{"id":38393,"date":"2023-10-26T09:22:49","date_gmt":"2023-10-26T09:22:49","guid":{"rendered":"https:\/\/newonclusivstg.wpengine.com\/?p=38393"},"modified":"2026-03-20T12:34:05","modified_gmt":"2026-03-20T12:34:05","slug":"use-social-listening-to-enhance-protect-brand-reputation","status":"publish","type":"post","link":"https:\/\/onclusive.com\/en-gb\/resources\/blog\/use-social-listening-to-enhance-protect-brand-reputation\/","title":{"rendered":"Use Social Listening to Enhance &amp; Protect Brand Reputation"},"content":{"rendered":"\n<section\n    class=\"block-pcon\">\n\n      \n\t\t\t<div class=\"post_content--wrapper\">\n\t\t\t\t<div class=\"post_content--copy  \">\n\t\t\t\t\t<div class=\"post_content--copy-inner-wrapper\">\n\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"post_content-copy-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t  \t\t<p><span class=\"TextRun SCXW145865158 BCX8\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW145865158 BCX8\">A<\/span><span class=\"NormalTextRun SCXW145865158 BCX8\"> brand&#8217;s reputation can be its most <\/span><span class=\"NormalTextRun SCXW145865158 BCX8\">valuable asset<\/span><span class=\"NormalTextRun SCXW145865158 BCX8\"> and its greatest vulnerability. <\/span><span class=\"NormalTextRun SCXW145865158 BCX8\">As <\/span><span class=\"NormalTextRun SCXW145865158 BCX8\">P<\/span><span class=\"NormalTextRun SCXW145865158 BCX8\">R <\/span><span class=\"NormalTextRun SCXW145865158 BCX8\">and comms professionals <\/span><span class=\"NormalTextRun SCXW145865158 BCX8\">you <\/span><span class=\"NormalTextRun SCXW145865158 BCX8\">play a pivotal role in shaping and safeguarding <\/span><span class=\"NormalTextRun SCXW145865158 BCX8\">your<\/span><span class=\"NormalTextRun SCXW145865158 BCX8\"> brand&#8217;s image. One powerful tool in <\/span><span class=\"NormalTextRun SCXW145865158 BCX8\">you<\/span><span class=\"NormalTextRun SCXW145865158 BCX8\">r arsenal is social listening. <\/span><span class=\"NormalTextRun SCXW145865158 BCX8\">Let\u2019s<\/span><span class=\"NormalTextRun SCXW145865158 BCX8\"> look at <\/span><span class=\"NormalTextRun SCXW145865158 BCX8\">how<\/span> <span class=\"NormalTextRun SCXW145865158 BCX8\">social listening <\/span><span class=\"NormalTextRun SCXW145865158 BCX8\">can<\/span> <span class=\"NormalTextRun SCXW145865158 BCX8\">enhance and protect brand reputation<\/span><span class=\"NormalTextRun SCXW145865158 BCX8\"> \u2013 <\/span><span class=\"NormalTextRun SCXW145865158 BCX8\">offering PR and comms <\/span><span class=\"NormalTextRun SCXW145865158 BCX8\">folk <\/span><span class=\"NormalTextRun SCXW145865158 BCX8\">a deeper understanding of its practical applications.<\/span><\/span><span class=\"EOP SCXW145865158 BCX8\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n \n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t<div class=\"post_content--wrapper\">\n\t\t\t\t<div class=\"post_content--copy  \">\n\t\t\t\t\t<div class=\"post_content--copy-inner-wrapper\">\n\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"post_content-copy-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t  \t\t<h3 aria-level=\"2\"><b><span data-contrast=\"auto\">Understanding Social Listening<\/span><\/b><span data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;201341983&quot;:0,&quot;335559738&quot;:40,&quot;335559739&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><\/h3>\n<p><span style=\"color: #0000ff;\"><a style=\"color: #0000ff;\" href=\"https:\/\/onclusive.com\/en-gb\/resources\/blog\/what-is-social-listening\/\" target=\"_blank\" rel=\"noopener\">Social listening<\/a><\/span><span data-contrast=\"auto\">, is the practice of tracking and analysing online conversations and discussions relevant to a brand, product, or industry. It involves reporting on social media to gain insights into what people are saying about a brand.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;201341983&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">It is often confused with <\/span><span style=\"color: #0000ff;\"><a style=\"color: #0000ff;\" href=\"https:\/\/onclusive.com\/en-gb\/resources\/blog\/social-media-monitoring-complete-guide\/\" target=\"_blank\" rel=\"noopener\">social media monitoring<\/a><\/span><span data-contrast=\"auto\"> which a reactive measurement for campaign analysis and overall performance reporting. <\/span><b><span data-contrast=\"auto\">Social media listening<\/span><\/b><span data-contrast=\"auto\">, however, is more proactive \u2013 capturing quantitative and qualitative data to anticipate trends, sentiment, and consumption styles.\u00a0<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;201341983&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h3 aria-level=\"3\"><b><span data-contrast=\"auto\"><br \/>\nThe Three Pillars of Social Listening<\/span><\/b><span data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;201341983&quot;:0,&quot;335559738&quot;:40,&quot;335559739&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><\/h3>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Tracking <\/span><\/b><span data-contrast=\"auto\"><span data-contrast=\"auto\">mentions, comments, and discussions related to your brand or industry.<\/span><\/span>&nbsp;<\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Analysing<\/span><\/b><span data-contrast=\"auto\"> the data collected. This step includes sentiment analysis, demographic insights, and identifying trends and emerging issues.<\/span>&nbsp;<\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Taking Action! <\/span><\/b><span data-contrast=\"auto\">This might involve responding to customer inquiries, addressing negative feedback, or crafting PR strategies based on the insights gained.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335559685&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n \n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t<div class=\"post_content--wrapper\">\n\t\t\t\t<div class=\"post_content--copy  \">\n\t\t\t\t\t<div class=\"post_content--copy-inner-wrapper\">\n\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"post_content-copy-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t  \t\t<h2 aria-level=\"2\"><b><span data-contrast=\"auto\">How to Protect Brand Reputation<\/span><\/b><span data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;201341983&quot;:0,&quot;335559738&quot;:40,&quot;335559739&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><\/h2>\n<p><span data-contrast=\"auto\">Now that we&#8217;ve established what social listening is, let&#8217;s explore how it can protect brand reputation.<\/span><\/p>\n<h3><\/h3>\n<h3><b><span data-contrast=\"auto\">Real-time crisis detection<\/span><\/b><\/h3>\n<p><span data-contrast=\"auto\">One of the most valuable aspects of social listening is its ability to identify issues in real-time. PR and comms professionals can spot negative comments, complaints, or crises as they unfold. This early detection allows for swift and strategic responses to address problems before they escalate \u2013 a brilliant way to further protect brand reputation.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;201341983&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Imagine a scenario where a dissatisfied customer takes to Twitter to vent about a defective product. With social listening, you can spot the tweet almost immediately, allowing you to acknowledge the issue publicly or inform your client facing team and advise them on the issue. A quick response and well-tailored comms can turn a potentially damaging situation into a positive customer service story.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Top Tip: More than 80% of users do not tag a brand\u2019s handle or hashtag when posting on social, so it\u2019s vital you have a social listening tool that can monitor all your mentions \u2013 whether you\u2019re tagged or not (Digimind). <\/span><span style=\"color: #0000ff;\"><a style=\"color: #0000ff;\" href=\"https:\/\/onclusive.com\/what-we-do\/monitoring\/social-listening\/\">Social listening tools like Onclusive\u2019s<\/a><\/span><span data-contrast=\"auto\"> can analyse comments about your brand even when you\u2019re not @ mentioned \u2013 meaning you don\u2019t miss any insights.<\/span><\/p>\n<h3><\/h3>\n<h3><b><span data-contrast=\"auto\">Data-Driven Decision Making<\/span><\/b><\/h3>\n<p><span data-contrast=\"auto\">Social listening provides a wealth of data that can inform PR and comms strategies globally. By analysing sentiment trends and common topics of conversation, comms people can tailor their messaging and campaigns to resonate with their target audience. <\/span><\/p>\n<p><span data-contrast=\"auto\">For example, if social listening reveals that a particular social issue is gaining traction online, a brand can align its messaging that issue to connect with socially conscious consumers. This can be done across markets meaning you can fully localise your content.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;201341983&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><b><span data-contrast=\"auto\">Competitor Analysis<\/span><\/b><\/h3>\n<p><span data-contrast=\"auto\">Understanding how your competitors are perceived in the market is crucial so you can maintain and protect brand reputation. <a href=\"https:\/\/onclusive.com\/en-gb\/resources\/blog\/top-10-social-listening-tools-2026\/\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #0000ff;\">Social listening platforms<\/span><\/a>\u00a0can give unmatched insights into the strengths and weaknesses of competing brands. By analysing competitor sentiment and customer feedback, you can identify opportunities to differentiate your brand and gain a competitive edge.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;201341983&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">You can also see if another business has pivoted and suddenly become a competitor. Any new competitor could be a threat to your brand awareness efforts and will need to be strategically managed to ensure your audience share does not dwindle.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;201341983&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n \n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t<div class=\"post_content--wrapper\">\n\t\t\t\t<div class=\"post_content--copy  \">\n\t\t\t\t\t<div class=\"post_content--copy-inner-wrapper\">\n\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"post_content-copy-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t  \t\t<h2 aria-level=\"2\"><b><span data-contrast=\"auto\"><br \/>\nEnhance Brand Reputation<\/span><\/b><span data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;201341983&quot;:0,&quot;335559738&quot;:40,&quot;335559739&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><\/h2>\n<p><span data-contrast=\"auto\">Social listening not only gives you the tools to protect brand reputation \u2013 it also allows you to further enhance your existing brand awareness strategies.\u00a0<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559685&quot;:0,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><b><span data-contrast=\"auto\">Crisis Preparedness<\/span><\/b><\/h3>\n<p><span data-contrast=\"auto\">In addition to crisis detection, social listening can play a pivotal role in crisis preparedness. By continuously monitoring social media platforms, PR and communications professionals can identify trends in consumer views which could become potential threats and vulnerabilities in the future. <\/span><\/p>\n<p><span data-contrast=\"auto\">For example, if your target audience are increasingly becoming more socially conscious and concerned about sustainability, then you may want to ensure your businesses green initiatives are being fully communicated.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;201341983&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">64% of consumers said that they would buy from a brand or boycott it solely because of its position on a social or political issues (<\/span><a href=\"https:\/\/www.oberlo.com\/blog\/branding-statistics\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">Oberlo<\/span><\/a><span data-contrast=\"auto\">).\u00a0<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;201341983&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">This proactive approach allows brands to develop crisis response plans in advance, ensuring a swift and effective response when needed.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;201341983&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><b><span data-contrast=\"auto\">Reputation Repair<\/span><\/b><\/h3>\n<p><span data-contrast=\"auto\">Sometimes, despite your best efforts, a brand&#8217;s reputation may be tarnished. Social listening can help in the process of reputation repair by providing insights into the root causes of negative sentiment. By understanding the issues that led to a damaged reputation, PR professionals can develop targeted strategies to rebuild trust and goodwill.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;201341983&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">For instance, if social listening reveals that a brand&#8217;s product quality issues are a major concern among consumers, the company can invest in product improvements, communicate these changes transparently, and actively engage with customers to regain their trust.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><b><span data-contrast=\"auto\">Identifying Brand Advocates<\/span><\/b><\/h3>\n<p><span data-contrast=\"auto\">Not all online conversations are negative. Social listening can also help PR professionals identify brand advocates\u2014loyal customers who speak positively about your brand online. These advocates can be invaluable when seeking to protect brand reputation, as they can counter negative sentiment with their positive endorsements and support. Building and nurturing relationships with brand advocates can be a proactive strategy for enhancing <span style=\"color: #0000ff;\"><a style=\"color: #0000ff;\" href=\"https:\/\/onclusive.com\/en-gb\/resources\/blog\/how-to-build-brand-value\/\" target=\"_blank\" rel=\"noopener\">brand value.<\/a><\/span><\/span><span style=\"color: #0000ff;\" data-ccp-props=\"{&quot;134233117&quot;:false,&quot;201341983&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><b><span data-contrast=\"auto\">Compliance and Risk Management<\/span><\/b><\/h3>\n<p><span data-contrast=\"auto\">In some industries like big pharma or finance, compliance with regulations and ethical standards is paramount. Social listening can help PR and comms teams ensure that their brand is not inadvertently associated with controversial or unethical activities. By watching online conversations and mentions, brands can identify and address potential compliance risks before they become public relations nightmares.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;201341983&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Top Tip: This kind of insight works best when you have a <\/span><span style=\"color: #0000ff;\"><a style=\"color: #0000ff;\" href=\"https:\/\/onclusive.com\/en-gb\/resources\/blog\/what-is-media-monitoring-guide\/\" target=\"_blank\" rel=\"noopener\">holistic approach to media monitoring<\/a><\/span><span data-contrast=\"auto\"><span style=\"color: #0000ff;\">.<\/span> You need to be gaining insights from traditional print media as well as online news to see what news is trending and which stories are likely to spur conversation on social media.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;201341983&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n \n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t<div class=\"post_content--wrapper\">\n\t\t\t\t<div class=\"post_content--copy  \">\n\t\t\t\t\t<div class=\"post_content--copy-inner-wrapper\">\n\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"post_content-copy-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t  \t\t<h2 aria-level=\"2\"><b><span data-contrast=\"auto\"><br \/>\nPractical Tips for Social Listening<\/span><\/b><span data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;201341983&quot;:0,&quot;335559738&quot;:40,&quot;335559739&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><\/h2>\n<p><span data-contrast=\"auto\">It\u2019s great knowing the theory behind what social listening can do for you, but there are a few practical steps to take to ensure your actions bear fruit. Here are some practical tips for PR and comms professionals:<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;201341983&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><b><span data-contrast=\"auto\">Choose the Right Tools <\/span><\/b><\/h3>\n<p><span data-contrast=\"auto\">Invest in a social listening platform that works well with your other media monitoring tools. Choose features that automate data collection and analysis, saving you time and providing more comprehensive insights.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Onclusive Social Listening<\/span><span data-contrast=\"auto\"> is the one of the only social media monitoring providers that can coherently pull social listening data from TikTok and LinkedIn. It is part of Onclusive\u2019s comprehensive suite of tools that support you at every stage of the media lifecycle.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335559685&quot;:720,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335559685&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h3><b><span data-contrast=\"auto\">Set Clear Objectives <\/span><\/b><\/h3>\n<p><span data-contrast=\"auto\">Define your goals and objectives for social listening. Are you listening for brand mentions, tracking sentiment, or seeking competitive insights? You may even want to use social listening purely for content creation purposes. Having clear objectives will stop you from gathering data you don\u2019t need.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335559685&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h3><b><span data-contrast=\"auto\">Report Regularly <\/span><\/b><\/h3>\n<p><span data-contrast=\"auto\">Social listening is not a one-time task; it&#8217;s an ongoing process. Stay engaged with online conversations to maintain a pulse on your brand&#8217;s reputation and industry trends.\u00a0<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span style=\"color: #0000ff;\"><a style=\"color: #0000ff;\" href=\"https:\/\/onclusive.com\/what-we-do\/monitoring\/social-listening\/\">Onclusive social listening<\/a><\/span><span data-contrast=\"auto\"> can deliver weekly and monthly reports on the social listening data so you are updated regularly on activity that is of interest to you.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335559685&quot;:720,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335559685&quot;:720,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h3><b><span data-contrast=\"auto\">Leverage Automation <\/span><\/b><\/h3>\n<p><span data-contrast=\"auto\">Use automation features in your social listening tools to set up real-time alerts when peaks of negative sentiment, keywords, topics, or hashtags arise.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335559685&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h3><b><span data-contrast=\"auto\">Collaborate Across Teams <\/span><\/b><\/h3>\n<p><span data-contrast=\"auto\">Social listening should not be siloed within the comms, PR or marketing department. Collaborate with customer support, and other relevant teams to ensure a holistic approach to crisis management and protect brand reputation.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559685&quot;:720,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:259,&quot;335559991&quot;:360}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Regularly assess the impact of your social listening efforts and use the data to refine your strategies and tactics.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335559685&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">In a world where perception often becomes reality, social listening is your window to deeper actionable insights for PR success.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559685&quot;:0,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n \n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n<\/section> \n\n\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":3,"featured_media":24900,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"footnotes":""},"audience":[378,379,380],"topic":[393,518],"region":[],"class_list":["post-38393","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","audience-brands-4","audience-government-public-sector-3","audience-pr-agencies-2","topic-reputation-management-3","topic-social-listening-en-gb"],"acf":[],"_links":{"self":[{"href":"https:\/\/onclusive.com\/en-gb\/wp-json\/wp\/v2\/posts\/38393","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/onclusive.com\/en-gb\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/onclusive.com\/en-gb\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/onclusive.com\/en-gb\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/onclusive.com\/en-gb\/wp-json\/wp\/v2\/comments?post=38393"}],"version-history":[{"count":2,"href":"https:\/\/onclusive.com\/en-gb\/wp-json\/wp\/v2\/posts\/38393\/revisions"}],"predecessor-version":[{"id":87382,"href":"https:\/\/onclusive.com\/en-gb\/wp-json\/wp\/v2\/posts\/38393\/revisions\/87382"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/onclusive.com\/en-gb\/wp-json\/wp\/v2\/media\/24900"}],"wp:attachment":[{"href":"https:\/\/onclusive.com\/en-gb\/wp-json\/wp\/v2\/media?parent=38393"}],"wp:term":[{"taxonomy":"audience","embeddable":true,"href":"https:\/\/onclusive.com\/en-gb\/wp-json\/wp\/v2\/audience?post=38393"},{"taxonomy":"topic","embeddable":true,"href":"https:\/\/onclusive.com\/en-gb\/wp-json\/wp\/v2\/topic?post=38393"},{"taxonomy":"region","embeddable":true,"href":"https:\/\/onclusive.com\/en-gb\/wp-json\/wp\/v2\/region?post=38393"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}