{"id":57391,"date":"2025-01-31T17:48:40","date_gmt":"2025-01-31T17:48:40","guid":{"rendered":"https:\/\/newonclusivstg.wpengine.com\/?p=57391"},"modified":"2025-02-04T09:25:24","modified_gmt":"2025-02-04T09:25:24","slug":"artificial-intelligence-sums-up-social-media-trends","status":"publish","type":"post","link":"https:\/\/onclusive.com\/en-gb\/resources\/blog\/artificial-intelligence-sums-up-social-media-trends\/","title":{"rendered":"Listening In Brief Synthesizes all Social Media Conversations thanks to Artificial Intelligence"},"content":{"rendered":"\n\n\n \n\t\t\t
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We recently told you about the launch of <\/span>AI-powered Panorama In Brief<\/span><\/a>,<\/span> which lets you synthesize and summarize thousands of news items and messages from social networks at the click of a button.<\/span><\/p>\n

Today, In Brief gets a new version, based on a different technology: <\/span>Listening In Brief<\/b>. <\/span>This intelligent summary functionality sits in the 5Ws section within your Social Listening<\/a> platform. This means that granularity improves even further, and you can summarize general information or, on the contrary, very very specific information.<\/span><\/p>\n

Example: You can summarize all the messages and information collected with your Social Listening about the US Elections as a whole, or more precisely :<\/span><\/p>\n

> about Elections in Swing States only<\/span><\/p>\n

> In Pennsylvania only<\/span><\/p>\n

> In Pennsylvania only for Presidential Election<\/span><\/p>\n

> In Pennsylvania only for Congress (Senate + House)<\/span><\/p>\n

> In Pennsylvania only for the Senate<\/span><\/p>\n

> In Pennsylvania only for the House of Representatives.<\/span><\/p>\n

> In one Pennsylvania county only. etc\u2026<\/span><\/p>\n

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These are indicative examples. In short, you can choose to summarize the finest level of your information and messages: a concept on the tag cloud, a peak on a trend curve, messages corresponding to a precise tag, a precise social media channel, a city, messages by a given source or influencer, negative information, etc. You can use all the analysis criteria present in the 5 Ws to refine your information and synthesize it in one click!<\/span><\/p>\n

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A Reminder of How In Brief Works and its Benefits<\/b><\/h2>\n

1. How does Listening In Brief Work in Practice?<\/span><\/h2>\n

The “Listening In Brief” tool lets you create customized summaries based on your areas of interest and the period you wish to analyze.<\/span><\/p>\n

Using AI Sense artificial intelligence technology, it summarizes the first mentions displayed in your feed, according to your current filters (topics, languages, period) and sorting selections (by date, reach, interactions…). This can include social media posts as well as news articles. At the top of your feed, after clicking on the “In Brief” button, your summary is displayed!<\/span><\/p>\n

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Let’s take a concrete example: let’s imagine you want to follow the news and discussions surrounding HBO Max in the streaming sector. By selecting your topic “Streaming Market” and then “HBO Max”, you’ll instantly access a summary of the content of the mentions.<\/span><\/p>\n

This flexibility extends to all your social listening and competitive intelligence, products, market, technology leaders…allowing you to switch easily between different market players like Netflix, Amazon Prime or Apple TV+, their leaders, strategies, offers, technology, portfolio, results etc…. This approach gives you a clear and immediate view of the topics driving the conversations collected on social media for all your monitoring axes.<\/span><\/p>\n

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B. What Concrete Benefits does “In Brief” Bring?<\/span><\/h2>\n

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The tool radically transforms your approach to social intelligence thanks to several major advantages:<\/span><\/p>\n

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Firstly, it makes it considerably easier to understand market developments, whether they concern new trends, emerging products or technological innovations. Information is constantly updated in real time, ensuring maximum relevance.<\/span><\/p>\n

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For companies wishing to explore new territories or prepare pitches in new markets, Listening In Brief makes it remarkably easy to analyze little-known sectors. It also provides an effective overview of the conversations surrounding your brand and your competitors.<\/span><\/p>\n

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In terms of efficiency, users report significant optimization of their analysis time, ranging from 15% to 65% depending on the case. These gains are particularly noticeable when processing large volumes of information and understanding complex contexts. *<\/span><\/p>\n

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Last but not least, the tool proves particularly valuable for the regular follow-up of your analyses. By automating the generation of daily, weekly or monthly summaries on your brand, you not only optimize your time, but also enhance the clarity and regularity of your analysis reports.<\/span><\/p>\n

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(*) These productivity improvement statistics are based on average observations made when analyzing and deciphering new information.<\/span><\/p>\n

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II. In Brief in the 5 Ws<\/span><\/h2>\n

The 5 Ws are your key to analyzing all the messages collected by your social listening platform, i.e. the WHAT, WHEN, WHO, WHERE, HOW criteria. You can thus select the level of granularity of the information and messages you wish to summarize via all the criteria available in the 5 Ws, and also via all your query or classification keywords. All over the period of your choice.<\/span><\/p>\n

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1. Listening In Brief Generated According to your Queries<\/span><\/h3>\n

Select your collection query or tags filters to generate summaries with the precision of your choice.<\/span><\/p>\n

Example: the neo-banking market or one (or more) specific neo-banks mentioned on Instagram, X, Reddit and Facebook.<\/span><\/p>\n

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In Brief: summary of messages about the neo-banking market vs. a summary about specific neo-banks<\/span><\/p>\n

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2. Listening In Brief Generated According to your Sorting Criteria<\/span><\/h3>\n

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When you display your feed of mentions, you can sort them according to several criteria: by date (default), by relevance, by audience, by reach, by interactions (shares, likes) and by similar mentions. By choosing one or other of these sorting criteria, you can display mentions and therefore summaries of a very different nature.<\/span><\/p>\n

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Example: If I sort the mentions of the B&Q DIY store by “interactions”, the summary is dominated by Product mentions (DIY, home improvement, decoration). If I sort by Reach (or audience), these are Corporate mentions (employment, energy, marketing), about redundancies in the DIY sector, due in particular to the housing crisis. This means that <\/span>“Listening In Brief” <\/span>will be able to provide multiple summary facets according to sorting (and filtering) criteria . It therefore enables adaptability, flexibility and comprehensiveness of summarized topic types for a single brand.<\/span><\/p>\n

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In Brief: Summary of messages about the B&Q DIY and home improvement shop. Sorted by \u2018interactions\u2019 (left) and \u2018reach\u2019 (right).<\/span><\/p>\n

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3. Listening In Brief Generated According to the 5 Ws<\/span><\/h3>\n

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You can display the summary according to the 5W analysis criteria of your choice.<\/span><\/p>\n

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Example: by displaying the top hashtags for sportswear brands such as Nike or Adidas, you can summarize news and product sales for these brands in just one click.<\/span><\/p>\n

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An AI-powered Listening In Brief using selected Nike and Adidas hashtags<\/span><\/i><\/p>\n

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Another example: you display the\u00a0 trend curve of mentions of an event. Clicking on the data point for a given day or hour allows you to summarize the corresponding news item, e.g. the January 23 WEF in Davos.<\/span>
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An AI-powered Listening In Brief summary of the day’s news and messages from the Davos WEF on January 23.<\/span><\/i><\/p>\n

Examples abound. So here are all the input and selection options for displaying summaries of very specific data and information:<\/span><\/p>\n

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4. All your Analysis Keys for Displaying Listening In Brief<\/span><\/h3>\n

Here are all the filters and sorting criteria to help you select your “In Brief” summary as precisely as possible in <\/span>Onclusive Social’s Listening<\/span>:<\/span><\/p>\n

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Navigate through the filters:<\/span><\/p>\n