{"id":51835,"date":"2024-09-25T14:22:54","date_gmt":"2024-09-25T14:22:54","guid":{"rendered":"https:\/\/newonclusivstg.wpengine.com\/?p=51835"},"modified":"2026-05-21T13:13:52","modified_gmt":"2026-05-21T13:13:52","slug":"sportswear-industry-trends","status":"publish","type":"post","link":"https:\/\/onclusive.com\/en-gb\/resources\/blog\/sportswear-industry-trends\/","title":{"rendered":"The Sportswear Market: Trends, Growth &amp; Brand Communications Shifts"},"content":{"rendered":"\n<section\n    class=\"block-pcon\">\n\n      \n\t\t\t<div class=\"post_content--wrapper\">\n\t\t\t\t<div class=\"post_content--copy  \">\n\t\t\t\t\t<div class=\"post_content--copy-inner-wrapper\">\n\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"post_content-copy-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t  \t\t<h2><b>Introduction: A Market on the Move<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">The sportswear market is one of the most dynamic sectors for brand communicators. This competitive landscape requires constant monitoring of brand visibility, narrative positioning, and reputation management.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">At Onclusive, we analyse millions of media and social conversations every day across established and emerging platforms. This scale gives us a uniquely data-driven perspective on how leading sportswear brands handle complex communication challenges, build visibility, and shape narratives in a highly competitive market.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For media and communications professionals, the sportswear market offers key lessons in reputation management and crisis response. Major narrative shifts include faster sustainability storytelling, the rise of athleisure brand identity, and challenger brands using social-first strategies to outpace established players.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">According to <\/span><span style=\"color: #0000ff;\"><a style=\"color: #0000ff;\" href=\"https:\/\/youthsportsbusinessreport.com\/mckinsey-company-sporting-goods-industry-trends-2025-the-new-balancing-act-transforming-the-athletic-market\/?utm_source=chatgpt.com\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">McKinsey and the World Federation<\/span><\/a><\/span><span style=\"font-weight: 400;\"> of the Sporting Goods Industry, the sportswear market is projected to grow around 6% annually between 2024 and 2029, down from 7% in previous years. This steady demand underscores the need for brands to differentiate through innovation and communications strategy.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><b>Key Takeaways \u2013 Sportswear Market Trends<\/b><\/h2>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Smart wearables<\/b><span style=\"font-weight: 400;\"> are reshaping the sportswear market by merging technology with lifestyle and performance.<\/span><span style=\"font-weight: 400;\">\n<p><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Athleisure<\/b><span style=\"font-weight: 400;\"> has become a core brand identity strategy, blending fashion and function beyond its origins as a trend.<\/span><span style=\"font-weight: 400;\">\n<p><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>ESG storytelling<\/b><span style=\"font-weight: 400;\"> boosts visibility but carries risks of greenwashing without measurable proof.<\/span><span style=\"font-weight: 400;\">\n<p><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Challenger brands<\/b><span style=\"font-weight: 400;\"> disrupt legacy players through agility, innovation, and community-first engagement.<\/span><span style=\"font-weight: 400;\">\n<p><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Future growth<\/b><span style=\"font-weight: 400;\"> in the sportswear market will be driven by personalization and data-led communication strategies.<\/span><\/li>\n<\/ul>\n<h2><b><br \/>\nHow Big is the Sportswear Market?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">The global sportswear market shows strong growth that directly impacts brand communication strategies.<\/span><span style=\"color: #0000ff;\"><a style=\"color: #0000ff;\" href=\"https:\/\/www.alliedmarketresearch.com\/sports-apparel-market\" target=\"_blank\" rel=\"noopener\"> <span style=\"font-weight: 400;\">Allied Market Research<\/span><\/a><\/span><span style=\"font-weight: 400;\"> projects the global sports apparel market will reach $248.1 billion by 2026. This represents 5.1% compound annual growth from 2019 to 2026.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Nike leads the market with $51 billion in sales by 2023. This shows how comprehensive brand communication approaches build market positioning. Our media monitoring analysis reveals that Nike and Adidas dominate social and mainstream media. Yet smaller brands like New Balance and Lululemon have carved out significant media niches through targeted communication strategies.<\/span><\/p>\n<h2><a href=\"https:\/\/onclusive.com\/wp-content\/uploads\/2024\/09\/Email-Banner-\u2014-Sportswear.svg\"><img fetchpriority=\"high\" decoding=\"async\" fetchpriority=\"high\" class=\"wp-image-65992 aligncenter\" src=\"https:\/\/onclusive.com\/wp-content\/uploads\/2024\/09\/Email-Banner-\u2014-Sportswear.svg\" alt=\"Table showing Nike, Adidas, New Balance, Lululemon, Lacote, Asicis, Decathlon and Fila's share of voice metrics across mainstream and social media, with Nike the clear winner followed by Adidas.\" width=\"719\" height=\"327\" \/><\/a><\/h2>\n<h2><b>Media and Narrative Trends Shaping the Sector<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Our<\/span> <span style=\"color: #0000ff;\"><a style=\"color: #0000ff;\" href=\"https:\/\/onclusive.com\/en-gb\/resources\/whitepaper\/sportswear-industry-media-analysis\/\" target=\"_blank\" rel=\"noopener\">complete analysis<\/a><\/span><span style=\"font-weight: 400;\"> identifies three key narrative trends changing sportswear market communications:<\/span><\/p>\n<h3><b>Smart Wearables and Innovation-Driven Messaging:<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Smart wearables in the sportswear market are technology-enabled garments and accessories that track health, fitness and lifestyle data. These innovations turn clothing and devices into performance tools, helping brands position themselves as leaders in both technology and activewear.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Technology integration has become central to brand storytelling.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Partnerships between sportswear companies and tech firms generate significant media coverage.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">These collaborations help brands position themselves within innovation narratives while reaching new audiences.<\/span><\/li>\n<\/ul>\n<h3><b>Athleisure as Brand Identity Evolution<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Athleisure in the sportswear market refers to clothing designed for both athletic performance and everyday wear, blending comfort, functionality and lifestyle fashion. This trend has redefined consumer expectations, transforming sportswear from purely functional apparel into a cultural and fashion statement.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Athleisure has moved beyond fashion trends to become a core brand positioning strategy.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Communications teams use this shift to blur category boundaries.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">This enables lifestyle brand expansion while maintaining athletic credibility.<\/span><\/li>\n<\/ul>\n<h3><\/h3>\n<h3><b>ESG and Sustainability Storytelling<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">ESG in the sportswear market means integrating environmental, social and governance principles into product design, supply chains and brand storytelling. Consumers now expect brands to demonstrate authentic commitments to sustainability, from materials and production methods to marketing narratives.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Our social listening analysis shows that credible sustainability storytelling boosts media visibility. However, brands face increased scrutiny over greenwashing accusations. Adidas\u2019s focus on eco-friendly product lines shows how sustainability initiatives can drive media coverage and sales when authentically integrated.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This pressure is driving the industry toward more structured approaches. For example, the <\/span><span style=\"color: #0000ff;\"><a style=\"color: #0000ff;\" href=\"https:\/\/www.globaltextiletimes.com\/technology\/gfa-teams-up-with-deloitte-on-fashion-sustainability-toolkit\/?utm_source=chatgpt.com\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Global Fashion Agenda<\/span><\/a><\/span><span style=\"font-weight: 400;\"> and Deloitte recently launched a Fashion Impact Toolkit to help brands measure and report ESG performance across the textile value chain. For communicators, the lesson is clear: sustainability stories resonate most when they are backed by measurable progress and transparent reporting.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><b>What&#8217;s Driving Market and Media Growth?<\/b><\/h2>\n<p><b>Health and Fitness as Reputation Drivers<\/b><span style=\"font-weight: 400;\"><br \/>\nThe increased focus on health awareness creates ongoing content opportunities for brand communicators. Companies that align their messaging with wellness narratives benefit from enhanced media coverage and improved brand perception.<\/span><\/p>\n<p><b>Social and Earned Media Influence on Brand Buzz<\/b><span style=\"font-weight: 400;\"><br \/>\nOur media analysis shows that strategic social media engagement drives significant brand visibility. Nike&#8217;s digital transformation strategy includes direct-to-consumer channels and the Nike+ membership programme. This digital-first approach generates valuable consumer data while personalising marketing communications.<\/span><\/p>\n<p><b>Cultural Inclusion and Representation<\/b><span style=\"font-weight: 400;\"><br \/>\nBrands increasingly use inclusive messaging and diverse representation to reach new audiences while generating positive media coverage. This shows how authentic brand storytelling can drive market growth and enhance corporate reputation.<\/span><\/p>\n<h2><b>\u00a0<\/b><\/h2>\n<h2><b>Challenger Brands: Visibility Beyond Market Share<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Challenger brands in the sportswear market are smaller, often niche-focused companies that disrupt industry leaders with agility, innovation and community-driven storytelling. They may not have the scale of legacy giants, but their ability to connect authentically with consumers allows them to punch above their weight in visibility and influence.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This contrast becomes clearer when you compare the strengths, challenges and communication approaches of challenger vs legacy brands:<\/span><\/p>\n<div class=\"table-scroll-wrapper\"><table>\n<tbody>\n<tr>\n<td><b>Brand Type<\/b><\/td>\n<td><b>Strengths<\/b><\/td>\n<td><b>Challenges<\/b><\/td>\n<td><b>Communications Approach<\/b><\/td>\n<\/tr>\n<tr>\n<td><b>Challenger Brands<\/b><\/td>\n<td><span style=\"font-weight: 400;\">Agility, innovation, niche positioning, strong community engagement<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Limited resources, smaller scale, struggle to compete on distribution<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Social-first strategies, influencer partnerships, bold collaborations, disruptive storytelling<\/span><\/td>\n<\/tr>\n<tr>\n<td><b>Legacy Brands<\/b><\/td>\n<td><span style=\"font-weight: 400;\">Scale, global recognition, established trust, resources for R&amp;D and sponsorships<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Seen as slower-moving, risk of being perceived as corporate or outdated<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Mass-market campaigns, sponsorship of global events, emphasis on sustainability leadership<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table><\/div>\n<p><em><span style=\"font-weight: 400;\">Comparison table showing key differences between challenger sportswear brands and legacy giants, highlighting their respective strengths, challenges, and communication strategies.<\/span><\/em><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Our Share of Voice analysis reveals how emerging players disrupt traditional media dominance in the sportswear market. While Nike and Adidas maintain highest visibility metrics, challenger brands use sophisticated communication strategies. They generate disproportionate media attention relative to their market size.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">New Balance exemplifies this phenomenon. It outperforms competitors like Lululemon in media presence through strategic positioning as a premium alternative to mass-market brands. The company&#8217;s communication strategy emphasises technical innovation, quality craftsmanship, and Made-in-USA production messaging.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Our <\/span><span style=\"color: #0000ff;\"><a style=\"color: #0000ff;\" href=\"https:\/\/onclusive.com\/en-gb\/resources\/whitepaper\/sportswear-industry-media-analysis\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">social listening analysis<\/span><\/a><\/span><span style=\"font-weight: 400;\"> reveals specific communication patterns driving engagement. Consumer conversations about sportswear brands center around products, especially footwear. Nike dominates these discussions, followed by Adidas, Asics, and New Balance<\/span><\/p>\n<h2><b>\u00a0<\/b><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-65974\" src=\"https:\/\/onclusive.com\/wp-content\/uploads\/2024\/09\/Copy-of-Blog-4-images.png\" alt=\"Horizontal bar graph showing most talked about topics relating to 35 different sportswear brands\" width=\"660\" height=\"300\" srcset=\"https:\/\/onclusive.com\/wp-content\/uploads\/2024\/09\/Copy-of-Blog-4-images.png 660w, https:\/\/onclusive.com\/wp-content\/uploads\/2024\/09\/Copy-of-Blog-4-images-300x136.png 300w, https:\/\/onclusive.com\/wp-content\/uploads\/2024\/09\/Copy-of-Blog-4-images-640x291.png 640w\" sizes=\"(max-width: 639px) 98vw, (max-width: 1199px) 64vw, 660px\" \/><\/p>\n<h3><\/h3>\n<h3><span style=\"font-weight: 400;\">Social media buzz focuses on:<\/span><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Collaborations between sportswear brands and fashion designers<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Limited edition releases and exclusive collections<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Innovative materials and technologies in everyday wear<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Customization options for consumer personalisation<\/span><\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400;\">Strategic partnerships generate measurable engagement across platforms:<\/span><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Celebrity athlete endorsements drive massive social media engagement<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Collaborations with musicians and artists attract younger demographics<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Sponsorships of major sporting events create global visibility spikes<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Partnerships with tech companies for smart wearables generate buzz in tech and fitness communities<\/span><\/li>\n<\/ul>\n<h2><b><br \/>\nChallenges Facing Brand Communicators in Sportswear<\/b><\/h2>\n<h3><b>Greenwashing Accusations and Brand Scrutiny<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Sustainability communications present both opportunities and significant risks for sportswear market brands. Our media monitoring analysis reveals increased scrutiny over environmental claims. Communications teams must ensure authenticity in all sustainability messaging to avoid damaging greenwashing accusations.<\/span><\/p>\n<h3><b>Supply Chain Issues and PR Fallout<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Global supply chain disruptions create ongoing communication challenges for sportswear brands. Proactive crisis communication strategies become essential as supply chain transparency increasingly influences brand reputation and media coverage.<\/span><\/p>\n<h3><b>Navigating Audience Fatigue and Authenticity Gaps<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Adidas&#8217;s challenges following the termination of its Yeezy partnership show how high-profile celebrity endorsements carry significant reputational risks. Communications teams must develop contingency strategies for managing partnership dissolution while maintaining brand positioning integrity.<\/span><\/p>\n<p><a href=\"https:\/\/onclusive.com\/en-gb\/talk-to-us\/\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-fp-large wp-image-65981\" src=\"https:\/\/onclusive.com\/wp-content\/uploads\/2024\/09\/Blog-2-images.svg\" alt=\"\" width=\"660\" height=\"300\" \/><\/a><\/p>\n<h2><b><br \/>\nFuture Outlook: What Comms Leaders Should Watch<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">The future of the sportswear market is defined by growth, personalization and data-driven communication strategies that put consumers at the centre. Brands that anticipate these shifts will be better positioned to maintain relevance, trust and competitive advantage in an increasingly crowded landscape.<\/span><\/p>\n<p><b>Projected Growth Impact on Brand Messaging<\/b><span style=\"font-weight: 400;\"> The projected 5.1% compound annual growth rate creates intensified competition for consumer attention. This requires more sophisticated and differentiated communication strategies. Brand messaging must evolve beyond traditional product-focused communications toward lifestyle and identity-driven narratives.<\/span><\/p>\n<p><b>Customisation and Personalisation Communications<\/b><span style=\"font-weight: 400;\"> Although customisation represents only 1.97% of overall consumer conversations about the sportswear market, this emerging trend shows significant growth potential for brand communicators. Discussions about customisation are rising.<\/span><\/p>\n<h3><strong>Seven key factors drive this trend:<\/strong><\/h3>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Consumer desire for personal expression, particularly among Gen Z and Alpha generations<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Technological advancements including AI, 3D printing, and virtual reality enabling brands like Nike By You, Adidas, and Vans to offer customisation services at scale<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Sustainability concerns encouraging slower fashion consumption<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Enhanced consumer engagement through interactive design processes<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Growth of direct-to-consumer models enabling faster response to individual preferences<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Limited edition and exclusive drops culture fueling &#8220;made-to-order&#8221; models<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Data-driven personalisation using consumer data and AI to predict individual customisation preferences<\/span><\/li>\n<\/ol>\n<p><b>Data-Driven Communication Strategies<\/b><span style=\"font-weight: 400;\"> Brands increasingly leverage consumer data and AI to develop targeted communication approaches. This evolution requires communications teams to develop data literacy capabilities while maintaining authentic brand voice across personalised touchpoints.<\/span><\/p>\n<h2><b><br \/>\nConclusion: Comms Strategy Will Define Market Leadership<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">The sportswear market&#8217;s evolution shows how strategic communication approaches directly influence market positioning and competitive advantage. Our comprehensive media monitoring and social listening analysis reveals that successful brands integrate several critical elements:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Robust digital presence capabilities<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Strategic partnership activations that enhance credibility<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Continuous innovation in marketing communications<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Authentic sustainability messaging<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Agile response capabilities<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Key takeaways for communications leaders include agility in narrative development, credibility in ESG communications, and clarity in brand positioning. These differentiate companies within increasingly competitive media landscapes.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Understanding these dynamics through comprehensive media monitoring and social listening insights proves crucial for communications professionals operating within the sportswear market. The brands that will define future market leadership recognise communications strategy as fundamental to business success. They integrate media intelligence, authentic storytelling, and strategic partnership activation into comprehensive reputation management approaches.<\/span><\/p>\n<p>&nbsp;<\/p>\n \n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t<div class=\"post_content--wrapper\">\n\t\t\t\t<div class=\"post_content--copy  \">\n\t\t\t\t\t<div class=\"post_content--copy-inner-wrapper\">\n\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"post_content-copy-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t  \t\t<h2><strong>FAQ: The Sportswear Market<\/strong><\/h2>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b><i>What are the biggest trends in the sportswear market?<\/i><\/b><i><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/i><span style=\"font-weight: 400;\">The sportswear market is shaped by smart wearables, athleisure, ESG storytelling, challenger brand disruption, and personalization.<\/span><span style=\"font-weight: 400;\"><\/p>\n<p><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b><i>Why is sustainability important in the sportswear market?<\/i><\/b><i><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/i><span style=\"font-weight: 400;\">Consumers expect brands to back sustainability claims with measurable progress, making ESG central to reputation and growth.<\/span><span style=\"font-weight: 400;\"><\/p>\n<p><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b><i>How are challenger brands disrupting the sportswear market?<\/i><\/b><i><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/i><span style=\"font-weight: 400;\">Challenger brands use agility, niche positioning, and social-first engagement to capture attention and outpace legacy players.<\/span><span style=\"font-weight: 400;\"><\/p>\n<p><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b><i>What role do smart wearables play in the sportswear market?<\/i><\/b><i><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/i><span style=\"font-weight: 400;\">Smart wearables connect technology and performance, giving consumers data-driven insights and expanding brand storytelling opportunities.<\/span><\/li>\n<\/ul>\n \n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n<\/section> \n\n\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":33,"featured_media":51862,"comment_status":"closed","ping_status":"open","sticky":false,"template":"blog-post-new-template.php","format":"standard","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"footnotes":""},"audience":[379,380],"topic":[1335,1336],"region":[],"class_list":["post-51835","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","audience-government-public-sector-3","audience-pr-agencies-2","topic-brand-reputation-management-en-gb","topic-competitive-intelligence-en-gb"],"acf":[],"_links":{"self":[{"href":"https:\/\/onclusive.com\/en-gb\/wp-json\/wp\/v2\/posts\/51835","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/onclusive.com\/en-gb\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/onclusive.com\/en-gb\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/onclusive.com\/en-gb\/wp-json\/wp\/v2\/users\/33"}],"replies":[{"embeddable":true,"href":"https:\/\/onclusive.com\/en-gb\/wp-json\/wp\/v2\/comments?post=51835"}],"version-history":[{"count":1,"href":"https:\/\/onclusive.com\/en-gb\/wp-json\/wp\/v2\/posts\/51835\/revisions"}],"predecessor-version":[{"id":93452,"href":"https:\/\/onclusive.com\/en-gb\/wp-json\/wp\/v2\/posts\/51835\/revisions\/93452"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/onclusive.com\/en-gb\/wp-json\/wp\/v2\/media\/51862"}],"wp:attachment":[{"href":"https:\/\/onclusive.com\/en-gb\/wp-json\/wp\/v2\/media?parent=51835"}],"wp:term":[{"taxonomy":"audience","embeddable":true,"href":"https:\/\/onclusive.com\/en-gb\/wp-json\/wp\/v2\/audience?post=51835"},{"taxonomy":"topic","embeddable":true,"href":"https:\/\/onclusive.com\/en-gb\/wp-json\/wp\/v2\/topic?post=51835"},{"taxonomy":"region","embeddable":true,"href":"https:\/\/onclusive.com\/en-gb\/wp-json\/wp\/v2\/region?post=51835"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}