{"id":47963,"date":"2024-06-06T16:28:54","date_gmt":"2024-06-06T16:28:54","guid":{"rendered":"https:\/\/newonclusivstg.wpengine.com\/?p=47963"},"modified":"2026-04-29T16:07:29","modified_gmt":"2026-04-29T16:07:29","slug":"election-year-trend-analysis-in-media-and-social-media","status":"publish","type":"post","link":"https:\/\/onclusive.com\/en-gb\/resources\/blog\/election-year-trend-analysis-in-media-and-social-media\/","title":{"rendered":"\u201cElection Year\u201d: Trend Analysis in Media and Social Media"},"content":{"rendered":"\n\n\n \n\t\t\t
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This year, more than 60 countries are holding national elections. With that, 2024 is considered to be an “exceptional election year”, perhaps the most important in history. It\u2019s estimated that nearly 2 billion voters, or around 25% of the world’s population, will take part in the ballots .<\/p>\n

Crucial and highly anticipated elections will be held in densely populated countries such as the USA, Mexico, India, and Indonesia, to name but a few. The European Union’s parliamentary elections in June are the most significant vote of the year in Europe. And the UK will also hold its general election on July 4, with the Labour Party set to return to power after 14 years of Conservative governance.<\/p>\n

At Onclusive, we’re scrutinising these elections in both traditional and social media to draw out lessons and insights. This data is collected via our social media listening<\/a>, media monitoring<\/a>, and media measurement tools<\/a>.<\/p>\n

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I. Conversations about elections on social media: a comparison of 4 major elections<\/b><\/h2>\n

Let’s take a look at the US Elections (November 2024), the European Elections, the Mexican Elections (June), and the UK Elections (July).<\/span><\/p>\n

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Interest in the 2024 US elections dominates social media discussion overall. <\/b>With over 100 million mentions in the last 6 months, the US presidential election is generating an incredible number of messages on social media, in numerous languages. Topics including foreign policy, border control, and the two candidates – Trump and Biden – are the most discussed.\u00a0<\/span><\/p>\n

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The popularity of the US election across global social media is unsurprising. US leaders and their policies inevitably create an international impact; whether economic and\/or geopolitical. International tensions and conflicts, particularly in Ukraine and the Middle East, make North American politics a focus of attention for many countries. In addition, Trump’s highly divisive personality, his liabilities surrounding the storming of the Capitol, and his numerous legal setbacks accentuate the volume of messages.<\/span><\/p>\n

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The European elections from June 6 – 9 <\/b>have generated the fewest mentions: “only” 15.2 million, which is very low considering the 27 countries involved and the 358.9 million Europeans entitled to vote. However, since the beginning of April, as the televised debates between candidates have multiplied, comments on social networks have increased by 17%.<\/span><\/p>\n

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By comparison, the UK’s General Election<\/b>,<\/span> fixed for July 4, generates much more interest proportionately. On May 22, the British Prime Minister, Rishi Sunak, called a general election earlier than expected. Conversations have since reached 2 million mentions, with a year-to-date total of over 5 million mentions. The discussions often revolve around the question: Why did the Prime Minister call an election he\u2019s almost certain to lose? For months, polls have placed Sunak’s Conservative Party well behind the opposition Labour Party. And as things stand, Labour leader, Keir Starmer, should not only win power, but also gain a huge parliamentary majority.<\/span><\/p>\n

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In Mexico, the General elections<\/b> on June 2 attracted over 39 million mentions (90% of which were in Spanish). <\/span>Beyond the 3 candidates, social media messages concern a large number of Mexican institutions. The<\/span> stakes are high. These elections include:<\/span><\/p>\n