{"id":93989,"date":"2026-05-26T10:33:22","date_gmt":"2026-05-26T10:33:22","guid":{"rendered":"https:\/\/newonclusivstg.wpengine.com\/?p=93989"},"modified":"2026-05-26T15:56:13","modified_gmt":"2026-05-26T15:56:13","slug":"cannes-film-festival-2026","status":"publish","type":"post","link":"https:\/\/onclusive.com\/en-gb\/resources\/blog\/cannes-film-festival-2026\/","title":{"rendered":"Cannes Film Festival 2026: Data, Trends &amp; Brand Insights From the World&#8217;s Most-Watched Cultural Event"},"content":{"rendered":"\n<section\n    class=\"block-pcon\">\n\n      \n\t\t\t<div class=\"post_content--wrapper\">\n\t\t\t\t<div class=\"post_content--copy  \">\n\t\t\t\t\t<div class=\"post_content--copy-inner-wrapper\">\n\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"post_content-copy-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t  \t\t<h2><strong>Introduction<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">The <\/span><a href=\"https:\/\/www.festival-cannes.com\/en\/\" target=\"_blank\" rel=\"noopener\"><b>Cannes Film Festival 2026<\/b><\/a><span style=\"font-weight: 400;\"> &#8211; the 79th edition of the world&#8217;s most prestigious film event &#8211; ran from May 12 to 23, 2026, on the French Riviera, and once again proved its unrivalled power as a global media and cultural spectacle. This year&#8217;s edition delivered remarkable numbers across both traditional and social media, confirmed the dominance of Asian celebrities in online conversations, and cemented L&#8217;Or\u00e9al Paris as the defining brand partner of the festival.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">This post breaks down the key data collected between May 11 and May 25, 2026, using Onclusive Monitor and Onclusive Social, covering social media and traditional media (digital, print, TV, radio and podcast). Whether you are a PR strategist, a brand marketer, a communications professional, or a media analyst, the data from the <\/span><b>Cannes Film Festival 2026<\/b><span style=\"font-weight: 400;\"> offers deep lessons about what drives global cultural conversations today.<\/span><\/p>\n \n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n<\/section> \n\n\n\n\n\n<section\n    class=\"block-pcon\">\n\n      \n\t\t\t<div class=\"post_content--wrapper\">\n\t\t\t\t<div class=\"post_content--copy  \">\n\t\t\t\t\t<div class=\"post_content--copy-inner-wrapper\">\n\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"post_content-copy-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t  \t\t<h2><strong>1. The numbers: How big was Cannes Film Festival 2026?<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">The scale of the <\/span><b>Cannes Film Festival 2026<\/b><span style=\"font-weight: 400;\"> media footprint was striking across both channels.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Social media<\/span><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>5.2 million mentions<\/b><span style=\"font-weight: 400;\"> on social media between May 11 and May 25<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>689.7 million reach<\/b><span style=\"font-weight: 400;\">, a figure that underscores the global amplification power of the festival<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Content generated by <\/span><b>3.1 million unique people and sources<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">However, the figures fall short of those from the 2025 edition, which generated 6.84 million mentions during the same period.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The social media peak occurred on <\/span><b>May 16<\/b><span style=\"font-weight: 400;\">, driven by the buzz around <\/span><b>Gemini Norawit<\/b><span style=\"font-weight: 400;\">, the Thai actor and L&#8217;Or\u00e9al Paris ambassador, who dominated feeds globally after his appearance on the Croisette wearing Giorgio Armani paired with L&#8217;Or\u00e9al Paris makeup and Chanel jewelry. The moment triggered a cascade of fan posts across Asia and beyond.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Traditional media<\/span><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>221,041 mentions<\/b><span style=\"font-weight: 400;\"> across print, digital, TV, radio and podcasts<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Generated by <\/span><b>3,200 authors<\/b><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>17 billion TV reach<\/b><span style=\"font-weight: 400;\"> &#8211; an extraordinary figure that reflects Cannes&#8217; enduring presence as a prime-time global broadcast event<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">The traditional media peak came on <\/span><b>May 23<\/b><span style=\"font-weight: 400;\">, the closing ceremony date, when Romanian director <\/span><b>Cristian Mungiu<\/b><span style=\"font-weight: 400;\"> was awarded the <\/span><b>Palme d&#8217;Or<\/b><span style=\"font-weight: 400;\"> for his Norway-set political drama <\/span><i><span style=\"font-weight: 400;\">Fjord<\/span><\/i><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The contrast between these two peaks shows once again that social media is driven by the celebrity and fashion highlights that take place throughout the festival, while traditional media focuses on the competition\u2019s climax and the awards ceremony. PR\u00a0 professionals working on the <\/span><b>2026 Cannes Film Festival<\/b><span style=\"font-weight: 400;\"> had to implement two distinct strategies depending on the channel.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n \n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n<\/section> \n\n\n\n\n\n<section\n    class=\"block-pcon\">\n\n      \n\t\t\t<div class=\"post_content--wrapper\">\n\t\t\t\t<div class=\"post_content--copy  \">\n\t\t\t\t\t<div class=\"post_content--copy-inner-wrapper\">\n\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"post_content-copy-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t  \t\t<h2><strong>2. The Palme d&#8217;Or and the 2026 awards: A strong competition year<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">The <\/span><b>Cannes Film Festival 2026<\/b><span style=\"font-weight: 400;\"> jury, presided over by Demi Moore, awarded the following prizes:<\/span><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Palme d&#8217;Or<\/b><span style=\"font-weight: 400;\"> &#8211; <\/span><i><span style=\"font-weight: 400;\">Fjord<\/span><\/i><span style=\"font-weight: 400;\">, Cristian Mungiu<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Grand Prix<\/b><span style=\"font-weight: 400;\"> &#8211; <\/span><i><span style=\"font-weight: 400;\">Minotaure<\/span><\/i><span style=\"font-weight: 400;\">, Andre\u00ef Zviaguintsev<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Prix du Jury<\/b><span style=\"font-weight: 400;\"> &#8211; <\/span><i><span style=\"font-weight: 400;\">L&#8217;Aventure R\u00eav\u00e9e<\/span><\/i><span style=\"font-weight: 400;\">, Valeska Grisebach<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Prix d&#8217;interpr\u00e9tation f\u00e9minine<\/b><span style=\"font-weight: 400;\"> &#8211; Virginie Efira and Tao Okamoto in <\/span><i><span style=\"font-weight: 400;\">Soudain<\/span><\/i><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Prix d&#8217;interpr\u00e9tation masculine<\/b><span style=\"font-weight: 400;\"> &#8211; Emmanuel Macchia and Valentin Campagne in <\/span><i><span style=\"font-weight: 400;\">Coward<\/span><\/i><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Prix de la Mise en Sc\u00e8ne (ex aequo)<\/b><span style=\"font-weight: 400;\"> &#8211; <\/span><i><span style=\"font-weight: 400;\">La Bola Negra<\/span><\/i><span style=\"font-weight: 400;\"> (Los Javis) and <\/span><i><span style=\"font-weight: 400;\">Fatherland<\/span><\/i><span style=\"font-weight: 400;\"> (Pawel Pawlikowski)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Prix du Sc\u00e9nario<\/b><span style=\"font-weight: 400;\"> &#8211; <\/span><i><span style=\"font-weight: 400;\">Notre Salut<\/span><\/i><span style=\"font-weight: 400;\">, Emmanuel Marre<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Cam\u00e9ra d&#8217;Or<\/b><span style=\"font-weight: 400;\"> &#8211; <\/span><i><span style=\"font-weight: 400;\">Ben&#8217;Imana<\/span><\/i><span style=\"font-weight: 400;\">, Marie-Cl\u00e9mentine Dusabejambo<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Palme d&#8217;Or du court m\u00e9trage<\/b><span style=\"font-weight: 400;\"> &#8211; <\/span><i><span style=\"font-weight: 400;\">Para los Contricantes<\/span><\/i><span style=\"font-weight: 400;\">, Federico Luis<\/span><\/li>\n<\/ul>\n<p><i><span style=\"font-weight: 400;\">Fjord<\/span><\/i><span style=\"font-weight: 400;\"> generated 7.73% of all film-related mentions across both media channels &#8211; the highest share of any title in competition &#8211; confirming that the jury&#8217;s choice resonated with both critics and audiences. <\/span><i><span style=\"font-weight: 400;\">La Bola Negra<\/span><\/i><span style=\"font-weight: 400;\"> followed closely at 7.37%, buoyed by the enormous popularity of its Spanish directors Javier Calvo and Javier Ambrossi, who topped the actors and directors ranking.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n \n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n<\/section> \n\n\n\n\n\n<section\n    class=\"block-pcon\">\n\n      \n\t\t\t<div class=\"post_content--wrapper\">\n\t\t\t\t<div class=\"post_content--copy  \">\n\t\t\t\t\t<div class=\"post_content--copy-inner-wrapper\">\n\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"post_content-copy-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t  \t\t<h2><strong>3. Top themes: What the world was talking about at Cannes Film Festival 2026<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">The theme analysis reveals a clear divergence between traditional and social media priorities, a gap that every communications professional working around the <\/span><b>Cannes Film Festival 2026<\/b><span style=\"font-weight: 400;\"> should understand.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Traditional media: the red carpet and the competition<\/span><\/h3>\n<div class=\"table-scroll-wrapper\"><table>\n<thead>\n<tr>\n<th><b>Theme<\/b><\/th>\n<th><b>Share of voice<\/b><\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td><span style=\"font-weight: 400;\">Red carpet fashion<\/span><\/td>\n<td><span style=\"font-weight: 400;\">13.55%<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Competition films<\/span><\/td>\n<td><span style=\"font-weight: 400;\">11.97%<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Awards 2026<\/span><\/td>\n<td><span style=\"font-weight: 400;\">8.63%<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Fjord \/ Palme d&#8217;Or<\/span><\/td>\n<td><span style=\"font-weight: 400;\">5.06%<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">La Bola Negra<\/span><\/td>\n<td><span style=\"font-weight: 400;\">4.97%<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Jury 2026<\/span><\/td>\n<td><span style=\"font-weight: 400;\">4.23%<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Closing \/ review<\/span><\/td>\n<td><span style=\"font-weight: 400;\">4.14%<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">L&#8217;Or\u00e9al ambassadors<\/span><\/td>\n<td><span style=\"font-weight: 400;\">3.71%<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Almod\u00f3var autofiction<\/span><\/td>\n<td><span style=\"font-weight: 400;\">3.41%<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">amfAR Gala 2026<\/span><\/td>\n<td><span style=\"font-weight: 400;\">3.01%<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Aishwarya \/ Lights Women<\/span><\/td>\n<td><span style=\"font-weight: 400;\">2.85%<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Palme d&#8217;honneur Peter Jackson<\/span><\/td>\n<td><span style=\"font-weight: 400;\">2.43%<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Minotaure \/ Grand Prix<\/span><\/td>\n<td><span style=\"font-weight: 400;\">2.36%<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Almod\u00f3var \/ Free Palestine<\/span><\/td>\n<td><span style=\"font-weight: 400;\">2.21%<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">LGBTQ inclusion<\/span><\/td>\n<td><span style=\"font-weight: 400;\">2.16%<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table><\/div>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">The four leading themes in traditional media illustrate what editorial and broadcast journalism consistently gravitates toward at the <\/span><b>Cannes Film Festival 2026<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><b>Red carpet fashion (13.55%)<\/b><span style=\"font-weight: 400;\"> topped the ranking, as it almost always does. The Croisette remains the world&#8217;s most photographed catwalk, and press coverage of couture, jewellery and styling drove the highest volume of editorial content throughout the 11-day festival.<\/span><\/p>\n<p><b>Competition films (11.97%)<\/b><span style=\"font-weight: 400;\"> confirmed that the critical and journalistic community still treats Cannes as a cinema event first and foremost. Interviews, reviews, premiere coverage and behind-the-scenes reporting on the 20+ films in the main competition generated consistent, sustained output across all traditional media formats.<\/span><\/p>\n<p><b>Awards 2026 (8.63%)<\/b><span style=\"font-weight: 400;\"> surged on and around May 23, the closing ceremony date. The entire traditional media ecosystem &#8211; from film critics and entertainment journalists to national news outlets &#8211; pivoted to cover the jury&#8217;s decisions, the reactions of filmmakers and the implications for international distribution and awards season.<\/span><\/p>\n<p><b>Fjord \/ Palme d&#8217;Or (5.06%)<\/b><span style=\"font-weight: 400;\"> is the first title-specific theme in the ranking, reflecting the media cascade triggered by Cristian Mungiu&#8217;s win. Coverage spanned political readings of the film&#8217;s subject matter (polarisation and democracy in Scandinavia), retrospectives on Mungiu&#8217;s career, and reactions from the Romanian and international film communities.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Social media: L&#8217;Or\u00e9al, fashion and Asian stars<\/span><\/h3>\n<div class=\"table-scroll-wrapper\"><table>\n<thead>\n<tr>\n<th><b>Theme<\/b><\/th>\n<th><b>Share of voice<\/b><\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td><span style=\"font-weight: 400;\">L&#8217;Or\u00e9al ambassadors<\/span><\/td>\n<td><span style=\"font-weight: 400;\">23.57%<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Red carpet fashion<\/span><\/td>\n<td><span style=\"font-weight: 400;\">13.30%<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Asian presence<\/span><\/td>\n<td><span style=\"font-weight: 400;\">6.79%<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Nespresso Cannes<\/span><\/td>\n<td><span style=\"font-weight: 400;\">6.62%<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Awards 2026<\/span><\/td>\n<td><span style=\"font-weight: 400;\">6.29%<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Competition films<\/span><\/td>\n<td><span style=\"font-weight: 400;\">5.49%<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Aishwarya \/ Lights Women<\/span><\/td>\n<td><span style=\"font-weight: 400;\">5.36%<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">BamBam Thai night<\/span><\/td>\n<td><span style=\"font-weight: 400;\">3.89%<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">La Bola Negra<\/span><\/td>\n<td><span style=\"font-weight: 400;\">2.35%<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Fjord \/ Palme d&#8217;Or<\/span><\/td>\n<td><span style=\"font-weight: 400;\">1.69%<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Closing \/ review<\/span><\/td>\n<td><span style=\"font-weight: 400;\">1.66%<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Jury 2026<\/span><\/td>\n<td><span style=\"font-weight: 400;\">1.60%<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Public funding \/ Cannes<\/span><\/td>\n<td><span style=\"font-weight: 400;\">1.48%<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Celebrities outside cinema<\/span><\/td>\n<td><span style=\"font-weight: 400;\">1.26%<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Almod\u00f3var autofiction<\/span><\/td>\n<td><span style=\"font-weight: 400;\">1.17%<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table><\/div>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">On social media, the story was radically different, and the four leading themes tell a very clear story.<\/span><\/p>\n<p><b>L&#8217;Or\u00e9al ambassadors (23.57%)<\/b><span style=\"font-weight: 400;\"> dominated with nearly one in four social media posts about the <\/span><b>Cannes Film Festival 2026<\/b><span style=\"font-weight: 400;\"> referencing a L&#8217;Or\u00e9al Paris brand ambassador. This is not an organic result: it reflects years of strategic investment in a Cannes partnership built around a large, carefully curated roster of international talent spanning Asian, Western and global markets. Fan communities mobilised massively around each ambassador appearance on the Croisette, creating a self-reinforcing cycle of user-generated content.<\/span><\/p>\n<p><b>Red carpet fashion (13.30%)<\/b><span style=\"font-weight: 400;\"> held its position as the second social theme, confirming that outfit commentary, styling breakdowns and fashion discourse remain a universal social media conversation at the <\/span><b>Cannes Film Festival 2026<\/b><span style=\"font-weight: 400;\">, regardless of platform or geography.<\/span><\/p>\n<p><b>Asian presence (6.79%)<\/b><span style=\"font-weight: 400;\"> is a meta-theme that aggregates all content celebrating or commenting on the visible and growing representation of Asian (Thai, Korean, Chinese, Indian) stars on the Croisette. Its emergence as the third-highest social theme &#8211; above the awards, above the films &#8211; underlines how significantly the cultural gravity of the festival has shifted toward Asian markets. <\/span><span style=\"font-weight: 400;\">We see the same phenomenon here as in other cultural or entertainment events, such as <\/span><a href=\"https:\/\/onclusive.com\/en-gb\/resources\/blog\/paris-fashion-week-fw26\/\" target=\"_blank\" rel=\"noopener\"><b>Fashion Weeks<\/b><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><b>Nespresso Cannes (6.62%)<\/b><span style=\"font-weight: 400;\"> demonstrated the power of a well-activated official sponsorship. The brand&#8217;s association with Thai actor and ambassador Win Metawin drove a concentrated burst of social content from his dedicated fanbase, pushing the Nespresso theme to fourth place overall &#8211; an extraordinary return for a brand that is not a fashion or beauty player.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b>Key takeaway for PR professionals:<\/b><span style=\"font-weight: 400;\"> if your objective is traditional media coverage, focus on film, awards and editorial red carpet. If your objective is social media reach and engagement, invest in ambassador partnerships and cultivate relationships with Asian fan communities.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n \n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n<\/section> \n\n\n\n\n\n<section\n    class=\"block-pcon\">\n\n      \n\t\t\t<div class=\"post_content--wrapper\">\n\t\t\t\t<div class=\"post_content--copy  \">\n\t\t\t\t\t<div class=\"post_content--copy-inner-wrapper\">\n\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"post_content-copy-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t  \t\t<h2><strong>4. Top films: Which titles generated the most buzz at Cannes Film Festival 2026?<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Across all media channels combined, the 15 most-mentioned films (out of 62 analysed) were:<\/span><\/p>\n<p>&nbsp;<\/p>\n<div class=\"table-scroll-wrapper\"><table>\n<thead>\n<tr>\n<th><b>Film<\/b><\/th>\n<th><b>Share of voice<\/b><\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td><span style=\"font-weight: 400;\">Fjord<\/span><\/td>\n<td><span style=\"font-weight: 400;\">7.73%<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">La Bola Negra<\/span><\/td>\n<td><span style=\"font-weight: 400;\">7.37%<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Amarga Navidad<\/span><\/td>\n<td><span style=\"font-weight: 400;\">6.72%<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Vol de Nuit pour Los Angeles <\/span><span style=\"font-weight: 400;\">(Propeller One-Way Night Coach)<\/span><\/td>\n<td><span style=\"font-weight: 400;\">6.15%<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Karma Canet<\/span><\/td>\n<td><span style=\"font-weight: 400;\">5.89%<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">L&#8217;Abandon<\/span><\/td>\n<td><span style=\"font-weight: 400;\">4.22%<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Hope<\/span><\/td>\n<td><span style=\"font-weight: 400;\">3.75%<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Paper Tiger<\/span><\/td>\n<td><span style=\"font-weight: 400;\">3.46%<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Fatherland<\/span><\/td>\n<td><span style=\"font-weight: 400;\">3.31%<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">El Ser Querido<\/span><\/td>\n<td><span style=\"font-weight: 400;\">3.21%<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Diamond<\/span><\/td>\n<td><span style=\"font-weight: 400;\">3.10%<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Notre Salut<\/span><\/td>\n<td><span style=\"font-weight: 400;\">3.07%<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">La V\u00e9nus \u00c9lectrique<\/span><\/td>\n<td><span style=\"font-weight: 400;\">2.70%<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Histoires Parall\u00e8les<\/span><\/td>\n<td><span style=\"font-weight: 400;\">2.48%<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Gun Che<\/span><\/td>\n<td><span style=\"font-weight: 400;\">2.43%<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table><\/div>\n<h3><span style=\"font-weight: 400;\">Why these films topped the ranking<\/span><\/h3>\n<p><b>Fjord (7.73%)<\/b><span style=\"font-weight: 400;\"> led the combined ranking for a clear set of reasons. As the <\/span><b>Cannes Film Festival 2026<\/b><span style=\"font-weight: 400;\"> Palme d&#8217;Or winner, directed by Cristian Mungiu &#8211; one of the most critically respected filmmakers of his generation, already a Palme d&#8217;Or winner for <\/span><i><span style=\"font-weight: 400;\">4 months, 3 weeks and 2 days<\/span><\/i><span style=\"font-weight: 400;\"> (2007) &#8211; the film benefited from the full weight of the closing ceremony media spike and sustained critical coverage throughout the competition. Its subject matter, political polarisation in a Nordic democracy, also resonated with journalists and commentators well beyond the film pages.<\/span><\/p>\n<p>&nbsp;<\/p>\n<figure id=\"attachment_93877\" aria-describedby=\"caption-attachment-93877\" style=\"width: 798px\" class=\"wp-caption aligncenter\"><img fetchpriority=\"high\" decoding=\"async\" fetchpriority=\"high\" class=\"wp-image-93877 size-full\" src=\"https:\/\/onclusive.com\/wp-content\/uploads\/2026\/05\/Onclusive-05-25-2026_07_35_PM.png\" alt=\"Cannes Film Festival 2026: the winner\" width=\"798\" height=\"851\" srcset=\"https:\/\/onclusive.com\/wp-content\/uploads\/2026\/05\/Onclusive-05-25-2026_07_35_PM.png 798w, https:\/\/onclusive.com\/wp-content\/uploads\/2026\/05\/Onclusive-05-25-2026_07_35_PM-281x300.png 281w, https:\/\/onclusive.com\/wp-content\/uploads\/2026\/05\/Onclusive-05-25-2026_07_35_PM-768x819.png 768w, https:\/\/onclusive.com\/wp-content\/uploads\/2026\/05\/Onclusive-05-25-2026_07_35_PM-640x683.png 640w\" sizes=\"(max-width: 639px) 98vw, (max-width: 1199px) 64vw, 770px\" \/><figcaption id=\"caption-attachment-93877\" class=\"wp-caption-text\">Mentions of the Palme d&#8217;Or in the film trade press as well as by sponsoring brands (including Chopard, the creator of the Palme d&#8217;Or trophy). Via <a href=\"https:\/\/onclusive.com\/en-gb\/products\/social-listening\/\" target=\"_blank\" rel=\"noopener\">Onclusive Social<\/a>, the social media listening tool.<\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><b>La Bola Negra (7.37%)<\/b><span style=\"font-weight: 400;\"> was the social media darling of the competition. Co-directed by Javier Calvo and Javier Ambrossi &#8211; known as Los Javis, the Spanish creators of cult TV series like <\/span><i><span style=\"font-weight: 400;\">La Veneno<\/span><\/i><span style=\"font-weight: 400;\"> &#8211; the film carried enormous pre-existing fan communities into the Cannes conversation. Its co-Best Director prize (ex aequo with <\/span><i><span style=\"font-weight: 400;\">Fatherland<\/span><\/i><span style=\"font-weight: 400;\">) amplified the media coverage significantly. The presence of Pen\u00e9lope Cruz in the cast added further star power to an already high-visibility title.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b>Amarga Navidad (6.72%)<\/b><span style=\"font-weight: 400;\"> was Pedro Almod\u00f3var&#8217;s latest film, which placed it at the intersection of two powerful media engines: the enduring international prestige of one of world cinema&#8217;s most celebrated auteurs, and the star power of a cast aligned with his characteristic aesthetic world. Almod\u00f3var&#8217;s appearances at the <\/span><b>Cannes Film Festival 2026<\/b><span style=\"font-weight: 400;\"> &#8211; including a much-discussed public statement on cultural funding &#8211; generated coverage well beyond the film itself.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b>Vol de Nuit pour Los Angeles <\/b><span style=\"font-weight: 400;\">(Propeller One-Way Night Coach) <\/span><b>(6.15%)<\/b><span style=\"font-weight: 400;\"> ranked fourth largely through the force of personality of its leading actor. John Travolta&#8217;s return to Cannes generated the kind of celebrity-driven press surge that transcends film criticism: news media, entertainment outlets and social media all converged on his Croisette appearances. Travolta&#8217;s presence gave the film a visibility disproportionate to its competition profile.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">The top four films collectively accounted for 28% of all film-related mentions, a concentration that reflects how the <\/span><b>Cannes Film Festival 2026<\/b><span style=\"font-weight: 400;\"> media machine consistently amplifies a small number of titles above the rest of the selection.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n \n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n<\/section> \n\n\n\n\n\n<section\n    class=\"block-pcon\">\n\n      \n\t\t\t<div class=\"post_content--wrapper\">\n\t\t\t\t<div class=\"post_content--copy  \">\n\t\t\t\t\t<div class=\"post_content--copy-inner-wrapper\">\n\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"post_content-copy-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t  \t\t<h2><strong>5. The jury: Demi Moore&#8217;s Cannes 2026 effect<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">The jury data is one of the most interesting findings from the <\/span><b>Cannes Film Festival 2026<\/b><span style=\"font-weight: 400;\"> dataset. Among the 25 jury members analysed across all sections (Competition, Un Certain Regard, Cam\u00e9ra d&#8217;Or, Cinef and short films):<\/span><\/p>\n<p>&nbsp;<\/p>\n<div class=\"table-scroll-wrapper\"><table>\n<thead>\n<tr>\n<th><b>Jury member<\/b><\/th>\n<th><b>Share of voice<\/b><\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td><span style=\"font-weight: 400;\">Demi Moore (President)<\/span><\/td>\n<td><span style=\"font-weight: 400;\">41.61%<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Park Chan-wook<\/span><\/td>\n<td><span style=\"font-weight: 400;\">16.65%<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Paul Laverty<\/span><\/td>\n<td><span style=\"font-weight: 400;\">8.83%<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Eye Haidara (emcee)<\/span><\/td>\n<td><span style=\"font-weight: 400;\">6.14%<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Chlo\u00e9 Zhao<\/span><\/td>\n<td><span style=\"font-weight: 400;\">5.13%<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Ruth Negga<\/span><\/td>\n<td><span style=\"font-weight: 400;\">4.83%<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Stellan Skarsg\u00e5rd<\/span><\/td>\n<td><span style=\"font-weight: 400;\">4.07%<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Diego C\u00e9spedes<\/span><\/td>\n<td><span style=\"font-weight: 400;\">2.73%<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Leila Bekhti<\/span><\/td>\n<td><span style=\"font-weight: 400;\">2.23%<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Isaach De Bankol\u00e9<\/span><\/td>\n<td><span style=\"font-weight: 400;\">2.13%<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Laura Wandel<\/span><\/td>\n<td><span style=\"font-weight: 400;\">2.05%<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Monia Chokri<\/span><\/td>\n<td><span style=\"font-weight: 400;\">0.91%<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Carla Sim\u00f3n<\/span><\/td>\n<td><span style=\"font-weight: 400;\">0.86%<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Laura Samani<\/span><\/td>\n<td><span style=\"font-weight: 400;\">0.30%<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Ang\u00e8le Diabang<\/span><\/td>\n<td><span style=\"font-weight: 400;\">0.28%<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table><\/div>\n<h3><span style=\"font-weight: 400;\">The top 4: who they are and why they dominated<\/span><\/h3>\n<p><b>Demi Moore (41.61%)<\/b><span style=\"font-weight: 400;\"> captured more than two-fifths of all jury-related mentions, a dominance that reflects both the prestige of the jury presidency and the particular cultural moment Demi Moore occupies. The American actress, iconic for <\/span><i><span style=\"font-weight: 400;\">Ghost<\/span><\/i><span style=\"font-weight: 400;\">, <\/span><i><span style=\"font-weight: 400;\">GI Jane<\/span><\/i><span style=\"font-weight: 400;\"> and a career spanning four decades, has experienced a major critical renaissance in recent years. Her presence at the <\/span><b>Cannes Film Festival 2026<\/b><span style=\"font-weight: 400;\"> as jury president attracted media attention from entertainment, fashion and general news outlets simultaneously, creating a cross-channel amplification effect that no other jury member could match.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b>Park Chan-wook (16.65%)<\/b><span style=\"font-weight: 400;\"> brought the second-largest audience of any jury member. The South Korean director &#8211; creator of <\/span><i><span style=\"font-weight: 400;\">Oldboy<\/span><\/i><span style=\"font-weight: 400;\">, <\/span><i><span style=\"font-weight: 400;\">The Handmaiden<\/span><\/i><span style=\"font-weight: 400;\"> and <\/span><i><span style=\"font-weight: 400;\">Decision to Leave<\/span><\/i><span style=\"font-weight: 400;\">, winner of the Cannes Grand Prix &#8211; carries enormous global prestige, particularly across Asian digital media where Korean cinema commands passionate, engaged fanbases. His participation as a juror at the <\/span><b>Cannes Film Festival 2026<\/b><span style=\"font-weight: 400;\"> was widely covered in South Korean press, driving a significant share of jury mentions.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b>Paul Laverty (8.83%)<\/b><span style=\"font-weight: 400;\"> ranked third, a result that reflects the deep respect the Scottish screenwriter commands in European and Latin American cinema circles. Long-time collaborator of director Ken Loach, Laverty has co-written films that have won the Palme d&#8217;Or twice (<\/span><i><span style=\"font-weight: 400;\">The Wind That Shakes the Barley<\/span><\/i><span style=\"font-weight: 400;\">, 2006, and <\/span><i><span style=\"font-weight: 400;\">I, Daniel Blake<\/span><\/i><span style=\"font-weight: 400;\">, 2016). His participation on the jury carried weight for critics and cinephiles, generating substantial editorial coverage.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b>Eye Haidara (6.14%)<\/b><span style=\"font-weight: 400;\"> is a French actress of Malian origin. Her presence at the <\/span><b>Cannes Film Festival 2026<\/b><span style=\"font-weight: 400;\"> as emcee generated coverage across entertainment media and social platforms, with particular engagement from French-speaking audience. She stars in *L&#8217;Objet du D\u00e9lit*, Agn\u00e8s Jaoui&#8217;s film, which is being screened out of competition.Her profile as a younger, socially engaged talent added a distinct dimension to the jury&#8217;s public image.<\/span><\/p>\n<p>&nbsp;<\/p>\n<figure id=\"attachment_85517\" aria-describedby=\"caption-attachment-85517\" style=\"width: 999px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/onclusive.com\/\/en-gb\/products\/social-listening\/\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"hoverZoomLink wp-image-85517\" src=\"https:\/\/onclusive.com\/wp-content\/uploads\/2026\/03\/ENG-CTA-Onclusive-social-demo-1-poster-scaled.png\" alt=\"CTA onclusive social Cannes Film Festival 2026\" width=\"999\" height=\"562\" srcset=\"https:\/\/onclusive.com\/wp-content\/uploads\/2026\/03\/ENG-CTA-Onclusive-social-demo-1-poster-scaled.png 2560w, https:\/\/onclusive.com\/wp-content\/uploads\/2026\/03\/ENG-CTA-Onclusive-social-demo-1-poster-300x169.png 300w, https:\/\/onclusive.com\/wp-content\/uploads\/2026\/03\/ENG-CTA-Onclusive-social-demo-1-poster-1024x576.png 1024w, https:\/\/onclusive.com\/wp-content\/uploads\/2026\/03\/ENG-CTA-Onclusive-social-demo-1-poster-768x432.png 768w, https:\/\/onclusive.com\/wp-content\/uploads\/2026\/03\/ENG-CTA-Onclusive-social-demo-1-poster-1536x864.png 1536w, https:\/\/onclusive.com\/wp-content\/uploads\/2026\/03\/ENG-CTA-Onclusive-social-demo-1-poster-2048x1152.png 2048w, https:\/\/onclusive.com\/wp-content\/uploads\/2026\/03\/ENG-CTA-Onclusive-social-demo-1-poster-640x360.png 640w, https:\/\/onclusive.com\/wp-content\/uploads\/2026\/03\/ENG-CTA-Onclusive-social-demo-1-poster-1200x675.png 1200w, https:\/\/onclusive.com\/wp-content\/uploads\/2026\/03\/ENG-CTA-Onclusive-social-demo-1-poster-1920x1080.png 1920w\" sizes=\"(max-width: 639px) 98vw, (max-width: 1199px) 64vw, 770px\" \/><\/a><figcaption id=\"caption-attachment-85517\" class=\"wp-caption-text\">Use social listening to monitor and analyze events and major news trends in social media and the media. \u00a0<a href=\"https:\/\/onclusive.com\/\/en-gb\/products\/social-listening\/#enquiry\" target=\"_blank\" rel=\"noopener\">Contact us today<\/a> to learn how Onclusive\u2019s platform can help you track, analyse, and respond to media coverage with precision and ease.<\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<div id=\"hzViewer\" style=\"background: none; line-height: 0px; overflow: hidden; padding: 10px 5px; position: absolute; z-index: 2147483647; visibility: visible; opacity: 1; cursor: pointer; pointer-events: none; top: 1809px; left: 5px; width: auto; height: auto; display: none;\"><\/div>\n<div id=\"hzViewer\" style=\"background: none; line-height: 0px; overflow: hidden; padding: 10px 5px; position: absolute; z-index: 2147483647; visibility: visible; opacity: 1; cursor: pointer; pointer-events: none; top: 1809px; left: 112px; width: auto; height: auto; display: none;\"><\/div>\n<div id=\"hzViewer\" style=\"background: none; line-height: 0px; overflow: hidden; padding: 10px 5px 5px; position: absolute; z-index: 2147483647; visibility: visible; opacity: 1; cursor: pointer; pointer-events: none; top: 1645px; left: 64px; width: auto; height: auto; display: none;\"><\/div>\n \n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n<\/section> \n\n\n\n\n\n<section\n    class=\"block-pcon\">\n\n      \n\t\t\t<div class=\"post_content--wrapper\">\n\t\t\t\t<div class=\"post_content--copy  \">\n\t\t\t\t\t<div class=\"post_content--copy-inner-wrapper\">\n\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"post_content-copy-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t  \t\t<h2><strong>6. Top actors and directors: Los Javis, Travolta and Almod\u00f3var<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Among 279 actors, actresses and directors analysed at the <\/span><b>Cannes Film Festival 2026<\/b><span style=\"font-weight: 400;\">, the top 15 by share of voice were:<\/span><\/p>\n<p>&nbsp;<\/p>\n<div class=\"table-scroll-wrapper\"><table>\n<thead>\n<tr>\n<th><b>Name<\/b><\/th>\n<th><b>Share of voice<\/b><\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td><span style=\"font-weight: 400;\">Javier Calvo &amp; Javier Ambrossi<\/span><\/td>\n<td><span style=\"font-weight: 400;\">5.95%<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">John Travolta<\/span><\/td>\n<td><span style=\"font-weight: 400;\">3.99%<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Pedro Almod\u00f3var<\/span><\/td>\n<td><span style=\"font-weight: 400;\">3.39%<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Javier Bardem<\/span><\/td>\n<td><span style=\"font-weight: 400;\">3.03%<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Cristian Mungiu<\/span><\/td>\n<td><span style=\"font-weight: 400;\">3.02%<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Peter Jackson<\/span><\/td>\n<td><span style=\"font-weight: 400;\">2.69%<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Virginie Efira<\/span><\/td>\n<td><span style=\"font-weight: 400;\">2.08%<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Pen\u00e9lope Cruz<\/span><\/td>\n<td><span style=\"font-weight: 400;\">1.86%<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Sebastian Stan<\/span><\/td>\n<td><span style=\"font-weight: 400;\">1.80%<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Gilles Lellouche<\/span><\/td>\n<td><span style=\"font-weight: 400;\">1.74%<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Emmanuel Marre<\/span><\/td>\n<td><span style=\"font-weight: 400;\">1.69%<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Renate Reinsve<\/span><\/td>\n<td><span style=\"font-weight: 400;\">1.40%<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">James Gray<\/span><\/td>\n<td><span style=\"font-weight: 400;\">1.37%<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Isabelle Huppert<\/span><\/td>\n<td><span style=\"font-weight: 400;\">1.37%<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Rodrigo Sorogoyen<\/span><\/td>\n<td><span style=\"font-weight: 400;\">1.33%<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table><\/div>\n<h3><span style=\"font-weight: 400;\">The top 4: who they are and why they led<\/span><\/h3>\n<p><b>Javier Calvo &amp; Javier Ambrossi (5.95%)<\/b><span style=\"font-weight: 400;\"> topped the ranking as the creative duo behind <\/span><i><span style=\"font-weight: 400;\">La Bola Negra<\/span><\/i><span style=\"font-weight: 400;\">. Known universally in Spain as Los Javis, Javier Calvo and Javier Ambrossi built their fame through television: their series <\/span><i><span style=\"font-weight: 400;\">Paquita Salas<\/span><\/i><span style=\"font-weight: 400;\"> and <\/span><i><span style=\"font-weight: 400;\">La Veneno<\/span><\/i><span style=\"font-weight: 400;\"> gave them both critical acclaim and a fiercely loyal, largely young audience. Their Cannes debut in competition brought those communities onto the global stage. Their Best Director prize (ex aequo), combined with their high media profile as public figures beyond cinema, drove sustained coverage across entertainment, film, fashion and LGBTQ+ media at the <\/span><b>Cannes Film Festival 2026<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p>&nbsp;<\/p>\n<figure id=\"attachment_93980\" aria-describedby=\"caption-attachment-93980\" style=\"width: 775px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-93980\" src=\"https:\/\/onclusive.com\/wp-content\/uploads\/2026\/05\/3Onclusivebolanegra.jpg\" alt=\"Cannes Film Festival 2026\" width=\"775\" height=\"813\" srcset=\"https:\/\/onclusive.com\/wp-content\/uploads\/2026\/05\/3Onclusivebolanegra.jpg 775w, https:\/\/onclusive.com\/wp-content\/uploads\/2026\/05\/3Onclusivebolanegra-286x300.jpg 286w, https:\/\/onclusive.com\/wp-content\/uploads\/2026\/05\/3Onclusivebolanegra-768x806.jpg 768w, https:\/\/onclusive.com\/wp-content\/uploads\/2026\/05\/3Onclusivebolanegra-640x671.jpg 640w\" sizes=\"(max-width: 639px) 98vw, (max-width: 1199px) 64vw, 770px\" \/><figcaption id=\"caption-attachment-93980\" class=\"wp-caption-text\">Actor Antonio Banderas took to his X (<a href=\"https:\/\/onclusive.com\/en-gb\/resources\/blog\/x-twitter-statistics-2026\/\" target=\"_blank\" rel=\"noopener\">Twitter<\/a>) account to congratulate Los Javis on their shared Best Director Award for the film La Bola Negra. Data via Onclusive Social<\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<p><b>John Travolta (3.99%)<\/b><span style=\"font-weight: 400;\"> ranked second through sheer celebrity impact. The star of <\/span><i><span style=\"font-weight: 400;\">Grease<\/span><\/i><span style=\"font-weight: 400;\">, <\/span><i><span style=\"font-weight: 400;\">Saturday Night Fever<\/span><\/i><span style=\"font-weight: 400;\"> and <\/span><i><span style=\"font-weight: 400;\">Pulp Fiction<\/span><\/i><span style=\"font-weight: 400;\"> arrived at the <\/span><b>Cannes Film Festival 2026<\/b><span style=\"font-weight: 400;\"> with <\/span><i><span style=\"font-weight: 400;\">Vol de Nuit pour Los Angeles<\/span><\/i><span style=\"font-weight: 400;\">, and his every appearance on the Croisette was treated as a major event by entertainment and general news media worldwide. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">What amplified his presence far beyond the film itself was a conversation that went viral almost immediately: Travolta appeared <\/span><b>strikingly younger than expected<\/b><span style=\"font-weight: 400;\">, prompting widespread commentary across social and traditional media about his appearance. The debate quickly escalated into a full-blown revival of the so-called &#8220;clone theory&#8221; that has circulated around Travolta for years, with users and commentators comparing current and archival images and speculating about anti-ageing treatments, cosmetic procedures &#8211; or more imaginative explanations. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">The resulting wave of memes, opinion pieces and talk show segments transformed what could have been a modest film premiere into one of the most-discussed celebrity moments of the <\/span><b>Cannes Film Festival 2026<\/b><span style=\"font-weight: 400;\">, adding a viral dimension that no conventional PR campaign could have manufactured. <\/span><span style=\"font-weight: 400;\">We almost forgot that he received a surprise honorary Palme d&#8217;Or!\u00a0<\/span><\/p>\n<p><b>Pedro Almod\u00f3var (3.39%)<\/b><span style=\"font-weight: 400;\"> brought his characteristic combination of artistic authority and media magnetism. One of the greatest living European filmmakers, the Spanish director arrived with <\/span><i><span style=\"font-weight: 400;\">Amarga Navidad<\/span><\/i><span style=\"font-weight: 400;\">, and his festival presence was amplified by a public statement on cinema funding and cultural policy that generated coverage well beyond the arts press. Almod\u00f3var at Cannes is always a major media event in Spain, Latin America and beyond.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b>Javier Bardem (3.03%)<\/b><span style=\"font-weight: 400;\"> is one of the most internationally recognised Spanish actors &#8211; Oscar winner for <\/span><i><span style=\"font-weight: 400;\">No Country for Old Men<\/span><\/i><span style=\"font-weight: 400;\">, star of <\/span><i><span style=\"font-weight: 400;\">Biutiful<\/span><\/i><span style=\"font-weight: 400;\"> and the Bond film <\/span><i><span style=\"font-weight: 400;\">Skyfall<\/span><\/i><span style=\"font-weight: 400;\">. His appearance in <\/span><i><span style=\"font-weight: 400;\">El Ser Querido<\/span><\/i><span style=\"font-weight: 400;\"> at the <\/span><b>Cannes Film Festival 2026<\/b><span style=\"font-weight: 400;\"> attracted substantial coverage from entertainment and film media, and his appearances on the red carpet alongside Pen\u00e9lope Cruz generated additional lifestyle and fashion coverage.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n \n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n<\/section> \n\n\n\n\n\n<section\n    class=\"block-pcon\">\n\n      \n\t\t\t<div class=\"post_content--wrapper\">\n\t\t\t\t<div class=\"post_content--copy  \">\n\t\t\t\t\t<div class=\"post_content--copy-inner-wrapper\">\n\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"post_content-copy-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t  \t\t<h2><strong>7. Celebrity power: Asian stars dominate Cannes Film Festival 2026 social media<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">The celebrity data is where the <\/span><b>Cannes Film Festival 2026<\/b><span style=\"font-weight: 400;\"> reveals its most significant structural shift compared to previous years. Among 100 celebrities analysed on social media\u00a0 (excluding competition actors and directors):<\/span><\/p>\n<div class=\"table-scroll-wrapper\"><table>\n<thead>\n<tr>\n<th><b>Celebrity<\/b><\/th>\n<th><b>Share of voice<\/b><\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td><span style=\"font-weight: 400;\">BamBam<\/span><\/td>\n<td><span style=\"font-weight: 400;\">24.50%<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Becky Armstrong (L&#8217;Or\u00e9al)<\/span><\/td>\n<td><span style=\"font-weight: 400;\">15.99%<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Gemini Norawit (L&#8217;Or\u00e9al)<\/span><\/td>\n<td><span style=\"font-weight: 400;\">9.56%<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Keng Harit<\/span><\/td>\n<td><span style=\"font-weight: 400;\">9.48%<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Yoko Apasra<\/span><\/td>\n<td><span style=\"font-weight: 400;\">7.85%<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Win Metawin (Nespresso)<\/span><\/td>\n<td><span style=\"font-weight: 400;\">2.42%<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Lim Yoona (Qeelin)<\/span><\/td>\n<td><span style=\"font-weight: 400;\">2.34%<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Tian Xuning (L&#8217;Or\u00e9al)<\/span><\/td>\n<td><span style=\"font-weight: 400;\">2.10%<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Hande Er\u00e7el<\/span><\/td>\n<td><span style=\"font-weight: 400;\">1.64%<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Lay Zhang<\/span><\/td>\n<td><span style=\"font-weight: 400;\">1.63%<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Chompoo (Araya Alberta Hargate)<\/span><\/td>\n<td><span style=\"font-weight: 400;\">1.54%<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Zhou Ye<\/span><\/td>\n<td><span style=\"font-weight: 400;\">1.47%<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Alek Teeradetch<\/span><\/td>\n<td><span style=\"font-weight: 400;\">1.37%<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Alia Bhatt<\/span><\/td>\n<td><span style=\"font-weight: 400;\">1.27%<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Aishwarya Rai<\/span><\/td>\n<td><span style=\"font-weight: 400;\">1.14%<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table><\/div>\n<h3><span style=\"font-weight: 400;\">The top 4 social celebrities: who they are and why they dominated<\/span><\/h3>\n<p><b>BamBam (24.50%)<\/b><span style=\"font-weight: 400;\"> dominated the entire social celebrity conversation with nearly a quarter of all mentions. Born Kunpimook Bhuwakul in Thailand, BamBam is a K-pop artist and member of the group GOT7 who built a vast international solo career after establishing himself in Seoul. At the <\/span><b>Cannes Film Festival 2026<\/b><span style=\"font-weight: 400;\">, he held a specific and historic role: <\/span><b>official representative of Thai cinema<\/b><span style=\"font-weight: 400;\">, a designation that gave his presence on the Croisette formal cultural weight well beyond that of a typical brand ambassador or celebrity guest. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">His crossover status &#8211; Thai by origin, Korean pop star by career, with massive fanbases across Southeast Asia, East Asia and beyond &#8211; made him the ideal figure to embody Thailand&#8217;s growing ambitions in international cinema. This institutional role, combined with the organised mobilisation of his fanbase, turned BamBam&#8217;s Cannes presence into a genuine cultural moment. The hashtag #BamBamXCannes2026 accumulated 1,228,730 uses, the highest of the entire festival, triggering one of the largest coordinated fan content campaigns the <\/span><b>Cannes Film Festival 2026<\/b><span style=\"font-weight: 400;\"> has ever seen.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b>Becky Armstrong (15.99%)<\/b><span style=\"font-weight: 400;\"> is a Thai-British singer and actress, known in Thailand simply as Becky, who represents L&#8217;Or\u00e9al Paris. Her Cannes appearances were supported by dedicated hashtags including #RebeccaxCannes2026 (546,532 uses) and #LOrealParisCannesxBecky (499,573 uses), which her fanbase &#8211; known as Becky&#8217;s Angels &#8211; activated systematically throughout the festival. Her dual identity as both a Western-named and Thai-heritage star gives her exceptional reach across different audience segments.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b>Gemini Norawit (9.56%)<\/b><span style=\"font-weight: 400;\"> is a Thai actor who became one of the defining social media faces of the <\/span><b>Cannes Film Festival 2026<\/b><span style=\"font-weight: 400;\">. His appearance on May 16 &#8211; wearing Giorgio Armani, L&#8217;Or\u00e9al Paris makeup and Chanel jewelry &#8211; triggered the single largest social media peak of the entire festival. The Thai hashtag #\u0e40\u0e08\u0e21\u0e35\u0e44\u0e19\u0e19\u0e4c accumulated 767,309 uses, while #LOrealParisCannesxGemini reached 650,560. Gemini&#8217;s appearance illustrates how a single, perfectly executed brand ambassador moment can outperform weeks of traditional festival communication in terms of social volume.<\/span><\/p>\n<figure id=\"attachment_93886\" aria-describedby=\"caption-attachment-93886\" style=\"width: 999px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" loading=\"lazy\" class=\"wp-image-93886\" src=\"https:\/\/onclusive.com\/wp-content\/uploads\/2026\/05\/Onclusive-05-25-2026_07_46_PM.png\" alt=\"Cannes Film Festival 2026 \" width=\"999\" height=\"404\" srcset=\"https:\/\/onclusive.com\/wp-content\/uploads\/2026\/05\/Onclusive-05-25-2026_07_46_PM.png 1581w, https:\/\/onclusive.com\/wp-content\/uploads\/2026\/05\/Onclusive-05-25-2026_07_46_PM-300x121.png 300w, https:\/\/onclusive.com\/wp-content\/uploads\/2026\/05\/Onclusive-05-25-2026_07_46_PM-1024x414.png 1024w, https:\/\/onclusive.com\/wp-content\/uploads\/2026\/05\/Onclusive-05-25-2026_07_46_PM-768x310.png 768w, https:\/\/onclusive.com\/wp-content\/uploads\/2026\/05\/Onclusive-05-25-2026_07_46_PM-1536x621.png 1536w, https:\/\/onclusive.com\/wp-content\/uploads\/2026\/05\/Onclusive-05-25-2026_07_46_PM-640x259.png 640w, https:\/\/onclusive.com\/wp-content\/uploads\/2026\/05\/Onclusive-05-25-2026_07_46_PM-1200x485.png 1200w\" sizes=\"auto, (max-width: 639px) 98vw, (max-width: 1199px) 64vw, 770px\" \/><figcaption id=\"caption-attachment-93886\" class=\"wp-caption-text\">Part of Gemini Norawit\u2019s social media influence ecosystem. Via Onclusive Social<\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<p><b>Keng Harit (9.48%)<\/b><span style=\"font-weight: 400;\"> is a Thai celebrity whose Cannes presence was celebrated through the hashtag #KengHaritatCannes, which amassed 1,109,154 uses &#8211; the second-highest hashtag volume of the entire <\/span><b>Cannes Film Festival 2026<\/b><span style=\"font-weight: 400;\">. His close score to Gemini Norawit (9.48% vs 9.56%) shows how competitive the Thai celebrity landscape at Cannes has become, with multiple stars attracting near-equivalent fan mobilisation simultaneously.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"font-weight: 400;\">The contrast with traditional media celebrities<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The contrast with <\/span><b>traditional media<\/b><span style=\"font-weight: 400;\"> is stark. Among the top 15 celebrities in press and broadcast coverage (out of 90 celebrities analysed):<\/span><\/p>\n<p>&nbsp;<\/p>\n<div class=\"table-scroll-wrapper\"><table>\n<thead>\n<tr>\n<th><b>Celebrity<\/b><\/th>\n<th><b>Share of voice<\/b><\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td><span style=\"font-weight: 400;\">Aishwarya Rai<\/span><\/td>\n<td><span style=\"font-weight: 400;\">13.33%<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Bella Hadid<\/span><\/td>\n<td><span style=\"font-weight: 400;\">7.16%<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Eva Longoria<\/span><\/td>\n<td><span style=\"font-weight: 400;\">5.62%<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Heidi Klum<\/span><\/td>\n<td><span style=\"font-weight: 400;\">4.57%<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Cate Blanchett<\/span><\/td>\n<td><span style=\"font-weight: 400;\">4.48%<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Vin Diesel<\/span><\/td>\n<td><span style=\"font-weight: 400;\">4.32%<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Alia Bhatt<\/span><\/td>\n<td><span style=\"font-weight: 400;\">4.27%<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Jane Fonda<\/span><\/td>\n<td><span style=\"font-weight: 400;\">3.97%<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Tilda Swinton<\/span><\/td>\n<td><span style=\"font-weight: 400;\">3.44%<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Michelle Rodriguez<\/span><\/td>\n<td><span style=\"font-weight: 400;\">2.61%<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Barbara Palvin<\/span><\/td>\n<td><span style=\"font-weight: 400;\">2.51%<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Micka\u00eblle Paty<\/span><\/td>\n<td><span style=\"font-weight: 400;\">2.47%<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Jordana Brewster<\/span><\/td>\n<td><span style=\"font-weight: 400;\">2.27%<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Sharon Stone<\/span><\/td>\n<td><span style=\"font-weight: 400;\">2.08%<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Meadow Walker<\/span><\/td>\n<td><span style=\"font-weight: 400;\">2.01%<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table><\/div>\n<h3><span style=\"font-weight: 400;\">The top 4 traditional media celebrities: who they are and why they led<\/span><\/h3>\n<p><b>Aishwarya Rai (13.33%)<\/b><span style=\"font-weight: 400;\"> is the only celebrity to appear prominently in both the social and traditional media top 15, a testament to her unique cross-channel status. The Indian actress, former Miss World 1994 and Bollywood icon, has been attending the <\/span><b>Cannes Film Festival<\/b><span style=\"font-weight: 400;\"> as a L&#8217;Or\u00e9al Paris ambassador for over two decades. Her red carpet appearances are considered a global fashion event in their own right, covered by Indian, French, international fashion and general news media simultaneously. Her editorial dominance at the <\/span><b>Cannes Film Festival 2026<\/b><span style=\"font-weight: 400;\"> reflects both her longevity as a Cannes fixture and the continued global fascination with her red carpet choices.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b>Bella Hadid (7.16%)<\/b><span style=\"font-weight: 400;\"> ranked second in traditional media through her combination of supermodel status, fashion industry relationships and the intense press interest her Cannes appearances consistently generate. A fixture at the world&#8217;s major fashion events, her red carpet looks at the <\/span><b>Cannes Film Festival 2026<\/b><span style=\"font-weight: 400;\"> generated substantial coverage across fashion, lifestyle and celebrity media.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b>Eva Longoria (5.62%)<\/b><span style=\"font-weight: 400;\"> is an American actress and director who has built a strong personal relationship with the <\/span><b>Cannes Film Festival<\/b><span style=\"font-weight: 400;\"> over the years. Known internationally for <\/span><i><span style=\"font-weight: 400;\">Desperate Housewives<\/span><\/i><span style=\"font-weight: 400;\">, she has progressively repositioned herself as a filmmaker and cultural figure, and her Cannes 2026 presence attracted both entertainment and lifestyle press coverage.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b>Heidi Klum (4.57%)<\/b><span style=\"font-weight: 400;\"> is a German-American supermodel, television personality and businesswoman whose Cannes presence each year generates reliable fashion and entertainment coverage across European and American media. Her red carpet appearances at the <\/span><b>Cannes Film Festival 2026<\/b><span style=\"font-weight: 400;\"> attracted the kind of high-traffic tabloid and fashion media coverage that contributes significantly to traditional media share of voice.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b>Strategic implication:<\/b><span style=\"font-weight: 400;\"> for brands seeking maximum social media reach at the <\/span><b>Cannes Film Festival 2026<\/b><span style=\"font-weight: 400;\">, partnering with Thai and Korean stars delivered audience numbers that no Western celebrity could match in the digital space. For editorial and press visibility, the more familiar Western red carpet hierarchy continued to dominate traditional coverage.<\/span><\/p>\n<p>&nbsp;<\/p>\n \n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n<\/section> \n\n\n\n\n\n<section\n    class=\"block-pcon\">\n\n      \n\t\t\t<div class=\"post_content--wrapper\">\n\t\t\t\t<div class=\"post_content--copy  \">\n\t\t\t\t\t<div class=\"post_content--copy-inner-wrapper\">\n\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"post_content-copy-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t  \t\t<h2><strong>8. Brands: L&#8217;Or\u00e9al&#8217;s dominance and the Cannes brand ecosystem<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Among 93 brands analysed at the <\/span><b>Cannes Film Festival 2026 in social media<\/b><span style=\"font-weight: 400;\">\u00a0(official sponsors of the Cannes Film Festival marked with *):<\/span><\/p>\n<p>&nbsp;<\/p>\n<div class=\"table-scroll-wrapper\"><table>\n<thead>\n<tr>\n<th><b>Brand<\/b><\/th>\n<th><b>Share of voice<\/b><\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td><span style=\"font-weight: 400;\">*L&#8217;Or\u00e9al Cannes 2026<\/span><\/td>\n<td><span style=\"font-weight: 400;\">41.91%<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">*Nespresso Cannes 2026<\/span><\/td>\n<td><span style=\"font-weight: 400;\">13.61%<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">AMI Paris<\/span><\/td>\n<td><span style=\"font-weight: 400;\">8.42%<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Giorgio Armani<\/span><\/td>\n<td><span style=\"font-weight: 400;\">3.55%<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Chanel<\/span><\/td>\n<td><span style=\"font-weight: 400;\">3.31%<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Louis Vuitton<\/span><\/td>\n<td><span style=\"font-weight: 400;\">3.02%<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">*Kering Cannes 2026<\/span><\/td>\n<td><span style=\"font-weight: 400;\">2.59%<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">*Chopard Cannes 2026<\/span><\/td>\n<td><span style=\"font-weight: 400;\">2.44%<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Qeelin<\/span><\/td>\n<td><span style=\"font-weight: 400;\">1.77%<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">*Brut<\/span><\/td>\n<td><span style=\"font-weight: 400;\">1.68%<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Tiffany<\/span><\/td>\n<td><span style=\"font-weight: 400;\">1.56%<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Pomellato<\/span><\/td>\n<td><span style=\"font-weight: 400;\">1.27%<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">*France T\u00e9l\u00e9visions<\/span><\/td>\n<td><span style=\"font-weight: 400;\">0.85%<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Gucci<\/span><\/td>\n<td><span style=\"font-weight: 400;\">0.85%<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">HOTEL_MARTINEZ<\/span><\/td>\n<td><span style=\"font-weight: 400;\">0.77%<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table><\/div>\n<h3><span style=\"font-weight: 400;\">L&#8217;Or\u00e9al: the undisputed Cannes brand<\/span><\/h3>\n<p><b>L&#8217;Or\u00e9al captured 41.91% of all brand mentions at Cannes Film Festival 2026<\/b><span style=\"font-weight: 400;\"> &#8211; more than three times its nearest rival. The brand&#8217;s dominance on social media (23.57% of all social media themes) was powered by a roster of Asian ambassadors &#8211; Gemini Norawit, Becky Armstrong and Tian Xuning &#8211; whose fan communities mobilised massively around every Croisette appearance. This is the result of a decades-long partnership strategy with the <\/span><b>Cannes Film Festival<\/b><span style=\"font-weight: 400;\"> that combines official sponsorship with talent investment at global scale.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Nespresso: strong second place<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">With 13.61% of brand share of voice, <\/span><b>Nespresso<\/b><span style=\"font-weight: 400;\"> confirmed its place as the second most visible brand at the festival. The activation around Thai actor <\/span><b>Win Metawin<\/b><span style=\"font-weight: 400;\"> as a Nespresso ambassador contributed significantly to the brand&#8217;s social media performance, with the Nespresso Cannes theme ranking fourth overall in social media topics at 6.62%.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">AMI Paris: the breakout sponsor<\/span><\/h3>\n<p><b>AMI Paris achieved an 8.42% brand share of voice<\/b><span style=\"font-weight: 400;\">, one of the best results among all brands. Although the brand is the main partner of Critics\u2019 Week, mentions of it primarily concern the outfits worn by celebrities, notably actor Thai Keng Harit. This performance positions the French fashion house as the prime example of brand visibility achieved during this year\u2019s festival.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n \n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t<div class=\"post_content--wrapper\">\n\t\t\t\t<div class=\"post_content--copy  \">\n\t\t\t\t\t<div class=\"post_content--copy-inner-wrapper\">\n\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"post_content-copy-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t  \t\t<h2><strong>9. Hashtags: the Cannes 2026 social media pulse<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">The top 15 hashtags used in conjunction with Cannes content (all verified as co-occurring with a Cannes festival mention, bot-generated hashtags excluded, measurement May 11-25):<\/span><\/p>\n<div class=\"table-scroll-wrapper\"><table>\n<thead>\n<tr>\n<th><b>Hashtag<\/b><\/th>\n<th><b>Volume<\/b><\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td><span style=\"font-weight: 400;\">#BamBamXCannes2026<\/span><\/td>\n<td><span style=\"font-weight: 400;\">1,228,730<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">#KengHaritatCannes<\/span><\/td>\n<td><span style=\"font-weight: 400;\">1,109,154<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">#Cannes2026<\/span><\/td>\n<td><span style=\"font-weight: 400;\">1,165,230<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">#CannesFilmFestival2026<\/span><\/td>\n<td><span style=\"font-weight: 400;\">1,104,977<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">#LOrealParisCannes<\/span><\/td>\n<td><span style=\"font-weight: 400;\">934,038<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">#BamBamAt79thCannes<\/span><\/td>\n<td><span style=\"font-weight: 400;\">822,983<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">#\u0e40\u0e08\u0e21\u0e35\u0e44\u0e19\u0e19\u0e4c (Gemini in Thai)<\/span><\/td>\n<td><span style=\"font-weight: 400;\">767,309<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">#LOrealParisCannesxGemini<\/span><\/td>\n<td><span style=\"font-weight: 400;\">650,560<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">#RebeccaxCannes2026<\/span><\/td>\n<td><span style=\"font-weight: 400;\">546,532<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">#Amiparis<\/span><\/td>\n<td><span style=\"font-weight: 400;\">538,369<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">#KengHarit<\/span><\/td>\n<td><span style=\"font-weight: 400;\">527,760<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">#LOrealParisCannesxBecky<\/span><\/td>\n<td><span style=\"font-weight: 400;\">499,573<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">#beckysangels<\/span><\/td>\n<td><span style=\"font-weight: 400;\">460,499<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">#winmetawin<\/span><\/td>\n<td><span style=\"font-weight: 400;\">442,319<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">#\ubc40\ubc40 (BamBam in Korean)<\/span><\/td>\n<td><span style=\"font-weight: 400;\">434,529<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table><\/div>\n<p><span style=\"font-weight: 400;\">The top two hashtags by volume were both dedicated to individual celebrities: <\/span><b>#BamBamXCannes2026<\/b><span style=\"font-weight: 400;\"> (1.2M) and <\/span><b>#KengHaritatCannes<\/b><span style=\"font-weight: 400;\"> (1.1M) both exceeded the volume of the official festival hashtag <\/span><b>#Cannes2026<\/b><span style=\"font-weight: 400;\"> (1.1M). This illustrates how fan-generated celebrity content now drives more measurable social volume than the event&#8217;s own branded communication at the <\/span><b>Cannes Film Festival 2026<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><b>#LOrealParisCannes<\/b><span style=\"font-weight: 400;\"> at 934,038 is the highest-volume brand hashtag, further amplified by two talent-specific sub-hashtags: <\/span><b>#LOrealParisCannesxGemini<\/b><span style=\"font-weight: 400;\"> (650,560) and <\/span><b>#LOrealParisCannesxBecky<\/b><span style=\"font-weight: 400;\"> (499,573). This structured ambassador-hashtag strategy is a textbook example of how to amplify a brand sponsorship into sustained social media volume across multiple fan communities simultaneously.<\/span><\/p>\n<p>38 hashtags have been mentioned more than 100,000 times during the Cannes Film Festival.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n \n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n<\/section> \n\n\n\n\n\n<section\n    class=\"block-pcon\">\n\n      \n\t\t\t<div class=\"post_content--wrapper\">\n\t\t\t\t<div class=\"post_content--copy  \">\n\t\t\t\t\t<div class=\"post_content--copy-inner-wrapper\">\n\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"post_content-copy-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t  \t\t<h2><strong>10. Key takeaways for PR and communications professionals<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">The data from the <\/span><b>Cannes Film Festival 2026<\/b><span style=\"font-weight: 400;\"> offers several actionable lessons.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b>Asian fan communities are the new Cannes PR powerhouse.<\/b><span style=\"font-weight: 400;\">\u00a0 For several years now, K-pop stars and Thai entertainment celebrities have been generating a level of social media activity that far exceeds that of Western Hollywood celebrities. Brands and public relations teams need to build relationships with these artistic communities well in advance of the festival. The same goes for events like Fashion Week, the<\/span> <a href=\"https:\/\/onclusive.com\/resources\/blog\/oscars-2026-media-impact\/\" target=\"_blank\" rel=\"noopener\"><b>Oscars<\/b><\/a><span style=\"font-weight: 400;\">, and the <\/span><b><a href=\"https:\/\/onclusive.com\/resources\/blog\/golden-globes-winners\/\" target=\"_blank\" rel=\"noopener\">Golden Globes<\/a>.<\/b><\/p>\n<p>&nbsp;<\/p>\n<p><b>L&#8217;Or\u00e9al&#8217;s ambassador model is the gold standard.<\/b><span style=\"font-weight: 400;\"> The combination of an official sponsorship, a large diversified roster of international ambassadors, and structured hashtag co-creation produced an unmatched 41.91% brand share of voice. It is a model built over many years, but its architecture offers a clear framework for brands with ambitions at the <\/span><b>Cannes Film Festival<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b>AMI Paris proved that organic placement can outperform smaller sponsorships.<\/b><span style=\"font-weight: 400;\"> With no official partnership for Cannes festival (but main partner of Critics\u2019 Week)\u00a0 the brand ranked third among all 93 brands purely through celebrity styling (and a luncheon and an awards ceremony). <\/span><span style=\"font-weight: 400;\">For brands with limited budgets, strategic celebrity dressing remains a highly efficient route to Cannes visibility.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b>Traditional and social media require distinct strategies.<\/b><span style=\"font-weight: 400;\"> The peak dates were different (May 16 vs May 23), the top themes were different, and the top celebrities were almost entirely different between the two channels. A single-track Cannes strategy will underperform on at least one dimension.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b>The awards still matter for editorial media.<\/b><span style=\"font-weight: 400;\"> The Palme d&#8217;Or (<\/span><i><span style=\"font-weight: 400;\">Fjord<\/span><\/i><span style=\"font-weight: 400;\">) drove the single biggest traditional media spike of the entire festival on May 23. For film distributors and studios, the awards ceremony remains the most powerful earned media moment of the year.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n \n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n<\/section> \n\n\n\n\n\n<section\n    class=\"block-pcon\">\n\n      \n\t\t\t<div class=\"post_content--wrapper\">\n\t\t\t\t<div class=\"post_content--copy  \">\n\t\t\t\t\t<div class=\"post_content--copy-inner-wrapper\">\n\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"post_content-copy-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t  \t\t<h2><strong>FAQ Cannes Film Festival 2026<\/strong><\/h2>\n<h3><span style=\"font-weight: 400;\">What were the total social media mentions for Cannes Film Festival 2026?<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The <\/span><b>Cannes Film Festival 2026<\/b><span style=\"font-weight: 400;\"> generated 5.2 million social media mentions between May 11 and May 25, 2026, with a total social media reach of 689.7 million. These mentions were produced by 3.1 million unique accounts and sources.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Who won the Palme d&#8217;Or at Cannes 2026?<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Romanian director Cristian Mungiu won the <\/span><b>Cannes Film Festival 2026<\/b><span style=\"font-weight: 400;\"> Palme d&#8217;Or for <\/span><i><span style=\"font-weight: 400;\">Fjord<\/span><\/i><span style=\"font-weight: 400;\">, a political drama set in Norway. The film ranked first in the overall film mentions ranking with 7.73% share of voice across all media channels.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Who was the jury president at Cannes Film Festival 2026?<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">American actress <\/span><b>Demi Moore<\/b><span style=\"font-weight: 400;\"> presided over the main competition jury at the <\/span><b>Cannes Film Festival 2026<\/b><span style=\"font-weight: 400;\">. She dominated jury-related media coverage with 41.61% of all jury mentions across both social and traditional media, making her the single most-covered jury president in recent Cannes data.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Which brand had the highest visibility at Cannes 2026?<\/span><\/h3>\n<p><b>L&#8217;Or\u00e9al Paris<\/b><span style=\"font-weight: 400;\"> was by far the most visible brand at the <\/span><b>Cannes Film Festival 2026<\/b><span style=\"font-weight: 400;\">, capturing 41.91% of all brand share of voice. On social media alone, the L&#8217;Or\u00e9al ambassadors theme accounted for 23.57% of all thematic mentions. The brand&#8217;s strategy of partnering with Asian ambassadors, particularly Thai and Chinese talents, was central to its social media dominance.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Which celebrities generated the most social media buzz at Cannes 2026?<\/span><\/h3>\n<p><b>BamBam<\/b><span style=\"font-weight: 400;\"> (Thai-born K-pop artist from GOT7) topped the social media celebrity ranking with 24.50% share of voice. Thai and Korean celebrities collectively dominated the social media conversation, with Becky Armstrong (L&#8217;Or\u00e9al, 15.99%), Gemini Norawit (L&#8217;Or\u00e9al, 9.56%) and Keng Harit (9.48%) rounding out the top four.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Who topped the traditional media celebrity ranking at Cannes 2026?<\/span><\/h3>\n<p><b>Aishwarya Rai<\/b><span style=\"font-weight: 400;\"> led traditional media celebrity coverage with 13.33% share of voice, the only celebrity to appear in both the social and traditional media top 15 at the <\/span><b>Cannes Film Festival 2026<\/b><span style=\"font-weight: 400;\">. She was followed by Bella Hadid (7.16%), Eva Longoria (5.62%) and Heidi Klum (4.57%).<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">What was the most popular hashtag at Cannes Film Festival 2026?<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The most-used hashtag was <\/span><b>#BamBamXCannes2026<\/b><span style=\"font-weight: 400;\"> with 1,228,730 uses, ahead of <\/span><b>#KengHaritatCannes<\/b><span style=\"font-weight: 400;\"> (1,109,154) and the official <\/span><b>#Cannes2026<\/b><span style=\"font-weight: 400;\"> (1,165,230). Notably, both fan hashtags exceeded the volume of the official festival hashtag, illustrating the scale of fan community mobilisation at the <\/span><b>Cannes Film Festival 2026<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">What was the TV reach of Cannes Film Festival 2026?<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The <\/span><b>Cannes Film Festival 2026<\/b><span style=\"font-weight: 400;\"> generated a cumulative TV reach of 17 billion across the measurement period (May 11 to May 25, 2026), confirming its status as one of the most watched cultural events in the world on broadcast media.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Which non-sponsor brand performed best at Cannes 2026?<\/span><\/h3>\n<p><b>AMI Paris<\/b><span style=\"font-weight: 400;\"> achieved 8.42% brand share of voice at the <\/span><b>Cannes Film Festival 2026<\/b><span style=\"font-weight: 400;\"> without holding an official festival sponsorship, the highest result of any non-sponsor brand. This performance was driven entirely by celebrity dressing and organic editorial coverage, making it the standout example of earned brand visibility at the festival.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">What were the main differences between social and traditional media coverage at Cannes 2026?<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Traditional media focused primarily on red carpet fashion (13.55%), competition films (11.97%) and awards (8.63%), peaking on May 23 with the Palme d&#8217;Or ceremony. Social media was dominated by L&#8217;Or\u00e9al ambassador content (23.57%), red carpet fashion (13.30%) and the Asian celebrity presence (6.79%), peaking on May 16 with Gemini Norawit&#8217;s Croisette moment. The celebrity rankings were almost entirely different between the two channels.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><i><span style=\"font-weight: 400;\">Data collected between May 11 and May 25, 2026, using <a href=\"https:\/\/onclusive.com\/en-gb\/products\/media-monitoring\/\" target=\"_blank\" rel=\"noopener\">Onclusive Monitor<\/a> and Onclusive Social across social media, digital, print, TV, radio and podcasts. Analysis covers 50 themes, 62 films, 25 jury members, 279 actors and directors, 100 celebrities (social), 90 celebrities (traditional media) and 93 brands.<br \/>\nThe cover image was generated by a generative AI tool for illustrative purposes.<br \/>\n<\/span><\/i><\/p>\n \n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n<\/section> \n\n\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":31,"featured_media":93443,"comment_status":"closed","ping_status":"open","sticky":false,"template":"blog-post-new-template.php","format":"standard","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"footnotes":""},"audience":[],"topic":[1191,518,1427],"region":[],"class_list":["post-93989","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","topic-pr-and-comms-en-gb","topic-social-listening-en-gb","topic-trending-en-gb"],"acf":[],"_links":{"self":[{"href":"https:\/\/onclusive.com\/en-gb\/wp-json\/wp\/v2\/posts\/93989","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/onclusive.com\/en-gb\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/onclusive.com\/en-gb\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/onclusive.com\/en-gb\/wp-json\/wp\/v2\/users\/31"}],"replies":[{"embeddable":true,"href":"https:\/\/onclusive.com\/en-gb\/wp-json\/wp\/v2\/comments?post=93989"}],"version-history":[{"count":0,"href":"https:\/\/onclusive.com\/en-gb\/wp-json\/wp\/v2\/posts\/93989\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/onclusive.com\/en-gb\/wp-json\/wp\/v2\/media\/93443"}],"wp:attachment":[{"href":"https:\/\/onclusive.com\/en-gb\/wp-json\/wp\/v2\/media?parent=93989"}],"wp:term":[{"taxonomy":"audience","embeddable":true,"href":"https:\/\/onclusive.com\/en-gb\/wp-json\/wp\/v2\/audience?post=93989"},{"taxonomy":"topic","embeddable":true,"href":"https:\/\/onclusive.com\/en-gb\/wp-json\/wp\/v2\/topic?post=93989"},{"taxonomy":"region","embeddable":true,"href":"https:\/\/onclusive.com\/en-gb\/wp-json\/wp\/v2\/region?post=93989"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}