{"id":81994,"date":"2026-02-12T08:50:52","date_gmt":"2026-02-12T08:50:52","guid":{"rendered":"https:\/\/newonclusivstg.wpengine.com\/?p=81994"},"modified":"2026-02-26T16:56:51","modified_gmt":"2026-02-26T16:56:51","slug":"top-banking-companies-on-linkedin","status":"publish","type":"post","link":"https:\/\/onclusive.com\/en-gb\/resources\/blog\/top-banking-companies-on-linkedin\/","title":{"rendered":"Top Banking Companies on LinkedIn: Who&#8217;s Winning the Conversation in 2026?"},"content":{"rendered":"\n<section\n    class=\"block-pcon\">\n\n      \n\t\t\t<div class=\"post_content--wrapper\">\n\t\t\t\t<div class=\"post_content--copy  \">\n\t\t\t\t\t<div class=\"post_content--copy-inner-wrapper\">\n\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"post_content-copy-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t  \t\t<p><span style=\"font-weight: 400;\">Banking companies on LinkedIn are discovering a critical disconnect between how they present themselves on LinkedIn and what professionals actually want to discuss<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When banks share content on LinkedIn, they lead with thought leadership and deal-making. When LinkedIn users discuss these same banks, the conversation centers on careers, jobs, and professional development.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This isn&#8217;t a problem, it&#8217;s a strategic opportunity. Our analysis of 328,677 LinkedIn mentions across 59 banking companies, plus 3,541 owned media posts from 46 bank accounts, reveals a communication gap that forward-thinking institutions can turn into competitive advantage. This study was conducted using the media and social media collection and analysis tools <\/span><a href=\"https:\/\/onclusive.com\/en-gb\/products\/self-service-media-monitoring\/\" target=\"_blank\" rel=\"noopener\"><b>Onclusive 360<\/b><\/a><span style=\"font-weight: 400;\"> and <\/span><a href=\"https:\/\/onclusive.com\/en-gb\/products\/social-listening\/\" target=\"_blank\" rel=\"noopener\"><b>Onclusive Social<\/b><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Table of contents<\/strong><\/h2>\n<p><a href=\"#key\">Key takeaways about banking companies on Linkedin<\/a><br \/>\n<a href=\"#right\">The strong foundation: What banks are doing right<\/a><br \/>\n<a href=\"#audience\">The audience insight: What professionals and customers are really discussing<\/a><br \/>\n<a href=\"#employer\">The employer brand gap: Strategic alignment<\/a><br \/>\n<a href=\"#recommendation\">Strategic recommendations: from thought leadership to talent magnetism<\/a><br \/>\n<a href=\"#path\">The path forward: from market experts to career destinations<\/a><br \/>\n<a href=\"#conclusion\">Conclusion about banking companies on LinkedIn<\/a><br \/>\n<a href=\"#faq\">FAQ: Frequently Asked Questions about banking companies on LinkedIn<\/a><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Our <a href=\"https:\/\/onclusive.com\/en-gb\/resources\/whitepaper\/banking-industry-trends-2026\/\" target=\"_blank\" rel=\"noopener\">full Banking Industry Scan<\/a> goes far beyond LinkedIn. It covers the complete media landscape, including share of voice across social media and mainstream media for 10 major banks, trending hashtag analysis, customer conversation topics, challenges facing banks in 2026, CEO media visibility, BNPL disruption, sports sponsorship impact, and the top mainstream media stories shaping the industry. LinkedIn is just one piece of a much larger picture.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><iframe title=\"Banking Industry Trends 2026: What 9.9M Conversations Reveal\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/XXYdGRY8d2k?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>&nbsp;<\/p>\n \n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n<\/section> \n\n\n\n\n\n<section\n  id=\"key\"  class=\"block-pcon\">\n\n      \n\t\t\t<div class=\"post_content--wrapper\">\n\t\t\t\t<div class=\"post_content--copy  \">\n\t\t\t\t\t<div class=\"post_content--copy-inner-wrapper\">\n\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"post_content-copy-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t  \t\t<h2><b>Key takeaways about banking companies on Linkedin<\/b><\/h2>\n<p>&nbsp;<\/p>\n<p><b>Deutsche Bank leads banking owned media activity on LinkedIn<\/b><span style=\"font-weight: 400;\"> with 305 posts in three months, followed by BNP Paribas (215) and UniCredit (182).<\/span><\/p>\n<p><b>HSBC dominates <\/b><a href=\"https:\/\/onclusive.com\/en-gb\/resources\/blog\/earned-media\/\" target=\"_blank\" rel=\"noopener\"><b>earned media <\/b><\/a><b>conversations<\/b><span style=\"font-weight: 400;\"> with 42,800 mentions, ahead of Bank of America (34,199) and JPMorgan Chase (28,964).<\/span><\/p>\n<p><b>15% of bank-published content focuses on Thought Leadership &amp; Market Analysis<\/b><span style=\"font-weight: 400;\">, followed by Deals &amp; Transactions (14%) and Employer Branding &amp; Employee Stories (14%).<\/span><\/p>\n<p><b>30% of audience conversations center on careers and employment<\/b><span style=\"font-weight: 400;\"> (18% Career Announcements + 12% Job Postings), making professional development the dominant topic when people talk about banks.<\/span><\/p>\n<p><b>Owned media posts generate 25x more engagement<\/b><span style=\"font-weight: 400;\"> than earned media on average (256 vs. 10.4 interactions per post), but earned media reaches vastly more people.<\/span><\/p>\n<p><b>The opportunity<\/b><span style=\"font-weight: 400;\">: Banks can leverage their strong thought leadership content while better connecting it to the career and professional development topics their audience cares about most.<\/span><\/p>\n<p><b>The solution<\/b><span style=\"font-weight: 400;\">: A content strategy that maintains credibility in market analysis while actively engaging with the workforce narrative that defines how most professionals experience banking brands on LinkedIn.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n \n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n<\/section> \n\n\n\n\n\n<section\n  id=\"right\"  class=\"block-pcon\">\n\n      \n\t\t\t<div class=\"post_content--wrapper\">\n\t\t\t\t<div class=\"post_content--copy  \">\n\t\t\t\t\t<div class=\"post_content--copy-inner-wrapper\">\n\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"post_content-copy-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t  \t\t<h2><b>The strong foundation: What banks are doing right\u00a0<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Over the last three months, banking companies demonstrated impressive LinkedIn commitment, with <\/span><b>Deutsche Bank leading at 305 posts<\/b><span style=\"font-weight: 400;\">, followed by BNP Paribas (215), UniCredit (182), and Citigroup (180). This consistent output shows the industry&#8217;s investment in professional engagement across global markets (*).<\/p>\n<p><\/span><\/p>\n<figure id=\"attachment_82087\" aria-describedby=\"caption-attachment-82087\" style=\"width: 800px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/onclusive.com\/en-gb\/resources\/whitepaper\/banking-industry-trends-2026\/\" target=\"_blank\" rel=\"noopener\"><img fetchpriority=\"high\" decoding=\"async\" fetchpriority=\"high\" class=\"wp-image-82087 size-full\" src=\"https:\/\/onclusive.com\/wp-content\/uploads\/2026\/02\/EN-top-bank-linkedin-Owned-media-publication-by-companies-.png\" alt=\"banking companies on LinkedIn\" width=\"800\" height=\"480\" srcset=\"https:\/\/onclusive.com\/wp-content\/uploads\/2026\/02\/EN-top-bank-linkedin-Owned-media-publication-by-companies-.png 800w, https:\/\/onclusive.com\/wp-content\/uploads\/2026\/02\/EN-top-bank-linkedin-Owned-media-publication-by-companies--300x180.png 300w, https:\/\/onclusive.com\/wp-content\/uploads\/2026\/02\/EN-top-bank-linkedin-Owned-media-publication-by-companies--768x461.png 768w, https:\/\/onclusive.com\/wp-content\/uploads\/2026\/02\/EN-top-bank-linkedin-Owned-media-publication-by-companies--640x384.png 640w\" sizes=\"(max-width: 639px) 98vw, (max-width: 1199px) 64vw, 770px\" \/><\/a><figcaption id=\"caption-attachment-82087\" class=\"wp-caption-text\">Owned Media: What Companies Communicate. Publication by companies. Scope: main LinkedIn accounts of companies. Based on<a href=\"https:\/\/onclusive.com\/en-gb\/resources\/whitepaper\/banking-industry-trends-2026\/\" target=\"_blank\" rel=\"noopener\"> an analysis of 3,541 mentions from 46 banks over 3 months<\/a>.<\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h3><b>Thought leadership first: A strategic necessity<\/b><\/h3>\n<p><b>15% of banking companies&#8217; LinkedIn content focuses on Thought Leadership &amp; Market Analysis<\/b><span style=\"font-weight: 400;\">, and for excellent reasons.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This investment in intellectual authority makes strategic sense:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Client confidence<\/b><span style=\"font-weight: 400;\">: Demonstrating market expertise and analytical depth<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Brand positioning<\/b><span style=\"font-weight: 400;\">: Establishing banks as trusted voices on economic trends<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Talent attraction<\/b><span style=\"font-weight: 400;\">: Signaling the caliber of thinking within the organization<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Competitive differentiation<\/b><span style=\"font-weight: 400;\">: Showcasing unique perspectives on markets and policy<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">This isn&#8217;t generic content, it&#8217;s mission-critical. In an industry where trust and credibility determine client relationships, thought leadership is the foundation of brand authority.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h3><b>The deal-making narrative<\/b><\/h3>\n<p><b>Deals &amp; Transactions content (14%)<\/b><span style=\"font-weight: 400;\"> reflects the industry&#8217;s core business storytelling. Banks are showcasing:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">High-profile M&amp;A advisory mandates<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Cross-border transaction capabilities<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Sector-specific expertise through deal announcements<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Scale and market position through transaction volumes<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">This content performs particularly well when it moves beyond announcements to tell the strategic story behind the deal.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h3><b>The employer brand investment<\/b><\/h3>\n<p><b>Employer Branding &amp; Employee Stories (14%)<\/b><span style=\"font-weight: 400;\"> shows banks understand LinkedIn&#8217;s dual purpose. This is the single most interesting finding on the owned media side, because it closely mirrors what the audience is actually discussing. Banks are beginning to lean into their role as major employers of skilled professionals, and this alignment is strategic.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h3><b>What drives the biggest engagement spikes<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">The top-performing banking posts on LinkedIn reveal what truly captures professional attention. JPMorgan Chase&#8217;s announcement of its new NYC headquarters generated 19,378 interactions, the highest of any banking post analyzed. State Bank of India&#8217;s new YONO app launch reached 8,973 interactions, while JPMorgan&#8217;s London headquarters announcement hit 7,971. Goldman Sachs drove strong engagement through its McLaren F1 partnership tied to Lando Norris&#8217;s victory (7,963) and Lloyd Blankfein&#8217;s memoirs (3,891).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The pattern is clear: <\/span><b>major corporate milestones and strategic partnerships dramatically outperform routine content.<\/b><span style=\"font-weight: 400;\"> Sports partnerships in particular create significant interaction spikes, a theme that plays out across the broader report.<\/span><\/p>\n<p><em>(* Study conducted over a period of 3 months. The number of posts per company may vary depending on their news and seasonality.)<\/em><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n \n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n<\/section> \n\n\n\n\n\n<section\n  id=\"audience\"  class=\"block-pcon\">\n\n      \n\t\t\t<div class=\"post_content--wrapper\">\n\t\t\t\t<div class=\"post_content--copy  \">\n\t\t\t\t\t<div class=\"post_content--copy-inner-wrapper\">\n\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"post_content-copy-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t  \t\t<h2><b>The audience insight: What professionals and customers are really discussing\u00a0<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Now for the revealing part: what happens when banks aren&#8217;t controlling the narrative shows exactly where the audience&#8217;s attention sits, and it&#8217;s overwhelmingly focused on careers and professional development.<\/p>\n<p><\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><b>The careers conversation: An open door for engagement<\/b><\/h3>\n<p><b>18% of earned media conversations about banks focus on Career Announcements, and another 12% on Job Postings &amp; Recruitment.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Combined, <\/span><b>30% of all organic LinkedIn conversation about banks is about employment.<\/b><span style=\"font-weight: 400;\"> This is the single most important finding in the LinkedIn section of our report.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here&#8217;s the positive reframe: nearly a third of your audience is actively engaged with your brand as an employer and waiting for you to participate in that conversation more deliberately.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This represents enormous opportunity:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Talent pipeline<\/b><span style=\"font-weight: 400;\">: Organic career conversations signal high interest in banking roles<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Employer brand amplification<\/b><span style=\"font-weight: 400;\">: People are already advocating for or discussing your workplace<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Recruitment efficiency<\/b><span style=\"font-weight: 400;\">: Active job seekers are mentioning your brand, creating warm leads<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Culture storytelling<\/b><span style=\"font-weight: 400;\">: Career announcements from employees serve as authentic testimonials<\/span><\/li>\n<\/ul>\n<table>\n<tbody>\n<tr>\n<td><b>Topic<\/b><\/td>\n<td><b>Share<\/b><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">\ud83d\udcbc Career Announcements<\/span><\/td>\n<td><span style=\"font-weight: 400;\">18.0%<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">\ud83d\udcf0 Industry News &amp; Commentary<\/span><\/td>\n<td><span style=\"font-weight: 400;\">15.0%<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">\ud83d\udccb Job Postings &amp; Recruitment<\/span><\/td>\n<td><span style=\"font-weight: 400;\">12.0%<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">\ud83c\udf93 Virtual Programs &amp; Certifications<\/span><\/td>\n<td><span style=\"font-weight: 400;\">10.0%<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">\ud83c\udfaa Events &amp; Conferences<\/span><\/td>\n<td><span style=\"font-weight: 400;\">9.0%<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">\ud83e\udd1d B2B &amp; Vendor Content<\/span><\/td>\n<td><span style=\"font-weight: 400;\">8.0%<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">\ud83d\udca1 Thought Leadership<\/span><\/td>\n<td><span style=\"font-weight: 400;\">7.0%<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">\ud83c\udfc6 Third-Party Recognition<\/span><\/td>\n<td><span style=\"font-weight: 400;\">6.0%<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">\ud83c\udf31 CSR &amp; Sponsorship Thanks<\/span><\/td>\n<td><span style=\"font-weight: 400;\">5.0%<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">\ud83d\udd0d Job Seeking<\/span><\/td>\n<td><span style=\"font-weight: 400;\">4.0%<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">\ud83d\udd27 Technology &amp; Innovation<\/span><\/td>\n<td><span style=\"font-weight: 400;\">4.0%<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">\u26a0\ufe0f Criticism &amp; Activism<\/span><\/td>\n<td><span style=\"font-weight: 400;\">2.0%<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><b>The most popular topic categories on LinkedIn related to banking companies<\/b><\/p>\n<p><span style=\"font-weight: 400;\">The conversations happening include:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Employees celebrating new roles and promotions at major banks<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Professionals sharing their experiences in banking programs and internships<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Active job seekers publicly expressing interest in specific institutions<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Industry commentary that positions banks as economic bellwethers<\/span><\/li>\n<\/ul>\n<p><b>The key insight<\/b><span style=\"font-weight: 400;\">: People aren&#8217;t just consuming your thought leadership, they&#8217;re evaluating you as an employer. The banks that lean into this reality will win the talent war.<\/p>\n<p><\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><b>Virtual programs &amp; certifications: An unexpected powerhouse<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">At <\/span><b>10%<\/b><span style=\"font-weight: 400;\">, Virtual Programs &amp; Certifications is a surprisingly strong category. Forage simulations and similar virtual experience programs generate significant organic content as participants share certificates and learnings.<\/span><\/p>\n<p><b>This is great news.<\/b><span style=\"font-weight: 400;\"> It means:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Early talent engagement<\/b><span style=\"font-weight: 400;\">: Students and early-career professionals actively engage with banking brands<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Organic advocacy<\/b><span style=\"font-weight: 400;\">: Program participants become brand ambassadors without being asked<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Pipeline building<\/b><span style=\"font-weight: 400;\">: Virtual programs create measurable brand affinity before recruitment<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Content multiplication<\/b><span style=\"font-weight: 400;\">: Each participant generates multiple posts across their network\n<p><\/span><\/li>\n<\/ul>\n<h3><b>The sentiment story: A credibility advantage<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">The earned vs. owned media comparison reveals a notable insight about trust and engagement:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Owned media<\/b><span style=\"font-weight: 400;\"> averages 256 interactions per post with ~95%+ positive sentiment<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Earned media<\/b><span style=\"font-weight: 400;\"> averages 10.4 interactions per post with 53.8% positive sentiment<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Negative sentiment in earned media sits at just 2.8%<\/b><span style=\"font-weight: 400;\">, while criticism and activism represents only 2% of topics<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">This means the overwhelming majority of organic conversation about banks on LinkedIn is neutral to positive. Banks have a credibility advantage on this platform that they can build on.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<figure id=\"attachment_82067\" aria-describedby=\"caption-attachment-82067\" style=\"width: 800px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/onclusive.com\/en-gb\/resources\/whitepaper\/banking-industry-trends-2026\/\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-82067 size-full\" src=\"https:\/\/onclusive.com\/wp-content\/uploads\/2026\/02\/Blog-banking-images-800-x-480-px.png\" alt=\"banking companies on LinkedIn\" width=\"800\" height=\"376\" srcset=\"https:\/\/onclusive.com\/wp-content\/uploads\/2026\/02\/Blog-banking-images-800-x-480-px.png 800w, https:\/\/onclusive.com\/wp-content\/uploads\/2026\/02\/Blog-banking-images-800-x-480-px-300x141.png 300w, https:\/\/onclusive.com\/wp-content\/uploads\/2026\/02\/Blog-banking-images-800-x-480-px-768x361.png 768w, https:\/\/onclusive.com\/wp-content\/uploads\/2026\/02\/Blog-banking-images-800-x-480-px-640x301.png 640w\" sizes=\"(max-width: 639px) 98vw, (max-width: 1199px) 64vw, 770px\" \/><\/a><figcaption id=\"caption-attachment-82067\" class=\"wp-caption-text\">Want to see how your bank performs on LinkedIn and across all media channels compared to competitors? Download our complete Banking Industry Scan 2026 for share of voice rankings, customer conversation analysis, CEO visibility data, and the emerging trends reshaping banking communications. [<a href=\"https:\/\/onclusive.com\/en-gb\/resources\/whitepaper\/banking-industry-trends-2026\/\" target=\"_blank\" rel=\"noopener\">Download the Full Report \u2192<\/a>]<\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n \n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n<\/section> \n\n\n\n\n\n<section\n  id=\"employer\"  class=\"block-pcon\">\n\n      \n\t\t\t<div class=\"post_content--wrapper\">\n\t\t\t\t<div class=\"post_content--copy  \">\n\t\t\t\t\t<div class=\"post_content--copy-inner-wrapper\">\n\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"post_content-copy-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t  \t\t<h2><b>The employer brand gap: Strategic alignment<\/b><\/h2>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Here&#8217;s the strategic opportunity:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Banks dedicate <\/span><b>15%<\/b><span style=\"font-weight: 400;\"> of LinkedIn content to Thought Leadership &amp; Market Analysis and <\/span><b>14%<\/b><span style=\"font-weight: 400;\"> to Deals &amp; Transactions<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">LinkedIn users dedicate <\/span><b>30%<\/b><span style=\"font-weight: 400;\"> of their banking discussions to career-related topics (Career Announcements + Job Postings)<\/span><\/li>\n<\/ul>\n<p><b>This gap represents untapped communication territory<\/b><span style=\"font-weight: 400;\"> where banks can differentiate themselves, strengthen employer brand, and connect with the largest segment of their LinkedIn audience.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h3><b>Why this opportunity is valuable<\/b><\/h3>\n<ol>\n<li><b> The audience is already there<\/b><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Unlike topics where you need to create demand for attention, 30% of your audience is already talking about careers at your institution. You just need to show up in that conversation more deliberately.<\/span><\/p>\n<ol start=\"2\">\n<li><b> Employer brand drives business brand<\/b><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">In financial services, talent quality directly impacts client outcomes. Banks known as great employers attract better analysts, advisors, and dealmakers, which strengthens the thought leadership and deal-making content that defines their brand.<\/span><\/p>\n<ol start=\"3\">\n<li><b> Early talent loyalty<\/b><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Virtual programs (10% of conversations) represent the future workforce actively engaging with your brand. Meeting them where they are builds loyalty that translates to recruitment efficiency.<\/span><\/p>\n<ol start=\"4\">\n<li><b> Authenticity at scale<\/b><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Employee-generated career content is perceived as more authentic than corporate messaging. Encouraging and amplifying this content costs little but delivers outsized credibility.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n \n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n<\/section> \n\n\n\n\n\n<section\n  id=\"recommendation\"  class=\"block-pcon\">\n\n      \n\t\t\t<div class=\"post_content--wrapper\">\n\t\t\t\t<div class=\"post_content--copy  \">\n\t\t\t\t\t<div class=\"post_content--copy-inner-wrapper\">\n\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"post_content-copy-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t  \t\t<h2><b>Strategic recommendations: from thought leadership to talent magnetism\u00a0<\/b><\/h2>\n<p>&nbsp;<\/p>\n<h3><b>1. Complete your LinkedIn narrative<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">You&#8217;ve built strong credibility around thought leadership and deal flow. Now extend the story by connecting institutional excellence to the people who make it happen:<\/span><\/p>\n<p><b>Evolution approach<\/b><span style=\"font-weight: 400;\">: &#8220;Our team just closed a landmark cross-border acquisition, and here&#8217;s what the experience meant for the professionals who led it&#8221;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This doesn&#8217;t replace market analysis; it humanizes it by showing the career trajectories behind the headlines.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><b>2. Activate the employer brand engine<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Rather than treating employer branding as a separate HR function, integrate it into your core content strategy:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Amplify employee career announcements with institutional commentary<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Create series around &#8220;day in the life&#8221; content for high-demand roles<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Showcase internal mobility stories that demonstrate career growth<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Highlight virtual program participants and their journeys<\/span><\/li>\n<\/ul>\n<p><b>This leverages organic conversation that&#8217;s already happening.<\/b><\/p>\n<p>&nbsp;<\/p>\n<h3><b>3. Bridge thought leadership and careers<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Your market analysis content is strong. Make it do double duty:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Feature the analysts and researchers behind your reports<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Connect market insights to the skills and expertise required to produce them<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Use thought leadership content as a talent attraction tool<\/span><\/li>\n<\/ul>\n<p><b>This maintains your intellectual authority while addressing audience interest.<\/b><\/p>\n<p>&nbsp;<\/p>\n<h3><b>4. Optimize content mix<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Consider adjusting your content allocation:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>25%<\/b><span style=\"font-weight: 400;\"> Thought Leadership &amp; Market Analysis (maintain strength)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>20%<\/b><span style=\"font-weight: 400;\"> Employer Branding &amp; Employee Stories (increase to match audience interest)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>15%<\/b><span style=\"font-weight: 400;\"> Deals &amp; Transactions (maintain with more human stories)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>15%<\/b><span style=\"font-weight: 400;\"> Awards, Recognition &amp; Virtual Programs (amplify what&#8217;s working)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>10%<\/b><span style=\"font-weight: 400;\"> CSR, ESG &amp; Community (continue purpose-driven content)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>10%<\/b><span style=\"font-weight: 400;\"> Innovation, Technology &amp; Corporate News<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>5%<\/b><span style=\"font-weight: 400;\"> Events &amp; Conferences<\/span><\/li>\n<\/ul>\n<p><b>This maintains your core authority while significantly increasing alignment with audience interest.<\/b><\/p>\n<p>&nbsp;<\/p>\n<h3><b>5. Leverage the virtual programs opportunity<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Virtual programs generate 10% of all earned media mentions, an outsized impact for relatively low investment:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Encourage program participants to share their experiences<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Create branded hashtags for virtual program cohorts<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Feature top participants in owned content<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Build pipelines from virtual programs to internships to full-time roles<\/span><\/li>\n<\/ul>\n<p><b>This turns a talent development tool into a content engine<\/b><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n \n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n<\/section> \n\n\n\n\n\n<section\n  id=\"path\"  class=\"block-pcon\">\n\n      \n\t\t\t<div class=\"post_content--wrapper\">\n\t\t\t\t<div class=\"post_content--pullout_copy  \">\n\t\t\t\t\t<div class=\"post_content--pullout_copy-inner-wrapper\">\n\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"post_content-copy-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<blockquote class=\"pullout_copy\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t  \t\t<h2><b>The path forward: from market experts to career destinations<\/b><\/h2>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.accenture.com\/us-en\/insights\/banking\/accenture-banking-trends-2026\" target=\"_blank\" rel=\"noopener\">Banking companies<\/a> have built remarkable LinkedIn presence around thought leadership and deal-making, and rightfully so. This foundation of market credibility is invaluable.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The opportunity now is to extend this strength by engaging more deliberately with the career and professional development conversations that dominate how people actually experience banking brands on LinkedIn. Your audience isn&#8217;t rejecting your thought leadership; they&#8217;re looking at your institution through the lens of &#8220;would I want to work there?&#8221; and &#8220;what would my career look like?&#8221;<\/span><\/p>\n<p><b>15% thought leadership. 30% career interest. A wide-open strategic opportunity.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">The banks that will lead aren&#8217;t those that abandon their market authority. They&#8217;re the ones that complete the picture by connecting institutional excellence to the professional journeys of the people inside, making thought leadership and employer brand complementary rather than competing narratives.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Beyond LinkedIn, the full Banking Industry Scan reveals how these dynamics play out across the entire media landscape, from the social media conversations where crypto and blockchain dominate the hashtag conversation, to the mainstream media coverage where stock performance and financial results lead, to the CEO visibility rankings where Jamie Dimon commands 38.2% of all banking CEO media presence. Sports sponsorships, BNPL disruption, and customer experience trends round out a comprehensive view of the forces reshaping banking communications.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n \n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/blockquote>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n<\/section> \n\n\n\n\n\n<section\n  id=\"conclusion\"  class=\"block-pcon\">\n\n      \n\t\t\t<div class=\"post_content--wrapper\">\n\t\t\t\t<div class=\"post_content--copy  \">\n\t\t\t\t\t<div class=\"post_content--copy-inner-wrapper\">\n\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"post_content-copy-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t  \t\t<h2><b>Conclusion about banking companies on LinkedIn<\/b><\/h2>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Your LinkedIn audience is engaged, career-focused, and evaluating your institution as a potential employer. They&#8217;re interested in your market expertise, curious about your culture, and actively sharing their professional experiences. This isn&#8217;t noise, it&#8217;s an invitation to deeper engagement.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The banking companies that accept this invitation, bringing the same sophistication to employer brand storytelling that they bring to thought leadership content, will build the talent pipelines and stakeholder trust that define industry leadership.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The complete Banking Industry Scan goes much further than the banking companies on LinkedIn,\u00a0 covering social media share of voice across 10 major banks, trending topics and hashtags, customer sentiment analysis, banking challenges for 2026, CEO media visibility, BNPL competitive dynamics, sports sponsorship ROI, and the mainstream media stories generating the most reach. LinkedIn is one critical channel in a much broader communications landscape.<\/span><\/p>\n<p>&nbsp;<\/p>\n<figure id=\"attachment_82077\" aria-describedby=\"caption-attachment-82077\" style=\"width: 660px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/onclusive.com\/en-gb\/resources\/whitepaper\/banking-industry-trends-2026\/\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-82077 size-full\" src=\"https:\/\/onclusive.com\/wp-content\/uploads\/2026\/02\/ENG-4.png\" alt=\"The complete Banking Industry Scan goes much further than the banking companies on LinkedIn,\" width=\"660\" height=\"300\" srcset=\"https:\/\/onclusive.com\/wp-content\/uploads\/2026\/02\/ENG-4.png 660w, https:\/\/onclusive.com\/wp-content\/uploads\/2026\/02\/ENG-4-300x136.png 300w, https:\/\/onclusive.com\/wp-content\/uploads\/2026\/02\/ENG-4-640x291.png 640w\" sizes=\"(max-width: 639px) 98vw, (max-width: 1199px) 64vw, 660px\" \/><\/a><figcaption id=\"caption-attachment-82077\" class=\"wp-caption-text\">Ready to dive deeper? Our comprehensive report includes detailed analysis of banking companies&#8217; market share of voice, banking companies on LinkedIn,\u00a0 social media trends, consumer insights, and upcoming trend that will shape the banking industry. Access the complete report now [<a href=\"https:\/\/onclusive.com\/en-gb\/resources\/whitepaper\/banking-industry-trends-2026\/\" target=\"_blank\" rel=\"noopener\">Download the Full Report \u2192<\/a>]<\/figcaption><\/figure>\n<p><i><span style=\"font-weight: 400;\">About the data: banking companies on LinkedIn analysis examined 328,677 LinkedIn mentions across 59 banking companies, plus 3,541 owned media posts from 46 bank accounts, covering a three-month period. The full Banking Industry Scan covers social media and mainstream media share of voice, hashtag analysis, customer topics, industry challenges, CEO visibility, BNPL disruption, sports sponsorships, and top media articles across a 12-month period for 53 banks. Companies in the LinkedIn analysis include HSBC, Bank of America, JPMorgan Chase, Goldman Sachs, Barclays, Morgan Stanley, Wells Fargo, BNP Paribas, Deutsche Bank, Standard Chartered, and many more.<br \/>\nProduced with specialized Onclusive tools.<br \/>\nMedia Monitoring and Analysis: <a href=\"https:\/\/onclusive.com\/en-gb\/products\/self-service-media-monitoring\/\" target=\"_blank\" rel=\"noopener\">Onclusive 360,<\/a><br \/>\nSocial Media Monitoring and Analysis: <a href=\"https:\/\/onclusive.com\/en-gb\/products\/social-listening\/\" target=\"_blank\" rel=\"noopener\">Onclusive Social<\/a><\/span><\/i><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n \n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n<\/section> \n\n\n\n\n\n<section\n  id=\"faq\"  class=\"block-pcon\">\n\n      \n\t\t\t<div class=\"post_content--wrapper\">\n\t\t\t\t<div class=\"post_content--copy  \">\n\t\t\t\t\t<div class=\"post_content--copy-inner-wrapper\">\n\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"post_content-copy-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t  \t\t<h2><b>FAQ: Frequently Asked Questions about banking companies on LinkedIn\u00a0<\/b><\/h2>\n<h2><\/h2>\n<h3><b>Which bank posts the most on LinkedIn?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Deutsche Bank leads with 305 LinkedIn posts over a three-month period, followed by BNP Paribas (215 posts) and UniCredit (182 posts). These European banks demonstrate particularly high commitment to professional audience engagement.<\/span><\/p>\n<h3><b>What do banking companies talk about on LinkedIn?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Thought Leadership &amp; Market Analysis leads at 15% of content, followed by Deals &amp; Transactions (14%), Employer Branding &amp; Employee Stories (14%), Awards &amp; Recognition (12%), and CSR, ESG &amp; Sustainability (10%).<\/span><\/p>\n<h3><b>Which bank gets the most mentions on LinkedIn?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">HSBC dominates earned media with 42,800 mentions over three months, followed by Bank of America (34,199), JPMorgan Chase (28,964), Goldman Sachs (26,937), and Barclays (26,830).<\/span><\/p>\n<h3><b>What topics get the most engagement on banking LinkedIn posts?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Major corporate announcements generate the highest engagement. JPMorgan Chase&#8217;s new NYC headquarters inauguration achieved 19,378 interactions, the highest of any banking post analyzed. Sports partnerships also create significant interaction spikes.<\/span><\/p>\n<h3><b>Why is there a gap between what banks post and what audiences discuss?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Banks focus on thought leadership and deals (29% combined) to demonstrate market expertise, while audiences are most interested in career-related topics (30% combined). This gap represents an opportunity to connect institutional authority with employer brand storytelling.<\/span><\/p>\n<h3><b>How do banking companies perform on LinkedIn compared to other social media?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">LinkedIn is distinctive for banking because it&#8217;s where professional reputation is built. Our full report shows that on broader social media, Bank of America and JPMorgan Chase lead with 2.72M and 2.71M mentions respectively, driven by different topics like crypto, customer service, and sports sponsorships.<\/span><\/p>\n<h3><b>What&#8217;s the sentiment around banks on LinkedIn?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Owned media maintains ~95%+ positive sentiment, while earned media shows 53.8% positive and only 2.8% negative sentiment. Criticism and activism represents just 2% of all earned media topics, making LinkedIn a comparatively favorable environment for banking brands.<\/span><\/p>\n<h3><b>What drives the most organic conversation about banks?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Career-related content dominates, with Career Announcements (18%) and Job Postings &amp; Recruitment (12%) together representing 30% of all earned media conversations. Virtual Programs &amp; Certifications (10%) is another surprisingly strong driver.<\/span><\/p>\n<h3><b>What does the full Banking Industry Scan cover beyond LinkedIn?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">The complete report includes social media and mainstream media share of voice for 10 selected banks, trending hashtag analysis, customer conversation topics (products, services, and experience), challenges facing banks in 2026, CEO media visibility rankings, BNPL competitive analysis, sports sponsorship impact, and the most visible mainstream media articles for each company.<\/span><\/p>\n<h3><b>How can banks improve their LinkedIn strategy?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Banks should maintain their thought leadership strength while increasing employer brand content to match audience interest. A balanced approach that connects market expertise to the professional journeys of employees creates a more complete and compelling narrative.<\/span><\/p>\n \n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n<\/section> \n\n\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":31,"featured_media":82002,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"footnotes":""},"audience":[],"topic":[],"region":[],"class_list":["post-81994","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/onclusive.com\/en-gb\/wp-json\/wp\/v2\/posts\/81994","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/onclusive.com\/en-gb\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/onclusive.com\/en-gb\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/onclusive.com\/en-gb\/wp-json\/wp\/v2\/users\/31"}],"replies":[{"embeddable":true,"href":"https:\/\/onclusive.com\/en-gb\/wp-json\/wp\/v2\/comments?post=81994"}],"version-history":[{"count":2,"href":"https:\/\/onclusive.com\/en-gb\/wp-json\/wp\/v2\/posts\/81994\/revisions"}],"predecessor-version":[{"id":84860,"href":"https:\/\/onclusive.com\/en-gb\/wp-json\/wp\/v2\/posts\/81994\/revisions\/84860"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/onclusive.com\/en-gb\/wp-json\/wp\/v2\/media\/82002"}],"wp:attachment":[{"href":"https:\/\/onclusive.com\/en-gb\/wp-json\/wp\/v2\/media?parent=81994"}],"wp:term":[{"taxonomy":"audience","embeddable":true,"href":"https:\/\/onclusive.com\/en-gb\/wp-json\/wp\/v2\/audience?post=81994"},{"taxonomy":"topic","embeddable":true,"href":"https:\/\/onclusive.com\/en-gb\/wp-json\/wp\/v2\/topic?post=81994"},{"taxonomy":"region","embeddable":true,"href":"https:\/\/onclusive.com\/en-gb\/wp-json\/wp\/v2\/region?post=81994"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}