{"id":71704,"date":"2025-11-03T22:36:59","date_gmt":"2025-11-03T22:36:59","guid":{"rendered":"https:\/\/newonclusivstg.wpengine.com\/?post_type=whitepaper_cpt&#038;p=71704"},"modified":"2026-11-04T20:39:12","modified_gmt":"2026-11-04T20:39:12","slug":"coverage-to-capital","status":"publish","type":"whitepaper_cpt","link":"https:\/\/onclusive.com\/en-gb\/resources\/whitepaper\/coverage-to-capital\/","title":{"rendered":"Coverage to Capital : What Drives Category Recommendations on AI Platforms?"},"content":{"rendered":"\n<section\n        class=\"hero-adaptive layout-1-column media-image background-image no-media has-rich-description\">\n\n            <div class=\"hero-background-image\">\n            <img fetchpriority=\"high\" decoding=\"async\" width=\"1920\" height=\"800\" src=\"https:\/\/onclusive.com\/wp-content\/uploads\/2025\/11\/UK-OTR-LP-21-2.png\" class=\"hero-background-image__img\" alt=\"\" loading=\"eager\" fetchpriority=\"high\" sizes=\"(max-width: 639px) 200vw, 100vw\" srcset=\"https:\/\/onclusive.com\/wp-content\/uploads\/2025\/11\/UK-OTR-LP-21-2.png 1920w, https:\/\/onclusive.com\/wp-content\/uploads\/2025\/11\/UK-OTR-LP-21-2-300x125.png 300w, https:\/\/onclusive.com\/wp-content\/uploads\/2025\/11\/UK-OTR-LP-21-2-1024x427.png 1024w, https:\/\/onclusive.com\/wp-content\/uploads\/2025\/11\/UK-OTR-LP-21-2-768x320.png 768w, https:\/\/onclusive.com\/wp-content\/uploads\/2025\/11\/UK-OTR-LP-21-2-1536x640.png 1536w, https:\/\/onclusive.com\/wp-content\/uploads\/2025\/11\/UK-OTR-LP-21-2-640x267.png 640w, https:\/\/onclusive.com\/wp-content\/uploads\/2025\/11\/UK-OTR-LP-21-2-1200x500.png 1200w\" \/>                                <\/div>\n\n    \n    <div class=\"hero--content\">\n        <div class=\"hero--content--inner-wrapper\">\n\n            <!-- Content Column -->\n            <div class=\"hero--copy\">\n\n                \n                                    <h1 class=\"hero_title\" style=\"color: #ffffff;\">Coverage to Capital :<\/h1>\n                \n                                    <div class=\"hero_copy hero_copy--rich\" style=\"color: #ffffff;\"><h3>What Drives Category Recommendations on AI Platforms?<\/h3>\n<p>\n<small>Produced by Hard Numbers and Onclusive<\/small><br \/>\n&nbsp;<br \/>\nDiscover how earned media shapes AI-driven brand visibility. Download the report now to understand how influence, reach, and sentiment determine whether your brand gets recommended by AI.<\/p>\n<\/div>\n                \n                \n                                    <div class=\"hero_buttons--wrapper\">\n                        \n<a href=\"#request-form\"  target=\"_self\" class=\"button  button__anchor-link\">\n    Download the Report    <svg   data-name=\"Layer 1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 12 7.41\"><polygon points=\"10.59 0 6 4.58 1.41 0 0 1.41 6 7.41 12 1.41 10.59 0\"\/><\/svg><\/a>\n\n                                            <\/div>\n\n                                    \n                            <\/div>\n\n            \n        <\/div>\n    <\/div>\n\n<\/section>\n\n\n<section class=\"block-cta-section bg__grey reduce-padding layout-single\">\n    <div class=\"cta-section-inner\">\n\n                    \n            <!-- Single Column: Image first, then content -->\n            \n            <div class=\"cta-content-column\">\n                \n                                    <h3 class=\"cta-title feature_block_heading\">\n                        AI Is Changing How Brands Get Recommended                    <\/h3>\n                \n                                    <div class=\"cta-text\">\n                        <p>As AI platforms like ChatGPT, Gemini, and Perplexity become the first stop for buyers, how these models talk about your brand matters more than ever.<\/p>\n<p>Our joint report with <b>Hard Numbers<\/b> explores how earned media performance directly influences AI-driven recommendations \u2014 from category rankings to head-to-head brand comparisons.<\/p>\n<p><b>Key insight:<\/b><br \/>\nBrands with stronger earned media presence appear more often, rank higher, and face fewer \u201cred flags\u201d in AI-powered evaluations.<\/p>\n                    <\/div>\n                \n                \n            <\/div>\n\n        \n    <\/div>\n<\/section>\n\n\n<section \n        class=\"content-image-box\"\n    style=\"background-color: #ffffff;\">\n    \n    <div class=\"content-image-box--inner\">\n        \n        <!-- Two Column Grid -->\n        <div class=\"content-image-box--grid\">\n            \n            <!-- Text Content Column -->\n            <div class=\"content-box--text\">\n                <!-- Section Title - Inside content column -->\n                                    <h2 class=\"feature_block_heading\">Key Findings\u200b<\/h2>\n                \n                                    <div class=\"content-description\">\n                        <p>Earned media doesn\u2019t just shape perception, it shapes how AI ranks and recommends your brand.<\/p>\n                    <\/div>\n                \n                                    <ul class=\"content-bullet-list\">\n                                                    <li>Influence drives visibility: Brands with higher earned media influence are more frequently recommended by AI<\/li>\n                                                    <li>Reach expands recommendations: Greater earned media reach correlates with more frequent brand mentions<\/li>\n                                                    <li>Sentiment shapes trust: Positive coverage reduces risk signals and boosts credibility in AI outputs<\/li>\n                                                    <li>Sentiment boosts competitive edge: Brands with strong sentiment are 3x more likely to win direct AI comparisons<\/li>\n                                            <\/ul>\n                \n                                    <div class=\"content-button-wrapper\">\n                        \n<a href=\"#request-form\"  target=\"_self\" class=\"button  button__anchor-link\">\n    Download the Report    <svg   data-name=\"Layer 1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 12 7.41\"><polygon points=\"10.59 0 6 4.58 1.41 0 0 1.41 6 7.41 12 1.41 10.59 0\"\/><\/svg><\/a>\n                    <\/div>\n                            <\/div>\n\n            <!-- Image Box Column -->\n                            <div class=\"content-box--image with-background\">\n                                            <!-- Image with background box -->\n                        <div class=\"image-box-wrapper\">\n                            <div class=\"image-box-background\" style=\"background-color: #CDEBFF;\"><\/div>\n                            <img decoding=\"async\" \n                                src=\"https:\/\/onclusive.com\/wp-content\/uploads\/2025\/11\/Brand-Media-Business-Value-in-2026-2-1.png\" \n                                alt=\"Content image\"\n                                class=\"content-main-image\"\n                                loading=\"lazy\">\n                        <\/div>\n                                    <\/div>\n            \n        <\/div>\n\n    <\/div>\n\n<\/section>\n\n\n<section\n        class=\"banners-grid\"\n    style=\"background-color: #ffffff;\">\n\n    <div class=\"banners-grid--inner\">\n\n        <!-- Section Title -->\n                    <div class=\"banners-header\">\n                <h2 class=\"feature_block_heading\">Scope of the Study<\/h2>\n            <\/div>\n        \n        <!-- Banners Grid -->\n                    <div class=\"banners-grid-container\" data-columns=\"3\">\n                                    <div class=\"banner-card banner-card--content-only banner-card--rich-description\"\n                         style=\"background-color: #F1FFF1;\">\n                        <div class=\"banner-card-inner\">\n\n                            <!-- Banner Content (Left - 60%) - Only if content exists -->\n                                                        <div class=\"banner-content\">\n                                \n                                                                    <div class=\"banner-description banner-description--rich\"><h3 style=\"font-size: 3.2em;text-align: center;color: #00e65f\"><strong>143<\/strong><\/h3>\n<p style=\"text-align: center\"><strong>global brands<\/strong> analysed by category<\/p>\n<\/div>\n                                \n                                                            <\/div>\n                            \n                            <!-- Banner Image (Right - 40%) - Only if image exists -->\n                            \n                        <\/div>\n                    <\/div>\n                                    <div class=\"banner-card banner-card--content-only banner-card--rich-description\"\n                         style=\"background-color: #F1FFF1;\">\n                        <div class=\"banner-card-inner\">\n\n                            <!-- Banner Content (Left - 60%) - Only if content exists -->\n                                                        <div class=\"banner-content\">\n                                \n                                                                    <div class=\"banner-description banner-description--rich\"><h3 style=\"font-size: 2.0em;text-align: center;color: #00e65f\"><strong>Earned Media<\/strong><\/h3>\n<p style=\"text-align: center\">Online news + social media coverage<\/p>\n<\/div>\n                                \n                                                            <\/div>\n                            \n                            <!-- Banner Image (Right - 40%) - Only if image exists -->\n                            \n                        <\/div>\n                    <\/div>\n                                    <div class=\"banner-card banner-card--content-only banner-card--rich-description\"\n                         style=\"background-color: #F1FFF1;\">\n                        <div class=\"banner-card-inner\">\n\n                            <!-- Banner Content (Left - 60%) - Only if content exists -->\n                                                        <div class=\"banner-content\">\n                                \n                                                                    <div class=\"banner-description banner-description--rich\"><h3 style=\"font-size: 3.2em;text-align: center;color: #00e65f\"><strong>3 LLMs<\/strong><\/h3>\n<p style=\"text-align: center\">tested: ChatGPT | Perplexity | Gemini<\/p>\n<\/div>\n                                \n                                                            <\/div>\n                            \n                            <!-- Banner Image (Right - 40%) - Only if image exists -->\n                            \n                        <\/div>\n                    <\/div>\n                            <\/div>\n        \n        <!-- Optional Section-Level Button (below grid) -->\n        \n    <\/div>\n<\/section>\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"featured_media":72386,"template":"","audience":[],"topic":[],"region":[],"class_list":["post-71704","whitepaper_cpt","type-whitepaper_cpt","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/onclusive.com\/en-gb\/wp-json\/wp\/v2\/whitepaper_cpt\/71704","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/onclusive.com\/en-gb\/wp-json\/wp\/v2\/whitepaper_cpt"}],"about":[{"href":"https:\/\/onclusive.com\/en-gb\/wp-json\/wp\/v2\/types\/whitepaper_cpt"}],"version-history":[{"count":2,"href":"https:\/\/onclusive.com\/en-gb\/wp-json\/wp\/v2\/whitepaper_cpt\/71704\/revisions"}],"predecessor-version":[{"id":108204,"href":"https:\/\/onclusive.com\/en-gb\/wp-json\/wp\/v2\/whitepaper_cpt\/71704\/revisions\/108204"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/onclusive.com\/en-gb\/wp-json\/wp\/v2\/media\/72386"}],"wp:attachment":[{"href":"https:\/\/onclusive.com\/en-gb\/wp-json\/wp\/v2\/media?parent=71704"}],"wp:term":[{"taxonomy":"audience","embeddable":true,"href":"https:\/\/onclusive.com\/en-gb\/wp-json\/wp\/v2\/audience?post=71704"},{"taxonomy":"topic","embeddable":true,"href":"https:\/\/onclusive.com\/en-gb\/wp-json\/wp\/v2\/topic?post=71704"},{"taxonomy":"region","embeddable":true,"href":"https:\/\/onclusive.com\/en-gb\/wp-json\/wp\/v2\/region?post=71704"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}