{"id":56167,"date":"2025-01-13T08:54:53","date_gmt":"2025-01-13T08:54:53","guid":{"rendered":"https:\/\/newonclusivstg.wpengine.com\/?p=56167"},"modified":"2026-05-21T11:52:16","modified_gmt":"2026-05-21T11:52:16","slug":"8-essentials-of-pr-and-marketing-forward-planning-2025","status":"publish","type":"post","link":"https:\/\/onclusive.com\/en-gb\/resources\/blog\/8-essentials-of-pr-and-marketing-forward-planning-2025\/","title":{"rendered":"8 Essentials of PR &amp; Marketing Forward Planning 2025"},"content":{"rendered":"\n<section\n    class=\"block-pcon\">\n\n      \n\t\t\t<div class=\"post_content--wrapper\">\n\t\t\t\t<div class=\"post_content--copy_with_image  \">\n\t\t\t\t\t<div class=\"post_content--copy_with_image-inner-wrapper\">\n\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"post_content-copy-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t  \t\t<p><span style=\"font-weight: 400;\">There\u2019s nothing more frustrating than launching a perfect campaign\u2014only to have it overshadowed by competitor news or major industry events. This guide shows how strategic PR and marketing forward planning can help your stories and content shine.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><strong>1. Land Campaigns with Maximum Impact<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Timing is everything. <\/span><a href=\"https:\/\/onclusive.com\/en-gb\/what-we-do\/pr-comms-tools\/news-events-forward-planner\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Forward planning tools<\/span><\/a><span style=\"font-weight: 400;\"> track thousands of daily sources and events, helping you strategically position announcements for maximum visibility. Use these tools to:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Identify topical hooks and opportunities in advance<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Spot relevant trending topics for timely newsjacking<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Monitor competitor activities proactively<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Plan campaigns around peak media coverage periods<\/span><\/li>\n<\/ul>\n<p><img fetchpriority=\"high\" decoding=\"async\" fetchpriority=\"high\" class=\"aligncenter wp-image-56182\" src=\"https:\/\/onclusive.com\/wp-content\/uploads\/2025\/01\/Blog-Post-Images.png\" alt=\"Online calendar dashboard showing thousands of events.\" width=\"657\" height=\"334\" srcset=\"https:\/\/onclusive.com\/wp-content\/uploads\/2025\/01\/Blog-Post-Images.png 590w, https:\/\/onclusive.com\/wp-content\/uploads\/2025\/01\/Blog-Post-Images-300x153.png 300w\" sizes=\"(max-width: 639px) 98vw, (max-width: 1199px) 64vw, 657px\" \/><\/p>\n<h2><span style=\"font-weight: 400;\"><br \/>\n<strong>2.Strategic Timing for Content Teams<\/strong><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Content marketers can turn forward planning into their secret weapon for editorial calendars. Get a 12-month view of:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Industry conferences and trade shows<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Competitor announcements and launches<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Awareness days and seasonal hooks<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Regulatory deadlines and policy changes<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Economic announcements and market trends<\/span><\/li>\n<\/ul>\n<p><b>Pro Tip:<\/b><span style=\"font-weight: 400;\"> Create a content calendar that includes specific milestones, allowing teams to plan stories well in advance while staying agile for last-minute opportunities.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><strong>3.Create a Complete View of Your Communications Calendar<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">By creating a unified calendar that combines your internal campaigns with the external news agenda, you can transform siloed planning into strategic collaboration. Here&#8217;s how a comprehensive calendar view helps your entire organisation stay aligned:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Combine internal events with external news agenda<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Share calendars across teams<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Set custom permissions for different team members<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Enable cross-team collaboration<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Prevent scheduling conflicts<\/span><\/li>\n<\/ul>\n<h3><b><br \/>\nThis unified approach delivers multiple benefits:<\/b><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Marketing can align campaigns with PR announcements<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Social media teams can prepare content ahead of key moments<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">PR can identify quiet periods for major announcements<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Content teams can develop supporting materials in advance<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Leadership gets clear visibility of all external communications<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><b>Pro Tip:<\/b><span style=\"font-weight: 400;\"> Schedule regular cross-team planning sessions where each department can share upcoming activities and identify opportunities for collaboration. This not only prevents conflicts but often leads to stronger, more integrated campaigns.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The result? More impactful campaigns, better resource allocation, and a stronger, more cohesive brand voice across all channels.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Success in PR isn&#8217;t just about having a great story\u2014it&#8217;s about ensuring it reaches the right journalists at the right time. By combining forward planning with a robust <\/span><a href=\"https:\/\/onclusive.com\/en-gb\/what-we-do\/pr-comms-tools\/journalist-database-outreach\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">media contacts database<\/span><\/a><span style=\"font-weight: 400;\">, you can build and nurture media relationships that deliver results.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\"><br \/>\n<strong>4.Build Better Pitches Through Strategic Media Planning<\/strong><\/span><\/h2>\n<h3><span style=\"font-weight: 400;\">Strategic Media Outreach:<\/span><\/h3>\n<ul>\n<li><span style=\"font-weight: 400;\">Access a highly accurate, human-verified media contact database<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Identify and track relevant journalists across beats<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Create tailored, media-rich communications<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Build and maintain targeted media lists<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Track coverage against your outreach efforts<\/span><\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400;\"><br \/>\nPerfect Your Pitch Timing:<\/span><\/h3>\n<ul>\n<li><span style=\"font-weight: 400;\">Pitch seasonal stories before editorial calendars are finalised<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Offer expert commentary ahead of industry events<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Position spokespeople as go-to sources for upcoming stories<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Avoid pitching during predictably busy news periods<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Create targeted lists for specific announcements<\/span><\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400;\"><br \/>\nMaximise Your Database Impact:<\/span><\/h3>\n<ul>\n<li><span style=\"font-weight: 400;\">Build segmented contact lists for different types of stories<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Track journalist preferences and interests<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Create media-rich press materials<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Monitor pitch success rates<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Maintain up-to-date contact information<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-56189\" src=\"https:\/\/onclusive.com\/wp-content\/uploads\/2025\/01\/Blog-Post-Images-2-1200x611.png\" alt=\"Journalist database interface showing lots of journalist contact details\" width=\"642\" height=\"327\" srcset=\"https:\/\/onclusive.com\/wp-content\/uploads\/2025\/01\/Blog-Post-Images-2-1200x611.png 1200w, https:\/\/onclusive.com\/wp-content\/uploads\/2025\/01\/Blog-Post-Images-2-300x153.png 300w, https:\/\/onclusive.com\/wp-content\/uploads\/2025\/01\/Blog-Post-Images-2-1024x521.png 1024w, https:\/\/onclusive.com\/wp-content\/uploads\/2025\/01\/Blog-Post-Images-2-768x391.png 768w, https:\/\/onclusive.com\/wp-content\/uploads\/2025\/01\/Blog-Post-Images-2-640x326.png 640w, https:\/\/onclusive.com\/wp-content\/uploads\/2025\/01\/Blog-Post-Images-2.png 1254w\" sizes=\"(max-width: 639px) 98vw, (max-width: 1199px) 64vw, 642px\" \/><\/p>\n<p><b>Pro Tip:<\/b><span style=\"font-weight: 400;\"> Combine your forward planning tools with the media database to create powerful, targeted outreach strategies. For example, when your calendar shows an upcoming industry event, use the database to identify journalists who&#8217;ve previously covered similar events and start building relationships early.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><strong>5.Crisis-Proof Your Campaigns<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">An unexpected news event can derail even the most carefully crafted campaign. Strategic PR and marketing forward planning isn&#8217;t just about optimising opportunities\u2014it&#8217;s about protecting your communications investment.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here&#8217;s how forward planning helps you safeguard your campaigns:<\/span><\/p>\n<h3><span style=\"font-weight: 400;\"><br \/>\nAnticipate and Avoid Conflicts:<\/span><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Identify potential news clashes weeks or months in advance<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Spot industry events that could overshadow your message<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Monitor competitor announcement windows<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Track political and economic milestones<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Map out seasonal media peaks and troughs<\/span><\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Build Strategic Buffers:<\/span><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Create safety zones around high-risk periods<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Develop flexible launch windows rather than fixed dates<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Plan alternative announcement strategies<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Position backup content for rapid deployment<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Maintain agility without sacrificing structure<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><b>Pro Tip:<\/b><span style=\"font-weight: 400;\"> Create a risk assessment matrix for major campaigns, mapping potential conflicts against their likely impact on your message. This helps prioritise which events need buffer zones and which simply need monitoring.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Remember: It&#8217;s not just about avoiding negative clashes\u2014it&#8217;s about ensuring your stories get the attention they deserve. Forward planning helps you move from reactive crisis management to proactive risk prevention.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\"><br \/>\n<strong>6.Enhance Planning with Media Intelligence:<\/strong><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Forward planning isn&#8217;t just about knowing what&#8217;s coming\u2014it&#8217;s about understanding how to make the most of every opportunity. By combining PR and marketing forward planning with <\/span><a href=\"https:\/\/onclusive.com\/en-gb\/what-we-do\/monitoring\/media-monitoring\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">media monitoring<\/span><\/a><span style=\"font-weight: 400;\"> and an advanced<\/span><a href=\"https:\/\/onclusive.com\/en-gb\/products\/social-listening\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\"> social listening tool<\/span><\/a><span style=\"font-weight: 400;\">, you can move beyond basic scheduling to truly strategic planning. This data-driven approach helps you anticipate trends, understand audience sentiment, and position your content for maximum impact.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Track emerging topics to guide content strategy<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Monitor competitor activities to identify gaps and opportunities<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Use social listening to gauge audience sentiment on upcoming events<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Analyse past coverage patterns to identify optimal timing<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Spot potential risks early through comprehensive monitoring<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-56196\" src=\"https:\/\/onclusive.com\/wp-content\/uploads\/2025\/01\/Blog-Post-Images-3-1200x611.png\" alt=\"Media intelligence dashboard for PR planning and monitoring\" width=\"712\" height=\"363\" srcset=\"https:\/\/onclusive.com\/wp-content\/uploads\/2025\/01\/Blog-Post-Images-3-1200x611.png 1200w, https:\/\/onclusive.com\/wp-content\/uploads\/2025\/01\/Blog-Post-Images-3-300x153.png 300w, https:\/\/onclusive.com\/wp-content\/uploads\/2025\/01\/Blog-Post-Images-3-1024x521.png 1024w, https:\/\/onclusive.com\/wp-content\/uploads\/2025\/01\/Blog-Post-Images-3-768x391.png 768w, https:\/\/onclusive.com\/wp-content\/uploads\/2025\/01\/Blog-Post-Images-3-640x326.png 640w, https:\/\/onclusive.com\/wp-content\/uploads\/2025\/01\/Blog-Post-Images-3.png 1254w\" sizes=\"(max-width: 639px) 98vw, (max-width: 1199px) 64vw, 712px\" \/><\/p>\n<p><b>Pro Tip:<\/b><span style=\"font-weight: 400;\"> Combine your calendar planning with media monitoring and social listening for a complete view of your landscape. For example, if your calendar shows an upcoming industry conference, use social listening to understand which topics are generating the most buzz, and media monitoring to see how these themes are being covered in the press. This intelligence helps you craft more relevant, timely content.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The result? More impactful campaigns, better resource allocation, and a stronger, more cohesive brand voice across all channels.<\/span><\/p>\n<p><a href=\"https:\/\/onclusive.com\/en-gb\/resources\/whitepaper\/2025-pr-and-marketing-event-calendar\/\" target=\"_blank\" rel=\"noopener\"><b>Download Your Ultimate 2026 PR and Marketing Calendar here<\/b><\/a><\/p>\n<p>&nbsp;<\/p>\n<h2><strong>7. Lower crisis risks<\/strong><\/h2>\n<p>Remember, the best tool isn&#8217;t necessarily the one with the most features\u2014it&#8217;s the one that best aligns with your team&#8217;s workflow and delivers measurable improvements to your communications strategy. Look for solutions that offer both comprehensive coverage and practical usability, ensuring your investment translates into real-world results.<\/p>\n<h3><b>Want to see these features in action?<\/b><a href=\"https:\/\/onclusive.com\/en-gb\/resources\/whitepaper\/2025-pr-and-marketing-event-calendar\/\"><b> Book a demo<\/b><\/a><b> of Onclusive Planner and discover how our tool, tracking 120,000+ future news items across 140 categories, can transform your communications planning.<\/b><\/h3>\n<p>&nbsp;<\/p>\n<h2><strong>8. Pro Tips for Implementation: Making Forward Planning Work<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Even the best PR and marketing forward planning tool is only as effective as how you use it. Success comes from establishing consistent routines and smart workflows that keep your team ahead of opportunities while remaining agile enough to respond to breaking news.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here&#8217;s how to turn your forward planning tool into a powerhouse of productivity:<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Set Up Your Planning Rhythm:<\/span><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Daily:<\/b><span style=\"font-weight: 400;\"> Scan the upcoming week\u2019s events<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Weekly:<\/b><span style=\"font-weight: 400;\"> Team review of the month ahead<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Monthly:<\/b><span style=\"font-weight: 400;\"> Plan strategically for the next quarter<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Quarterly:<\/b><span style=\"font-weight: 400;\"> Build long-term campaign timelines<\/span><\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Create Smart Search Alerts:<\/span><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Set up alerts for industry keywords<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Track competitor activities<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Monitor awareness days<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Follow key journalist interests<\/span><\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Cross-Reference Before Launching:<\/span><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Industry events calendar<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Competitor announcements<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Financial calendar<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Political events<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Seasonal factors<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n \n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n<\/section> \n\n\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":33,"featured_media":56210,"comment_status":"closed","ping_status":"open","sticky":false,"template":"blog-post-new-template.php","format":"standard","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"footnotes":""},"audience":[380],"topic":[1227,1191],"region":[],"class_list":["post-56167","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","audience-pr-agencies-2","topic-marketing-en-gb","topic-pr-and-comms-en-gb"],"acf":[],"_links":{"self":[{"href":"https:\/\/onclusive.com\/en-gb\/wp-json\/wp\/v2\/posts\/56167","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/onclusive.com\/en-gb\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/onclusive.com\/en-gb\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/onclusive.com\/en-gb\/wp-json\/wp\/v2\/users\/33"}],"replies":[{"embeddable":true,"href":"https:\/\/onclusive.com\/en-gb\/wp-json\/wp\/v2\/comments?post=56167"}],"version-history":[{"count":0,"href":"https:\/\/onclusive.com\/en-gb\/wp-json\/wp\/v2\/posts\/56167\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/onclusive.com\/en-gb\/wp-json\/wp\/v2\/media\/56210"}],"wp:attachment":[{"href":"https:\/\/onclusive.com\/en-gb\/wp-json\/wp\/v2\/media?parent=56167"}],"wp:term":[{"taxonomy":"audience","embeddable":true,"href":"https:\/\/onclusive.com\/en-gb\/wp-json\/wp\/v2\/audience?post=56167"},{"taxonomy":"topic","embeddable":true,"href":"https:\/\/onclusive.com\/en-gb\/wp-json\/wp\/v2\/topic?post=56167"},{"taxonomy":"region","embeddable":true,"href":"https:\/\/onclusive.com\/en-gb\/wp-json\/wp\/v2\/region?post=56167"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}