{"id":84202,"date":"2026-02-24T14:05:14","date_gmt":"2026-02-24T14:05:14","guid":{"rendered":"https:\/\/newonclusivstg.wpengine.com\/?p=84202"},"modified":"2026-05-21T08:42:56","modified_gmt":"2026-05-21T08:42:56","slug":"london-fashion-week-fw26","status":"publish","type":"post","link":"https:\/\/onclusive.com\/en-gb\/resources\/blog\/london-fashion-week-fw26\/","title":{"rendered":"London Fashion Week FW26: How Burberry, K-pop, and a Thai superstar turned London into the world’s most watched runway"},"content":{"rendered":"\n\n\n \n\t\t\t
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London Fashion Week FW26\u00a0 (Fall\/Winter 2026) ran from 19 to 23 February, closing with Burberry’s headline show on the final evening. Over five days, more than 100 designers presented their autumn\/winter collections in a city that continues to prove its unique ability to blend heritage craftsmanship with cultural disruption. But as with New York Fashion Week before it<\/a>, the numbers tell a story that extends far beyond the collections themselves.<\/span><\/p>\n

At LFW FW26<\/a>, the front row was not a backdrop. It was the story. Three celebrities, all from Asia, generated over 90% of all celebrity mentions on social media. A single brand captured more than 91% of all brand share of voice. And hashtags in Korean, Thai, and English dominated the global conversation simultaneously. This analysis breaks down what happened, what it means, and what communications and marketing professionals should take away from it.<\/span><\/p>\n

All data is collected from 18 to 23 February 2026, sourced from Onclusive 360 (mainstream media monitoring<\/a>) and Onclusive Social (social media listening services<\/a>).<\/span><\/p>\n

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Key takeaways from London Fashion Week FW26<\/b><\/h2>\n