{"id":108154,"date":"2026-11-09T15:41:24","date_gmt":"2026-11-09T15:41:24","guid":{"rendered":"https:\/\/newonclusivstg.wpengine.com\/?post_type=whitepaper_cpt&p=108154"},"modified":"2026-11-09T16:37:20","modified_gmt":"2026-11-09T16:37:20","slug":"2027-trends-report","status":"publish","type":"whitepaper_cpt","link":"https:\/\/onclusive.com\/en-gb\/resources\/whitepaper\/2027-trends-report\/","title":{"rendered":"2027 Trends Report: PR, Comms, & Marketing\u00a0"},"content":{"rendered":"\n\n\n
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2027 Trends Report: PR, Comms, & Marketing <\/h1>\n \n

Leaders want proof of value, the line between PR and marketing is blurring, and AI is changing how brands are found. We asked 250+ PR, comms, and marketing pros across 13 markets what 2027 holds. This report shares what they told us, with practical next steps for the year ahead.<\/p>\n<\/div>\n \n \n

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Over half<\/p>\n

of PR and marketing pros put connecting their work to revenue<\/strong> among their top challenges for 2027<\/p>\n<\/div>\n\n

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45%<\/p>\n

of marketers put adapting to AI-driven search<\/strong> among their top priorities for 2027, more than any other priority<\/p>\n<\/div>\n\n

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3 in 4<\/p>\n

agree PR should own AI visibility<\/strong> in 2027. Only 22% expect it will<\/p>\n<\/div>\n\n

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1 in 2<\/p>\n

put AI assistants<\/strong> among the top three sources that will shape brand reputation in 2027<\/p>\n<\/div>\n\n

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2x<\/p>\n

Concern about AI content going wrong<\/strong> has more than doubled among PR pros since last year<\/p>\n<\/div>\n\n

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49%<\/p>\n

name storytelling<\/strong> as a top skill for 2027. AI fluency is close behind (46%).<\/p>\n<\/div>\n\n<\/div>\n<\/div>\n\n\n\n

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What's inside<\/h2>\n \n \n