{"id":67236,"date":"2025-09-08T14:28:28","date_gmt":"2025-09-08T14:28:28","guid":{"rendered":"https:\/\/newonclusivstg.wpengine.com\/?p=67236"},"modified":"2026-05-21T10:16:57","modified_gmt":"2026-05-21T10:16:57","slug":"angela-rayners-resignation-social-media-reaction","status":"publish","type":"post","link":"https:\/\/onclusive.com\/en-gb\/resources\/blog\/angela-rayners-resignation-social-media-reaction\/","title":{"rendered":"Rayner&#8217;s Resignation Ignites Chaos: Social Media Frenzy and Media Blitz Over Labour&#8217;s Deputy Leadership Race"},"content":{"rendered":"\n<section\n    class=\"block-pcon\">\n\n      \n\t\t\t<div class=\"post_content--wrapper\">\n\t\t\t\t<div class=\"post_content--copy  \">\n\t\t\t\t\t<div class=\"post_content--copy-inner-wrapper\">\n\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"post_content-copy-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t  \t\t<p><b>Angela Rayner\u2019s shock resignation didn\u2019t just shake Westminster- it lit up social media with over 300,000 mentions in 48 hours. Here\u2019s how the Deputy Leadership Race exploded online, and who the public are talking about as her successor and how people are reacting to Rayner&#8217;s resignation on social media.<\/b><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n \n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n<\/section> \n\n\n\n\n\n<section\n  id=\"Exit\"  class=\"block-pcon\">\n\n      \n\t\t\t<div class=\"post_content--wrapper\">\n\t\t\t\t<div class=\"post_content--copy  \">\n\t\t\t\t\t<div class=\"post_content--copy-inner-wrapper\">\n\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"post_content-copy-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t  \t\t<h2><span style=\"font-weight: 400;\">I. Rayner\u2019s Exit Sparks Firestorm: Social Media Erupts and Headlines Blaze Over Labour\u2019s Reshuffle<\/span><\/h2>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">The data from Onclusive provides a snapshot of the intense public and media scrutiny surrounding Angela Rayner&#8217;s resignation on September 5, 2025, as Deputy Prime Minister, Housing Secretary, and Deputy Leader of the Labour Party, alongside the subsequent cabinet reshuffle under Prime Minister Keir Starmer. <\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">This event, triggered by allegations of tax irregularities related to her property dealings, has clearly resonated widely, amplifying discussions about Labour&#8217;s internal stability, ethical standards, and leadership dynamics. Below, I&#8217;ll break down the key metrics, explain their implications, and contextualize them within the broader political landscape as of September 8, 2025.<\/span><\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" fetchpriority=\"high\" class=\"aligncenter wp-image-67238\" src=\"https:\/\/onclusive.com\/wp-content\/uploads\/2025\/09\/Copy-of-Copy-of-Oscars-Blog-Post-Feb-2025-1-1024x582.png\" alt=\"Rayner's resignation on social media and the cabinet reshuffle between 5 and 7 september\" width=\"824\" height=\"468\" srcset=\"https:\/\/onclusive.com\/wp-content\/uploads\/2025\/09\/Copy-of-Copy-of-Oscars-Blog-Post-Feb-2025-1-1024x582.png 1024w, https:\/\/onclusive.com\/wp-content\/uploads\/2025\/09\/Copy-of-Copy-of-Oscars-Blog-Post-Feb-2025-1-300x170.png 300w, https:\/\/onclusive.com\/wp-content\/uploads\/2025\/09\/Copy-of-Copy-of-Oscars-Blog-Post-Feb-2025-1-768x436.png 768w, https:\/\/onclusive.com\/wp-content\/uploads\/2025\/09\/Copy-of-Copy-of-Oscars-Blog-Post-Feb-2025-1-640x363.png 640w, https:\/\/onclusive.com\/wp-content\/uploads\/2025\/09\/Copy-of-Copy-of-Oscars-Blog-Post-Feb-2025-1.png 1111w\" sizes=\"(max-width: 639px) 98vw, (max-width: 1199px) 64vw, 770px\" \/><\/p>\n<p><em><span style=\"font-weight: 400;\">Social Media Metrics: <\/span>305K mentions from Friday 5 to Sunday 7 September (via <a href=\"https:\/\/onclusive.com\/en-gb\/what-we-do\/monitoring\/\" target=\"_blank\" rel=\"noopener\">Onclusive tools<\/a>)\u00a0<\/em><\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"font-weight: 400;\">1. Social Media Metrics: Explosive Engagement with Polarized Reach<\/span><\/h3>\n<h4><\/h4>\n<h4><b>305K mentions from Friday 5 to Sunday 7 September:<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">This volume indicates a rapid surge in conversation, likely peaking immediately after the resignation announcement on Friday. For context, this is extraordinarily high for a single political event in the UK, surpassing typical coverage of routine cabinet changes and rivaling major scandals like the 2022 Partygate revelations (which saw around 200K-250K daily mentions at their height). The mentions reflect real-time reactions, including speculation on replacements (e.g., for Rayner in housing and deputy roles), Starmer&#8217;s handling of the crisis, and broader critiques of Labour&#8217;s &#8220;sleaze&#8221; narrative.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h4><b>Reach of 109 million:<\/b><span style=\"font-weight: 400;\">\u00a0<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">This metric measures the potential audience exposed to these posts (e.g., via views, shares, and algorithms on platforms like X\/Twitter, Facebook, and Instagram). It&#8217;s a staggering figure, equivalent to about 1.5 times the UK adult population, suggesting viral amplification through influencers, politicians, and media shares. Right-wing accounts (e.g., from Reform UK supporters) and centrist critics drove much of this, celebrating the resignation as &#8220;accountability,&#8221; while Labour loyalists and progressives countered with defenses against &#8220;classist&#8221; attacks. The high reach underscores how social media can exacerbate political polarization, turning a niche policy scandal into a national talking point.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h4><b>177K people talking about it:<\/b><span style=\"font-weight: 400;\">\u00a0<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">This represents unique voices contributing, from everyday users to high-profile figures like Nigel Farage (who used it to bash Labour at his conference) and Labour MPs. The diversity of participants highlights grassroots involvement, but also the risk of echo chambers\u2014left-leaning users (e.g., union affiliates) focused on misogyny and media bias, while others amplified calls for Starmer&#8217;s resignation. Notably, this engagement tapered slightly over the weekend, but the reshuffle announcements (e.g., potential promotions for figures like Wes Streeting or Shabana Mahmood) likely sustained momentum into Monday.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h4><b>David Lammy\u2019s Prominence:<\/b><span style=\"font-weight: 400;\">\u00a0<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">The 80,000 mentions of David Lammy (approximately 26% of total mentions) highlight his central role in the reshuffle narrative. His appointment as Deputy Prime Minister, a high-profile position, likely drove significant discussion, especially given his previous role as Foreign Secretary and his public profile. These mentions likely include both praise for his elevation and criticism, particularly from opposition figures like Nigel Farage and Kemi Badenoch, who used the reshuffle to attack Labour\u2019s stability.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"font-weight: 400;\">2. Mainstream Media Metrics: Sustained but Less Frenzied Coverage<\/span><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>11,010 mentions from Friday 5 to Sunday 8 September<\/b><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">: Spanning digital (e.g., BBC News, Guardian websites), print (e.g., Sunday Times, Observer), TV (e.g., BBC Breakfast, Sky News specials), and radio (e.g., LBC phone-ins), this is a robust but more measured volume compared to social media. It equates to hundreds of articles, segments, and bulletins daily, far exceeding coverage of minor reshuffles (e.g., the 2024 post-election one had under 5K mentions). The extension to Sunday 8 captures weekend analysis, including op-eds on Labour&#8217;s &#8220;humiliation&#8221; and ethical reforms. Outlets like The Telegraph and Mail leaned critical, framing it as Rayner&#8217;s &#8220;fall from grace,&#8221; while The Guardian emphasized systemic biases against working-class women in politics.<\/span><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>David Lammy\u2019s Share<\/b><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">: The 2,613 mentions of Lammy (about 24% of total mentions) align closely with his social media prominence (26%), suggesting consistent focus across both spheres. His appointment as Deputy Prime Minister and Justice Secretary was a headline-grabbing move, with outlets like BBC News, Reuters, and The Mirror emphasizing his role in Starmer\u2019s \u201creset\u201d of the government. Coverage likely highlighted his shift from Foreign Secretary and his pledge to make Britain \u201cfairer, safer, and better off\u201d (as per his X post).<\/span><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Media Narrative<\/b><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">: Mainstream media framed the resignation as a \u201cdevastating blow\u201d (BBC\u2019s Henry Zeffman) and a \u201ccrisis\u201d for Labour (The Guardian, Financial Times). Reports detailed the reshuffle\u2019s key moves: Yvette Cooper to Foreign Secretary, Shabana Mahmood to Home Secretary, and Steve Reed to Housing Secretary. Outlets like The Daily Mail described Labour as \u201cin meltdown,\u201d while The Independent noted Starmer\u2019s attempt to \u201creclaim the narrative.\u201d The coverage also highlighted sacked ministers (Lucy Powell, Ian Murray) and emerging figures like Darren Jones, who took on a \u201csuper ministry.\u201d<\/span><\/span><\/li>\n<\/ul>\n \n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n<\/section> \n\n\n\n\n\n<section\n  id=\"DeputyLeader\"  class=\"block-pcon\">\n\n      \n\t\t\t<div class=\"post_content--wrapper\">\n\t\t\t\t<div class=\"post_content--copy  \">\n\t\t\t\t\t<div class=\"post_content--copy-inner-wrapper\">\n\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"post_content-copy-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t  \t\t<h2><span style=\"font-weight: 400;\">II. Deputy Leader of the Labour Party: Who the people want?<\/span><\/h2>\n<p>&nbsp;<\/p>\n<p><b>Based on recent social media discussions <\/b><span style=\"font-weight: 400;\">\u00a0from September 5-8, 2025, following Angela Rayner&#8217;s resignation as Deputy Leader of the Labour Party, public sentiment and speculation about her replacement are highly varied and often partisan. The role is an elected position, decided by Labour members, affiliates, and unions after nominations, so much of the online buzz revolves around floated candidates, potential runners, and preferences from different party factions. There&#8217;s no clear consensus &#8220;winner&#8221; in terms of overwhelming public demand, but certain names dominate the conversation, with a mix of support, criticism, and humor. Left-leaning users often advocate for progressive or &#8220;soft left&#8221; figures to counter Starmer&#8217;s perceived rightward shift, while moderates and critics push for centrist options. Right-wing commentators frequently mock the prospects or predict party chaos.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-67254\" src=\"https:\/\/onclusive.com\/wp-content\/uploads\/2025\/09\/Copy-of-Copy-of-Oscars-Blog-Post-Feb-2025-2-640x427.png\" alt=\"Deputy Leader of the Labour Party: Who the people want?\" width=\"840\" height=\"561\" srcset=\"https:\/\/onclusive.com\/wp-content\/uploads\/2025\/09\/Copy-of-Copy-of-Oscars-Blog-Post-Feb-2025-2-640x427.png 640w, https:\/\/onclusive.com\/wp-content\/uploads\/2025\/09\/Copy-of-Copy-of-Oscars-Blog-Post-Feb-2025-2-300x200.png 300w, https:\/\/onclusive.com\/wp-content\/uploads\/2025\/09\/Copy-of-Copy-of-Oscars-Blog-Post-Feb-2025-2-1024x684.png 1024w, https:\/\/onclusive.com\/wp-content\/uploads\/2025\/09\/Copy-of-Copy-of-Oscars-Blog-Post-Feb-2025-2-768x513.png 768w, https:\/\/onclusive.com\/wp-content\/uploads\/2025\/09\/Copy-of-Copy-of-Oscars-Blog-Post-Feb-2025-2.png 1075w\" sizes=\"(max-width: 639px) 98vw, (max-width: 1199px) 64vw, 770px\" \/><\/p>\n<p><span class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\">Share of voice on social media about who is desired as the new deputy leader (via <a href=\"https:\/\/onclusive.com\/en-gb\/what-we-do\/monitoring\/social-listening\/\" target=\"_blank\" rel=\"noopener\">Onclusive Social tool<\/a>).\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Here&#8217;s a breakdown of the most frequently mentioned candidates, ranked by volume of mentions in relevant posts, along with key themes in reactions:<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><b>Emily Thornberry (Most discussed overall)<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">\u00a0\u00a0Thornberry, a veteran MP and former Shadow Foreign Secretary, emerges as the frontrunner in social media speculation, with users sharing reports of her preparing to run or considering a bid. Supporters praise her experience and confidence in broadening Labour&#8217;s appeal, as seen in BBC interviews where she emphasized listening to a &#8220;wider group of people.&#8221; However, critics\u2014especially from the right\u2014ridicule her as &#8220;over-entitled&#8221; or highlight past controversies like her 2014 tweet mocking a white van with England flags, viewing her as a &#8220;hard left&#8221; risk or out-of-touch. Some see her as a pragmatic choice for Starmer, though optics of a &#8220;Sir Keir and Dame Emily&#8221; duo are questioned for appealing to working-class voters. She&#8217;s floated in left-leaning and soft-left contexts, with one user noting her potential in a contest that could benefit that wing.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><b>Shabana Mahmood (Popular among moderates and Starmer allies)<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">\u00a0\u00a0As Justice Secretary, Mahmood is frequently tipped as an interim or permanent replacement, with reports of Starmer encouraging her to stand. Users highlight her rising stock, competence, and ability to unify factions, positioning her as a &#8220;loyalist&#8221; or &#8220;safe pair of hands&#8221; for stability. She&#8217;s seen as a moderate choice to rally support against left-wing challengers, though some left-leaning posts express wariness about her alignment with Starmer&#8217;s direction.<\/span><\/p>\n<h3><b>Rosena Allin-Khan (Favored by left-wing and progressive voices)<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">\u00a0Allin-Khan, a backbench MP and NHS doctor, is floated as a &#8220;fresh&#8221; left-wing or soft-left option, appealing to those seeking diversity and grassroots energy. Supporters value her mental health advocacy and shadow cabinet experience, but critics dismiss her as &#8220;abrasive&#8221; or part of the party&#8217;s internal opposition.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><b>Dawn Butler (Mentioned in left-wing contexts, but polarizing)<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">\u00a0Butler is suggested as a left-wing candidate, often alongside Allin-Khan, with emphasis on her focus on race and social justice. However, reactions are mixed; some users criticize her as overly divisive or &#8220;abrasive,&#8221; suggesting a &#8220;Red Wall&#8221; MP instead for broader appeal.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><b>Louise Haigh (Emerging as a potential riser)<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">\u00a0\u00a0Haigh, the Transport Secretary, is mentioned as a soft-left contender with &#8220;a lot of potential,&#8221; praised for her policy track record. She&#8217;s seen as ambitious but faces jabs over past issues, like one user calling her a &#8220;fraudster&#8221; in sarcasm.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><b>Ed Miliband<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Posts from Labour supporters, such as @LabourList, highlight Miliband\u2019s popularity and his potential to \u201csteady the ship\u201d as Deputy Leader. Users appreciate his experience and alignment with the party\u2019s core values, with some (@MomentumUK) calling for a \u201creturn to the left\u201d under his influence. However, his past leadership tenure (2010\u20132015) draws mixed reactions, with some users questioning his electability due to Labour\u2019s 2015 loss under him.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><b>Anneliese Dodds<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Mentions of Dodds are sparse, but where present, they come from left-leaning users who admire her resignation as a stand against Starmer\u2019s policies (@LeftFootForward). Her lower profile limits widespread discussion, and she lacks the visibility of Thornberry or Miliband.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><b>Yvette Cooper<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">The overwhelming majority of posts tie Cooper to the cabinet reshuffle, where she&#8217;s moved to Foreign Secretary\u2014a role users often frame as a &#8220;rise&#8221; or &#8220;step up.&#8221; Some left-leaning voices express optimism about her trajectory, suggesting she&#8217;s &#8220;eyeing the top job&#8221; (Prime Minister) and could become Britain&#8217;s first female Labour PM, potentially via Chancellor next. This positions her more as a leadership contender than specifically for Deputy Leader.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><b>Other Notable Mentions<\/b><\/h3>\n<p><b>Bridget Phillipson: <\/b><span style=\"font-weight: 400;\">Tipped as a &#8220;loyalist&#8221; choice for continuity, with odds listed in betting speculation.<\/span><\/p>\n<p><b>Clive Lewis<\/b><span style=\"font-weight: 400;\">: Advocated by left-leaning users like Peter Tatchell as a progressive to reverse Labour&#8217;s &#8220;rightward drift.&#8221;<\/span><\/p>\n<p><b>Wes Streeting: he was more often cited for<\/b><span style=\"font-weight: 400;\"> Deputy PM than Deputy Leader, but some crossover as a &#8220;rising star&#8221; with charisma.<\/span><\/p>\n<p><b>Fringe or critical suggestions:<\/b><span style=\"font-weight: 400;\"> Hard-left figures like Richard Burgon or John McDonnell for disruption; humorous outsiders like Susan Hall (a Tory, clearly satirical).<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Overall, the discourse is speculative and contentious, with users warning of a &#8220;shitshow&#8221; or &#8220;civil war&#8221; in the election process. Left-wing posters emphasize member choice to push back against Starmer, while others predict a parade of candidates at Labour conference. Sentiment leans toward Thornberry as the &#8220;people&#8217;s&#8221; buzz candidate due to sheer volume, but with significant backlash; moderates favor Mahmood for unity. These insights are drawn from a sample of high-engagement posts and may evolve as nominations formalize.<\/span><\/p>\n \n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n<\/section> \n\n\n\n\n\n<section\n  id=\"Reactions\"  class=\"block-pcon\">\n\n      \n\t\t\t<div class=\"post_content--wrapper\">\n\t\t\t\t<div class=\"post_content--copy  \">\n\t\t\t\t\t<div class=\"post_content--copy-inner-wrapper\">\n\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"post_content-copy-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t  \t\t<h2><span style=\"font-weight: 400;\">III. Rayner\u2019s Resignation Ignites Reactions: Social Media Frenzy and Mainstream Media Storm Over Labour\u2019s Reshuffle<\/span><\/h2>\n<p>&nbsp;<\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<h3><span style=\"font-weight: 400;\">Social Media Reactions: Sentiment and Key Themes:<\/span><\/h3>\n<\/li>\n<\/ol>\n<h4><b>Support for Rayner<\/b><span style=\"font-weight: 400;\">:<\/span><\/h4>\n<p><span style=\"font-weight: 400;\"><br \/>\nLabour figures expressed strong support for Rayner. Wes Streeting (Health Secretary) posted on X, praising her as a \u201ctrailblazer for working class kids\u201d . They highlighting her achievements in council housing and workers\u2019 rights, emphasizing their 20-year friendship. Darren Jones called her the \u201cembodiment of social mobility,\u201d crediting her housing and labor reforms. Lisa Nandy (Culture Secretary) described Rayner as a \u201cforce for good\u201d, lamenting her departure.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Trade union Usdaw expressed sadness, noting Rayner\u2019s role as a champion for workers\u2019 rights. Some Labour supporters, echoed by a Savanta poll (56% of Labour voters saw the allegations as a smear campaign), defended Rayner. They arguing she was targeted by right-wing media for her working-class background.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Posts on social media, such as one from @TheNewsAgents, acknowledged sympathy for Rayner, with comments like \u201cyes she should\u2019ve done better &#8211; but it doesn\u2019t equate to what we saw in the last gov\u2019t with people on the make\u201d.<\/p>\n<p><\/span><\/p>\n<p>&nbsp;<\/p>\n<h4><b>Criticism and Opposition Attacks<\/b><span style=\"font-weight: 400;\">:<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Nigel Farage (Reform UK leader) capitalized on the resignation, moving his party conference speech forward to address it, stating that Labour was \u201cdeep in crisis\u201d and \u201cnot fit to govern\u201d (@BBCPolitics). He framed Rayner\u2019s \u00a340,000 stamp duty underpayment as evidence of Labour\u2019s hypocrisy, resonating with Reform UK supporters who booed Lammy\u2019s appointment at their Birmingham conference.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Kemi Badenoch (Conservative leader) posted that Rayner\u2019s position was \u201cuntenable for days\u201d and criticized Starmer\u2019s \u201cweak leadership\u201d for not sacking her sooner, accusing her of tax evasion and lying (@BBCPolitics). Her comments fueled hashtags like #LabourSleaze, which trended briefly on X.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Some social media users labeled Rayner\u2019s actions as \u201crevolting greed &amp; scheming,\u201d reflecting a segment of public anger over the tax scandal.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h4><b>Mixed Reactions and Analysis<\/b><span style=\"font-weight: 400;\">:<\/span><\/h4>\n<p><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Graham Stringer (Labour MP) expressed sadness but called Rayner\u2019s resignation \u201cinevitable\u201d after her admission of error, reflecting a pragmatic view among some Labour MPs.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Political commentators, such as @BBCPolitics, noted the reshuffle as a \u201creset\u201d but a \u201cgift for Reform UK,\u201d with Laura Kuenssberg highlighting Labour\u2019s turmoil (@BBCPolitics). Others described the resignation as a \u201cdevastating blow\u201d for Starmer, emphasizing Rayner\u2019s role as a working-class voice and party unifier (@BBCPolitics).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Public sentiment on social media was polarized. Some users sympathized with Rayner, citing the media\u2019s toll on her family, particularly her disabled son\u2019s trust, which complicated her tax affairs. Others criticized her hypocrisy, given her past attacks on Tory tax scandals, with posts referencing a viral YouTube video (1.5 million views) of Rayner dancing, used to mock her.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h4><b>Reshuffle Reactions<\/b><span style=\"font-weight: 400;\">:<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">The reshuffle, with David Lammy as Deputy Prime Minister and Justice Secretary, Yvette Cooper as Foreign Secretary, and Shabana Mahmood as Home Secretary, drew mixed responses. Lammy\u2019s appointment was met with boos at Reform UK\u2019s conference, reflecting partisan opposition. Supporters praised his loyalty to Starmer, while critics questioned his demotion from Foreign Secretary.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Cooper\u2019s move to Foreign Secretary was seen as a promotion, but her failure to curb small boat crossings as Home Secretary drew scrutiny. Mahmood\u2019s new role was noted for its challenges, with\u00a0 posts highlighting her upcoming Five Eyes talks on immigration.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The sacking of Lucy Powell and Ian Murray sparked debate, with some\u00a0 users viewing it as Starmer clearing out underperformers, while others saw it as destabilizing.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"font-weight: 400;\">2. Mainstream Media Reactions: Key Themes<\/span><\/h3>\n<p>&nbsp;<\/p>\n<h4><strong>Rayner\u2019s Resignation as a Crisis:<\/strong><\/h4>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Outlets like The Guardian described Labour as \u201cengulfed\u201d in a crisis, with Rayner\u2019s exit a \u201cserious blow\u201d due to her role as a working-class voice and party unifier. BBC News called it a \u201cdevastating blow\u201d for Starmer, noting her popularity among backbenchers.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">The Daily Mail framed Labour as \u201cin meltdown,\u201d emphasizing the sleaze inquiry and Rayner\u2019s \u00a340,000 stamp duty underpayment on a Hove flat. The ethics adviser, Sir Laurie Magnus, concluded Rayner breached the ministerial code by not seeking specialist tax advice, despite acting in \u201cgood faith\u201d.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Coverage highlighted the personal toll, with Rayner citing media scrutiny on her family, particularly her disabled son\u2019s trust, as a factor in her decision. Some outlets, like The Guardian, noted sympathy for Rayner due to the complex tax system, with tax expert Dan Neidle calling stamp duty \u201cmessy\u201d.<br \/>\n<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h4><strong>Reshuffle as a Reset Attempt:<\/strong><\/h4>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">The reshuffle was described as Starmer\u2019s attempt to \u201crestore order\u201d and \u201cdraw a line\u201d under the scandal. Key moves included:<\/span>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"3\"><span style=\"font-weight: 400;\">David Lammy as Deputy Prime Minister and Justice Secretary, seen as a loyalist promotion but also a demotion from Foreign Secretary.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"3\"><span style=\"font-weight: 400;\">Yvette Cooper as Foreign Secretary, a move framed as a promotion but complicated by her struggles with small boat crossings.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"3\"><span style=\"font-weight: 400;\">Shabana Mahmood as Home Secretary, tasked with immigration challenges, with outlets noting her \u201cno-nonsense\u201d reputation.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"3\"><span style=\"font-weight: 400;\">Steve Reed as Housing Secretary, taking on Labour\u2019s 1.5 million homes pledge.<\/span><\/li>\n<\/ul>\n<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">The Financial Times and BBC noted the historic milestone of women (Cooper, Mahmood, and Chancellor Rachel Reeves) holding the three great offices of state (;).<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Sackings of Lucy Powell and Ian Murray were seen as Starmer clearing out underperformers, though The Daily Mail suggested he avoided sacking senior figures to prevent backbench rebellions.<\/span><\/span>&nbsp;<\/li>\n<\/ul>\n<h4><strong>Political Fallout and Opposition Response:<\/strong><\/h4>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Nigel Farage and Kemi Badenoch were prominent critics. Farage\u2019s speech at Reform UK\u2019s conference called Labour \u201cin crisis,\u201d predicting an earlier election. Badenoch accused Starmer of weak leadership, noting Rayner should have been sacked earlier.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">The Liberal Democrats\u2019 Ed Davey criticized the reshuffle as superficial, urging Starmer to address \u201creal issues\u201d like the economy.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Media outlets like Reuters noted Labour\u2019s polling struggles against Reform UK, with Rayner\u2019s resignation exacerbating perceptions of disarray.<br \/>\n<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h4><strong>Deputy Leadership Contest:<\/strong><\/h4>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">The upcoming Labour deputy leadership election, triggered by Rayner\u2019s resignation, was flagged as a potential \u201ccivil war\u201d (The Daily Mail) or \u201cpolitical headache\u201d for Starmer. The Independent reported Emily Thornberry as the first high-profile candidate, with Shabana Mahmood considering a bid. Left-wing MPs like Richard Burgon warned against a \u201cstitch-up,\u201d signaling internal tensions.<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/onclusive.com\/en-gb\/what-we-do\/monitoring\/social-listening\/\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-66951 size-large\" src=\"https:\/\/onclusive.com\/wp-content\/uploads\/2025\/09\/ENG-Onclusive-social-demo-1-1024x576.png\" alt=\"\" width=\"1024\" height=\"576\" srcset=\"https:\/\/onclusive.com\/wp-content\/uploads\/2025\/09\/ENG-Onclusive-social-demo-1-1024x576.png 1024w, https:\/\/onclusive.com\/wp-content\/uploads\/2025\/09\/ENG-Onclusive-social-demo-1-300x169.png 300w, https:\/\/onclusive.com\/wp-content\/uploads\/2025\/09\/ENG-Onclusive-social-demo-1-768x432.png 768w, https:\/\/onclusive.com\/wp-content\/uploads\/2025\/09\/ENG-Onclusive-social-demo-1-1536x864.png 1536w, https:\/\/onclusive.com\/wp-content\/uploads\/2025\/09\/ENG-Onclusive-social-demo-1-2048x1152.png 2048w, https:\/\/onclusive.com\/wp-content\/uploads\/2025\/09\/ENG-Onclusive-social-demo-1-640x360.png 640w, https:\/\/onclusive.com\/wp-content\/uploads\/2025\/09\/ENG-Onclusive-social-demo-1-1200x675.png 1200w, https:\/\/onclusive.com\/wp-content\/uploads\/2025\/09\/ENG-Onclusive-social-demo-1-1920x1080.png 1920w\" sizes=\"(max-width: 639px) 98vw, (max-width: 1199px) 64vw, 770px\" \/><\/a><\/p>\n \n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n<\/section> \n\n\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":31,"featured_media":67280,"comment_status":"closed","ping_status":"open","sticky":false,"template":"blog-post-new-template.php","format":"standard","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"footnotes":""},"audience":[],"topic":[518,1427],"region":[],"class_list":["post-67236","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","topic-social-listening-en-gb","topic-trending-en-gb"],"acf":[],"_links":{"self":[{"href":"https:\/\/onclusive.com\/en-gb\/wp-json\/wp\/v2\/posts\/67236","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/onclusive.com\/en-gb\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/onclusive.com\/en-gb\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/onclusive.com\/en-gb\/wp-json\/wp\/v2\/users\/31"}],"replies":[{"embeddable":true,"href":"https:\/\/onclusive.com\/en-gb\/wp-json\/wp\/v2\/comments?post=67236"}],"version-history":[{"count":1,"href":"https:\/\/onclusive.com\/en-gb\/wp-json\/wp\/v2\/posts\/67236\/revisions"}],"predecessor-version":[{"id":93389,"href":"https:\/\/onclusive.com\/en-gb\/wp-json\/wp\/v2\/posts\/67236\/revisions\/93389"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/onclusive.com\/en-gb\/wp-json\/wp\/v2\/media\/67280"}],"wp:attachment":[{"href":"https:\/\/onclusive.com\/en-gb\/wp-json\/wp\/v2\/media?parent=67236"}],"wp:term":[{"taxonomy":"audience","embeddable":true,"href":"https:\/\/onclusive.com\/en-gb\/wp-json\/wp\/v2\/audience?post=67236"},{"taxonomy":"topic","embeddable":true,"href":"https:\/\/onclusive.com\/en-gb\/wp-json\/wp\/v2\/topic?post=67236"},{"taxonomy":"region","embeddable":true,"href":"https:\/\/onclusive.com\/en-gb\/wp-json\/wp\/v2\/region?post=67236"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}