{"id":58831,"date":"2025-03-05T14:18:53","date_gmt":"2025-03-05T14:18:53","guid":{"rendered":"https:\/\/newonclusivstg.wpengine.com\/?p=58831"},"modified":"2026-05-21T11:24:58","modified_gmt":"2026-05-21T11:24:58","slug":"oscars-2025-did-social-media-predict-the-winners","status":"publish","type":"post","link":"https:\/\/onclusive.com\/en-gb\/resources\/blog\/oscars-2025-did-social-media-predict-the-winners\/","title":{"rendered":"The Oscars 2025: Did Social Media Predict the Winners?"},"content":{"rendered":"\n<section\n    class=\"block-pcon\">\n\n      \n\t\t\t<div class=\"post_content--wrapper\">\n\t\t\t\t<div class=\"post_content--copy  \">\n\t\t\t\t\t<div class=\"post_content--copy-inner-wrapper\">\n\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"post_content-copy-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t  \t\t<p><span style=\"font-weight: 400;\">At the 2025 Oscars, &#8220;Anora&#8221; emerged as the major winner. The film tells the story of a sex worker who marries into a Russian oligarch family. It succeeded in a particularly volatile awards season where multiple films like &#8220;Emilia P\u00e9rez&#8221; and &#8220;The Brutalist&#8221; experienced dramatic changes in their award prospects due to<\/span><a href=\"https:\/\/onclusive.com\/en-gb\/resources\/blog\/the-oscars-2025-and-the-emilia-perez-backlash\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\"> various controversies<\/span><\/a><span style=\"font-weight: 400;\">, including inappropriate social media posts and AI usage questions.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Over the past 30 days,<\/span><b> 8.5 million messages<\/b><span style=\"font-weight: 400;\"> about the Oscars have been posted across social media, reaching more than 560 million people. In addition to the winners, these messages touched on a wide range of topics, including:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Conan O&#8217;Brien&#8217;s comedic presence which included jokes targeting Drake, creating memorable moments during the award show.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ariana Grande and Cynthia Erivo&#8217;s &#8216;Defying Gravity&#8217; performance drew acclaim, with Michelle Yeoh showing an emotional reaction.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Lisa from \u201cThe White Lotus\u201d&#8217; attended the Oscars red carpet, sharing insights about the show&#8217;s upcoming season.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Halle Berry and Adrien Brody recreated their iconic 2003 red carpet kiss, sparking reactions from fans and media.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Did the majority of messages reveal the winners<\/span><b> before <\/b><span style=\"font-weight: 400;\">the 2025 Oscars ceremony?\u00a0 We scoured social media posts from a month before the ceremony to an hour before it started, to compare the social media favorites and the real winners.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"font-weight: 400;\">Best Picture Oscar: \u201cAnora\u201d<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Sean Baker&#8217;s \u201c<\/span><a href=\"https:\/\/www.theguardian.com\/film\/live\/2025\/mar\/02\/oscars-academy-awards-red-carpet-winners-live\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Anora<\/span><\/a><span style=\"font-weight: 400;\">\u201d came out on top on social media, just ahead of \u201cWicked\u201d, \u201cConclave\u201d and \u201cThe Brutalist\u201d. Social media users were right on the money in this category. The buzz surrounding &#8220;Emilia Perez&#8221; didn&#8217;t particularly boost mentions of the film, which only came in 8th place among the most-cited films.<\/span><\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" fetchpriority=\"high\" class=\"alignnone wp-image-58868\" src=\"https:\/\/onclusive.com\/wp-content\/uploads\/2025\/03\/About-Best-Picture-Oscar-between-Feb-2-2025-and-Mar-3-2025.-Social-media-mentions.svg\" alt=\"Pie chart showing social media conversation percentages for 'Best Picture' at the 2025 Oscars\" width=\"656\" height=\"465\" \/><\/p>\n<h2><span style=\"font-weight: 400;\">Best International Feature Film Oscar: \u201c I&#8217;m Still Here\u201d<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Among the other big winners, \u2018<\/span><a href=\"https:\/\/uk.news.yahoo.com\/brazilians-cheer-historic-moment-im-145304672.html\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">I&#8217;m Still Here<\/span><\/a><span style=\"font-weight: 400;\">\u2019, a family drama set during Brazil&#8217;s military dictatorship, was named Best International Film. This marked Brazil\u2019s fifth nomination for best international film at the awards, and its first win.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-58882\" src=\"https:\/\/onclusive.com\/wp-content\/uploads\/2025\/03\/AboutInternational-Feature-Film-between-Feb-2-2025-and-Mar-3-2025.-Social-media-mentions.svg\" alt=\"Bar chart showing social media mention volume for 'Best International Feature Film' with 'I'm still here' as the clear favourite to win\" width=\"584\" height=\"414\" \/><br \/>\n<span style=\"font-weight: 400;\">On social media, the film received rave reviews, making it the most cited feature film across all categories!<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"font-weight: 400;\">Best Actress in a Leading Role Oscar: Mikey Madison, \u201cAnora\u201d<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Karla Sofia Gascon (&#8220;Emilia Perez&#8221;) was widely discussed on social media primarily due to a major controversy. She faced backlash after old tweets resurfaced containing remarks about the Muslim community and the death of George Floyd, prompting her to issue a public apology. <\/span><span style=\"font-weight: 400;\">Madison won unexpectedly for her portrayal of an exotic dancer\u00a0 under pressure to get her rich husband annulled.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-58833\" src=\"https:\/\/onclusive.com\/wp-content\/uploads\/2025\/03\/About-Best-Actor_Actress-Oscars-leading_supporting-between-Feb-2-2025-and-Mar-3-2025.-Social-media-mentions.svg\" alt=\"Pie chart showing social media conversation percentages for 'Best Actor or Actress', with Fernanda Torres as the clear favourite to win\" width=\"611\" height=\"433\" \/><\/p>\n<h2><span style=\"font-weight: 400;\">Best Actor in a Leading Role Oscar: Adrien Brody, \u201cThe Brutalist\u201d<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">While Timoth\u00e9e Chalamet was nominated for &#8220;A Complete Unknown&#8221; and was the most discussed nominee, it was Adrian Brody who won the award. This marks his second win in this category, his first being for &#8220;The Pianist&#8221; in 2001. In &#8220;The Brutalist&#8221; Brody portrays L\u00e1szl\u00f3 T\u00f3th, a Hungarian architect and Holocaust survivor who emigrates to the United States in search of a better life. His performance has been widely praised, earning him accolades at the BAFTAs, Golden Globes, and Critics Choice Awards.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"font-weight: 400;\">Best Director Oscar: Sean Baker, \u201cAnora\u201d<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Jacques Audiard, director of &#8220;Emilia Perez&#8221;, was the most cited just ahead of Sean Baker. Considering that this first place was partly fuelled by the bad buzz surrounding &#8220;Emilia Perez&#8221;, social media audiences weren&#8217;t far wrong. Emilia P\u00e9rez\u2019 also won seven C\u00e9sars on Friday evening at the French cinema awards ceremony, including the prestigious trophy for \u201cBest Direction\u201d and \u201cBest Film\u201d.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cAnora\u201d won five Oscars, all among the most prestigious in the competition: Best Film, Best Director, Best Actress for Mikey Madison, Best Editing, and Best Original Screenplay, the latter two also being won by Sean Baker himself, a true jack-of-all-trades.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-58847\" src=\"https:\/\/onclusive.com\/wp-content\/uploads\/2025\/03\/About-Best-Dierctor-Oscar-between-Feb-2-2025-and-Mar-3-2025.-Social-media-mentions.svg\" alt=\"Pie chart showing social media conversation percentages for 'Best Director' at the 2025 Oscars\" width=\"635\" height=\"450\" \/><\/p>\n<h2><span style=\"font-weight: 400;\">Best Visual Effects Oscar: \u201cDune, part two\u201d<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Social media users missed the mark on this one! Instead of focusing on Denis Villeneuve&#8217;s film, most of the conversation centered around \u201cWicked\u201d winning the category. DNEG VFX Supervisors, Stephen James, and Rhys Salcombe accepted the prestigious award alongside Production VFX Supervisor, Paul Lambert, and Special Effects Supervisor, Gerd Nefzer.<\/span><img loading=\"lazy\" decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-58875\" src=\"https:\/\/onclusive.com\/wp-content\/uploads\/2025\/03\/About-Best-Visual-Effects-Oscars-between-Feb-2-2025-and-Mar-3-2025.-Social-media-mentions.svg\" alt=\"Pie chart showing social media conversation percentages for 'Best Visual Effects' at the 2025 Oscars, with Wicked as the clear favourite to win\" width=\"587\" height=\"416\" \/><\/p>\n<h2><span style=\"font-weight: 400;\">Best Original Song Oscar: \u201cEl Mal\u201d from \u201cEmilia P\u00e9rez\u201d &#8211; Music by Cl\u00e9ment Ducol and Camille<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Social media users mainly talked about two nominated songs from Emilia Perez: &#8220;El Mal&#8221; and &#8220;Mi Camino&#8221;. The song \u201cEl Mal\u201d was performed in the film by Zoe Salda\u00f1a and Karla Sof\u00eda Gasc\u00f3n, leaving a lasting impression on both viewers and the Academy.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"font-weight: 400;\">Best Original Score Oscar: \u201cThe Brutalist\u201d &#8211; Daniel Blumberg\u00a0<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Social media users rarely mentioned the winner leading up to the 2025 Oscars ceremony, instead favoring \u201cWicked\u201d by John Powell and Stephen Schwartz. However, Blumberg\u2019s composition was praised for its emotional depth and innovative approach, setting it apart from the competition.<\/span><img loading=\"lazy\" decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-58861\" src=\"https:\/\/onclusive.com\/wp-content\/uploads\/2025\/03\/About-Best-Original-Song-Score-Oscars-between-Feb-2-2025-and-Mar-3-2025.-Social-media-mentions.svg\" alt=\"Pie chart showing social media conversation percentages for 'Best Original Song and Score' at the 2025 Oscars\" width=\"601\" height=\"426\" \/><\/p>\n<h2><span style=\"font-weight: 400;\">Social Media vs. Academy Voters: The Final Verdict<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The 2025 Oscars revealed the varied predictive power of social media. While platforms correctly forecasted wins like &#8220;Anora&#8221; for Best Picture, they were short of the mark for others like &#8220;Dune, Part Two&#8221; for Visual Effects. Online conversation is heavily shaped by controversies and viral moments, as seen with &#8220;Emilia P\u00e9rez,&#8221; yet Academy voters ultimately make independent choices that can surprise even the most dedicated social media analysts.\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/onclusive.com\/en-gb\/talk-to-us\/\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-fp-large wp-image-59024\" src=\"https:\/\/onclusive.com\/wp-content\/uploads\/2025\/03\/CTA-2.svg\" alt=\"\" width=\"1200\" height=\"400\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n \n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n<\/section> \n\n\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":18,"featured_media":58980,"comment_status":"closed","ping_status":"open","sticky":false,"template":"blog-post-new-template.php","format":"standard","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"footnotes":""},"audience":[],"topic":[518,1427],"region":[],"class_list":["post-58831","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","topic-social-listening-en-gb","topic-trending-en-gb"],"acf":[],"_links":{"self":[{"href":"https:\/\/onclusive.com\/en-gb\/wp-json\/wp\/v2\/posts\/58831","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/onclusive.com\/en-gb\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/onclusive.com\/en-gb\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/onclusive.com\/en-gb\/wp-json\/wp\/v2\/users\/18"}],"replies":[{"embeddable":true,"href":"https:\/\/onclusive.com\/en-gb\/wp-json\/wp\/v2\/comments?post=58831"}],"version-history":[{"count":3,"href":"https:\/\/onclusive.com\/en-gb\/wp-json\/wp\/v2\/posts\/58831\/revisions"}],"predecessor-version":[{"id":93415,"href":"https:\/\/onclusive.com\/en-gb\/wp-json\/wp\/v2\/posts\/58831\/revisions\/93415"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/onclusive.com\/en-gb\/wp-json\/wp\/v2\/media\/58980"}],"wp:attachment":[{"href":"https:\/\/onclusive.com\/en-gb\/wp-json\/wp\/v2\/media?parent=58831"}],"wp:term":[{"taxonomy":"audience","embeddable":true,"href":"https:\/\/onclusive.com\/en-gb\/wp-json\/wp\/v2\/audience?post=58831"},{"taxonomy":"topic","embeddable":true,"href":"https:\/\/onclusive.com\/en-gb\/wp-json\/wp\/v2\/topic?post=58831"},{"taxonomy":"region","embeddable":true,"href":"https:\/\/onclusive.com\/en-gb\/wp-json\/wp\/v2\/region?post=58831"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}