{"id":58936,"date":"2025-03-05T13:50:33","date_gmt":"2025-03-05T13:50:33","guid":{"rendered":"https:\/\/newonclusivstg.wpengine.com\/?p=58936"},"modified":"2026-05-21T11:28:03","modified_gmt":"2026-05-21T11:28:03","slug":"international-womens-day-2025-tracking-the-global-conversation","status":"publish","type":"post","link":"https:\/\/onclusive.com\/en-gb\/resources\/blog\/international-womens-day-2025-tracking-the-global-conversation\/","title":{"rendered":"International Women&#8217;s Day 2025: Tracking the Global Conversation"},"content":{"rendered":"\n<section\n    class=\"block-pcon\">\n\n      \n\t\t\t<div class=\"post_content--wrapper\">\n\t\t\t\t<div class=\"post_content--copy_with_image  \">\n\t\t\t\t\t<div class=\"post_content--copy_with_image-inner-wrapper\">\n\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"post_content-copy-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t  \t\t<h2><b>The Momentum Behind #AccelerateAction<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">With International Women&#8217;s Day 2025 (IWD 2025) approaching, the #AccelerateAction movement is igniting global conversations on gender equality, driving both online activism and policy change. Across social and mainstream media, discussions are surging\u2014highlighting the urgent need for tangible progress beyond symbolic gestures.<\/span><\/p>\n<h2><b>Visualizing the Conversation<\/b><\/h2>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/onclusive.com\/en-gb\/resources\/whitepaper\/international-womens-day-2025-media-analysis-download\/\">Our infographic<\/a> visualizes the surging media momentum behind IWD 2025, highlighting key trends, top influencers, and the most impactful moments so far. <a href=\"https:\/\/onclusive.com\/en-gb\/resources\/whitepaper\/international-womens-day-2025-media-analysis-download\/\">Download it here<\/a>.<\/span><\/p>\n<h2><b>Social and Mainstream Media: A Growing Conversation<\/b><\/h2>\n<h3><b>Social Media Trends Driving Engagement<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Social media remains a powerful force in amplifying International Women\u2019s Day, with <\/span><b>over 56,700 mentions<\/b><span style=\"font-weight: 400;\"> recorded between <\/span><b>1 February and 3 March 2025<\/b><span style=\"font-weight: 400;\"> alone. This surge is driven by:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Viral Hashtags:<\/b><span style=\"font-weight: 400;\"> Campaigns like <\/span><b>#womenforce4change<\/b><span style=\"font-weight: 400;\"> and <\/span><b>#freeiran2025<\/b><span style=\"font-weight: 400;\"> have gained momentum, particularly in politically charged regions. These hashtags serve as rallying points for activists demanding policy reforms and gender rights protections.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Influencer Advocacy:<\/b><span style=\"font-weight: 400;\"> High-profile voices, including international organizations and regional activists, are shaping the conversation. Many are using their platforms to share personal stories, spotlight structural barriers, and push for policy changes.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Global Events:<\/b><span style=\"font-weight: 400;\"> The <\/span><i><span style=\"font-weight: 400;\">Women, Force for Change \u2013 Free Iran<\/span><\/i><span style=\"font-weight: 400;\"> conference in <\/span><b>Paris <\/b><span style=\"font-weight: 400;\">generated <\/span><b>thousands of mentions in a single day<\/b><span style=\"font-weight: 400;\">, reflecting the intersection of women&#8217;s rights and political activism. Other key IWD 2025 events include:<\/span>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><b>United Nations\u2019 Global Forum on Women\u2019s Leadership<\/b><span style=\"font-weight: 400;\">, focused on gender parity in corporate and political sectors.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><b>Women in Tech Summit<\/b><span style=\"font-weight: 400;\">, where female leaders in STEM tackled the gender gap in digital innovation.<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Beyond awareness, this year\u2019s movement emphasizes <\/span><b>action<\/b><span style=\"font-weight: 400;\">, urging governments and corporations to turn advocacy into measurable policy changes.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><b>Mainstream Media Coverage: Beyond Symbolism<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">While social media amplifies grassroots activism, mainstream media has taken a more institutional focus, spotlighting policy commitments and high-profile initiatives. Coverage of IWD 2025 has surpassed <\/span><b>20,700 article mentions<\/b><span style=\"font-weight: 400;\">, with key spikes linked to major announcements:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>February 20<\/b><span style=\"font-weight: 400;\"> \u2013 <\/span><b>Delhi Chief Minister, Rekha Gupta<\/b><span style=\"font-weight: 400;\">, launched a financial assistance scheme for women (<\/span><b>420 media mentions<\/b><span style=\"font-weight: 400;\">).<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>February 23<\/b><span style=\"font-weight: 400;\"> \u2013 <\/span><b>Indian Prime Minister, Narendra Modi<\/b><span style=\"font-weight: 400;\">, announced he would hand over his social media accounts to inspiring women for the day (<\/span><b>802 mentions<\/b><span style=\"font-weight: 400;\">).<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>February 27<\/b><span style=\"font-weight: 400;\"> \u2013 <\/span><b>Hard Rock International and Shakira<\/b><span style=\"font-weight: 400;\"> launched a global initiative empowering women through music and storytelling (<\/span><b>282 mentions<\/b><span style=\"font-weight: 400;\">).<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>February 5<\/b><span style=\"font-weight: 400;\"> \u2013 <\/span><b>Australia unveiled its International Gender Equality Strategy<\/b><span style=\"font-weight: 400;\">, integrating gender equality into foreign policy and trade (<\/span><b>173 mentions<\/b><span style=\"font-weight: 400;\">).<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">These milestones indicate a growing commitment to structural change, demonstrating that IWD 2025 is about more than just annual celebrations\u2014it\u2019s about lasting impact.<\/span><\/p>\n<h2><b><br \/>\n<\/b><b>Looking Ahead: Beyond March 8<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">The momentum behind <\/span><b>#AccelerateAction<\/b><span style=\"font-weight: 400;\"> extends beyond a single day. The data shows that while progress is happening, achieving true gender equality requires sustained engagement, corporate responsibility, and policy-driven action.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For more perspectives on accelerating action for women in the workplace, check out our other International Women&#8217;s Day 2025 blog:<\/span><a href=\"https:\/\/onclusive.com\/en-gb\/resources\/blog\/international-womens-day-2025-voices-of-onclusives-people-on-accelerating-action-for-women-in-the-workplace\/\"> <span style=\"font-weight: 400;\">Voices of Onclusive\u2019s People on Accelerating Action for Women in the Workplace<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n \n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n<\/section> \n\n\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":33,"featured_media":58987,"comment_status":"closed","ping_status":"open","sticky":false,"template":"blog-post-new-template.php","format":"standard","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"footnotes":""},"audience":[],"topic":[518,1427],"region":[],"class_list":["post-58936","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","topic-social-listening-en-gb","topic-trending-en-gb"],"acf":[],"_links":{"self":[{"href":"https:\/\/onclusive.com\/en-gb\/wp-json\/wp\/v2\/posts\/58936","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/onclusive.com\/en-gb\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/onclusive.com\/en-gb\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/onclusive.com\/en-gb\/wp-json\/wp\/v2\/users\/33"}],"replies":[{"embeddable":true,"href":"https:\/\/onclusive.com\/en-gb\/wp-json\/wp\/v2\/comments?post=58936"}],"version-history":[{"count":2,"href":"https:\/\/onclusive.com\/en-gb\/wp-json\/wp\/v2\/posts\/58936\/revisions"}],"predecessor-version":[{"id":93416,"href":"https:\/\/onclusive.com\/en-gb\/wp-json\/wp\/v2\/posts\/58936\/revisions\/93416"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/onclusive.com\/en-gb\/wp-json\/wp\/v2\/media\/58987"}],"wp:attachment":[{"href":"https:\/\/onclusive.com\/en-gb\/wp-json\/wp\/v2\/media?parent=58936"}],"wp:term":[{"taxonomy":"audience","embeddable":true,"href":"https:\/\/onclusive.com\/en-gb\/wp-json\/wp\/v2\/audience?post=58936"},{"taxonomy":"topic","embeddable":true,"href":"https:\/\/onclusive.com\/en-gb\/wp-json\/wp\/v2\/topic?post=58936"},{"taxonomy":"region","embeddable":true,"href":"https:\/\/onclusive.com\/en-gb\/wp-json\/wp\/v2\/region?post=58936"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}