{"id":64412,"date":"2025-07-07T14:05:27","date_gmt":"2025-07-07T14:05:27","guid":{"rendered":"https:\/\/newonclusivstg.wpengine.com\/?p=64412"},"modified":"2026-05-21T10:50:39","modified_gmt":"2026-05-21T10:50:39","slug":"we-asked-chatgpt-whos-the-best-media-intelligence-company-in-2025","status":"publish","type":"post","link":"https:\/\/onclusive.com\/en-gb\/resources\/blog\/we-asked-chatgpt-whos-the-best-media-intelligence-company-in-2025\/","title":{"rendered":"We Asked ChatGPT: Who\u2019s the Best Media Intelligence Company in 2025?"},"content":{"rendered":"\n<section\n    class=\"block-pcon\">\n\n      \n\t\t\t<div class=\"post_content--wrapper\">\n\t\t\t\t<div class=\"post_content--copy_with_image  \">\n\t\t\t\t\t<div class=\"post_content--copy_with_image-inner-wrapper\">\n\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"post_content-copy-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t  \t\t<p><span style=\"font-weight: 400;\">TL;DR: After clarifying the market (e.g. Brandwatch acquired by Cision, Talkwalker acquired by Hootsuite, plus Onclusive\u2019s acquisitions), <\/span><b>ChatGPT named Onclusive the #1 platform<\/b><span style=\"font-weight: 400;\"> for PR and comms professionals. Want to see why? <\/span><b><a href=\"https:\/\/onclusive.com\/en-gb\/talk-to-us\/\">Book a demo<\/a>.<\/b><\/p>\n<p>&nbsp;<\/p>\n<h2><b>Why Ask ChatGPT?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">We know that LLMs are using earned media to drive their results. Just look at <a href=\"https:\/\/bottledimagination.com\/insights-and-work\/taught-by-headlines-how-earned-media-affects-llm-output\/\" target=\"_blank\" rel=\"noopener\">work by the likes of <\/a><\/span><a href=\"https:\/\/bottledimagination.com\/insights-and-work\/taught-by-headlines-how-earned-media-affects-llm-output\/\" target=\"_blank\" rel=\"noopener\"><b>Hard Numbers<\/b> <span style=\"font-weight: 400;\">and <\/span><b>Bottled Imagination<\/b><\/a><span style=\"font-weight: 400;\">. With AI reshaping how we work, it made us wonder:<\/span><span style=\"font-weight: 400;\"><\/p>\n<p><\/span><\/p>\n<p><b>What happens when you ask an advanced language model to rank the top media intelligence platforms, based purely on capability and not perception or legacy?<\/b><\/p>\n<p><span style=\"font-weight: 400;\">So we asked ChatGPT (based on GPT-4), one simple question:<\/span><\/p>\n<p><b><i>\u201cWho are the top media intelligence platforms for PR and communications teams in 2025?\u201d<\/i><\/b><\/p>\n<p>&nbsp;<\/p>\n<h2><b>The Initial Response: Legacy Players First<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">ChatGPT\u2019s first answer was what you might expect &#8211; listing the usual suspects like:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Meltwater<\/span><span style=\"font-weight: 400;\">\n<p><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Cision<\/span><span style=\"font-weight: 400;\">\n<p><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Talkwalker<\/span><span style=\"font-weight: 400;\">\n<p><\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">That\u2019s when we realized something important. AI is only as good as the context you give it.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><b>Giving ChatGPT the Full Picture<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">We added crucial context many people (and AIs) overlook:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Onclusive owns Digimind &#8211; <a href=\"https:\/\/onclusive.com\/en-gb\/what-we-do\/monitoring\/social-listening\/\">now Onclusive Social<\/a><\/b><span style=\"font-weight: 400;\">, a leading social listening platform<\/span><span style=\"font-weight: 400;\">\n<p><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www.criticalmention.com\/\" target=\"_blank\" rel=\"noopener\"><b>Critical Mention<\/b><\/a><span style=\"font-weight: 400;\"> (broadcast monitoring) is also part of Onclusive<\/span><span style=\"font-weight: 400;\">\n<p><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">So is <\/span><b>Kantar Reputation Intelligence<\/b><span style=\"font-weight: 400;\">, the industry\u2019s gold standard for media analysis<\/span><span style=\"font-weight: 400;\">\n<p><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">And <\/span><a href=\"https:\/\/onclusive.com\/en-gb\/what-we-do\/pr-comms-tools\/journalist-database-outreach\/\"><b>PRgloo<\/b><\/a><span style=\"font-weight: 400;\">, used by governments and global brands for media engagement<\/span><span style=\"font-weight: 400;\">\n<p><\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">That changed <\/span><b>everything<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><b>The New #1: Onclusive<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Once it had the full facts, <\/span><b>ChatGPT chose Onclusive<\/b><span style=\"font-weight: 400;\"> as the most complete media intelligence solution. Here\u2019s what it said:<\/span><\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" fetchpriority=\"high\" class=\"alignnone wp-image-64442 size-fp-medium\" src=\"https:\/\/onclusive.com\/wp-content\/uploads\/2025\/07\/Key-Differentiators-1024x761.png\" alt=\"Comparative table Chat GPT\" width=\"1024\" height=\"761\" srcset=\"https:\/\/onclusive.com\/wp-content\/uploads\/2025\/07\/Key-Differentiators-1024x761.png 1024w, https:\/\/onclusive.com\/wp-content\/uploads\/2025\/07\/Key-Differentiators-300x223.png 300w, https:\/\/onclusive.com\/wp-content\/uploads\/2025\/07\/Key-Differentiators-768x571.png 768w, https:\/\/onclusive.com\/wp-content\/uploads\/2025\/07\/Key-Differentiators-1536x1141.png 1536w, https:\/\/onclusive.com\/wp-content\/uploads\/2025\/07\/Key-Differentiators-640x476.png 640w, https:\/\/onclusive.com\/wp-content\/uploads\/2025\/07\/Key-Differentiators-1200x892.png 1200w, https:\/\/onclusive.com\/wp-content\/uploads\/2025\/07\/Key-Differentiators.png 1720w\" sizes=\"(max-width: 639px) 98vw, (max-width: 1199px) 64vw, 770px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Other platforms focus on <\/span><b>parts of the picture<\/b><span style=\"font-weight: 400;\">. Only Onclusive brings it all together.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This is not me saying that if you search &#8220;who is best at media intelligence&#8221; Onclusive appears top. It doesn&#8217;t. But it&#8217;s a lesson in how we must pay attention to the information ChatGPT has available to it, the importance of prompts, and how to get to the truth &#8211; that Onclusive is the truly comprehensive tool for your entire comms workflow.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><b>What This Means for Comms pros<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">If you&#8217;re in PR, corporate comms, or brand marketing, here&#8217;s the takeaway:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Want <\/span><b>one tool<\/b><span style=\"font-weight: 400;\"> to monitor print, online, social, and broadcast?<\/span><span style=\"font-weight: 400;\">\n<p><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Need to <\/span><b>show ROI<\/b><span style=\"font-weight: 400;\"> with real measurement, not just mentions?<\/span><span style=\"font-weight: 400;\">\n<p><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Looking for <\/span><b>AI-powered insights<\/b><span style=\"font-weight: 400;\"> that actually make sense?<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-64449\" src=\"https:\/\/onclusive.com\/wp-content\/uploads\/2025\/07\/Choose-Onclusive-1-1-1200x273.png\" alt=\"\" width=\"1024\" height=\"233\" srcset=\"https:\/\/onclusive.com\/wp-content\/uploads\/2025\/07\/Choose-Onclusive-1-1-1200x273.png 1200w, https:\/\/onclusive.com\/wp-content\/uploads\/2025\/07\/Choose-Onclusive-1-1-300x68.png 300w, https:\/\/onclusive.com\/wp-content\/uploads\/2025\/07\/Choose-Onclusive-1-1-1024x233.png 1024w, https:\/\/onclusive.com\/wp-content\/uploads\/2025\/07\/Choose-Onclusive-1-1-768x175.png 768w, https:\/\/onclusive.com\/wp-content\/uploads\/2025\/07\/Choose-Onclusive-1-1-1536x350.png 1536w, https:\/\/onclusive.com\/wp-content\/uploads\/2025\/07\/Choose-Onclusive-1-1-640x146.png 640w, https:\/\/onclusive.com\/wp-content\/uploads\/2025\/07\/Choose-Onclusive-1-1.png 1720w\" sizes=\"(max-width: 639px) 98vw, (max-width: 1199px) 64vw, 770px\" \/> <span style=\"font-weight: 400;\"><br \/>\n<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Then it\u2019s time to see what ChatGPT saw. Ready to See Why ChatGPT Chose Onclusive, and why you should too?<\/span> <a href=\"https:\/\/onclusive.com\/en-gb\/talk-to-us\/\"><b>Book a demo<\/b><\/a> <span style=\"font-weight: 400;\">and one of the Onclusive team will be in touch.<\/span><\/p>\n<p><a href=\"https:\/\/onclusive.com\/en-gb\/talk-to-us\/\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-64336\" src=\"https:\/\/onclusive.com\/wp-content\/uploads\/2025\/07\/Blog-images-4.png\" alt=\"\" width=\"1024\" height=\"465\" srcset=\"https:\/\/onclusive.com\/wp-content\/uploads\/2025\/07\/Blog-images-4.png 825w, https:\/\/onclusive.com\/wp-content\/uploads\/2025\/07\/Blog-images-4-300x136.png 300w, https:\/\/onclusive.com\/wp-content\/uploads\/2025\/07\/Blog-images-4-768x349.png 768w, https:\/\/onclusive.com\/wp-content\/uploads\/2025\/07\/Blog-images-4-640x291.png 640w\" sizes=\"(max-width: 639px) 98vw, (max-width: 1199px) 64vw, 770px\" \/><\/a><\/p>\n \n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n<\/section> \n\n\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":33,"featured_media":64463,"comment_status":"closed","ping_status":"open","sticky":false,"template":"blog-post-new-template.php","format":"standard","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"footnotes":""},"audience":[],"topic":[1353,1426],"region":[],"class_list":["post-64412","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","topic-ai-innovation-en-gb","topic-media-monitoring-en-gb"],"acf":[],"_links":{"self":[{"href":"https:\/\/onclusive.com\/en-gb\/wp-json\/wp\/v2\/posts\/64412","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/onclusive.com\/en-gb\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/onclusive.com\/en-gb\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/onclusive.com\/en-gb\/wp-json\/wp\/v2\/users\/33"}],"replies":[{"embeddable":true,"href":"https:\/\/onclusive.com\/en-gb\/wp-json\/wp\/v2\/comments?post=64412"}],"version-history":[{"count":0,"href":"https:\/\/onclusive.com\/en-gb\/wp-json\/wp\/v2\/posts\/64412\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/onclusive.com\/en-gb\/wp-json\/wp\/v2\/media\/64463"}],"wp:attachment":[{"href":"https:\/\/onclusive.com\/en-gb\/wp-json\/wp\/v2\/media?parent=64412"}],"wp:term":[{"taxonomy":"audience","embeddable":true,"href":"https:\/\/onclusive.com\/en-gb\/wp-json\/wp\/v2\/audience?post=64412"},{"taxonomy":"topic","embeddable":true,"href":"https:\/\/onclusive.com\/en-gb\/wp-json\/wp\/v2\/topic?post=64412"},{"taxonomy":"region","embeddable":true,"href":"https:\/\/onclusive.com\/en-gb\/wp-json\/wp\/v2\/region?post=64412"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}