;:300}\">\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span data-contrast=\"auto\">Find out more about what PR analytics Onclusive offers then visit our <\/span><a href=\"https:\/\/onclusive.com\/en-gb\/how-we-do-it\/technology\/analytics\/\"><span data-contrast=\"none\">website<\/span><\/a><span data-contrast=\"auto\">.\u00a0<\/span><span data-ccp-props=\"{&quot;335559739&quot;:300}\">\u00a0<\/span><\/p>\n \n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n<\/section> 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