{"id":57666,"date":"2025-02-04T15:05:57","date_gmt":"2025-02-04T15:05:57","guid":{"rendered":"https:\/\/newonclusivstg.wpengine.com\/?p=57666"},"modified":"2026-05-21T11:33:24","modified_gmt":"2026-05-21T11:33:24","slug":"the-oscars-2025-and-the-emilia-perez-backlash","status":"publish","type":"post","link":"https:\/\/onclusive.com\/en-gb\/resources\/blog\/the-oscars-2025-and-the-emilia-perez-backlash\/","title":{"rendered":"The Oscars 2025 and the Emilia P\u00e9rez Backlash"},"content":{"rendered":"\n<section\n    class=\"block-pcon\">\n\n      \n\t\t\t<div class=\"post_content--wrapper\">\n\t\t\t\t<div class=\"post_content--copy_with_image  \">\n\t\t\t\t\t<div class=\"post_content--copy_with_image-inner-wrapper\">\n\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"post_content-copy-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t  \t\t<p><span style=\"font-weight: 400;\">The Oscars are back! Since 1929, Hollywood&#8217;s most glamorous night has been the ultimate celebration of cinema, honoring the best in storytelling, acting, and creative genius. The 2025 edition is shaping up to be no different \u2013 except this time, it&#8217;s packed with surprises, record-breaking moments, and unprecedented controversy. At the centre of this year&#8217;s buzz is Karla Sof\u00eda Gasc\u00f3n, whose historic nomination as the first openly transgender actor to receive an Oscar nod has been overshadowed by controversy.<\/span><\/p>\n<h2><b>Key Media Insights about The Oscars 2025<\/b><\/h2>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Over 1M social media mentions in January 2025\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">An estimated social media reach of 57M<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">3,775 mainstream article mentions in January 2025<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Social media mentions about the musical, <\/span><i><span style=\"font-weight: 400;\">Emilia P\u00e9rez<\/span><\/i><span style=\"font-weight: 400;\">, reached fever pitch in January after success at the Golden Globes and 13 Oscar nominations<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Karla Sof\u00eda Gasc\u00f3n&#8217;s nomination sparked intense social media debate following the resurfacing of controversial past statements<\/span><\/li>\n<\/ul>\n<h2><b><br \/>\n<\/b><b>1 Million Social Media Mentions and Counting<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">The Oscars always gets people talking \u2013 but this year, the chatter has been more diverse than ever. Fans are hyping their favourites, critiquing the snubs, and passionately debating the merits of some unexpected nominations. And while the buzz is big, it\u2019s not all golden statuettes and applause: the conversation is a mixture of sentiment.<\/span><\/p>\n<p><a href=\"https:\/\/onclusive.com\/en-gb\/what-we-do\/monitoring\/social-listening\/\" target=\"_blank\" rel=\"noopener\"><img fetchpriority=\"high\" decoding=\"async\" fetchpriority=\"high\" class=\"alignnone wp-image-57667\" src=\"https:\/\/onclusive.com\/wp-content\/uploads\/2025\/02\/Demure.svg\" alt=\"\" width=\"600\" height=\"338\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Total Mentions about the Oscars (Jan 21\u201328, 2025) Across Social Media<\/span><\/p>\n<p><span style=\"font-weight: 400;\">What\u2019s causing the mix? Some fans are thrilled to see daring films and fresh faces in the spotlight, while others are disappointed their favorite movies or stars didn\u2019t make the cut.<\/span><\/p>\n<p><a href=\"https:\/\/onclusive.com\/en-gb\/what-we-do\/monitoring\/social-listening\/\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-57751\" src=\"https:\/\/onclusive.com\/wp-content\/uploads\/2025\/02\/unnamed-26-1200x459.png\" alt=\"\" width=\"607\" height=\"232\" srcset=\"https:\/\/onclusive.com\/wp-content\/uploads\/2025\/02\/unnamed-26-1200x459.png 1200w, https:\/\/onclusive.com\/wp-content\/uploads\/2025\/02\/unnamed-26-300x115.png 300w, https:\/\/onclusive.com\/wp-content\/uploads\/2025\/02\/unnamed-26-1024x391.png 1024w, https:\/\/onclusive.com\/wp-content\/uploads\/2025\/02\/unnamed-26-768x294.png 768w, https:\/\/onclusive.com\/wp-content\/uploads\/2025\/02\/unnamed-26-640x245.png 640w, https:\/\/onclusive.com\/wp-content\/uploads\/2025\/02\/unnamed-26.png 1282w\" sizes=\"(max-width: 639px) 98vw, (max-width: 1199px) 64vw, 607px\" \/><\/a><\/p>\n<h2><b>Thousands of Mainstream Media Article Mentions\u00a0<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">While social media is driving high engagement, mainstream media remains a key source of Oscars coverage. Between January 21 and 28, there were <\/span><b>3,775 articles<\/b><span style=\"font-weight: 400;\"> about the Oscars, with a noticeable spike on January 23\u2014 after nominations were announced.<\/span><\/p>\n<p><a href=\"https:\/\/onclusive.com\/en-gb\/what-we-do\/monitoring\/media-monitoring\/\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-57737\" src=\"https:\/\/onclusive.com\/wp-content\/uploads\/2025\/02\/Brat1.svg\" alt=\"\" width=\"602\" height=\"339\" \/><\/a>Total Mainstream Article Mentions about the Oscars (Jan 21 2025 \u2013 Jan 28, 2025)<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/onclusive.com\/en-gb\/what-we-do\/monitoring\/media-monitoring\/\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-57785\" src=\"https:\/\/onclusive.com\/wp-content\/uploads\/2025\/02\/unnamed-27.png\" alt=\"\" width=\"602\" height=\"234\" srcset=\"https:\/\/onclusive.com\/wp-content\/uploads\/2025\/02\/unnamed-27.png 512w, https:\/\/onclusive.com\/wp-content\/uploads\/2025\/02\/unnamed-27-300x117.png 300w\" sizes=\"auto, (max-width: 639px) 98vw, (max-width: 1199px) 64vw, 602px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Sentiment Analysis \u2013 Positive, Neutral, and Negative Split<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><b>Emilia P\u00e9rez: A Game-Changer for The Oscars?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">With 13 Oscar nominations, <\/span><i><span style=\"font-weight: 400;\">Emilia P\u00e9rez<\/span><\/i><span style=\"font-weight: 400;\"> isn\u2019t just making history\u2014it\u2019s igniting passionate conversations across social media and mainstream media alike. Since its standout win at the Golden Globes, the film has surged in online discussions, with fans and critics weighing in on its presence at the Oscars.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><b>The Media Reaction: A Divided Discussion<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">The high number of nominations for this particular film generated significant discussion among viewers and critics. Since its release on August 21 last year, <\/span><i><span style=\"font-weight: 400;\">Emilia P\u00e9rez<\/span><\/i><span style=\"font-weight: 400;\"> has experienced its biggest surge in both social and mainstream media buzz in recent weeks.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">While many celebrated its historic achievement as the most-nominated non-English-language film in Oscars history, the film\u2019s strong showing has also sparked debate. Some hail it as a triumph for international cinema, diversity, and representation. Others question whether the Academy is embracing more unconventional choices at the expense of traditional Hollywood contenders.<\/span><\/p>\n<p><a href=\"https:\/\/onclusive.com\/en-gb\/talk-to-us\/\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-57681\" src=\"https:\/\/onclusive.com\/wp-content\/uploads\/2025\/02\/Brat_21.svg\" alt=\"\" width=\"600\" height=\"338\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Total Mainstream Article Mentions of Emilia P\u00e9rez (Sep, 2024 \u2013Jan 27, 2025)\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/onclusive.com\/en-gb\/talk-to-us\/\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-57688\" src=\"https:\/\/onclusive.com\/wp-content\/uploads\/2025\/02\/Brat_31.svg\" alt=\"\" width=\"600\" height=\"338\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Total Social Media Mentions of Emilia P\u00e9rez (Aug 26, 2024 \u2013Jan 27, 2025)\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Across social media, hashtags like <\/span><b>#EmiliaP\u00e9rezOscars<\/b><span style=\"font-weight: 400;\"> and <\/span><b>#Oscars2025<\/b><span style=\"font-weight: 400;\"> have gained traction, driving heated discussions, fan theories, and early predictions. Whether the film turns nominations into wins remains to be seen, but one thing is certain\u2014<\/span><i><span style=\"font-weight: 400;\">Emilia P\u00e9rez<\/span><\/i><span style=\"font-weight: 400;\"> has already left its mark on Oscars history.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><b>Karla Sofia Gasc\u00f3n: Star at the Center of the Storm<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Karla Sof\u00eda Gasc\u00f3n, the lead actress of <\/span><i><span style=\"font-weight: 400;\">Emilia P\u00e9rez<\/span><\/i><span style=\"font-weight: 400;\">, garnered significant attention in mainstream media, both for her groundbreaking Oscar nomination and for controversies that have impacted her career and the film&#8217;s prospects.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Gasc\u00f3n made history by becoming the first openly transgender actor to receive an Oscar nomination. This achievement was widely celebrated, marking a significant milestone for representation in the film industry.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><b>Controversies and Public Backlash<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">However, Gasc\u00f3n&#8217;s Oscar nomination has been overshadowed by the resurfacing of past controversial statements. In the past few days, it was revealed that she had made <\/span><a href=\"https:\/\/nypost.com\/2025\/02\/02\/entertainment\/karla-sofia-gascon-called-selena-gomez-a-rich-rat-amid-hailey-bieber-feud\/?utm_source=chatgpt.com\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">offensive remarks on social media<\/span><\/a><span style=\"font-weight: 400;\">, including derogatory comments about Selena Gomez. These revelations led to widespread criticism, with many questioning her suitability for the nomination and the film&#8217;s integrity.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The <\/span><a href=\"https:\/\/elpais.com\/cultura\/2025-02-02\/la-semana-en-la-que-karla-sofia-gascon-perdio-su-oscar-y-alguno-para-emilia-perez-y-puso-su-carrera-ante-el-abismo.html?utm_source=chatgpt.com\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">backlash intensified<\/span><\/a><span style=\"font-weight: 400;\"> when Gasc\u00f3n&#8217;s previous tweets resurfaced, revealing offensive comments about various groups, including Islam, Catholics, and George Floyd. This controversy has raised concerns about the film&#8217;s prospects at the Oscars and has sparked discussions about accountability and representation in the industry.<\/span><\/p>\n<h4><b>Social Media Buzz and Sentiment<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Between January 27 and February 2, 2025, Karla Sof\u00eda Gasc\u00f3n dominated online conversations, with social media mentions skyrocketing to <\/span><b>643K<\/b><span style=\"font-weight: 400;\"> and mainstream media coverage reaching <\/span><b>14,098 articles<\/b><span style=\"font-weight: 400;\">. While many celebrated her historic Oscar nomination, the resurfacing of past statements fueled intense backlash, making her one of the most talked-about figures of this awards season.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/onclusive.com\/en-gb\/talk-to-us\/\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-57702\" src=\"https:\/\/onclusive.com\/wp-content\/uploads\/2025\/02\/Brat_41.svg\" alt=\"\" width=\"600\" height=\"338\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Total Social Media Mentions about Karla Sof\u00eda Gasc\u00f3n (Jan 27, 2025 \u2013 Feb 02, 2025)\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/onclusive.com\/en-gb\/what-we-do\/monitoring\/social-listening\/\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-57716\" src=\"https:\/\/onclusive.com\/wp-content\/uploads\/2025\/02\/Brat_61.svg\" alt=\"\" width=\"600\" height=\"338\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Most Used Emojis in Social Media Mentions about Karla Sof\u00eda Gasc\u00f3n\u00a0 (Jan 27, 2025 \u2013 Feb 02, 2025)\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/onclusive.com\/en-gb\/talk-to-us\/\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-57709\" src=\"https:\/\/onclusive.com\/wp-content\/uploads\/2025\/02\/Brat_51.svg\" alt=\"\" width=\"600\" height=\"338\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Total Mainstream Media Mentions about Karla Sof\u00eda Gasc\u00f3n (Jan 27, 2025 \u2013 Feb 02, 2025)\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As the March 3 ceremony approaches, the big question remains: will the spotlight shift back to Gasc\u00f3n\u2019s performance, or will the controversy continue to dominate the conversation?<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><b>The Snubs and Surprises<\/b><\/h2>\n<p><i><span style=\"font-weight: 400;\">Challengers<\/span><\/i><span style=\"font-weight: 400;\">, despite a star-studded cast and heaps of buzz, was left entirely out of the nominations. For fans, it\u2019s a bitter pill to swallow \u2013 and they haven\u2019t been shy about voicing their disappointment online.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" loading=\"lazy\" class=\" wp-image-57723 alignnone\" src=\"https:\/\/onclusive.com\/wp-content\/uploads\/2025\/02\/Brat_71.svg\" alt=\"\" width=\"600\" height=\"338\" \/><\/p>\n<p><span style=\"font-weight: 400;\">But the Academy threw in plenty of surprises, too. Films like <\/span><i><span style=\"font-weight: 400;\">The Substance<\/span><\/i><span style=\"font-weight: 400;\"> and <\/span><i><span style=\"font-weight: 400;\">The Brutalist<\/span><\/i><span style=\"font-weight: 400;\"> broke through with unexpected nominations, signaling a bold move by voters to embrace unconventional narratives.<\/span><\/p>\n<h2><b>The 2025 Oscars: A Year of Milestones and Momentum<\/b><\/h2>\n<h3><span style=\"font-weight: 400;\">This year\u2019s Awards represent more than just Hollywood&#8217;s biggest night &#8211; they reflect an industry in transformation. From <\/span><i><span style=\"font-weight: 400;\">Emilia P\u00e9rez&#8217;s<\/span><\/i><span style=\"font-weight: 400;\"> record-breaking 13 nominations to Karla Sof\u00eda Gasc\u00f3n&#8217;s historic yet controversial nomination, the 2025 ceremony has already sparked vital conversations about representation, accountability, and the evolving nature of cinema itself.<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">One thing is clear: the 2025 Oscars have already made their mark on film history. The real question isn&#8217;t just who will take home the golden statuettes, but how this watershed moment will shape the future of cinema and the institution of the Oscars itself.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/onclusive.com\/en-gb\/talk-to-us\/\"><img loading=\"lazy\" decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-fp-large wp-image-57730\" src=\"https:\/\/onclusive.com\/wp-content\/uploads\/2025\/02\/Brat_81.svg\" alt=\"\" width=\"1200\" height=\"675\" \/><\/a><\/p>\n \n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n<\/section> \n\n\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":33,"featured_media":57774,"comment_status":"closed","ping_status":"open","sticky":false,"template":"blog-post-new-template.php","format":"standard","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"footnotes":""},"audience":[],"topic":[518,1427],"region":[],"class_list":["post-57666","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","topic-social-listening-en-gb","topic-trending-en-gb"],"acf":[],"_links":{"self":[{"href":"https:\/\/onclusive.com\/en-gb\/wp-json\/wp\/v2\/posts\/57666","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/onclusive.com\/en-gb\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/onclusive.com\/en-gb\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/onclusive.com\/en-gb\/wp-json\/wp\/v2\/users\/33"}],"replies":[{"embeddable":true,"href":"https:\/\/onclusive.com\/en-gb\/wp-json\/wp\/v2\/comments?post=57666"}],"version-history":[{"count":0,"href":"https:\/\/onclusive.com\/en-gb\/wp-json\/wp\/v2\/posts\/57666\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/onclusive.com\/en-gb\/wp-json\/wp\/v2\/media\/57774"}],"wp:attachment":[{"href":"https:\/\/onclusive.com\/en-gb\/wp-json\/wp\/v2\/media?parent=57666"}],"wp:term":[{"taxonomy":"audience","embeddable":true,"href":"https:\/\/onclusive.com\/en-gb\/wp-json\/wp\/v2\/audience?post=57666"},{"taxonomy":"topic","embeddable":true,"href":"https:\/\/onclusive.com\/en-gb\/wp-json\/wp\/v2\/topic?post=57666"},{"taxonomy":"region","embeddable":true,"href":"https:\/\/onclusive.com\/en-gb\/wp-json\/wp\/v2\/region?post=57666"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}