The Future of AI for the PR & Communications Industry
As technology advances, so do the opportunities it presents. One such game-changer is Artificial Intelligence (AI), which has ushered in a new era for the comms and PR profession.
In this episode we examine:
- The opportunities and pitfalls that AI is bringing to the PR & Comms industry.
- What challenges generative AI has created for PR pros that need to monitor and generate content.
- What AI tech is needed to optimise PR workflows and comms activity.
In this video blog series – Onclusive Clips – our thought leaders tackle the big questions taking root in our digital-first media world. We speak to seasoned PR & Media Monitoring experts to gain actionable insight into the main challenges faced by Comms and Marketing professionals. We also use the space to shine a light on what we do and why we do it!
“I think AI is going to create this area of deep fakes and information proliferation. So, as the producers of information arm themselves with AI, the people who need to understand that information need to arm themselves with AI. There are ways to use AI to interpret the sources of information. That’s going to be very important!” – Dan Beltramo