{"id":106582,"date":"2026-10-19T13:23:47","date_gmt":"2026-10-19T13:23:47","guid":{"rendered":"https:\/\/newonclusivstg.wpengine.com\/resources\/whitepaper\/rapport-fashion-weeks-ss27-onclusive\/"},"modified":"2026-10-20T11:48:51","modified_gmt":"2026-10-20T11:48:51","slug":"ss27-fashion-weeks-analysis-onclusive","status":"publish","type":"whitepaper_cpt","link":"https:\/\/onclusive.com\/en-gb\/resources\/whitepaper\/ss27-fashion-weeks-analysis-onclusive\/","title":{"rendered":"SS2027 Fashion Weeks Analysis: Media Analysis of Brands and Celebrities"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\"><strong>Four capitals. One season. Thirty million mentions.<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">From September 9 to October 7, 2026, Onclusive tracked every major conversation generated by the SS27 Fashion Weeks in New York, London, Milan, and Paris. The analysis covers mainstream media and social platforms, spanning <strong>418 brands<\/strong>, <strong>1,070 celebrities and ambassadors<\/strong>, and more than <strong>4,500 hashtags<\/strong>.<\/p>\n\n\n\n<section \n        class=\"content-image-box layout-flipped\"\n    style=\"background-color: #ffffff;\">\n    \n    <div class=\"content-image-box--inner\">\n        \n        <!-- Two Column Grid -->\n        <div class=\"content-image-box--grid\">\n            \n            <!-- Text Content Column -->\n            <div class=\"content-box--text\">\n                <!-- Section Title - Inside content column -->\n                                    <h2 class=\"feature_block_heading\">What the report reveals<\/h2>\n                \n                \n                                    <ul class=\"content-bullet-list\">\n                                                    <li>Why Dior captured 21.5% of global brand social share of voice, and how its September 29 peak redefined volume scale in Paris.<\/li>\n                                                    <li>How Thai talent once again concentrated the bulk of European social conversation, with Lingling Kwong alone accounting for 18.75% of celebrity share of voice.<\/li>\n                                                    <li>The multi-city amplification effect: how cross-week appearances (Calvin Klein + Dior, Tod\u2019s + Miu Miu, Diesel + Yohji Yamamoto) turned certain ambassadors into cumulative volume drivers.<\/li>\n                                                    <li>The perception gap between social and digital news: only a small number of names appear in both Top 30s &#8211; Lisa \u0e25\u0e25\u0e34\u0e2a\u0e32 \u0e21\u0e42\u0e19\u0e1a\u0e32\u0e25 (20th on social, 8th in digital news; NYFW\/PFW &#8211; Bvlgari\/Louis Vuitton). Asian talent that dominated social conversation remains largely absent from the news ranking.<\/li>\n                                                    <li>London\u2019s volume ceiling: Burberry dominated its own week (55% local share of voice) yet nearly disappears from the aggregated four-city ranking.<\/li>\n                                                    <li>The geography of peaks: Calvin Klein on September 11, Burberry on the 21st, the Gucci\u2013Moschino\u2013Tod\u2019s cluster on the 25th, Dior on the 29th, and Chanel on October 5.<\/li>\n                                                    <li>What hashtags reveal about the highest-performing brand \u00d7 celebrity pairings, from the Lingling\/Orm cluster at Dior to the Tle\/Firstone duo at Moschino.<\/li>\n                                            <\/ul>\n                \n                                    <div class=\"content-button-wrapper\">\n                        \n<a href=\"#request-form\" rel=\"noreferrer\" target=\"_blank\" class=\"button  button__anchor-link\">\n    Download the Report    <svg   data-name=\"Layer 1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 12 7.41\"><polygon points=\"10.59 0 6 4.58 1.41 0 0 1.41 6 7.41 12 1.41 10.59 0\"\/><\/svg><\/a>\n                    <\/div>\n                            <\/div>\n\n            <!-- Image Box Column -->\n                            <div class=\"content-box--image with-background\">\n                                            <!-- Image with background box -->\n                        <div class=\"image-box-wrapper\">\n                            <div class=\"image-box-background\" style=\"background-color: #ffd9c4;\"><\/div>\n                            <img decoding=\"async\" \n                                src=\"https:\/\/onclusive.com\/wp-content\/uploads\/2026\/10\/ENG-5.png\" \n                                alt=\"Content image\"\n                                class=\"content-main-image\"\n                                loading=\"lazy\">\n                        <\/div>\n                                    <\/div>\n            \n        <\/div>\n\n    <\/div>\n\n<\/section>\n\n<style>.block-fbl {\n    --ss_large: 30px; \n    --ss_x_large: 30px; \n  }<\/style><section\n    class=\"block-fbl\">\n  <div class=\"block-fbl--inner-wrapper\">\n          <div class=\"card__feature-block card__feature-block__large\">\n  <div class=\"card--image\">\n    <div style=\"height: 90%; width: 90%; object-fit: contain; margin: 15px;\" class=\"card--image--inner-wrapper\">\n            \n      \n\n<img decoding=\"async\"\n\talt=\"\"\n    data-sizes=\"auto\"\n    data-src=\"https:\/\/onclusive.com\/wp-content\/uploads\/2026\/10\/Demo-stations-A4-x2-of-each-3-212x300.png\"\n    data-srcset=\"https:\/\/onclusive.com\/wp-content\/uploads\/2026\/10\/Demo-stations-A4-x2-of-each-3-1200x1697.png 1200w,\n\thttps:\/\/onclusive.com\/wp-content\/uploads\/2026\/10\/Demo-stations-A4-x2-of-each-3-1024x1448.png 1024w, \n\thttps:\/\/onclusive.com\/wp-content\/uploads\/2026\/10\/Demo-stations-A4-x2-of-each-3.png 1414w\"\n    class=\"lazyload not-svg\"\n    src=\"https:\/\/onclusive.com\/wp-content\/uploads\/2026\/10\/Demo-stations-A4-x2-of-each-3-212x300.png\"\n\/>\n\n\n\n\n      \n    <\/div>\n  <\/div>\n  <div class=\"card--copy\">\n    <div class=\"card--copy--inner-wrapper\">\n      <div class=\"card_bg card_bg__\"><\/div>\n      <div class=\"feature-block-large__copy-wrapper\">\n                  <h3 class=\"feature_block_heading\">Who this report is for<\/h3> \n                          <div class=\"feature_block_copy\"><ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">PR and communications teams building next-season ambassador strategies.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Marketing and competitive intelligence leads tracking share of voice in luxury.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Social media managers running multilingual, multi-script monitoring during Fashion Weeks.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Consultants and agencies advising houses on their celebrity ecosystems.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<\/div> \n              <\/div>\n      \n<a href=\"https:\/\/onclusive.com\/en-gb\/our-company\/contact-us\/\"  target=\"_self\" class=\"button  button__page-link\">\n    Book a demo    <svg   data-name=\"Layer 1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 16 16\"><polygon points=\"8 0 6.59 1.41 12.17 7 0 7 0 9 12.17 9 6.59 14.59 8 16 16 8 8 0\"\/><\/svg><\/a>\n    <\/div>\n  <\/div>\n  \n<\/div>      <\/div>\n<\/section>\n","protected":false},"featured_media":106570,"template":"","audience":[],"topic":[],"region":[],"class_list":["post-106582","whitepaper_cpt","type-whitepaper_cpt","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/onclusive.com\/en-gb\/wp-json\/wp\/v2\/whitepaper_cpt\/106582","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/onclusive.com\/en-gb\/wp-json\/wp\/v2\/whitepaper_cpt"}],"about":[{"href":"https:\/\/onclusive.com\/en-gb\/wp-json\/wp\/v2\/types\/whitepaper_cpt"}],"version-history":[{"count":3,"href":"https:\/\/onclusive.com\/en-gb\/wp-json\/wp\/v2\/whitepaper_cpt\/106582\/revisions"}],"predecessor-version":[{"id":106756,"href":"https:\/\/onclusive.com\/en-gb\/wp-json\/wp\/v2\/whitepaper_cpt\/106582\/revisions\/106756"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/onclusive.com\/en-gb\/wp-json\/wp\/v2\/media\/106570"}],"wp:attachment":[{"href":"https:\/\/onclusive.com\/en-gb\/wp-json\/wp\/v2\/media?parent=106582"}],"wp:term":[{"taxonomy":"audience","embeddable":true,"href":"https:\/\/onclusive.com\/en-gb\/wp-json\/wp\/v2\/audience?post=106582"},{"taxonomy":"topic","embeddable":true,"href":"https:\/\/onclusive.com\/en-gb\/wp-json\/wp\/v2\/topic?post=106582"},{"taxonomy":"region","embeddable":true,"href":"https:\/\/onclusive.com\/en-gb\/wp-json\/wp\/v2\/region?post=106582"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}