{"id":77930,"date":"2026-01-05T18:40:32","date_gmt":"2026-01-05T18:40:32","guid":{"rendered":"https:\/\/newonclusivstg.wpengine.com\/?p=77930"},"modified":"2026-06-22T16:45:08","modified_gmt":"2026-06-22T16:45:08","slug":"what-is-social-listening","status":"publish","type":"post","link":"https:\/\/onclusive.com\/en-gb\/resources\/blog\/what-is-social-listening\/","title":{"rendered":"What is social listening? A complete 2026 guide for marketing, PR, &amp; brand teams\u00a0"},"content":{"rendered":"\n<section\n    class=\"block-pcon\">\n\n      \n\t\t\t<div class=\"post_content--wrapper\">\n\t\t\t\t<div class=\"post_content--copy  \">\n\t\t\t\t\t<div class=\"post_content--copy-inner-wrapper\">\n\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"post_content-copy-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t  \t\t<p><em>Updated June 2026<\/em><\/p>\n<h2><strong>What is social listening?<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Social listening or social media listening, is the process of tracking, analyzing, and interpreting online conversations about your brand, competitors, and industry to generate actionable insights. <\/span><\/p>\n \n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n<\/section> \n\n\n\n\n\n<section\n  id=\"1\"  class=\"block-pcon\">\n\n      \n\t\t\t<div class=\"post_content--wrapper\">\n\t\t\t\t<div class=\"post_content--copy  \">\n\t\t\t\t\t<div class=\"post_content--copy-inner-wrapper\">\n\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"post_content-copy-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t  \t\t<h2><b>Social media monitoring vs. social listening vs social intelligence<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">These three terms are frequently used interchangeably but they serve different purposes. <\/span>Together, these three capabilities form a continuous intelligence loop:<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Monitor what&#8217;s happening<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Listen to understand it<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Act on the intelligence it generates<\/span><\/li>\n<\/ul>\n \n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n<\/section> \n\n\n\n\n\n<figure class=\"wp-block-table is-style-stripes\"><div class=\"table-scroll-wrapper\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>Term<\/strong><\/td><td><strong>What it tracks<\/strong><\/td><td><strong>The question it answers<\/strong><\/td><td><strong>Primary use<\/strong><\/td><\/tr><tr><td><strong>Social media monitoring<\/strong><\/td><td>Mentions, tags, and keywords across social media platforms<\/td><td>What is being said?<\/td><td>Reactive tracking, mention logging, keyword alerts, brand surveillance<\/td><\/tr><tr><td><strong>Social listening<\/strong><\/td><td>Patterns, sentiment, and trends derived from monitoring data over time<\/td><td>What does this mean?<\/td><td>Brand perception, campaign planning, audience insight, trend analysis<\/td><\/tr><tr><td><strong>Social intelligence<\/strong><\/td><td>Strategic decisions informed by listening insight<\/td><td>What should we do about it?<\/td><td>Brand positioning, campaign strategy, crisis response, product development<\/td><\/tr><\/tbody><\/table><\/div><\/figure>\n\n\n\n<section\n    class=\"block-pcon\">\n\n      \n\t\t\t<div class=\"post_content--wrapper\">\n\t\t\t\t<div class=\"post_content--copy  \">\n\t\t\t\t\t<div class=\"post_content--copy-inner-wrapper\">\n\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"post_content-copy-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t  \t\t<p><span style=\"font-weight: 400;\"><br \/>\nUnsure which capability your team needs? Find out more in this article: <\/span><span style=\"color: #0000ff;\"><a style=\"color: #0000ff;\" href=\"https:\/\/onclusive.com\/en-gb\/resources\/blog\/social-media-monitoring-vs-social-listening\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Social media monitoring vs social listening: which does your team need? <\/span><\/a><\/span><\/p>\n \n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n<\/section> \n\n\n\n\n\n<section\n  id=\"2\"  class=\"block-pcon\">\n\n      \n\t\t\t<div class=\"post_content--wrapper\">\n\t\t\t\t<div class=\"post_content--copy  \">\n\t\t\t\t\t<div class=\"post_content--copy-inner-wrapper\">\n\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"post_content-copy-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t  \t\t<h2><b>Why social listening matters for PR, comms, and marketing<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Social media has changed how brand reputation is built and lost. Conversations about your brand, competitors, and industry happen at scale, in real-time, across dozens of platforms, from LinkedIn and X to Reddit, <\/span><span style=\"color: #0000ff;\"><a style=\"color: #0000ff;\" href=\"https:\/\/onclusive.com\/en-gb\/resources\/blog\/what-is-bluesky-2026\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Bluesky<\/span><\/a><\/span><span style=\"font-weight: 400;\">, and niche forums. No team can manually keep pace with that volume.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Social listening platforms give you the tools to stay ahead of the conversation rather than react to it. Here&#8217;s what it makes possible:<\/span><\/p>\n \n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n<\/section> \n\n\n\n\n\n<section\n  id=\"3\"  class=\"block-pcon\">\n\n      \n\t\t\t<div class=\"post_content--wrapper\">\n\t\t\t\t<div class=\"post_content--copy  \">\n\t\t\t\t\t<div class=\"post_content--copy-inner-wrapper\">\n\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"post_content-copy-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t  \t\t<h2><b>Key benefits of social listening<\/b><\/h2>\n<h3><b>Understand your audience<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Social listening reveals what your audience actually cares about, not what you assume they do. By analyzing conversations at scale, you can identify the topics, formats, and voices that resonate, and use those insights to shape content strategy, messaging, and campaigns. <\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span>Learn more about<span style=\"color: #0000ff;\"> <a style=\"color: #0000ff;\" href=\"https:\/\/onclusive.com\/en-gb\/resources\/blog\/social-listening-for-brand-awareness\/\" target=\"_blank\" rel=\"noopener\">using social listening for brand awareness<\/a>.<\/span><\/p>\n<p><b>Protect your brand<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Brand reputation can shift quickly. Social listening enables early detection of negative sentiment, emerging criticism, or potential misinformation, giving your team the time to respond before a situation escalates into a crisis.\u00a0<\/span><\/p>\n<p>See our guide on<span style=\"color: #0000ff;\"> <a style=\"color: #0000ff;\" href=\"https:\/\/onclusive.com\/en-gb\/resources\/blog\/use-social-listening-to-enhance-protect-brand-reputation\/\" target=\"_blank\" rel=\"noopener\">how to use social listening to enhance and protect brand reputation<\/a>.<\/span><\/p>\n<p><b>Detect and manage crises<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Speed is everything in a PR crisis. Social listening enables teams to set threshold alerts so they&#8217;re notified the moment conversation volume or sentiment spikes, long before it reaches mainstream media.\u00a0<\/span><\/p>\n<p>Download our whitepaper:<span style=\"color: #0000ff;\"> <a style=\"color: #0000ff;\" href=\"https:\/\/onclusive.com\/en-gb\/resources\/whitepaper\/get-ahead-of-a-pr-crisis-7-social-listening-best-practices\/\" target=\"_blank\" rel=\"noopener\">Get ahead of a PR crisis: 7 social listening best practices<\/a>.\u00a0<\/span><\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" fetchpriority=\"high\" class=\"aligncenter wp-image-87924\" src=\"https:\/\/onclusive.com\/wp-content\/uploads\/2026\/01\/Sentiment1-1200x459.png\" alt=\"Screenshot explaining what social listening is, showing the data collection stage of a social listening platform and a chart of mention volume across social networks.\" width=\"745\" height=\"285\" srcset=\"https:\/\/onclusive.com\/wp-content\/uploads\/2026\/01\/Sentiment1-1200x459.png 1200w, https:\/\/onclusive.com\/wp-content\/uploads\/2026\/01\/Sentiment1-300x115.png 300w, https:\/\/onclusive.com\/wp-content\/uploads\/2026\/01\/Sentiment1-1024x392.png 1024w, https:\/\/onclusive.com\/wp-content\/uploads\/2026\/01\/Sentiment1-768x294.png 768w, https:\/\/onclusive.com\/wp-content\/uploads\/2026\/01\/Sentiment1-1536x588.png 1536w, https:\/\/onclusive.com\/wp-content\/uploads\/2026\/01\/Sentiment1-2048x783.png 2048w, https:\/\/onclusive.com\/wp-content\/uploads\/2026\/01\/Sentiment1-640x245.png 640w, https:\/\/onclusive.com\/wp-content\/uploads\/2026\/01\/Sentiment1-1920x734.png 1920w\" sizes=\"(max-width: 639px) 98vw, (max-width: 1199px) 64vw, 745px\" \/><\/p>\n<h3><b>Generate consumer insights<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Social conversations are an unfiltered source of real-time consumer opinion. Social listening surfaces emerging themes, unmet customer needs, and shifting attitudes that can inform product, brand, and communications strategy.\u00a0<\/span><\/p>\n<p>Explore how to<span style=\"color: #0000ff;\"><a style=\"color: #0000ff;\" href=\"https:\/\/onclusive.com\/en-gb\/resources\/blog\/unlock-your-ideal-customers-master-the-customer-journey-with-social-listening\/\" target=\"_blank\" rel=\"noopener\"> master the customer journey with social listening<\/a>.<\/span><\/p>\n<p><b>Enhance customer support<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Social listening helps identify customer complaints and service issues as they surface online, even when they&#8217;re not directed at your brand handle. That means faster resolution, better customer experience, and a support team that gets ahead of problems rather than waiting for them to land in your inbox.<\/span><\/p>\n<p><b>Measure earned media impact<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Understanding the reach and sentiment of your <\/span><span style=\"color: #0000ff;\"><a style=\"color: #0000ff;\" href=\"https:\/\/onclusive.com\/en-gb\/resources\/blog\/earned-media\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">earned media<\/span><\/a><\/span><span style=\"font-weight: 400;\"> coverage is a core part of PR measurement. Social listening connects the dots between what you publish, what gets picked up, and how audiences respond, giving you the data to demonstrate ROI. <\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><b><br \/>\n<\/b>Read more:<span style=\"color: #0000ff;\"> <a style=\"color: #0000ff;\" href=\"https:\/\/onclusive.com\/en-gb\/resources\/blog\/social-listening-for-pr\/\" target=\"_blank\" rel=\"noopener\">11 ways social listening will transform your communications strategy and performance<\/a>.<\/span><\/p>\n<p><b>Optimize campaigns<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Real-time listening during campaigns tells you what&#8217;s landing and what isn&#8217;t, enabling real-time adjustments rather than post-campaign autopsies. Social listening data also feeds into pre-campaign planning, helping you identify the right angles, channels, and timing.<\/span><\/p>\n \n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n<\/section> \n\n\n\n\n\n<section\n  id=\"4\"  class=\"block-pcon\">\n\n      \n\t\t\t<div class=\"post_content--wrapper\">\n\t\t\t\t<div class=\"post_content--copy  \">\n\t\t\t\t\t<div class=\"post_content--copy-inner-wrapper\">\n\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"post_content-copy-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t  \t\t<h2><b>How social listening works: from data to decision<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">A modern social listening platform works in four stages:<\/span><\/p>\n<p><b>Data collection<\/b><span style=\"font-weight: 400;\">:<br \/>\n<\/span><span style=\"font-weight: 400;\">Ingesting mentions, posts, and conversations from across social networks (X, LinkedIn, Facebook, Instagram, TikTok, Bluesky), forums (Reddit), news sites, and broadcast sources. Coverage breadth matters: the wider the net, the more complete the picture.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-87931\" src=\"https:\/\/onclusive.com\/wp-content\/uploads\/2026\/01\/Data-types-1200x571.png\" alt=\"Screenshot of a social listening report section explaining the data collection stage, with a line chart showing mention volume across social networks including Instagram, LinkedIn, Reddit, Facebook, Bluesky, and TikTok.\" width=\"801\" height=\"381\" srcset=\"https:\/\/onclusive.com\/wp-content\/uploads\/2026\/01\/Data-types-1200x571.png 1200w, https:\/\/onclusive.com\/wp-content\/uploads\/2026\/01\/Data-types-300x143.png 300w, https:\/\/onclusive.com\/wp-content\/uploads\/2026\/01\/Data-types-1024x487.png 1024w, https:\/\/onclusive.com\/wp-content\/uploads\/2026\/01\/Data-types-768x365.png 768w, https:\/\/onclusive.com\/wp-content\/uploads\/2026\/01\/Data-types-1536x731.png 1536w, https:\/\/onclusive.com\/wp-content\/uploads\/2026\/01\/Data-types-640x305.png 640w, https:\/\/onclusive.com\/wp-content\/uploads\/2026\/01\/Data-types.png 1866w\" sizes=\"(max-width: 639px) 98vw, (max-width: 1199px) 64vw, 770px\" \/><\/span><\/p>\n<p><b>Filtering and query building:<\/b> <span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Applying boolean logic, language filters, location parameters, and topic tags to surface the conversations that matter. AI-assisted query building reduces setup time and improves precision.<\/span><\/p>\n<p><b>Analysis and AI-powered insight<\/b><span style=\"font-weight: 400;\">:<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Sentiment analysis, topic clustering, trend detection, and anomaly alerts turn volume into meaning. AI identifies what&#8217;s worth your attention, before you have to go looking for it.<\/span><\/p>\n<p><b>Dashboards and reporting<\/b><span style=\"font-weight: 400;\">:<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Presenting insight in a format that&#8217;s shareable across teams and leadership. Customizable dashboards mean each stakeholder sees what&#8217;s relevant to them.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-87938\" src=\"https:\/\/onclusive.com\/wp-content\/uploads\/2026\/01\/Panorama2-1-1200x748.png\" alt=\"Onclusive dashboard displaying key metrics including 29,400 mentions, 16.8 million reach, 418,000 interactions, and an audience of 859.5 million, alongside trending topics, top media channels, influencers, and a net sentiment score of 39 positive\" width=\"801\" height=\"499\" srcset=\"https:\/\/onclusive.com\/wp-content\/uploads\/2026\/01\/Panorama2-1-1200x748.png 1200w, https:\/\/onclusive.com\/wp-content\/uploads\/2026\/01\/Panorama2-1-300x187.png 300w, https:\/\/onclusive.com\/wp-content\/uploads\/2026\/01\/Panorama2-1-1024x638.png 1024w, https:\/\/onclusive.com\/wp-content\/uploads\/2026\/01\/Panorama2-1-768x479.png 768w, https:\/\/onclusive.com\/wp-content\/uploads\/2026\/01\/Panorama2-1-1536x958.png 1536w, https:\/\/onclusive.com\/wp-content\/uploads\/2026\/01\/Panorama2-1-2048x1277.png 2048w, https:\/\/onclusive.com\/wp-content\/uploads\/2026\/01\/Panorama2-1-640x399.png 640w, https:\/\/onclusive.com\/wp-content\/uploads\/2026\/01\/Panorama2-1-1920x1197.png 1920w\" sizes=\"(max-width: 639px) 98vw, (max-width: 1199px) 64vw, 770px\" \/><\/p>\n \n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n<\/section> \n\n\n\n\n\n<section\n  id=\"6\"  class=\"block-pcon\">\n\n      \n\t\t\t<div class=\"post_content--wrapper\">\n\t\t\t\t<div class=\"post_content--copy  \">\n\t\t\t\t\t<div class=\"post_content--copy-inner-wrapper\">\n\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"post_content-copy-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t  \t\t<h2><b>AI and advanced analytics in social listening<\/b><\/h2>\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">A common question alongside <span style=\"font-weight: 400;\">\u2018what is social listening?\u2019<\/span> is &#8216;how does AI fit in?&#8217; AI is transforming what social listening can do, and how fast it can do it. According to<span style=\"color: #0000ff;\"> <a class=\"underline underline underline-offset-2 decoration-1 decoration-current\/40 hover:decoration-current focus:decoration-current\" style=\"color: #0000ff;\" href=\"https:\/\/www.mordorintelligence.com\/industry-reports\/social-media-listening-market\" target=\"_blank\" rel=\"noopener\">Mordor Intelligence&#8217;s 2026 social media listening market report<\/a><\/span>, the social listening market reached $9.61 billion in 2025 and is projected to grow to $18.43 billion by 2030, driven by the shift from basic monitoring to AI-powered audience intelligence.<\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">Where traditional listening required analysts to manually review data and draw conclusions, AI-powered platforms now automate the heavy lifting: detecting sentiment shifts, clustering themes, flagging anomalies, and surfacing insights in near real time.<\/p>\n<h3><b>What AI-powered social listening makes possible<\/b><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>AI sentiment analysis<\/b><span style=\"font-weight: 400;\">: Accurately classifying conversation tone at scale, including nuanced expressions, irony, and multilingual content<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Topic clustering<\/b><span style=\"font-weight: 400;\">: Automatically grouping related conversations to reveal themes without manual tagging<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Anomaly detection<\/b><span style=\"font-weight: 400;\">: Alerting teams to unusual spikes in mention volume or sentiment before they escalate<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Query builder assistance<\/b><span style=\"font-weight: 400;\">: AI-guided setup that helps users build effective listening queries faster<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Trend identification<\/b><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">: Surfacing emerging topics before they reach peak volume<\/span><\/span><\/li>\n<li><b>Predictive insight<\/b><span style=\"font-weight: 400;\">: Using historical patterns to anticipate likely shifts in conversation or sentiment<\/span><\/li>\n<\/ul>\n<figure id=\"attachment_87945\" aria-describedby=\"caption-attachment-87945\" style=\"width: 775px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" loading=\"lazy\" class=\"wp-image-87945\" src=\"https:\/\/onclusive.com\/wp-content\/uploads\/2026\/01\/In-Brief-mentions-1200x723.png\" alt=\"Screenshot showing AI Sense within Onclusive Social automatically summarizing social listening mentions about Toyota, with key conversation themes presented in a short AI-generated summary.\" width=\"775\" height=\"467\" srcset=\"https:\/\/onclusive.com\/wp-content\/uploads\/2026\/01\/In-Brief-mentions-1200x723.png 1200w, https:\/\/onclusive.com\/wp-content\/uploads\/2026\/01\/In-Brief-mentions-300x181.png 300w, https:\/\/onclusive.com\/wp-content\/uploads\/2026\/01\/In-Brief-mentions-1024x617.png 1024w, https:\/\/onclusive.com\/wp-content\/uploads\/2026\/01\/In-Brief-mentions-768x463.png 768w, https:\/\/onclusive.com\/wp-content\/uploads\/2026\/01\/In-Brief-mentions-640x386.png 640w, https:\/\/onclusive.com\/wp-content\/uploads\/2026\/01\/In-Brief-mentions.png 1326w\" sizes=\"auto, (max-width: 639px) 98vw, (max-width: 1199px) 64vw, 770px\" \/><figcaption id=\"caption-attachment-87945\" class=\"wp-caption-text\">AI Sense summarizes social listening mentions into key themes, helping teams move from data overload to faster insight.<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">AI doesn&#8217;t replace human judgment. It sharpens it, by reducing noise and directing attention to what matters.<\/span><\/p>\n<h3><b><br \/>\nHow AI-powered social listening is used across the business<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">The value of AI-powered social listening isn&#8217;t limited to the marketing and comms teams. Here&#8217;s how different functions put it to work:<\/span><\/p>\n<ul>\n<li><b>Marketing<\/b><span style=\"font-weight: 400;\">: Optimize campaigns in real-time based on actual audience reaction, not assumptions.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>PR and comms<\/b><span style=\"font-weight: 400;\">: Track narratives, monitor journalist activity, and measure message resonance across media and social channels.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Crisis management<\/b><span style=\"font-weight: 400;\">: Detect early warning signs of reputation risk through anomaly detection and trajectory modeling, enabling proactive response rather than reactive damage control.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Competitive intelligence<\/b><span style=\"font-weight: 400;\">: Monitor competitor narratives, share of voice, and customer sentiment in real time to identify where you&#8217;re winning or losing attention and where strategic gaps are emerging<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Product and innovation<\/b><span style=\"font-weight: 400;\">: Surface unmet customer needs and identify roadmap priorities from unprompted audience conversations.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Customer experience<\/b><span style=\"font-weight: 400;\">: Discover friction points and service issues as they emerge online, before they escalate<\/span><\/li>\n<\/ul>\n<p>Read our dedicated guide:<span style=\"color: #0000ff;\"> <a style=\"color: #0000ff;\" href=\"https:\/\/onclusive.com\/en-gb\/resources\/blog\/ai-social-listening\/\" target=\"_blank\" rel=\"noopener\">AI social listening: How AI is changing audience analysis<\/a>.<\/span><b><\/b><\/p>\n \n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n<\/section> \n\n\n\n\n\n<section\n    class=\"block-pcon\">\n\n      \n\t\t\t<div class=\"post_content--wrapper\">\n\t\t\t\t<div class=\"post_content--copy  \">\n\t\t\t\t\t<div class=\"post_content--copy-inner-wrapper\">\n\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"post_content-copy-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t  \t\t<h2><b>Onclusive\u2019s social listening and monitoring solutions<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Onclusive gives teams the tools to go beyond mention tracking, from real-time social listening and AI-powered audience analysis to AI visibility monitoring across LLMs.<\/span><\/p>\n \n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n<\/section> \n\n\n\n\n\n<figure class=\"wp-block-table is-style-stripes\"><div class=\"table-scroll-wrapper\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>Product<\/strong><\/td><td><strong>Purpose<\/strong><\/td><td><strong>What it does<\/strong><\/td><td><strong>Best for<\/strong><\/td><\/tr><tr><td><strong><a href=\"https:\/\/onclusive.com\/en-gb\/products\/social-listening\/\" target=\"_blank\" data-type=\"page\" data-id=\"73521\" rel=\"noreferrer noopener\">Onclusive Social<\/a><\/strong><\/td><td>Social media listening<\/td><td>Real-time, deep social listening across X, LinkedIn, Facebook, Instagram, TikTok, Reddit, Bluesky, and more. AI sentiment analysis, topic clustering, anomaly detection, and audience insight. Includes GEO Analytics for tracking brand mentions, citations, and share of voice across AI-generated answers from leading LLMs.<\/td><td>Marketing, PR, and brand teams that need to understand broader social conversation and audience perception and track how their brand appears in AI-generated answers.<\/td><\/tr><tr><td><strong><a href=\"https:\/\/onclusive.com\/en-gb\/products\/media-monitoring\/\" target=\"_blank\" data-type=\"page\" data-id=\"73665\" rel=\"noreferrer noopener\">Onclusive Monitor<\/a><\/strong><\/td><td>Social media monitoring<\/td><td>Direct access to the world&#8217;s most comprehensive earned media monitoring platform, with unlimited searches, competitor tracking, spike alerts, and stakeholder-ready reports on demand. Includes social media monitoring across major platforms for tracking mentions, tags, and keywords.<\/td><td>Teams that want traditional social media monitoring capability alongside comprehensive earned media coverage, without the need for deep social listening or AI visibility analysis.<\/td><\/tr><\/tbody><\/table><\/div><\/figure>\n\n\n\n<section\n    class=\"block-pcon\">\n\n      \n\t\t\t<div class=\"post_content--wrapper\">\n\t\t\t\t<div class=\"post_content--copy  \">\n\t\t\t\t\t<div class=\"post_content--copy-inner-wrapper\">\n\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"post_content-copy-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t  \t\t<p><span style=\"font-weight: 400;\"><span style=\"color: #0000ff;\"><a style=\"color: #0000ff;\" href=\"https:\/\/onclusive.com\/en-gb\/products\/social-listening\/\" target=\"_blank\" rel=\"noopener\">Explore Onclusive Social<\/a><\/span> | <span style=\"color: #0000ff;\"><a style=\"color: #0000ff;\" href=\"https:\/\/onclusive.com\/en-gb\/products\/media-monitoring\/\" target=\"_blank\" rel=\"noopener\">Explore Onclusive Monitor<\/a><\/span><\/span><\/p>\n \n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n<\/section> \n\n\n\n\n\n<section\n    class=\"block-pcon\">\n\n      \n\t\t\t<div class=\"post_content--wrapper\">\n\t\t\t\t<div class=\"post_content--copy  \">\n\t\t\t\t\t<div class=\"post_content--copy-inner-wrapper\">\n\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"post_content-copy-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t  \t\t<h2><b>Social listening in action: how leading brands use it in practice<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Real-world social listening examples show how brands turn audience conversation into decisions that move the business forward. Here&#8217;s how two leading brands use Onclusive Social to understand their audiences, protect their reputation, and shape strategy.<\/span><\/p>\n<h3><b><img loading=\"lazy\" decoding=\"async\" loading=\"lazy\" class=\" wp-image-85006 alignleft\" src=\"https:\/\/onclusive.com\/wp-content\/uploads\/2026\/02\/Samsonite_APAC_Middle-east_Social-Listening-Onclusive-Social-1200x675.jpg\" alt=\"\" width=\"96\" height=\"54\" srcset=\"https:\/\/onclusive.com\/wp-content\/uploads\/2026\/02\/Samsonite_APAC_Middle-east_Social-Listening-Onclusive-Social-1200x675.jpg 1200w, https:\/\/onclusive.com\/wp-content\/uploads\/2026\/02\/Samsonite_APAC_Middle-east_Social-Listening-Onclusive-Social-300x169.jpg 300w, https:\/\/onclusive.com\/wp-content\/uploads\/2026\/02\/Samsonite_APAC_Middle-east_Social-Listening-Onclusive-Social-1024x576.jpg 1024w, https:\/\/onclusive.com\/wp-content\/uploads\/2026\/02\/Samsonite_APAC_Middle-east_Social-Listening-Onclusive-Social-768x432.jpg 768w, https:\/\/onclusive.com\/wp-content\/uploads\/2026\/02\/Samsonite_APAC_Middle-east_Social-Listening-Onclusive-Social-1536x864.jpg 1536w, https:\/\/onclusive.com\/wp-content\/uploads\/2026\/02\/Samsonite_APAC_Middle-east_Social-Listening-Onclusive-Social-640x360.jpg 640w, https:\/\/onclusive.com\/wp-content\/uploads\/2026\/02\/Samsonite_APAC_Middle-east_Social-Listening-Onclusive-Social.jpg 1920w\" sizes=\"auto, (max-width: 639px) 98vw, (max-width: 1199px) 64vw, 96px\" \/>\u00a0 Turning 50,000 monthly mentions into business decisions: Samsonite<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Samsonite operates across 13 highly diverse APAC and Middle East markets, managing multiple brands and platforms, from Instagram to Xiaohongshu and Douyin. The challenge wasn&#8217;t volume, it was signal: Most of the 50,000 monthly social mentions were promotional noise, not actionable feedback, and unanswered complaints were quietly shaping brand perception.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Working with Onclusive, Samsonite built a hybrid intelligence framework combining AI-powered monitoring with hands-on human analysis, structured to deliver the right insight to the right teams at the right cadence. The results went well beyond monitoring metrics: repair delay complaints triggered a new replacement policy, pricing concerns led to reduced component costs, and a brand perception gap in one market drove the opening of a flagship store in a premium retail district.<\/span><\/p>\n<p><span style=\"color: #0000ff;\"><a style=\"color: #0000ff;\" href=\"https:\/\/onclusive.com\/en-gb\/resources\/case-study\/how-samsonite-turned-customer-feedback-into-action-across-13-markets\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Read the Samsonite case study<\/span><\/a><\/span><\/p>\n<h3><b><img loading=\"lazy\" decoding=\"async\" loading=\"lazy\" class=\" wp-image-88328 alignleft\" src=\"https:\/\/onclusive.com\/wp-content\/uploads\/2026\/04\/Nequi-Fintech-Social-Listening-Onclusive-1200x675.jpg\" alt=\"\" width=\"102\" height=\"57\" srcset=\"https:\/\/onclusive.com\/wp-content\/uploads\/2026\/04\/Nequi-Fintech-Social-Listening-Onclusive-1200x675.jpg 1200w, https:\/\/onclusive.com\/wp-content\/uploads\/2026\/04\/Nequi-Fintech-Social-Listening-Onclusive-300x169.jpg 300w, https:\/\/onclusive.com\/wp-content\/uploads\/2026\/04\/Nequi-Fintech-Social-Listening-Onclusive-1024x576.jpg 1024w, https:\/\/onclusive.com\/wp-content\/uploads\/2026\/04\/Nequi-Fintech-Social-Listening-Onclusive-768x432.jpg 768w, https:\/\/onclusive.com\/wp-content\/uploads\/2026\/04\/Nequi-Fintech-Social-Listening-Onclusive-1536x864.jpg 1536w, https:\/\/onclusive.com\/wp-content\/uploads\/2026\/04\/Nequi-Fintech-Social-Listening-Onclusive-640x360.jpg 640w, https:\/\/onclusive.com\/wp-content\/uploads\/2026\/04\/Nequi-Fintech-Social-Listening-Onclusive.jpg 1920w\" sizes=\"auto, (max-width: 639px) 98vw, (max-width: 1199px) 64vw, 102px\" \/>\u00a0 From one-way communication to real audience connection: Nequi<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Nequi is a financial platform with more than 20 million users. Its comms team faced a critical gap: brand campaigns didn&#8217;t reflect the natural language users actually used when talking about money, and the team had no visibility into conversations happening beyond its own channels.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Using Onclusive Social, Nequi implemented a real-time social listening strategy that brought the brand into external conversations for the first time. Social data became a direct source of campaign intelligence, product feedback, and financial education content, with AI-powered insights helping the team detect trends and act on them quickly. The result was a shift from one-way broadcasting to genuine, informed participation in the conversations that mattered most to their audience.<\/span><\/p>\n<p><span style=\"color: #0000ff;\"><a style=\"color: #0000ff;\" href=\"https:\/\/onclusive.com\/en-gb\/resources\/case-study\/how-a-20-million-user-fintech-transformed-its-owned-media-strategy-with-real-time-social-listening\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Read the Nequi case study<\/span><\/a><\/span><\/p>\n \n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n<\/section> \n\n\n\n\n\n<section\n  id=\"7\"  class=\"block-pcon\">\n\n      \n\t\t\t<div class=\"post_content--wrapper\">\n\t\t\t\t<div class=\"post_content--copy  \">\n\t\t\t\t\t<div class=\"post_content--copy-inner-wrapper\">\n\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"post_content-copy-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t  \t\t<h2><b>Social listening by sector<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Social listening looks different depending on your industry and objectives. Here&#8217;s where to go deeper, including Onclusive&#8217;s latest intelligence reports built from millions of real social and media conversations.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"color: #0000ff;\"><a style=\"color: #0000ff;\" href=\"https:\/\/onclusive.com\/en-gb\/resources\/whitepaper\/banking-industry-trends-2026\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Banking Industry Trends 2026<\/span><\/a><\/span><span style=\"font-weight: 400;\"><span style=\"color: #0000ff;\">:<\/span> A media and social media intelligence report<\/span><\/li>\n<li aria-level=\"1\"><span style=\"color: #0000ff;\"><a style=\"color: #0000ff;\" href=\"https:\/\/onclusive.com\/en-gb\/resources\/whitepaper\/energy-industry-trends-2026\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Energy Industry trends 2026:<\/span><\/a><\/span><span style=\"font-weight: 400;\"> A Media &amp; Social Media Intelligence Report<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"color: #333333;\"><span style=\"font-weight: 400; color: #0000ff;\"><a style=\"color: #0000ff;\" href=\"https:\/\/onclusive.com\/en-gb\/resources\/whitepaper\/pharmaceutical-industry-report-2025-download\/\" target=\"_blank\" rel=\"noopener\">Pharma Industry Scan 2025:<\/a> <\/span><span style=\"font-weight: 400;\">The complete media intelligence report<\/span><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><span style=\"color: #0000ff;\"><a style=\"color: #0000ff;\" href=\"https:\/\/onclusive.com\/en-gb\/resources\/whitepaper\/ai-industry-trends-2025\/\" target=\"_blank\" rel=\"noopener\">AI Infrastructure Industry Scan:<\/a> <\/span>Who\u2019s winning the race?<\/span><\/li>\n<li aria-level=\"1\"><span style=\"font-weight: 400;\"><span style=\"color: #0000ff;\"><a style=\"color: #0000ff;\" href=\"https:\/\/onclusive.com\/en-gb\/resources\/blog\/five-social-listening-insights-shaping-the-hotel-industry-leading-brands\/\" target=\"_blank\" rel=\"noopener\">Hospitality:<\/a> <\/span>Five social listening insights shaping the hotel industry<\/span><\/li>\n<\/ul>\n \n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n<\/section> \n\n\n\n\n\n<section\n  id=\"8\"  class=\"block-pcon\">\n\n      \n\t\t\t<div class=\"post_content--wrapper\">\n\t\t\t\t<div class=\"post_content--copy  \">\n\t\t\t\t\t<div class=\"post_content--copy-inner-wrapper\">\n\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"post_content-copy-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t  \t\t<h2><b>Tools and platform comparison<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Looking for the right social listening solution for your brand? See our roundup of the <\/span><span style=\"color: #0000ff;\"><a style=\"color: #0000ff;\" href=\"https:\/\/onclusive.com\/en-gb\/resources\/blog\/top-10-social-listening-tools-2026\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">top 10 social listening tools in 2026<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/span><\/p>\n \n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n<\/section> \n\n\n\n\n\n<section\n  id=\"9\"  class=\"block-pcon\">\n\n      \n\t\t\t<div class=\"post_content--wrapper\">\n\t\t\t\t<div class=\"post_content--copy  \">\n\t\t\t\t\t<div class=\"post_content--copy-inner-wrapper\">\n\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"post_content-copy-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t  \t\t<h2><b>Go deeper: webinars and whitepapers<\/b><\/h2>\n<h3><b>Webinars and videos<\/b><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"color: #0000ff;\"><a style=\"color: #0000ff;\" href=\"https:\/\/onclusive.com\/en-gb\/resources\/webinar\/social-listening-in-2024-frameworks-for-communicators\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Social listening: frameworks for communicators<\/span><\/a><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"color: #0000ff;\"><a style=\"color: #0000ff;\" href=\"https:\/\/onclusive.com\/en-gb\/resources\/webinar\/demo-webinar-social-listening-in-2024\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Demo webinar: social listening<\/span><\/a><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"color: #0000ff;\"><span style=\"color: #0000ff;\"><a style=\"color: #0000ff;\" href=\"https:\/\/onclusive.com\/en-gb\/resources\/webinar\/linkedin-brand-reputation\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">LinkedIn for Brand Impact: Learn how to leverage LinkedIn beyond your company page<\/span><\/a><\/span><\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><iframe title=\"The Social Surge: Using Social Listening to Drive MarComms Impact\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/2VtfWCFWqmk?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p><span style=\"font-weight: 400;\">The social surge: Using social listening to drive marcomms impact<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><iframe title=\"Onclusive | How Can Social Listening Boost Your Competitive Insights?\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/SUqB5v8QjuA?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p><span style=\"font-weight: 400;\">How can social listening boost competitive insights?<br \/>\n<\/span><\/p>\n<h2><\/h2>\n<h3><b>Whitepapers and Reports<\/b><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"color: #0000ff;\"><a style=\"color: #0000ff;\" href=\"https:\/\/onclusive.com\/en-gb\/resources\/whitepaper\/influential-brands-in-the-media-2026\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Brand Influence Rank 2026: The 50 Most Influential Brands in The Media, Ranked<\/span><\/a><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"color: #0000ff;\"><a style=\"color: #0000ff;\" href=\"https:\/\/onclusive.com\/en-gb\/resources\/whitepaper\/2026-communications-marketing-outlook-report\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">PR, Comms and Marketing: The 2026 Outlook<\/span><\/a><\/span><\/li>\n<li><span style=\"color: #0000ff;\"><a style=\"color: #0000ff;\" href=\"https:\/\/onclusive.com\/en-gb\/resources\/whitepaper\/brand-influence-ranking-report\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Brand Influence Rank 2025: DEI and Sustainability in the Media<\/span><\/a><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"color: #0000ff;\"><a style=\"color: #0000ff;\" href=\"https:\/\/onclusive.com\/en-gb\/resources\/whitepaper\/social-media-the-pr-way-enhance-your-strategy-with-social-listening\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Social media the PR way (whitepaper)<\/span><\/a><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"color: #0000ff;\"><a style=\"color: #0000ff;\" href=\"https:\/\/onclusive.com\/en-gb\/resources\/whitepaper\/get-ahead-of-a-pr-crisis-7-social-listening-best-practices\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Get ahead of a PR crisis: 7 social listening best practices<\/span><\/a><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"color: #0000ff;\"><a style=\"color: #0000ff;\" href=\"https:\/\/onclusive.com\/en-gb\/resources\/whitepaper\/social-listening-protecting-enhancing-brand-reputation-in-2024\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Social listening: protecting and enhancing brand reputation in 2024<\/span><\/a><\/span><\/li>\n<\/ul>\n \n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n<\/section> \n\n\n\n\n\n<section\n    class=\"block-pcon\">\n\n      \n\t\t\t<div class=\"post_content--wrapper\">\n\t\t\t\t<div class=\"post_content--copy  \">\n\t\t\t\t\t<div class=\"post_content--copy-inner-wrapper\">\n\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"post_content-copy-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t  \t\t<h2><b>Ready to put social listening to work?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Onclusive&#8217;s <span style=\"color: #0000ff;\"><a style=\"color: #0000ff;\" href=\"https:\/\/onclusive.com\/en-gb\/products\/social-listening\/\" target=\"_blank\" rel=\"noopener\">social listening platform<\/a> <\/span>gives PR and comms teams the real-time data, AI-powered analysis, and strategic dashboards they need to understand their audience, protect their brand, and measure what matters.<\/span><\/p>\n<p><a href=\"https:\/\/onclusive.com\/en-gb\/talk-to-us\/\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-87952\" src=\"https:\/\/onclusive.com\/wp-content\/uploads\/2026\/01\/Social-monitoring-Vs-listening-2.svg\" alt=\"Onclusive Social listening platform dashboard displayed on a laptop, with a call to action to book a demo and headline text reading 'See Onclusive Social in Action', highlighting coverage of 850 million plus sources daily including TikTok, Instagram, Threads, Bluesky, and LinkedIn\" width=\"905\" height=\"411\" \/><\/a><\/p>\n \n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n<\/section> \n\n\n\n\n\n<section\n    class=\"block-pcon\">\n\n      \n\t\t\t<div class=\"post_content--wrapper\">\n\t\t\t\t<div class=\"post_content--copy  \">\n\t\t\t\t\t<div class=\"post_content--copy-inner-wrapper\">\n\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"post_content-copy-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t  \t\t<h2><b>What our social listening customers say<\/b><\/h2>\n \n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n<\/section> \n\n\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"has-medium-font-size wp-block-paragraph\"><em>Social media listening has given us invaluable real-time insights about our customers offering greater immediacy and depth than traditional methods such as surveys. The traditional way is a very proactive way of understanding insights whereas what we\u2019re trying to do is to complement that through a very passive way\u2014what people are already saying\u2014and trying to find insights from there.<\/em><\/p>\n<\/blockquote>\n\n\n\n<section\n    class=\"block-pcon\">\n\n      \n\t\t\t<div class=\"post_content--wrapper\">\n\t\t\t\t<div class=\"post_content--copy  \">\n\t\t\t\t\t<div class=\"post_content--copy-inner-wrapper\">\n\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"post_content-copy-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t  \t\t<p>Assistant Director of APAC Digital Marketing, Samsonite APAC &amp; Middle East<\/p>\n \n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n<\/section> \n\n\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"has-medium-font-size wp-block-paragraph\"><em>&#8220;Adopting the right social listening tool has allowed us to adapt proactively to digital transformation and continue to offer a valuable shopping experience to our customers.\u201d&nbsp;<\/em><\/p>\n<\/blockquote>\n\n\n\n<section\n    class=\"block-pcon\">\n\n      \n\t\t\t<div class=\"post_content--wrapper\">\n\t\t\t\t<div class=\"post_content--copy  \">\n\t\t\t\t\t<div class=\"post_content--copy-inner-wrapper\">\n\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"post_content-copy-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t  \t\t<p><span style=\"font-weight: 400;\">Digital and Innovation Manager, Brand &amp; Communication, Carrefour<\/span><\/p>\n \n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n<\/section> \n\n\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"has-medium-font-size wp-block-paragraph\"><em>&#8220;Onclusive Social\u2019s all-in-one monitoring dashboards allow for me to ef\ufb01ciently deep-dive into conversations that matter and focus on improving the customer experience at Nando\u2019s.\u201d&nbsp;<\/em><\/p>\n<\/blockquote>\n\n\n\n<section\n    class=\"block-pcon\">\n\n      \n\t\t\t<div class=\"post_content--wrapper\">\n\t\t\t\t<div class=\"post_content--copy  \">\n\t\t\t\t\t<div class=\"post_content--copy-inner-wrapper\">\n\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"post_content-copy-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t  \t\t<p><span style=\"font-weight: 400;\">Assistant Manager, Digital Marketing, Nandos\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n \n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n<\/section> \n\n\n\n\n","protected":false},"excerpt":{"rendered":"<p>Term What it tracks The question it answers Primary use Social media monitoring Mentions, tags, and keywords across social media platforms What is being said? Reactive tracking, mention logging, keyword alerts, brand surveillance Social listening Patterns, sentiment, and trends derived from monitoring data over time What does this mean? Brand perception, campaign planning, audience insight, [&hellip;]<\/p>\n","protected":false},"author":31,"featured_media":77932,"comment_status":"closed","ping_status":"open","sticky":false,"template":"blog-post-new-template.php","format":"standard","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"footnotes":""},"audience":[],"topic":[1191,518],"region":[],"class_list":["post-77930","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","topic-pr-and-comms-en-gb","topic-social-listening-en-gb"],"acf":[],"_links":{"self":[{"href":"https:\/\/onclusive.com\/en-gb\/wp-json\/wp\/v2\/posts\/77930","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/onclusive.com\/en-gb\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/onclusive.com\/en-gb\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/onclusive.com\/en-gb\/wp-json\/wp\/v2\/users\/31"}],"replies":[{"embeddable":true,"href":"https:\/\/onclusive.com\/en-gb\/wp-json\/wp\/v2\/comments?post=77930"}],"version-history":[{"count":0,"href":"https:\/\/onclusive.com\/en-gb\/wp-json\/wp\/v2\/posts\/77930\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/onclusive.com\/en-gb\/wp-json\/wp\/v2\/media\/77932"}],"wp:attachment":[{"href":"https:\/\/onclusive.com\/en-gb\/wp-json\/wp\/v2\/media?parent=77930"}],"wp:term":[{"taxonomy":"audience","embeddable":true,"href":"https:\/\/onclusive.com\/en-gb\/wp-json\/wp\/v2\/audience?post=77930"},{"taxonomy":"topic","embeddable":true,"href":"https:\/\/onclusive.com\/en-gb\/wp-json\/wp\/v2\/topic?post=77930"},{"taxonomy":"region","embeddable":true,"href":"https:\/\/onclusive.com\/en-gb\/wp-json\/wp\/v2\/region?post=77930"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}