{"id":68461,"date":"2025-09-25T14:44:38","date_gmt":"2025-09-25T14:44:38","guid":{"rendered":"https:\/\/newonclusivstg.wpengine.com\/?p=68461"},"modified":"2026-03-20T12:20:16","modified_gmt":"2026-03-20T12:20:16","slug":"what-is-bluesky-2026","status":"publish","type":"post","link":"https:\/\/onclusive.com\/en-gb\/resources\/blog\/what-is-bluesky-2026\/","title":{"rendered":"What Is Bluesky? A Complete Guide to the Decentralized X Alternative (2026 Update)"},"content":{"rendered":"\n<section\n  id=\"whatis\"  class=\"block-pcon\">\n\n      \n\t\t\t<div class=\"post_content--wrapper\">\n\t\t\t\t<div class=\"post_content--copy  \">\n\t\t\t\t\t<div class=\"post_content--copy-inner-wrapper\">\n\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"post_content-copy-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t  \t\t<h2 data-start=\"846\" data-end=\"1073\"><strong>What is Bluesky?<\/strong><\/h2>\n<p data-start=\"846\" data-end=\"1073\">Bluesky is a decentralized social media platform designed as an alternative to traditional networks like X (formerly Twitter). Built on the AT Protocol, it gives users more control over their data, feeds, and online experience.<\/p>\n<p data-start=\"1075\" data-end=\"1206\">The platform gained rapid attention in 2024 and 2025 as users looked for alternatives to X. But in 2026, the story is more nuanced. While Bluesky continues to grow in total users, daily activity has declined, and the platform now plays a more niche role in the social media ecosystem.<\/p>\n<p data-start=\"1075\" data-end=\"1206\">\n \n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n<\/section> \n\n\n\n\n\n<section\n  id=\"mean\"  class=\"block-pcon\">\n\n      \n\t\t\t<div class=\"post_content--wrapper\">\n\t\t\t\t<div class=\"post_content--copy  \">\n\t\t\t\t\t<div class=\"post_content--copy-inner-wrapper\">\n\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"post_content-copy-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t  \t\t<h2 data-section-id=\"f5et8m\" data-start=\"1365\" data-end=\"1405\"><strong>Bluesky in 2026: Key Stats and Trends<\/strong><\/h2>\n<p data-start=\"1407\" data-end=\"1487\">To understand Bluesky today, it is important to separate growth from engagement.<\/p>\n<ul data-start=\"1489\" data-end=\"1788\">\n<li data-section-id=\"cj3rax\" data-start=\"1489\" data-end=\"1550\">\n<p data-start=\"1491\" data-end=\"1550\">Bluesky has grown to over<strong data-start=\"1512\" data-end=\"1548\"><span style=\"color: #0000ff;\"><a style=\"color: #0000ff;\" href=\"https:\/\/bsky.social\/about\/blog\/01-29-2026-transparency-report-2025\" target=\"_blank\" rel=\"noopener\"> 40 million registered users<\/a><\/span><\/strong><\/p>\n<\/li>\n<li data-section-id=\"avs96r\" data-start=\"1551\" data-end=\"1618\">\n<p data-start=\"1553\" data-end=\"1618\">Daily active users are estimated at <span style=\"color: #0000ff;\"><a style=\"color: #0000ff;\" href=\"https:\/\/backlinko.com\/bluesky-statistics\" target=\"_blank\" rel=\"noopener\"><strong data-start=\"1589\" data-end=\"1616\">around 1.5 to 3 million<\/strong><\/a><\/span><\/p>\n<\/li>\n<li data-section-id=\"4pisje\" data-start=\"1619\" data-end=\"1697\">\n<p data-start=\"1621\" data-end=\"1697\">Platform activity has <strong data-start=\"1643\" data-end=\"1695\"><span style=\"color: #0000ff;\"><a style=\"color: #0000ff;\" href=\"https:\/\/www.techbuzz.ai\/articles\/bluesky-reveals-2026-roadmap-amid-40-usage-drop\" target=\"_blank\" rel=\"noopener\">declined significantly<\/a><\/span> <\/strong>since peak growth periods<\/p>\n<\/li>\n<li data-section-id=\"3v1oe8\" data-start=\"1698\" data-end=\"1788\">\n<p data-start=\"1700\" data-end=\"1788\">User spikes have been driven largely by external events rather than sustained adoption<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"1790\" data-end=\"1893\">This highlights a key trend: Bluesky has achieved scale in sign-ups, but not in consistent daily usage.<\/p>\n<p data-start=\"1790\" data-end=\"1893\">\n<p data-start=\"1790\" data-end=\"1893\">\n \n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n<\/section> \n\n\n\n\n\n<section\n    class=\"block-pcon\">\n\n      \n\t\t\t<div class=\"post_content--wrapper\">\n\t\t\t\t<div class=\"post_content--copy  \">\n\t\t\t\t\t<div class=\"post_content--copy-inner-wrapper\">\n\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"post_content-copy-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t  \t\t<h2 data-section-id=\"1epjtyw\" data-start=\"1900\" data-end=\"1920\"><strong>How Bluesky Works<\/strong><\/h2>\n<p data-start=\"1922\" data-end=\"2044\">Bluesky is built on the <strong data-start=\"1946\" data-end=\"1995\">Authenticated Transfer Protocol (AT Protocol)<\/strong>, a decentralized framework that allows users to:<\/p>\n<ul>\n<li data-start=\"2048\" data-end=\"2085\">Own their identity across platforms<\/li>\n<li data-start=\"2048\" data-end=\"2085\">Choose or customize their feeds<\/li>\n<li data-start=\"2124\" data-end=\"2183\">Move between services without losing followers or content<\/li>\n<\/ul>\n<p data-start=\"2185\" data-end=\"2353\">Unlike traditional social platforms, Bluesky separates the infrastructure from the user experience. This means users are not locked into a single platform or algorithm.<\/p>\n \n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n<\/section> \n\n\n\n\n\n<section\n  id=\"different\"  class=\"block-pcon\">\n\n      \n\t\t\t<div class=\"post_content--wrapper\">\n\t\t\t\t<div class=\"post_content--copy  \">\n\t\t\t\t\t<div class=\"post_content--copy-inner-wrapper\">\n\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"post_content-copy-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t  \t\t<h2><span style=\"font-weight: 400;\"><strong>What makes Bluesky different from X (Twitter) and Threads<\/strong><br \/>\n<\/span><\/h2>\n<p data-start=\"2399\" data-end=\"2493\">Bluesky is often compared to X and Meta\u2019s Threads, but the platforms operate very differently.<\/p>\n<p data-start=\"2495\" data-end=\"2506\"><strong data-start=\"2495\" data-end=\"2506\">Bluesky<\/strong><\/p>\n<ul>\n<li data-start=\"2509\" data-end=\"2539\">Decentralized infrastructure<\/li>\n<li data-start=\"2542\" data-end=\"2573\">Custom feeds and user control<\/li>\n<li data-start=\"2576\" data-end=\"2617\">Smaller, community-driven conversations<\/li>\n<\/ul>\n<p data-start=\"2619\" data-end=\"2634\"><strong data-start=\"2619\" data-end=\"2634\">X (Twitter)<\/strong><\/p>\n<ul>\n<li data-start=\"2637\" data-end=\"2659\">Centralized platform<\/li>\n<li data-start=\"2662\" data-end=\"2691\">Algorithm-driven visibility<\/li>\n<li data-start=\"2694\" data-end=\"2737\">Large-scale, real-time news and discourse<\/li>\n<\/ul>\n<p data-start=\"2739\" data-end=\"2750\"><strong data-start=\"2739\" data-end=\"2750\">Threads<\/strong><\/p>\n<ul>\n<li data-start=\"2753\" data-end=\"2780\">Integrated with Instagram<\/li>\n<li data-start=\"2783\" data-end=\"2824\">Rapid growth and strong network effects<\/li>\n<li data-start=\"2827\" data-end=\"2869\">More entertainment and lifestyle-focused<\/li>\n<\/ul>\n<p data-start=\"2871\" data-end=\"2953\">In short, Bluesky offers control and flexibility, while X and Threads offer scale.<\/p>\n \n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n<\/section> \n\n\n\n\n\n<section\n  id=\"attention\"  class=\"block-pcon\">\n\n      \n\t\t\t<div class=\"post_content--wrapper\">\n\t\t\t\t<div class=\"post_content--copy  \">\n\t\t\t\t\t<div class=\"post_content--copy-inner-wrapper\">\n\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"post_content-copy-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t  \t\t<h2 data-section-id=\"b2q01o\" data-start=\"2960\" data-end=\"2988\"><strong>Is Bluesky still growing?<\/strong><\/h2>\n<p data-start=\"2990\" data-end=\"3028\">Yes, but not in the way many expected.<\/p>\n<p data-start=\"3030\" data-end=\"3172\">Bluesky continues to attract new users, particularly during moments of disruption on other platforms. However, this growth is often temporary.<\/p>\n<p data-start=\"3174\" data-end=\"3307\">Many users sign up, explore the platform, and then become inactive. This has led to a gap between total users and daily active users.<\/p>\n<p data-start=\"3309\" data-end=\"3371\">Bluesky is growing as a network, but not yet as a daily habit.<\/p>\n \n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n<\/section> \n\n\n\n\n\n<section\n  id=\"leaving\"  class=\"block-pcon\">\n\n      \n\t\t\t<div class=\"post_content--wrapper\">\n\t\t\t\t<div class=\"post_content--copy  \">\n\t\t\t\t\t<div class=\"post_content--copy-inner-wrapper\">\n\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"post_content-copy-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t  \t\t<h2 data-section-id=\"w328yc\" data-start=\"3378\" data-end=\"3412\"><strong>Why has Bluesky usage declined?<\/strong><\/h2>\n<p data-start=\"3414\" data-end=\"3483\">There are several reasons why activity on Bluesky has slowed in 2026:<\/p>\n<h3 data-section-id=\"321vj0\" data-start=\"3485\" data-end=\"3515\">1. Event-driven adoption<\/h3>\n<p data-start=\"3516\" data-end=\"3644\">User growth has been tied to external events, such as changes on X or political moments. When those events pass, activity drops.<\/p>\n<h3 data-section-id=\"1mts33o\" data-start=\"3646\" data-end=\"3678\">2. Limited network effects<\/h3>\n<p data-start=\"3679\" data-end=\"3789\">Compared to X or Threads, fewer people\u2019s real-life networks are active on Bluesky, reducing its daily utility.<\/p>\n<h3 data-section-id=\"1bjhutz\" data-start=\"3791\" data-end=\"3828\">3. Niche audience concentration<\/h3>\n<p data-start=\"3829\" data-end=\"3944\">Bluesky has developed strong communities, but they are relatively narrow in scope, which limits broader engagement.<\/p>\n<p data-start=\"3829\" data-end=\"3944\">\n \n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n<\/section> \n\n\n\n\n\n<section\n  id=\"who\"  class=\"block-pcon\">\n\n      \n\t\t\t<div class=\"post_content--wrapper\">\n\t\t\t\t<div class=\"post_content--copy_with_image  \">\n\t\t\t\t\t<div class=\"post_content--copy_with_image-inner-wrapper\">\n\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"post_content-copy-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t  \t\t<h2><strong>Who uses Bluesky today?<\/strong><\/h2>\n<p data-start=\"3979\" data-end=\"4065\">Bluesky remains relevant, but its audience is more specific than mainstream platforms.<\/p>\n<p data-start=\"4067\" data-end=\"4110\"><strong>The platform is particularly popular among:<\/strong><\/p>\n<ul>\n<li data-start=\"4114\" data-end=\"4151\">Journalists and media professionals<\/li>\n<li data-start=\"4154\" data-end=\"4181\">Academics and researchers<\/li>\n<li data-start=\"4184\" data-end=\"4217\">Developers and tech communities<\/li>\n<li data-start=\"4220\" data-end=\"4275\">Early adopters interested in decentralized technology<\/li>\n<\/ul>\n<p data-start=\"4277\" data-end=\"4375\">These groups tend to value conversation quality over scale, which shapes how the platform is used.<\/p>\n<p data-start=\"4277\" data-end=\"4375\">\n<p>&nbsp;<\/p>\n \n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n<\/section> \n\n\n\n\n\n<section\n  id=\"comms\"  class=\"block-pcon\">\n\n      \n\t\t\t<div class=\"post_content--wrapper\">\n\t\t\t\t<div class=\"post_content--copy  \">\n\t\t\t\t\t<div class=\"post_content--copy-inner-wrapper\">\n\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"post_content-copy-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t  \t\t<h2><\/h2>\n<h2><strong>How can PR and marketing Pros use Bluesky today?<\/strong><\/h2>\n<p data-start=\"402\" data-end=\"645\">For PR and comms teams, Bluesky plays a more focused role in 2026. Rather than a mass-reach channel, it functions as a <strong data-start=\"530\" data-end=\"644\">niche environment for monitoring emerging narratives, testing ideas, and engaging with influential communities<\/strong>.<\/p>\n<p data-start=\"647\" data-end=\"801\">Its community-driven design and smaller user base make it particularly useful for identifying early signals before they gain traction on larger platforms.<\/p>\n<p data-start=\"803\" data-end=\"1074\">At Onclusive, we analyse millions of social media posts every day across both established and emerging platforms, including Bluesky. This gives communications teams a data-driven view of how conversations originate, evolve, and influence brand perception across channels.<\/p>\n<p data-start=\"1076\" data-end=\"1446\">Incorporating Bluesky into a broader social listening strategy enables PR professionals to:<\/p>\n<ul>\n<li data-start=\"1076\" data-end=\"1446\">spot trends earlier,<\/li>\n<li data-start=\"1076\" data-end=\"1446\">refine messaging in near real time,<\/li>\n<li data-start=\"1076\" data-end=\"1446\">and engage directly with communities that often shape wider media and industry conversations.<\/li>\n<\/ul>\n<p>While Bluesky\u2019s overall reach remains limited, its value lies in early insight and targeted influence rather than scale.<\/p>\n<p>&nbsp;<\/p>\n \n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n<\/section> \n\n\n\n\n\n<section\n  id=\"strategy\"  class=\"block-pcon\">\n\n      \n\t\t\t<div class=\"post_content--wrapper\">\n\t\t\t\t<div class=\"post_content--copy  \">\n\t\t\t\t\t<div class=\"post_content--copy-inner-wrapper\">\n\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"post_content-copy-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t  \t\t<h2 data-section-id=\"1bki0nt\" data-start=\"1453\" data-end=\"1501\"><strong>Key use cases for PR and marketing teams<\/strong><\/h2>\n<h3 data-section-id=\"k2v1by\" data-start=\"1503\" data-end=\"1550\">Audience monitoring and insight gathering<\/h3>\n<p data-start=\"1551\" data-end=\"1818\">Bluesky provides access to highly engaged communities in journalism, technology, and academia. Monitoring these conversations can help teams identify emerging issues, sentiment shifts, and narrative trends before they surface in mainstream or larger social platforms.<\/p>\n<p data-start=\"1551\" data-end=\"1818\">\n<h3 data-section-id=\"l27nm7\" data-start=\"1820\" data-end=\"1869\">Thought leadership and executive visibility<\/h3>\n<p data-start=\"1870\" data-end=\"2169\">With less content saturation than larger networks, Bluesky offers an opportunity for executives and subject matter experts to build credibility and visibility. It is particularly effective for topics such as AI, governance, media, and emerging technologies where early adopters are actively engaged.<\/p>\n<p data-start=\"1870\" data-end=\"2169\">\n<h3 data-section-id=\"dr7tpq\" data-start=\"2171\" data-end=\"2218\">Media relations and journalist engagement<\/h3>\n<p data-start=\"2219\" data-end=\"2465\">Bluesky has a growing presence of journalists and media professionals. PR teams can use the platform to follow key voices, engage in relevant conversations, and identify potential media opportunities in a more direct and less crowded environment.<\/p>\n<p data-start=\"2219\" data-end=\"2465\">\n \n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n<\/section> \n\n\n\n\n\n<section\n  id=\"wave\"  class=\"block-pcon\">\n\n      \n\t\t\t<div class=\"post_content--wrapper\">\n\t\t\t\t<div class=\"post_content--copy  \">\n\t\t\t\t\t<div class=\"post_content--copy-inner-wrapper\">\n\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"post_content-copy-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t  \t\t<h2 data-section-id=\"1m4zbc6\" data-start=\"7144\" data-end=\"7186\"><strong>Is Bluesky worth it for brands in 2026?<\/strong><\/h2>\n<p data-start=\"7188\" data-end=\"7299\">Bluesky is no longer a must-have platform for most brands, but it can still deliver value in the right context.<\/p>\n<h3 data-section-id=\"t9l8dk\" data-start=\"7301\" data-end=\"7330\">When Bluesky makes sense:<\/h3>\n<ul>\n<li data-start=\"7333\" data-end=\"7379\">Thought leadership and executive positioning<\/li>\n<li data-start=\"7382\" data-end=\"7430\">Engaging with journalists or niche communities<\/li>\n<li data-start=\"7433\" data-end=\"7482\">Technology, media, or innovation-focused brands<\/li>\n<\/ul>\n<h3 data-section-id=\"1ftj3pd\" data-start=\"7484\" data-end=\"7518\">When it may not be a priority:<\/h3>\n<ul>\n<li data-start=\"7521\" data-end=\"7560\">Large-scale brand awareness campaigns<\/li>\n<li data-start=\"7563\" data-end=\"7611\">Performance marketing or paid media strategies<\/li>\n<li data-start=\"7614\" data-end=\"7636\">Broad consumer reach<\/li>\n<\/ul>\n<p data-start=\"7638\" data-end=\"7746\">For most PR and marketing teams, Bluesky should be viewed as a targeted channel rather than a core platform.<\/p>\n<p data-start=\"7638\" data-end=\"7746\">\n \n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n<\/section> \n\n\n\n\n\n<section\n  id=\"challenges\"  class=\"block-pcon\">\n\n      \n\t\t\t<div class=\"post_content--wrapper\">\n\t\t\t\t<div class=\"post_content--copy  \">\n\t\t\t\t\t<div class=\"post_content--copy-inner-wrapper\">\n\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"post_content-copy-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t  \t\t<h2 data-section-id=\"1qwh2y0\" data-start=\"7753\" data-end=\"7797\"><strong>Final verdict: What Bluesky means in 2026<\/strong><\/h2>\n<p data-start=\"7799\" data-end=\"7857\">Bluesky is no longer just a fast-growing alternative to X.<\/p>\n<p data-start=\"7859\" data-end=\"8091\">In 2026, it is a smaller, more specialized platform with strong communities but declining daily engagement. Its decentralized foundation and user control remain compelling, but its role in the social media landscape is more focused.<\/p>\n<p data-start=\"8093\" data-end=\"8198\">For comms and marketing professionals, the opportunity is not scale, but influence within the right audiences.<\/p>\n<p data-start=\"8093\" data-end=\"8198\">\n<p data-start=\"8093\" data-end=\"8198\">Want to understand how conversations on emerging platforms like Bluesky impact your brand?<br data-start=\"8395\" data-end=\"8398\" \/>Discover how <span style=\"color: #0000ff;\"><a style=\"color: #0000ff;\" href=\"https:\/\/onclusive.com\/en-gb\/products\/social-listening\/\" target=\"_blank\" rel=\"noopener\">Onclusive Social<\/a> <\/span>helps you monitor, analyse, and act on social data in real time.<\/p>\n<p><a href=\"https:\/\/onclusive.com\/en-gb\/talk-to-us\/\" target=\"_blank\" rel=\"noopener\"><img fetchpriority=\"high\" decoding=\"async\" fetchpriority=\"high\" class=\"aligncenter wp-image-87364 size-fp-large\" src=\"https:\/\/onclusive.com\/wp-content\/uploads\/2025\/09\/Social-monitoring-Vs-listening-1.svg\" alt=\"See Onclusive social in action. Book a demo.\" width=\"1200\" height=\"546\" \/><\/a><\/p>\n \n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n<\/section> \n\n\n\n\n\n<section\n  id=\"future\"  class=\"block-pcon\">\n\n      \n<\/section> \n\n\n\n\n\n<section\n  id=\"teams\"  class=\"block-pcon\">\n\n      \n<\/section> \n\n\n\n\n\n<section\n  id=\"final\"  class=\"block-pcon\">\n\n      \n<\/section> \n\n\n\n\n\n<section\n  id=\"faq\"  class=\"block-pcon\">\n\n      \n\t\t\t<div class=\"post_content--wrapper\">\n\t\t\t\t<div class=\"post_content--copy  \">\n\t\t\t\t\t<div class=\"post_content--copy-inner-wrapper\">\n\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"post_content-copy-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t  \t\t<h2 data-section-id=\"1j64z7x\" data-start=\"424\" data-end=\"467\"><strong>Frequently Asked Questions About Bluesky<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<h3 data-section-id=\"1rgmb9e\" data-start=\"469\" data-end=\"505\">What is Bluesky in simple terms?<\/h3>\n<p data-start=\"506\" data-end=\"820\">Bluesky is a decentralized social media platform similar to X (formerly Twitter) that gives users more control over their data, feeds, and online experience. Unlike traditional platforms, it is built on an open protocol (AT Protocol), allowing users to move between services and customize how content is delivered.<\/p>\n<p data-start=\"506\" data-end=\"820\">\n<h3 data-section-id=\"kfmjmx\" data-start=\"827\" data-end=\"872\">How many users does Bluesky have in 2026?<\/h3>\n<p data-start=\"873\" data-end=\"1074\">Bluesky has grown to over 40 million registered users. However, daily active users are significantly lower, estimated at around 1.5 to 3 million, indicating that many accounts are not regularly active.<\/p>\n<p data-start=\"873\" data-end=\"1074\">\n<h3 data-section-id=\"zdhdj3\" data-start=\"1081\" data-end=\"1110\">Is Bluesky still growing?<\/h3>\n<p data-start=\"1111\" data-end=\"1333\">Bluesky continues to grow in total users, particularly during major events or changes on other platforms. However, daily engagement has declined, and growth is often driven by short-term spikes rather than sustained usage.<\/p>\n<p data-start=\"1111\" data-end=\"1333\">\n<h3 data-section-id=\"13rnnp3\" data-start=\"1340\" data-end=\"1375\">Why has Bluesky usage declined?<\/h3>\n<p data-start=\"1376\" data-end=\"1603\">Bluesky usage has declined due to a combination of factors, including event-driven adoption, limited network effects compared to larger platforms, and a concentration of niche communities rather than broad mainstream audiences.<\/p>\n<p data-start=\"1376\" data-end=\"1603\">\n<h3 data-section-id=\"157h67u\" data-start=\"1610\" data-end=\"1640\">Who uses Bluesky the most?<\/h3>\n<p data-start=\"1641\" data-end=\"1879\">Bluesky is most popular among journalists, academics, developers, and early adopters. These communities tend to value high-quality conversations and decentralized technology, making the platform more niche than mainstream social networks.<\/p>\n<p data-start=\"1641\" data-end=\"1879\">\n<h3 data-section-id=\"1uot7az\" data-start=\"1886\" data-end=\"1925\">Is Bluesky better than X (Twitter)?<\/h3>\n<p data-start=\"1926\" data-end=\"2155\">Bluesky is not necessarily better than X, but it offers a different experience. It provides more user control and transparency through decentralization, while X offers significantly larger reach and real-time global conversation.<\/p>\n<p data-start=\"1926\" data-end=\"2155\">\n<h3 data-section-id=\"1lro7ki\" data-start=\"2162\" data-end=\"2211\">Is Bluesky worth using for marketing in 2026?<\/h3>\n<p data-start=\"2212\" data-end=\"2445\">Bluesky is not a priority channel for most marketing teams in 2026. However, it can be valuable for targeted use cases such as thought leadership, engaging with journalists, and monitoring emerging trends within specific communities.<\/p>\n<p data-start=\"2212\" data-end=\"2445\">\n<h3 data-section-id=\"158npt9\" data-start=\"2452\" data-end=\"2497\">How can PR teams use Bluesky effectively?<\/h3>\n<p data-start=\"2498\" data-end=\"2742\">PR teams can use Bluesky to monitor early conversations, engage with influential communities, test messaging, and identify emerging issues before they gain traction on larger platforms. Its value lies in insight and influence rather than scale.<\/p>\n<p data-start=\"3028\" data-end=\"3247\">\n \n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n<\/section> \n\n\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":18,"featured_media":68592,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"footnotes":""},"audience":[],"topic":[],"region":[],"class_list":["post-68461","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/onclusive.com\/en-gb\/wp-json\/wp\/v2\/posts\/68461","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/onclusive.com\/en-gb\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/onclusive.com\/en-gb\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/onclusive.com\/en-gb\/wp-json\/wp\/v2\/users\/18"}],"replies":[{"embeddable":true,"href":"https:\/\/onclusive.com\/en-gb\/wp-json\/wp\/v2\/comments?post=68461"}],"version-history":[{"count":3,"href":"https:\/\/onclusive.com\/en-gb\/wp-json\/wp\/v2\/posts\/68461\/revisions"}],"predecessor-version":[{"id":87373,"href":"https:\/\/onclusive.com\/en-gb\/wp-json\/wp\/v2\/posts\/68461\/revisions\/87373"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/onclusive.com\/en-gb\/wp-json\/wp\/v2\/media\/68592"}],"wp:attachment":[{"href":"https:\/\/onclusive.com\/en-gb\/wp-json\/wp\/v2\/media?parent=68461"}],"wp:term":[{"taxonomy":"audience","embeddable":true,"href":"https:\/\/onclusive.com\/en-gb\/wp-json\/wp\/v2\/audience?post=68461"},{"taxonomy":"topic","embeddable":true,"href":"https:\/\/onclusive.com\/en-gb\/wp-json\/wp\/v2\/topic?post=68461"},{"taxonomy":"region","embeddable":true,"href":"https:\/\/onclusive.com\/en-gb\/wp-json\/wp\/v2\/region?post=68461"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}