{"id":76606,"date":"2025-12-16T09:37:41","date_gmt":"2025-12-16T09:37:41","guid":{"rendered":"https:\/\/newonclusivstg.wpengine.com\/?p=76606"},"modified":"2026-06-19T15:52:58","modified_gmt":"2026-06-19T15:52:58","slug":"what-is-media-monitoring","status":"publish","type":"post","link":"https:\/\/onclusive.com\/en-gb\/resources\/blog\/what-is-media-monitoring\/","title":{"rendered":"What is media Monitoring? A complete guide for PR &amp; comms"},"content":{"rendered":"\n<section\n    class=\"block-pcon\">\n\n      \n\t\t\t<div class=\"post_content--wrapper\">\n\t\t\t\t<div class=\"post_content--copy  \">\n\t\t\t\t\t<div class=\"post_content--copy-inner-wrapper\">\n\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"post_content-copy-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t  \t\t<p><span style=\"font-weight: 400;\">Media monitoring is the practice of tracking, analyzing, and interpreting how your brand, executives, products, competitors, and industry appear across news, broadcast, online media, and social platforms.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you work in PR or comms, media monitoring sits at the center of everything: reputation management, crisis detection, campaign measurement, and proving the value of your work to the business. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">This guide covers what media monitoring is and how it works, the key benefits and ROI it delivers, the channels and formats a strong platform should cover, real-world media monitoring examples from leading organizations, and how Onclusive&#8217;s media monitoring solutions can help. <\/span><\/p>\n \n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n<\/section> \n\n\n\n\n\n<section\n  id=\"what\"  class=\"block-pcon\">\n\n      \n\t\t\t<div class=\"post_content--wrapper\">\n\t\t\t\t<div class=\"post_content--copy  \">\n\t\t\t\t\t<div class=\"post_content--copy-inner-wrapper\">\n\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"post_content-copy-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t  \t\t<h2><b>What is media monitoring?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Today&#8217;s platforms automate coverage tracking at scale, using AI to surface the signals that matter and suppress the noise. Traditional monitoring required manual review of press clippings. Today&#8217;s tools provide real-time alerts, sentiment analysis, reach estimates, and competitive benchmarking all from a single platform. The goal is to transform raw coverage data into actionable intelligence: understanding not just where you were mentioned, but what it means for your reputation, messaging, and strategy.\u00a0<\/span><\/p>\n<p><b>Read more: <\/b><span style=\"color: #0000ff;\"><a style=\"color: #0000ff;\" href=\"https:\/\/onclusive.com\/en-gb\/resources\/blog\/how-media-monitoring-works\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">How media monitoring works<\/span><\/a><\/span><\/p>\n<p><b>Read more:<\/b> <span style=\"color: #0000ff;\"><a style=\"color: #0000ff;\" href=\"https:\/\/onclusive.com\/en-gb\/resources\/blog\/ai-media-monitoring\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">AI media monitoring: how AI is changing PR<\/span><\/a><\/span><\/p>\n \n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n<\/section> \n\n\n\n\n\n<section\n  id=\"how\"  class=\"block-pcon\">\n\n      \n\t\t\t<div class=\"post_content--wrapper\">\n\t\t\t\t<div class=\"post_content--copy  \">\n\t\t\t\t\t<div class=\"post_content--copy-inner-wrapper\">\n\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"post_content-copy-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t  \t\t<h2><b>Key terms defined: media monitoring, social media monitoring, and social listening<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Part of understanding what media monitoring is knowing how it differs from related terms. These four terms are often confused. They describe related but distinct practices. Understanding the difference and knowing when to use each, is essential for building an effective comms intelligence program.\u00a0<\/span><\/p>\n \n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n<\/section> \n\n\n\n\n\n<figure class=\"wp-block-table is-style-stripes\"><div class=\"table-scroll-wrapper\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>Term<\/strong><\/td><td><strong>What it tracks<\/strong><\/td><td><strong>The question it answers<\/strong><\/td><td><strong>Primary use<\/strong><\/td><\/tr><tr><td><strong>Media monitoring<\/strong><\/td><td>News, broadcast, online publications, trade media, podcasts, forums, licensed content<\/td><td>What coverage did we receive and how does it shape our reputation?<\/td><td>PR performance, reputation management, crisis detection, executive briefing<\/td><\/tr><tr><td><strong>Social media monitoring<\/strong><\/td><td>Direct mentions, tags, comments, and engagement on social platforms<\/td><td>Who is talking about us and how are they engaging?<\/td><td>Community management, engagement analysis, influencer tracking<\/td><\/tr><tr><td><strong>Social listening<\/strong><\/td><td>Broader social conversations, trends, and sentiment patterns over time<\/td><td>What does audience opinion mean and what should we do about it?<\/td><td>Brand perception, campaign planning, audience insight, competitive intelligence<\/td><\/tr><tr><td><strong>AI visibility monitoring<br><\/strong><\/td><td>Brand mentions, citations, sentiment, and share of voice across AI-generated answers from LLMs&nbsp;<\/td><td>How does our brand appear in AI-generated answers, and which sources are shaping that presence?<\/td><td>AI visibility tracking, source citation analysis, competitive benchmarking, proving earned media impact on AI presence&nbsp;<\/td><\/tr><\/tbody><\/table><\/div><\/figure>\n\n\n\n<section\n  id=\"v\"  class=\"block-pcon\">\n\n      \n\t\t\t<div class=\"post_content--wrapper\">\n\t\t\t\t<div class=\"post_content--copy  \">\n\t\t\t\t\t<div class=\"post_content--copy-inner-wrapper\">\n\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"post_content-copy-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t  \t\t<p><strong>\u00a0<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Used together, the four capabilities give communications teams a complete picture:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Media monitoring captures what journalists and publishers are saying.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Social media monitoring shows how audiences are responding in real-time.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Social listening surfaces the deeper patterns in those conversations, revealing shifts in sentiment, emerging narratives, and audience perception that inform longer-term strategy.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">AI visibility monitoring captures how your brand appears in AI-generated answers, revealing which sources LLMs draw on, how your brand is described, and where visibility gaps exist across AI platforms.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Each layer adds context the others can&#8217;t provide alone.\u00a0<\/span><\/p>\n<p><b>Read more:<\/b> <span style=\"color: #0000ff;\"><a style=\"color: #0000ff;\" href=\"https:\/\/onclusive.com\/en-gb\/resources\/blog\/social-media-monitoring-vs-social-listening\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Social media monitoring vs. social listening<\/span><\/a><\/span><\/p>\n<p><b>Read more:<\/b> <span style=\"font-weight: 400; color: #0000ff;\">I<a style=\"color: #0000ff;\" href=\"https:\/\/onclusive.com\/en-gb\/resources\/blog\/integrated-social-and-earned-media-monitoring\/\" target=\"_blank\" rel=\"noopener\">ntegrated social and earned media monitoring<\/a><\/span><\/p>\n<p><b>Read more:<\/b> <span style=\"color: #0000ff;\"><a style=\"color: #0000ff;\" href=\"https:\/\/onclusive.com\/en-gb\/resources\/blog\/what-is-social-listening\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">What is social listening? A complete guide.<\/span><\/a><\/span><\/p>\n \n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n<\/section> \n\n\n\n\n\n<section\n  id=\"what\"  class=\"block-pcon\">\n\n      \n\t\t\t<div class=\"post_content--wrapper\">\n\t\t\t\t<div class=\"post_content--copy  \">\n\t\t\t\t\t<div class=\"post_content--copy-inner-wrapper\">\n\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"post_content-copy-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t  \t\t<h2><b>Media monitoring benefits: why it matters for PR and comms<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Once you have a clear understanding of what media monitoring is, the next question is what it delivers. Media monitoring delivers value across the full comms function, from day-to-day PR operations to strategic planning and executive communications. Here\u2019s how:\u00a0<\/span><\/p>\n<h3><strong><br \/>\nProtect and manage brand reputation<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Brand reputation is built across thousands of individual coverage moments and can shift quickly when a negative story gains traction. Media monitoring gives you a continuous, real-time view of how your brand appears across all channels, enabling early detection of reputational risk before it escalates including sentiment shifts and emerging criticism.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The<\/span><span style=\"color: #0000ff;\"><a style=\"color: #0000ff;\" href=\"https:\/\/onclusive.com\/en-gb\/resources\/whitepaper\/influential-brands-in-the-media-2026\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\"> Brand Influence Rank 2026<\/span><\/a><\/span><span style=\"font-weight: 400;\"> analyzed 50 global brands by combining mainstream media and social media performance into a single Global Media Influence Score. The findings show that the brands with the strongest reputations aren&#8217;t just generating coverage, they&#8217;re generating the right kind, in the right places, with consistent positive sentiment over time.\u00a0<\/span><\/p>\n<p><b>Read more:<\/b> <span style=\"color: #0000ff;\"><a style=\"color: #0000ff;\" href=\"https:\/\/onclusive.com\/en-gb\/resources\/blog\/brand-monitoring\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Brand monitoring: definition, methods, and best practices<\/span><\/a><\/span><\/p>\n<h3><span style=\"font-weight: 400;\"><br \/>\n<\/span><strong>Measure PR performance and demonstrate ROI<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">One of the most persistent challenges in comms is proving the value of PR activity to leadership. Media monitoring provides the data infrastructure for outcome-oriented measurement: share of voice, message pull-through, sentiment trends, reach by outlet tier, and earned media value.<\/span><\/p>\n<figure id=\"attachment_96120\" aria-describedby=\"caption-attachment-96120\" style=\"width: 767px\" class=\"wp-caption aligncenter\"><img fetchpriority=\"high\" decoding=\"async\" fetchpriority=\"high\" class=\"wp-image-96120 \" src=\"https:\/\/onclusive.com\/wp-content\/uploads\/2025\/12\/UP-Review-Reputation-Analytics-Social-1-e1781684833910-1200x680.png\" alt=\"Screenshot of Onclusive's media monitoring analytics dashboard displaying trend by media type bar chart, volume by social platform pie chart, and engagement by social network horizontal bar chart.\" width=\"767\" height=\"434\" srcset=\"https:\/\/onclusive.com\/wp-content\/uploads\/2025\/12\/UP-Review-Reputation-Analytics-Social-1-e1781684833910-1200x680.png 1200w, https:\/\/onclusive.com\/wp-content\/uploads\/2025\/12\/UP-Review-Reputation-Analytics-Social-1-e1781684833910-300x170.png 300w, https:\/\/onclusive.com\/wp-content\/uploads\/2025\/12\/UP-Review-Reputation-Analytics-Social-1-e1781684833910-1024x580.png 1024w, https:\/\/onclusive.com\/wp-content\/uploads\/2025\/12\/UP-Review-Reputation-Analytics-Social-1-e1781684833910-768x435.png 768w, https:\/\/onclusive.com\/wp-content\/uploads\/2025\/12\/UP-Review-Reputation-Analytics-Social-1-e1781684833910-640x363.png 640w, https:\/\/onclusive.com\/wp-content\/uploads\/2025\/12\/UP-Review-Reputation-Analytics-Social-1-e1781684833910.png 1280w\" sizes=\"(max-width: 639px) 98vw, (max-width: 1199px) 64vw, 767px\" \/><figcaption id=\"caption-attachment-96120\" class=\"wp-caption-text\">Onclusive&#8217;s analytics dashboard showing coverage trends by media type, volume by social platform, and engagement by social network.<\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Effective PR measurement starts with a clear framework.<\/span> <span style=\"font-weight: 400;\">Our <span style=\"color: #0000ff;\"><a style=\"color: #0000ff;\" href=\"https:\/\/onclusive.com\/en-gb\/resources\/blog\/5-steps-for-building-a-pr-measurement-framework\/\" target=\"_blank\" rel=\"noopener\">5-step guide to building a PR measurement framework<\/a><\/span><\/span><span style=\"font-weight: 400;\"> shows how to connect monitoring data to business objectives &#8211; moving beyond vanity metrics to the evidence leadership actually needs.<\/span><\/p>\n<h3><strong><br \/>\nDetect and manage crises early<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Speed is the single most important factor in crisis comms. Media monitoring platforms with real-time alerting allow you to set volume and sentiment thresholds so they&#8217;re notified the moment a story begins to develop, often hours before it reaches mainstream media.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Spike monitoring detects sudden increases in coverage volume or sentiment, giving teams an early warning system for breaking stories, viral moments, competitor announcements, and emerging risks. AI-driven anomaly detection flags unusual patterns in near real time, so you&#8217;re alerted to what matters before it escalates.\u00a0<\/span><\/p>\n<figure id=\"attachment_96127\" aria-describedby=\"caption-attachment-96127\" style=\"width: 798px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-96127 \" src=\"https:\/\/onclusive.com\/wp-content\/uploads\/2025\/12\/Sentiment-trend-2-1200x628.png\" alt=\"Screenshot of Onclusive's media monitoring platform showing a sentiment trend graph tracking positive, neutral, and negative coverage over time, with reach metrics of 2.3 billion and key events and anomalies panel.\" width=\"798\" height=\"418\" srcset=\"https:\/\/onclusive.com\/wp-content\/uploads\/2025\/12\/Sentiment-trend-2-1200x628.png 1200w, https:\/\/onclusive.com\/wp-content\/uploads\/2025\/12\/Sentiment-trend-2-300x157.png 300w, https:\/\/onclusive.com\/wp-content\/uploads\/2025\/12\/Sentiment-trend-2-1024x536.png 1024w, https:\/\/onclusive.com\/wp-content\/uploads\/2025\/12\/Sentiment-trend-2-768x402.png 768w, https:\/\/onclusive.com\/wp-content\/uploads\/2025\/12\/Sentiment-trend-2-1536x804.png 1536w, https:\/\/onclusive.com\/wp-content\/uploads\/2025\/12\/Sentiment-trend-2-2048x1072.png 2048w, https:\/\/onclusive.com\/wp-content\/uploads\/2025\/12\/Sentiment-trend-2-640x335.png 640w, https:\/\/onclusive.com\/wp-content\/uploads\/2025\/12\/Sentiment-trend-2-1920x1005.png 1920w\" sizes=\"(max-width: 639px) 98vw, (max-width: 1199px) 64vw, 770px\" \/><figcaption id=\"caption-attachment-96127\" class=\"wp-caption-text\">Onclusive&#8217;s platform showing real-time sentiment trend analysis, volume metrics, and AI-powered anomaly detection.<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\"><br \/>\nSee how a major international airport partners with Onclusive to manage a complex stakeholder environment and respond to developing narratives.<\/span> <span style=\"color: #0000ff;\"><a style=\"color: #0000ff;\" href=\"https:\/\/onclusive.com\/en-gb\/resources\/case-study\/airport-reputation-management-case-study\/\"><span style=\"font-weight: 400;\">Read the case study.<\/span><\/a><\/span><\/p>\n<p><b>Read more:<\/b>\u00a0<span style=\"color: #0000ff;\"><a style=\"color: #0000ff;\" href=\"https:\/\/onclusive.com\/en-gb\/resources\/whitepaper\/get-ahead-of-a-pr-crisis-7-social-listening-best-practices\/\"><span style=\"font-weight: 400;\">Get ahead of a PR crisis: 7 social listening best practices<\/span><\/a><\/span><\/p>\n<h3><strong><br \/>\nTrack competitor coverage and share of voice<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Media monitoring is as valuable for competitive intelligence as it is for self-monitoring. By tracking competitor brands, executives, campaigns, and messaging alongside your own, you\u00a0 can benchmark visibility, identify narrative gaps, and spot emerging competitive threats as they appear in the media.<\/span><\/p>\n<p><b>Read more:<\/b> <span style=\"color: #0000ff;\"><a style=\"color: #0000ff;\" href=\"https:\/\/onclusive.com\/en-gb\/resources\/blog\/share-of-voice\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">What is share of voice?<\/span><\/a><\/span><\/p>\n<h3><strong><br \/>\nSupport executive and stakeholder communications<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Senior leaders rely on media intelligence to understand how the organization is positioned externally, prepare for media engagements, and make informed decisions. Media monitoring feeds executive briefings, spokesperson preparation, board reporting, and investor communications with timely, accurate data.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">See how TELUS centralized media monitoring to transform brand management across the organization.<\/span> <span style=\"color: #0000ff;\"><a style=\"color: #0000ff;\" href=\"https:\/\/onclusive.com\/en-gb\/resources\/case-study\/how-telus-transformed-brand-management\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Read the TELUS case study<\/span><\/a><\/span><\/p>\n<h3><strong><br \/>\nInform content and thought leadership strategy<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Coverage analysis reveals which topics, angles, spokespeople, and formats generate the most traction with target media. These insights feed directly into content planning, helping comms teams develop work that earns coverage rather than chasing it.<\/span><\/p>\n<figure id=\"attachment_96134\" aria-describedby=\"caption-attachment-96134\" style=\"width: 887px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-96134 \" src=\"https:\/\/onclusive.com\/wp-content\/uploads\/2025\/12\/UP-Mention360-Topics-e1781616427993-1200x481.png\" alt=\"Screenshot of Onclusive's media monitoring platform showing a top topics list by mention count, a trending topics bubble chart, and a trending topics over time line graph.\" width=\"887\" height=\"355\" srcset=\"https:\/\/onclusive.com\/wp-content\/uploads\/2025\/12\/UP-Mention360-Topics-e1781616427993-1200x481.png 1200w, https:\/\/onclusive.com\/wp-content\/uploads\/2025\/12\/UP-Mention360-Topics-e1781616427993-300x120.png 300w, https:\/\/onclusive.com\/wp-content\/uploads\/2025\/12\/UP-Mention360-Topics-e1781616427993-1024x410.png 1024w, https:\/\/onclusive.com\/wp-content\/uploads\/2025\/12\/UP-Mention360-Topics-e1781616427993-768x308.png 768w, https:\/\/onclusive.com\/wp-content\/uploads\/2025\/12\/UP-Mention360-Topics-e1781616427993-640x256.png 640w, https:\/\/onclusive.com\/wp-content\/uploads\/2025\/12\/UP-Mention360-Topics-e1781616427993.png 1336w\" sizes=\"(max-width: 639px) 98vw, (max-width: 1199px) 64vw, 770px\" \/><figcaption id=\"caption-attachment-96134\" class=\"wp-caption-text\">Onclusive&#8217;s topics dashboard surfacing top and trending topics, helping teams identify the narratives gaining traction in their coverage.<\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<h3><strong>Measure message pull-through and campaign effectiveness<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Media monitoring helps you close the loop on your campaigns: tracking not just whether coverage appeared, but whether it carried the intended messages and positioning. The key question is not how much coverage you generated, but whether your narrative actually landed with the right audiences.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Campaign monitoring structures this across three phases: <\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Establishing a baseline before launch\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Tracking message pull-through and sentiment in real-time during the campaign\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Evaluating share of voice movement and reach by media outlet tier after<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">OTTO worked with Onclusive to build a message tracking framework that classified coverage by target audience, region, and outlet quality, then tracked message breakthrough quarterly. Innovation perception nearly tripled over two years.<\/span> <span style=\"color: #0000ff;\"><a style=\"color: #0000ff;\" href=\"https:\/\/onclusive.com\/en-gb\/resources\/case-study\/media-analysis-and-message-tracking-how-otto-tripled-innovation-perception\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Read the OTTO case study.<\/span><\/a><\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3 class=\"font-claude-response-body break-words whitespace-normal\"><strong>Monitor how your brand appears in AI-generated answers<\/strong><\/h3>\n<p class=\"font-claude-response-body break-words whitespace-normal\">As journalists increasingly use AI tools like ChatGPT, Gemini, and Perplexity to research topics and organizations, the sources those platforms cite, and the narratives they surface, are shaping brand perception in a new way. Understanding your AI visibility: where you appear, how you&#8217;re described, which sources AI draws on when discussing your brand, and how that compares to competitors, is becoming as important as tracking traditional coverage.<\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal\"><strong>Read more:<\/strong> <span style=\"color: #0000ff;\"><a style=\"color: #0000ff;\" href=\"https:\/\/onclusive.com\/en-gb\/resources\/blog\/ai-visibility-tool\/\" target=\"_blank\" rel=\"noopener\">Why every PR and marketing stack needs an AI visibility tool\u00a0<\/a><\/span><\/p>\n \n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n<\/section> \n\n\n\n\n\n<section\n  id=\"types\"  class=\"block-pcon\">\n\n      \n\t\t\t<div class=\"post_content--wrapper\">\n\t\t\t\t<div class=\"post_content--copy  \">\n\t\t\t\t\t<div class=\"post_content--copy-inner-wrapper\">\n\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"post_content-copy-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t  \t\t<h2><strong>Media monitoring channels and formats<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Comprehensive media monitoring requires coverage across every channel where your audiences and stakeholders consume information. A single story might start in a trade publication, gain traction on social media, and reach broadcast coverage within hours. Monitoring each channel in isolation creates blind spots. A strong media monitoring platform will include:<\/span><\/p>\n<h4><b>News and online media<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">The core of most media monitoring platforms. This includes national and global publishers, regional and local outlets, digital-first newsrooms, and niche online publications. Coverage from these sources is typically editorial in nature and carries high credibility with stakeholders.<\/span><\/p>\n<h4><b><br \/>\nBroadcast media: TV and radio<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Broadcast remains highly influential, particularly for crisis-related reporting and major announcements. Broadcast media monitoring captures full transcripts and clips from TV news programs, radio segments, and industry-specific broadcast content, ensuring coverage across audio and video formats is included in your intelligence picture, not just text.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Broadcast monitoring is especially important for regulated industries, public affairs, and any organization where executive appearances or spokesperson performance need to be tracked and evaluated.<\/span><\/p>\n<p><b>Read more:<\/b> <span style=\"color: #0000ff;\"><a style=\"color: #0000ff;\" href=\"https:\/\/onclusive.com\/en-gb\/resources\/blog\/broadcast-media-monitoring\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Broadcast media monitoring: the complete UK guide<\/span><\/a><\/span><\/p>\n<h4><b><br \/>\n<\/b><b>Licensed content<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Licensed content is premium media coverage made available to monitoring platforms under formal licensing agreements. It includes full-text articles from major national and international titles, regional press, trade publications, and wire services such as Reuters, AP, and PA. This is content that would otherwise sit behind paywalls and out of reach of standard monitoring tools.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For organizations operating in regulated industries, financial services, or markets where trade media is influential, licensed content coverage is often the difference between a complete picture and a partial one.<\/span><\/p>\n<h4><b><br \/>\nLinkedIn and professional networks<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">LinkedIn has become a significant channel for brand narratives in B2B markets, with executive thought leadership, company announcements, industry commentary, and sponsored content all shaping brand perception. LinkedIn monitoring tracks how your brand and executives are discussed and positioned across the world&#8217;s largest professional network.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For B2B organizations, professional services firms, and companies where executive visibility is strategically important, LinkedIn coverage can be as influential as traditional media in shaping stakeholder and investor perception.<\/span><\/p>\n<h4><b><br \/>\nSocial media platforms<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">While social media monitoring and social listening are distinct capabilities, social platform coverage is an important part of a comprehensive media monitoring program. Posts, threads, and discussions on X (formerly Twitter), Facebook, Instagram, TikTok, Reddit, Bluesky, and other platforms can drive mainstream media coverage and must be tracked alongside editorial sources.<\/span><\/p>\n<p><b>Read more:<\/b> <span style=\"color: #0000ff;\"><a style=\"color: #0000ff;\" href=\"https:\/\/onclusive.com\/en-gb\/resources\/blog\/social-media-monitoring-complete-guide\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Social media monitoring: the complete guide<\/span> to mastering digital listening<\/a><\/span><\/p>\n<h4><b><br \/>\n<\/b><b>Podcasts, video, and audio content<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Podcasts and YouTube continue to grow as influential channels for industry commentary, brand discussion, and executive interviews. AI-powered transcription now makes it possible to monitor audio and video content at scale, ensuring mentions in long-form audio and video formats are captured alongside text-based coverage.<\/span><\/p>\n<h4><b><br \/>\n<\/b><b>Trade publications and industry media<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Trade publications reach highly targeted, sector-specific audiences and are often the primary source of credibility among decision-makers, investors, and regulators. Monitoring trade media ensures that the coverage most relevant to your industry and stakeholder group is never missed.<\/span><\/p>\n<h4><b><br \/>\n<\/b><b>Copyright and licensed content: what to know<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Media monitoring platforms operate under strict licensing agreements that govern how content is collected, stored, and displayed. Understanding the copyright framework around media monitoring is important for compliance, particularly when sharing coverage internally or in reports.<\/span><\/p>\n<p><b>Read more:<\/b> <span style=\"color: #0000ff;\"><a style=\"color: #0000ff;\" href=\"https:\/\/onclusive.com\/en-gb\/resources\/blog\/the-complexities-surrounding-copyright-and-media-monitoring\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">The complexities surrounding copyright and media monitoring<\/span><\/a><\/span><\/p>\n \n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n<\/section> \n\n\n\n\n\n<section\n  id=\"key\"  class=\"block-pcon\">\n\n      \n\t\t\t<div class=\"post_content--wrapper\">\n\t\t\t\t<div class=\"post_content--copy  \">\n\t\t\t\t\t<div class=\"post_content--copy-inner-wrapper\">\n\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"post_content-copy-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t  \t\t<h2><b>Onclusive\u2019s media monitoring solutions<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Onclusive offers a suite of monitoring solutions designed to meet the needs of comms teams at every scale, from in-house PR functions, PR agencies managing multiple clients, to global enterprise teams that need fully managed monitoring services.<\/span><\/p>\n \n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n<\/section> \n\n\n\n\n\n<figure class=\"wp-block-table is-style-stripes\"><div class=\"table-scroll-wrapper\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>Product<\/strong><\/td><td><strong>What it does<\/strong><\/td><td><strong>Best for<\/strong><\/td><\/tr><tr><td><strong><a href=\"https:\/\/onclusive.com\/en-gb\/products\/unified-platform\/\" data-type=\"page\" data-id=\"85983\">Onclusive Unified Platform<\/a><\/strong><\/td><td>One platform combining earned and social media monitoring, AI visibility monitoring, media contacts, newsroom management, and analytics.<br><br>Covers 60,000+ print sources, 3 million+ online sources, 12,000+ broadcast channels, and 25+ social platforms. Choose how you work: self-service, fully managed, or a combination of both.<\/td><td>Enterprise comms teams that want to consolidate vendors, eliminate data discrepancies across earned, owned, social, and AI-generated media, and scale their intelligence capabilities through a single login, contract, and support team.<\/td><\/tr><tr><td><strong><a href=\"https:\/\/onclusive.com\/en-gb\/products\/self-service-media-monitoring\/\" data-type=\"link\" data-id=\"https:\/\/onclusive.com\/en-gb\/products\/self-service-media-monitoring\/\">Onclusive Self-Service Monitoring<\/a><\/strong><\/td><td><br>Direct access to the world&#8217;s most comprehensive earned media monitoring platform: 30,000+ print titles, 3 million+ websites, and 3,000+ TV and radio sources, all copyright compliant. <br><br>Write your own searches, set threshold-based spike alerts, track 12 months of historical content, benchmark against competitors, and generate one-click PowerPoint reports. Includes the Wordplay Broadcast Editor for editing, clipping, and sharing broadcast content directly in platform.&nbsp;<\/td><td><br>In-house PR and comms teams that want direct platform control: running unlimited searches, monitoring competitors, and generating stakeholder-ready reports on demand.<\/td><\/tr><tr><td><br><strong><a href=\"https:\/\/onclusive.com\/en-gb\/products\/managed-media-monitoring\/\" data-type=\"page\" data-id=\"73571\">Onclusive Managed Monitoring<\/a><\/strong><\/td><td>A fully managed monitoring service combining Europe&#8217;s most comprehensive media coverage: 60,000+ print titles, 3 million+ websites, 12,000+ broadcast sources with expert curation and AI-powered analytics. <br><br>Onclusive&#8217;s dedicated team handles everything from monitoring setup to Press Review creation, delivering customized coverage digests, contextual summaries, and validated intelligence across every channel.<\/td><td>Organizations that need high-quality, always-on media intelligence without the internal resource to run a full monitoring program &#8212; and want a dedicated team acting as an extension of their communications function.<\/td><\/tr><\/tbody><\/table><\/div><\/figure>\n\n\n\n<section\n    class=\"block-pcon\">\n\n      \n\t\t\t<div class=\"post_content--wrapper\">\n\t\t\t\t<div class=\"post_content--copy  \">\n\t\t\t\t\t<div class=\"post_content--copy-inner-wrapper\">\n\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"post_content-copy-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t  \t\t<p><span style=\"color: #0000ff;\"><br \/>\n<a style=\"color: #0000ff;\" href=\"https:\/\/onclusive.com\/en-gb\/products\/unified-platform\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Explore the Unified Platform<\/span><\/a> <a style=\"color: #0000ff;\" href=\"https:\/\/onclusive.com\/en-gb\/products\/self-service-media-monitoring\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">|<\/span><\/a> <a style=\"color: #0000ff;\" href=\"https:\/\/onclusive.com\/en-gb\/products\/self-service-media-monitoring\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Explore Self-Service Monitoring<\/span><\/a><span style=\"font-weight: 400;\"> |\u00a0<\/span><a style=\"color: #0000ff;\" href=\"https:\/\/onclusive.com\/en-gb\/products\/managed-media-monitoring\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Explore Managed Monitoring<\/span> <\/a><\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><strong>Complete your media intelligence picture<\/strong><\/h3>\n \n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n<\/section> \n\n\n\n\n\n<figure class=\"wp-block-table is-style-stripes\"><div class=\"table-scroll-wrapper\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>Product<\/strong><\/td><td><strong>What it does<\/strong><\/td><td><strong>Best for<\/strong><\/td><\/tr><tr><td><strong><a href=\"https:\/\/onclusive.com\/en-gb\/products\/geo-analytics\/\" data-type=\"page\" data-id=\"91306\">Onclusive GEO Analytics<\/a><\/strong><\/td><td>Real-time visibility into how your brand appears across AI-generated answers from ChatGPT, Gemini, Perplexity, and other leading LLMs. <br><br>Track Share of Voice, Average Position, Sentiment, and LLM Choice across AI platforms: see which sources AI cites when it mentions your brand, diagnose visibility gaps and benchmark  against competitors.<\/td><td>PR, comms, and marketing teams that need to understand and grow their brand&#8217;s presence in AI-generated search results &#8212; and prove the impact of earned media on AI visibility.<\/td><\/tr><tr><td><br><strong><a href=\"https:\/\/onclusive.com\/en-gb\/expertise\/press-reviews\/\" data-type=\"page\" data-id=\"73609\">Onclusive Press Reviews<\/a><\/strong><\/td><td>AI-powered news digests combining automated summarization with expert curation, delivered directly to stakeholders in branded, ready-to-share formats. Includes daily digests, executive briefings, WhatsApp delivery, and custom editorial services.<\/td><td>Comms teams and agencies that need to keep executives and stakeholders informed without spending hours on manual coverage compilation.<\/td><\/tr><tr><td><br><strong><a href=\"https:\/\/onclusive.com\/en-gb\/products\/social-listening\/\" data-type=\"page\" data-id=\"73521\">Onclusive Social<\/a><\/strong><\/td><td>Real-time, deep social listening across X, LinkedIn, Facebook, Instagram, TikTok, Reddit, Bluesky, and more. AI sentiment analysis, topic clustering, anomaly detection, and audience insight.<\/td><td>PR, marketing, and brand teams that need to understand broader social conversation and audience perception alongside earned media coverage.<\/td><\/tr><\/tbody><\/table><\/div><\/figure>\n\n\n\n<section\n    class=\"block-pcon\">\n\n      \n\t\t\t<div class=\"post_content--wrapper\">\n\t\t\t\t<div class=\"post_content--copy  \">\n\t\t\t\t\t<div class=\"post_content--copy-inner-wrapper\">\n\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"post_content-copy-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t  \t\t<p><span style=\"color: #0000ff;\"><span style=\"font-weight: 400;\"><br \/>\n<a style=\"color: #0000ff;\" href=\"https:\/\/onclusive.com\/en-gb\/products\/geo-analytics\/\" target=\"_blank\" rel=\"noopener\">Explore Onclusive GEO Analytics<\/a> | <\/span><a style=\"color: #0000ff;\" href=\"https:\/\/onclusive.com\/en-gb\/expertise\/press-reviews\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Explore Onclusive Press Review<\/span><\/a><span style=\"font-weight: 400;\"> | <\/span><a style=\"color: #0000ff;\" href=\"https:\/\/onclusive.com\/en-gb\/products\/social-listening\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Explore Onclusive Social<\/span><\/a><\/span><\/p>\n \n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n<\/section> \n\n\n\n\n\n<section\n    class=\"block-pcon\">\n\n      \n\t\t\t<div class=\"post_content--wrapper\">\n\t\t\t\t<div class=\"post_content--copy  \">\n\t\t\t\t\t<div class=\"post_content--copy-inner-wrapper\">\n\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"post_content-copy-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t  \t\t<h2><b>Media monitoring examples: How leading organizations use it in practice<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Real-world media monitoring examples show how PR and comms teams put coverage intelligence to work. Here&#8217;s how two leading organizations use Onclusive to protect reputation, measure performance, and inform strategy.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><strong><span style=\"color: #0000ff;\"><a style=\"color: #0000ff;\" href=\"https:\/\/onclusive.com\/en-gb\/resources\/case-study\/media-analysis-and-message-tracking-how-otto-tripled-innovation-perception\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\"><img loading=\"lazy\" decoding=\"async\" loading=\"lazy\" class=\"wp-image-11353 alignleft\" src=\"https:\/\/onclusive.com\/wp-content\/uploads\/2022\/03\/otto-red.svg\" alt=\"\" width=\"73\" height=\"73\" \/><\/span><\/a><\/span>\u00a0 <\/strong><strong>Message tracking and innovation perception: OTTO<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">OTTO, Germany&#8217;s largest online shop, faced a fundamental measurement gap: traditional monitoring tracked coverage volume but couldn&#8217;t answer whether strategic messages were actually reaching the right audiences.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Working with Onclusive, OTTO built a media analysis and message tracking framework that classified every publication by target audience, geographic region, and quality tier,\u00a0 then tracked message breakthrough quarterly.\u00a0<\/span><\/p>\n<p><b>The results were significant:<\/b><span style=\"font-weight: 400;\"> innovation perception nearly tripled over two years, and market leadership recognition increased more than sixfold within nine months. The key insight was that concrete proof points outperformed general announcements, directly informing how OTTO&#8217;s comms team planned and adjusted its content strategy.\u00a0<\/span><\/p>\n<p><span style=\"color: #0000ff;\"><a style=\"color: #0000ff;\" href=\"https:\/\/onclusive.com\/en-gb\/resources\/case-study\/media-analysis-and-message-tracking-how-otto-tripled-innovation-perception\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Read the OTTO case study<\/span><\/a><\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><strong><img loading=\"lazy\" decoding=\"async\" loading=\"lazy\" class=\"wp-image-49934 alignleft\" src=\"https:\/\/onclusive.com\/wp-content\/uploads\/2024\/08\/Untitled-design-10-2-e1781687080607.png\" alt=\"Telus communications measurement ecosystem\" width=\"79\" height=\"73\" srcset=\"https:\/\/onclusive.com\/wp-content\/uploads\/2024\/08\/Untitled-design-10-2-e1781687080607.png 486w, https:\/\/onclusive.com\/wp-content\/uploads\/2024\/08\/Untitled-design-10-2-e1781687080607-300x277.png 300w\" sizes=\"auto, (max-width: 639px) 98vw, (max-width: 1199px) 64vw, 79px\" \/> Creating an integrated measurement ecosystem: TELUS<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">TELUS, a purpose-driven telecoms, health, and agriculture business, needed to move beyond output-focused measurement that didn&#8217;t account for industry complexity or comms objectives.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Working with Onclusive, TELUS built an integrated measurement ecosystem that linked PR activities to stakeholder outcomes, incorporated public affairs engagements, tracked purpose-led narratives across mainstream and social media, and benchmarked performance against other purpose-driven organizations.\u00a0<\/span><\/p>\n<p><b>The result <\/b><span style=\"font-weight: 400;\">gave TELUS a way to demonstrate the meaningful impact of comms to executives, and to show how business decisions drive reputation.\u00a0<\/span><\/p>\n<p><span style=\"color: #0000ff;\"><a style=\"color: #0000ff;\" href=\"https:\/\/onclusive.com\/en-gb\/resources\/case-study\/how-telus-transformed-brand-management\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Read the TELUS case study.<\/span><\/a><\/span><\/p>\n \n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n<\/section> \n\n\n\n\n\n<section\n    class=\"block-pcon\">\n\n      \n\t\t\t<div class=\"post_content--wrapper\">\n\t\t\t\t<div class=\"post_content--copy  \">\n\t\t\t\t\t<div class=\"post_content--copy-inner-wrapper\">\n\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"post_content-copy-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t  \t\t<h2><b>Media intelligence by sector<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">See how media monitoring plays out across specific industries. Onclusive&#8217;s intelligence reports analyze millions of media coverage pieces and social conversations to benchmark coverage, share of voice, and reputation by sector.\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"color: #0000ff;\"><a style=\"color: #0000ff;\" href=\"https:\/\/onclusive.com\/en-gb\/resources\/whitepaper\/banking-industry-trends-2026\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Banking Industry Trends 2026<\/span><\/a><\/span><span style=\"font-weight: 400;\"><span style=\"color: #0000ff;\">:<\/span> A media and social intelligence report<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"color: #0000ff;\"><a style=\"color: #0000ff;\" href=\"https:\/\/onclusive.com\/en-gb\/resources\/whitepaper\/energy-industry-trends-2026\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Energy Industry trends 2026:<\/span><\/a><\/span><span style=\"font-weight: 400;\"> A Media &amp; Social Media Intelligence Report<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"color: #0000ff;\"><a style=\"color: #0000ff;\" href=\"https:\/\/onclusive.com\/en-gb\/resources\/whitepaper\/pharmaceutical-industry-report-2025-download\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Pharma Industry Scan 2025<\/span><\/a><\/span><span style=\"font-weight: 400;\"><span style=\"color: #0000ff;\">:<\/span> The complete media intelligence report<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"color: #0000ff;\"><a style=\"color: #0000ff;\" href=\"https:\/\/onclusive.com\/en-gb\/resources\/whitepaper\/ai-infrastructure-leaders-2025-see-whos-dominating-and-whos-not\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">AI Infrastructure Industry Scan<\/span><\/a><\/span><span style=\"font-weight: 400;\"><span style=\"color: #0000ff;\"> 2025: <\/span>Who&#8217;s winning the race?<\/span><\/li>\n<\/ul>\n \n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n<\/section> \n\n\n\n\n\n<section\n    class=\"block-pcon\">\n\n      \n\t\t\t<div class=\"post_content--wrapper\">\n\t\t\t\t<div class=\"post_content--copy  \">\n\t\t\t\t\t<div class=\"post_content--copy-inner-wrapper\">\n\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"post_content-copy-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t  \t\t<h2><b>Go deeper: What is media monitoring and how does it work?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Looking to go deeper on a specific aspect of media monitoring? These guides cover everything from broadcast monitoring and copyright compliance to PR measurement and social listening.\u00a0<\/span><\/p>\n<h4><b>Core guides<\/b><\/h4>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"color: #0000ff;\"><a style=\"color: #0000ff;\" href=\"https:\/\/onclusive.com\/en-gb\/resources\/blog\/how-media-monitoring-works\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">How media monitoring works<\/span><\/a><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"color: #0000ff;\"><a style=\"color: #0000ff;\" href=\"https:\/\/onclusive.com\/en-gb\/resources\/blog\/ai-media-monitoring\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">AI media monitoring: how AI is changing media intelligence<\/span><\/a><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"color: #0000ff;\"><a style=\"color: #0000ff;\" href=\"https:\/\/onclusive.com\/en-gb\/resources\/blog\/broadcast-media-monitoring\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Broadcast media monitoring: the complete UK guide<\/span><\/a><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"color: #0000ff;\"><a style=\"color: #0000ff;\" href=\"https:\/\/onclusive.com\/en-gb\/resources\/blog\/media-monitoring-tools-2026\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Best media monitoring tools 2026<\/span><\/a><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"color: #0000ff;\"><a style=\"color: #0000ff;\" href=\"https:\/\/onclusive.com\/en-gb\/resources\/blog\/the-complexities-surrounding-copyright-and-media-monitoring\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">The complexities surrounding copyright and media monitoring<\/span><\/a><\/span><\/li>\n<\/ul>\n<h4><b>Social and integrated monitoring<\/b><\/h4>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"color: #0000ff;\"><a style=\"color: #0000ff;\" href=\"https:\/\/onclusive.com\/en-gb\/resources\/blog\/social-media-monitoring-vs-social-listening\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Social media monitoring vs. social listening<\/span><\/a><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"color: #0000ff;\"><a style=\"color: #0000ff;\" href=\"https:\/\/onclusive.com\/en-gb\/resources\/blog\/integrated-social-and-earned-media-monitoring\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Integrated social and earned media monitoring<\/span><\/a><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"color: #0000ff;\"><a style=\"color: #0000ff;\" href=\"https:\/\/onclusive.com\/en-gb\/resources\/blog\/social-media-monitoring-complete-guide\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Social media monitoring: the complete guide<\/span><\/a><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"color: #0000ff;\"><a style=\"color: #0000ff;\" href=\"https:\/\/onclusive.com\/en-gb\/resources\/blog\/what-is-social-listening\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">What is social listening?<\/span><\/a><\/span><\/li>\n<\/ul>\n<h4><b>Measurement and strategy<\/b><\/h4>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"color: #0000ff;\"><a style=\"color: #0000ff;\" href=\"https:\/\/onclusive.com\/en-gb\/resources\/blog\/earned-media\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">What is earned media?<\/span><\/a><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"color: #0000ff;\"><a style=\"color: #0000ff;\" href=\"https:\/\/onclusive.com\/en-gb\/resources\/blog\/share-of-voice\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">What is share of voice?<\/span><\/a><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"color: #0000ff;\"><a style=\"color: #0000ff;\" href=\"https:\/\/onclusive.com\/en-gb\/resources\/blog\/5-steps-for-building-a-pr-measurement-framework\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">5-step guide to building a PR measurement framework<\/span><\/a><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"color: #0000ff;\"><a style=\"color: #0000ff;\" href=\"https:\/\/onclusive.com\/en-gb\/resources\/blog\/brand-monitoring\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Brand monitoring: definition, methods, and best practices<\/span><\/a><\/span><\/li>\n<\/ul>\n<h4><b>Case studies<\/b><\/h4>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"color: #0000ff;\"><a style=\"color: #0000ff;\" href=\"https:\/\/onclusive.com\/en-gb\/resources\/case-study\/media-analysis-and-message-tracking-how-otto-tripled-innovation-perception\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">OTTO: How message tracking tripled innovation perception<\/span><\/a><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"color: #0000ff;\"><a style=\"color: #0000ff;\" href=\"https:\/\/onclusive.com\/en-gb\/resources\/case-study\/airport-reputation-management-case-study\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Airport: Winning the reputation battle<\/span><\/a><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"color: #0000ff;\"><a style=\"color: #0000ff;\" href=\"https:\/\/onclusive.com\/en-gb\/resources\/case-study\/how-telus-transformed-brand-management\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">TELUS: How a major telco transformed brand management<\/span><\/a><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"color: #0000ff;\"><a style=\"color: #0000ff;\" href=\"https:\/\/onclusive.com\/en-gb\/resources\/case-study\/bt-group-integrates-ai-and-human-intelligence-for-360-insights\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">BT Group: Integrating AI and human intelligence for 360 insights<\/span><\/a><\/span><\/li>\n<\/ul>\n<h4><span style=\"color: #333333;\"><b><br \/>\nWhitepapers and reports<\/b><\/span><\/h4>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"color: #0000ff;\"><a style=\"color: #0000ff;\" href=\"https:\/\/onclusive.com\/en-gb\/resources\/whitepaper\/influential-brands-in-the-media-2026\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Brand Influence Rank: Most Influential Brands in the Media 2026<\/span><\/a><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"color: #0000ff;\"><a style=\"color: #0000ff;\" href=\"https:\/\/onclusive.com\/en-gb\/resources\/whitepaper\/2026-communications-marketing-outlook-report\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">PR, Comms and Marketing Trends: The 2026 Outlook<\/span><\/a><\/span><\/li>\n<\/ul>\n<p><b><br \/>\nVideos<\/b><\/p>\n<p><iframe title=\"Introducing Onclusive&#039;s Unified Platform: Media Intelligence, Connected\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/lrIl2_sS_6I?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p><span style=\"font-weight: 400;\">Introducing Onclusive\u2019s Unified Platform: Media intelligence, connected<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><iframe title=\"Onclusive Tech Story - AI Sense &amp; the Global Content Hub\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/lDKNmryvp_A?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p><span style=\"font-weight: 400;\">AI Sense &amp; the Global Content Hub &#8211; Powering Onclusive\u2019s Media Monitoring<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><iframe title=\"Onclusive Tech Story - Discover our advanced AI-powered sentiment analysis model\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/L2pyJ9lmJHk?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p><span style=\"font-weight: 400;\">AI Sense: Discover our advanced AI-powered sentiment analysis model<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><iframe title=\"Onclusive GEO Analytics: Track and influence your AI brand visibility across ChatGPT &amp; more\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/3aI4oElKfkg?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p class=\"style-scope ytd-watch-metadata\">Onclusive GEO Analytics: The AI Visibility solution every marketing team needs<\/p>\n \n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n<\/section> \n\n\n\n\n\n<section\n    class=\"block-pcon\">\n\n      \n\t\t\t<div class=\"post_content--wrapper\">\n\t\t\t\t<div class=\"post_content--copy  \">\n\t\t\t\t\t<div class=\"post_content--copy-inner-wrapper\">\n\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"post_content-copy-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t  \t\t<h2><b>Ready to put media monitoring to work?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Onclusive&#8217;s monitoring solutions give PR and comms teams the real-time coverage data, AI-powered analysis, and strategic dashboards they need to protect their brand, measure what matters, and stay ahead of the narrative. <span style=\"color: #0000ff;\"><a style=\"color: #0000ff;\" href=\"https:\/\/onclusive.com\/en-gb\/talk-to-us\/\" target=\"_blank\" rel=\"noopener\">Speak to one of our experts<\/a><\/span> to find out how Onclusive can best support your monitoring needs.<\/span><\/p>\n<p>&nbsp;<\/p>\n \n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n<\/section> \n\n\n\n\n\n<section\n    class=\"block-pcon\">\n\n      \n\t\t\t<div class=\"post_content--wrapper\">\n\t\t\t\t<div class=\"post_content--copy  \">\n\t\t\t\t\t<div class=\"post_content--copy-inner-wrapper\">\n\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"post_content-copy-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t  \t\t<h2><b>What our media monitoring clients say<\/b><\/h2>\n \n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n<\/section> \n\n\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"has-medium-font-size\"><em>\u201cOnclusive\u2019s monitoring is unmatched from all of the tools that I\u2019ve used. The platform is so user-friendly to show you day-to-day what coverage is coming in and then you\u2019re able to dive in and analyze it.\u201d<\/em><\/p>\n<\/blockquote>\n\n\n\n<section\n    class=\"block-pcon\">\n\n      \n\t\t\t<div class=\"post_content--wrapper\">\n\t\t\t\t<div class=\"post_content--copy  \">\n\t\t\t\t\t<div class=\"post_content--copy-inner-wrapper\">\n\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"post_content-copy-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t  \t\t<p><span style=\"font-weight: 400;\">Senior Account Executive, MullenLowe U.S.<\/span><\/p>\n \n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n<\/section> \n\n\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"has-medium-font-size\"><em>\u201cBeing able to know which metrics were the most impactful for my leadership team grew their understanding of the benefit of our work, and with increased exposure, the full company saw the value of PR and became more engaged. The use of Onclusive data has strengthened our collaboration.\u201d<\/em><\/p>\n<\/blockquote>\n\n\n\n<section\n    class=\"block-pcon\">\n\n      \n\t\t\t<div class=\"post_content--wrapper\">\n\t\t\t\t<div class=\"post_content--copy  \">\n\t\t\t\t\t<div class=\"post_content--copy-inner-wrapper\">\n\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"post_content-copy-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t  \t\t<p><span style=\"font-weight: 400;\">Director, Media Communications, ConnectWise<\/span><\/p>\n \n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n<\/section> \n\n\n\n\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Term What it tracks The question it answers Primary use Media monitoring News, broadcast, online publications, trade media, podcasts, forums, licensed content What coverage did we receive and how does it shape our reputation? PR performance, reputation management, crisis detection, executive briefing Social media monitoring Direct mentions, tags, comments, and engagement on social platforms Who [&hellip;]<\/p>\n","protected":false},"author":18,"featured_media":76704,"comment_status":"closed","ping_status":"open","sticky":false,"template":"blog-post-new-template.php","format":"standard","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"footnotes":""},"audience":[],"topic":[1426,1191],"region":[],"class_list":["post-76606","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","topic-media-monitoring-en-gb","topic-pr-and-comms-en-gb"],"acf":[],"_links":{"self":[{"href":"https:\/\/onclusive.com\/en-gb\/wp-json\/wp\/v2\/posts\/76606","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/onclusive.com\/en-gb\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/onclusive.com\/en-gb\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/onclusive.com\/en-gb\/wp-json\/wp\/v2\/users\/18"}],"replies":[{"embeddable":true,"href":"https:\/\/onclusive.com\/en-gb\/wp-json\/wp\/v2\/comments?post=76606"}],"version-history":[{"count":3,"href":"https:\/\/onclusive.com\/en-gb\/wp-json\/wp\/v2\/posts\/76606\/revisions"}],"predecessor-version":[{"id":97002,"href":"https:\/\/onclusive.com\/en-gb\/wp-json\/wp\/v2\/posts\/76606\/revisions\/97002"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/onclusive.com\/en-gb\/wp-json\/wp\/v2\/media\/76704"}],"wp:attachment":[{"href":"https:\/\/onclusive.com\/en-gb\/wp-json\/wp\/v2\/media?parent=76606"}],"wp:term":[{"taxonomy":"audience","embeddable":true,"href":"https:\/\/onclusive.com\/en-gb\/wp-json\/wp\/v2\/audience?post=76606"},{"taxonomy":"topic","embeddable":true,"href":"https:\/\/onclusive.com\/en-gb\/wp-json\/wp\/v2\/topic?post=76606"},{"taxonomy":"region","embeddable":true,"href":"https:\/\/onclusive.com\/en-gb\/wp-json\/wp\/v2\/region?post=76606"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}