{"id":5144,"date":"2022-02-23T11:14:50","date_gmt":"2022-02-23T11:14:50","guid":{"rendered":"https:\/\/newonclusive.wpengine.com\/technology\/analytics\/power-of-voice\/"},"modified":"2024-08-08T16:53:35","modified_gmt":"2024-08-08T16:53:35","slug":"power-of-voice","status":"publish","type":"page","link":"https:\/\/onclusive.com\/es\/como-lo-hacemos\/tecnologia\/analisis\/power-of-voice\/","title":{"rendered":"Power of Voice\u2122"},"content":{"rendered":"\n<style>\n\/**\n * Hero Background Overlay Styles\n *\/\n.hero-background-overlay {\n    position: absolute;\n    top: 0;\n    left: 0;\n    width: 100%;\n    height: 100%;\n    z-index: 1; \/* Above background image, below content *\/\n    pointer-events: none; \/* Allows clicks to pass through to content *\/\n}\n\n\/* Ensure hero section is positioned relative *\/\n.block-hero {\n    position: relative;\n}\n\n\/* Ensure content sits above overlay *\/\n.hero--content {\n    position: relative;\n    z-index: 2; \/* Above overlay *\/\n}\n\n\/* Ensure background image stays at bottom *\/\n.hero-background-image {\n    position: absolute;\n    z-index: 0; \/* Behind everything *\/\n}\n<\/style>\n\n<section\n    class=\"block-hero block-hero-contained \">\n\n            <div class=\"contained-hero-inner-wrap\">\n      \n          \n            \n              <div class=\"hero_background_colour bg__blue_light hero_background_colour__full\"><\/div>\n      \n          \n    \n    <div class=\"hero--content\">\n\n      <div class=\"hero--content--inner-wrapper\">\n\n                  <!-- ORIGINAL COMPLEX IMAGES -->\n          <div class=\"hero-foreground-images\">\n\n                                            <div class=\"hero_bg_colour_split bg__ hero_bg_colour_split__left\"><\/div>\n                          \n                        <div class=\"img-wrapper ratio-1-1 image-is-foreground\">\n\t\n\n<img decoding=\"async\"\n\talt=\"Graphic\"\n    data-sizes=\"auto\"\n    data-src=\"https:\/\/onclusive.com\/wp-content\/uploads\/2022\/02\/How-we-do-it_Technology_PR-Analytics_Power-of-Voice_LRG.svg\"\n    data-srcset=\"https:\/\/onclusive.com\/wp-content\/uploads\/2022\/02\/How-we-do-it_Technology_PR-Analytics_Power-of-Voice_LRG.svg 1w,\n\thttps:\/\/onclusive.com\/wp-content\/uploads\/2022\/02\/How-we-do-it_Technology_PR-Analytics_Power-of-Voice_LRG.svg 1w, \n\thttps:\/\/onclusive.com\/wp-content\/uploads\/2022\/02\/How-we-do-it_Technology_PR-Analytics_Power-of-Voice_LRG.svg 1w\"\n    class=\"lazyload is-svg\"\n    src=\"https:\/\/onclusive.com\/wp-content\/uploads\/2022\/02\/How-we-do-it_Technology_PR-Analytics_Power-of-Voice_LRG.svg\"\n\/>\n\n\n\n\n<\/div>          <\/div>\n        \n        <div class=\"hero--copy\">\n\n          <!-- OPTIONAL HERO TAG - ONLY IF SET -->\n          \n                      <h1 class=\"hero_title\" >\n                            <span class=\"hero_title_bold\">\n                Power of Voice\u2122              <\/span>\n                <br\/>                                          Mide la calidad de tus publicaciones y periodistas en medios ganados              \n                        <\/h1> \n          \n          \n                      <div class=\"hero_buttons--wrapper\">\n            \n<a href=\"#enquiry\"  target=\"_self\" class=\"button  button__anchor-link\">\n    Saber m\u00e1s    <svg   data-name=\"Layer 1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 12 7.41\"><polygon points=\"10.59 0 6 4.58 1.41 0 0 1.41 6 7.41 12 1.41 10.59 0\"\/><\/svg><\/a>\n            <\/div>\n          \n        <\/div>\n\n      <\/div>\n\n    <\/div>\n\n            <\/div>\n        \n<\/section>\n\n\n<section\n    class=\"o-wrapper block-statement js-block-statement\">\n\n              <div class=\"block-statement--inner-wrapper\">\n          <h2 class=\"statement-block--statement\">Conoce la calidad (y no solo la cantidad) de tus acciones de comunicaci\u00f3n<br \/>\r\n<\/h2> \n        <\/div>\n      \n<\/section> \n\n\n\n\n\n<section\n    class=\"block-pcon\">\n\n      \n\t\t\t<div class=\"post_content--wrapper\">\n\t\t\t\t<div class=\"post_content--copy  \">\n\t\t\t\t\t<div class=\"post_content--copy-inner-wrapper\">\n\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"post_content-copy-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t  \t\t<p><span style=\"font-weight: 400;\">Ya no es suficiente con saber el n\u00famero de art\u00edculos que contienen palabras clave relacionadas con tu marca o competidores porque no todos generan resultados reales para tu negocio. Utiliza Power of Voice\u2122, la m\u00e9trica que combina la relevancia, la amplificaci\u00f3n de los mensajes en redes sociales, el tono de los art\u00edculos y las opiniones para conocer la eficacia de tus acciones en tiempo real.<\/span><\/p>\n<p>&nbsp;<\/p>\n \n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n<\/section> \n\n\n\n\n\n<section\n    class=\"block-basic-card-row\">\n      <div class=\"\">\n      <h2 class=\"block--heading\">Caracter\u00edsticas:<\/h2> \n    <\/div>\n    <div class=\"card-row--inner-wrapper\">\n          \n<div class=\"card__basic card__grey\">\n\n            <div class=\"card--image\">\n        <div class=\"card--image--inner-wrapper\">\n          \n\n<img decoding=\"async\"\n\talt=\"Icon\"\n    data-sizes=\"auto\"\n    data-src=\"https:\/\/onclusive.com\/wp-content\/uploads\/2022\/02\/How-we-do-it_Technology_PR-Analytics_Power-of-Voice_Combines-key-elements-into-one-single-metric.svg\"\n    data-srcset=\"https:\/\/onclusive.com\/wp-content\/uploads\/2022\/02\/How-we-do-it_Technology_PR-Analytics_Power-of-Voice_Combines-key-elements-into-one-single-metric.svg 1w,\n\thttps:\/\/onclusive.com\/wp-content\/uploads\/2022\/02\/How-we-do-it_Technology_PR-Analytics_Power-of-Voice_Combines-key-elements-into-one-single-metric.svg 1w, \n\thttps:\/\/onclusive.com\/wp-content\/uploads\/2022\/02\/How-we-do-it_Technology_PR-Analytics_Power-of-Voice_Combines-key-elements-into-one-single-metric.svg 1w\"\n    class=\"lazyload is-svg\"\n    src=\"https:\/\/onclusive.com\/wp-content\/uploads\/2022\/02\/How-we-do-it_Technology_PR-Analytics_Power-of-Voice_Combines-key-elements-into-one-single-metric.svg\"\n\/>\n\n\n\n\n        <\/div>\n      <\/div>\n      \n  <div class=\"card--copy\">\n    <div class=\"card--copy-wrapper\">\n              <h3 class=\"basic_card_heading text-bold\">Combina elementos clave en una sola m\u00e9trica.<\/h3> \n      \n          <\/div>\n\n      <\/div>\n\n<\/div>\n<div class=\"card__basic card__grey\">\n\n            <div class=\"card--image\">\n        <div class=\"card--image--inner-wrapper\">\n          \n\n<img decoding=\"async\"\n\talt=\"Icon\"\n    data-sizes=\"auto\"\n    data-src=\"https:\/\/onclusive.com\/wp-content\/uploads\/2022\/02\/How-we-do-it_Technology_PR-Analytics_Power-of-Voice_Understand-the-media-sentiment-and-how-it-changes.svg\"\n    data-srcset=\"https:\/\/onclusive.com\/wp-content\/uploads\/2022\/02\/How-we-do-it_Technology_PR-Analytics_Power-of-Voice_Understand-the-media-sentiment-and-how-it-changes.svg 1w,\n\thttps:\/\/onclusive.com\/wp-content\/uploads\/2022\/02\/How-we-do-it_Technology_PR-Analytics_Power-of-Voice_Understand-the-media-sentiment-and-how-it-changes.svg 1w, \n\thttps:\/\/onclusive.com\/wp-content\/uploads\/2022\/02\/How-we-do-it_Technology_PR-Analytics_Power-of-Voice_Understand-the-media-sentiment-and-how-it-changes.svg 1w\"\n    class=\"lazyload is-svg\"\n    src=\"https:\/\/onclusive.com\/wp-content\/uploads\/2022\/02\/How-we-do-it_Technology_PR-Analytics_Power-of-Voice_Understand-the-media-sentiment-and-how-it-changes.svg\"\n\/>\n\n\n\n\n        <\/div>\n      <\/div>\n      \n  <div class=\"card--copy\">\n    <div class=\"card--copy-wrapper\">\n              <h3 class=\"basic_card_heading text-bold\">Conoce las opiniones de los periodistas y c\u00f3mo var\u00edan antes, durante y despu\u00e9s de tus eventos m\u00e1s importantes.<\/h3> \n      \n          <\/div>\n\n      <\/div>\n\n<\/div>\n<div class=\"card__basic card__grey\">\n\n            <div class=\"card--image\">\n        <div class=\"card--image--inner-wrapper\">\n          \n\n<img decoding=\"async\"\n\talt=\"Icon\"\n    data-sizes=\"auto\"\n    data-src=\"https:\/\/onclusive.com\/wp-content\/uploads\/2022\/02\/How-we-do-it_Technology_PR-Analytics_Power-of-Voice_Identify-the-most-relevant-journalists-and-publications.svg\"\n    data-srcset=\"https:\/\/onclusive.com\/wp-content\/uploads\/2022\/02\/How-we-do-it_Technology_PR-Analytics_Power-of-Voice_Identify-the-most-relevant-journalists-and-publications.svg 1w,\n\thttps:\/\/onclusive.com\/wp-content\/uploads\/2022\/02\/How-we-do-it_Technology_PR-Analytics_Power-of-Voice_Identify-the-most-relevant-journalists-and-publications.svg 1w, \n\thttps:\/\/onclusive.com\/wp-content\/uploads\/2022\/02\/How-we-do-it_Technology_PR-Analytics_Power-of-Voice_Identify-the-most-relevant-journalists-and-publications.svg 1w\"\n    class=\"lazyload is-svg\"\n    src=\"https:\/\/onclusive.com\/wp-content\/uploads\/2022\/02\/How-we-do-it_Technology_PR-Analytics_Power-of-Voice_Identify-the-most-relevant-journalists-and-publications.svg\"\n\/>\n\n\n\n\n        <\/div>\n      <\/div>\n      \n  <div class=\"card--copy\">\n    <div class=\"card--copy-wrapper\">\n              <h3 class=\"basic_card_heading text-bold\">Identifica a los periodistas y medios m\u00e1s relevantes y crea un listado para alcanzar objetivos espec\u00edficos.<\/h3> \n      \n          <\/div>\n\n      <\/div>\n\n<\/div>      <\/div>\n<\/section>\n\n\n\n\n<section\n    class=\"block-fbl\">\n  <div class=\"block-fbl--inner-wrapper\">\n          <div class=\"card__feature-block card__feature-block__large\">\n  <div class=\"card--image\">\n    <div style=\"height: 90%; width: 90%; object-fit: contain; margin: 15px;\" class=\"card--image--inner-wrapper\">\n      \n\n<img decoding=\"async\"\n\talt=\"\"\n    data-sizes=\"auto\"\n    data-src=\"https:\/\/onclusive.com\/wp-content\/uploads\/2022\/02\/Background-device-violet-640.svg\"\n    data-srcset=\"https:\/\/onclusive.com\/wp-content\/uploads\/2022\/02\/Background-device-violet-640.svg 640w,\n\thttps:\/\/onclusive.com\/wp-content\/uploads\/2022\/02\/Background-device-violet-640.svg 640w, \n\thttps:\/\/onclusive.com\/wp-content\/uploads\/2022\/02\/Background-device-violet-640.svg 640w\"\n    class=\"lazyload is-svg\"\n    src=\"https:\/\/onclusive.com\/wp-content\/uploads\/2022\/02\/Background-device-violet-640.svg\"\n\/>\n\n\n\n\n      \n      \n\n<img decoding=\"async\"\n\talt=\"\"\n    data-sizes=\"auto\"\n    data-src=\"https:\/\/onclusive.com\/wp-content\/uploads\/2022\/03\/Track-Brand-Sentiment-Over-Time-300x300.png\"\n    data-srcset=\"https:\/\/onclusive.com\/wp-content\/uploads\/2022\/03\/Track-Brand-Sentiment-Over-Time-1200x1200.png 1200w,\n\thttps:\/\/onclusive.com\/wp-content\/uploads\/2022\/03\/Track-Brand-Sentiment-Over-Time-1024x1024.png 1024w, \n\thttps:\/\/onclusive.com\/wp-content\/uploads\/2022\/03\/Track-Brand-Sentiment-Over-Time.png 1280w\"\n    class=\"lazyload not-svg\"\n    src=\"https:\/\/onclusive.com\/wp-content\/uploads\/2022\/03\/Track-Brand-Sentiment-Over-Time-300x300.png\"\n\/>\n\n\n\n\n      \n    <\/div>\n  <\/div>\n  <div class=\"card--copy\">\n    <div class=\"card--copy--inner-wrapper\">\n      <div class=\"card_bg card_bg__\"><\/div>\n      <div class=\"feature-block-large__copy-wrapper\">\n                  <h3 class=\"feature_block_heading\">Realiza un seguimiento de las opiniones sobre tu marca a lo largo del tiempo<\/h3> \n                          <div class=\"feature_block_copy\"><p><span style=\"font-weight: 400;\">Si la percepci\u00f3n de marca es uno de los KPIs m\u00e1s importantes para medir la eficacia de tus acciones, realiza un seguimiento de la misma a lo largo del tiempo con Power of Voice\u2122. Este indicador de Onclusive te ayudar\u00e1 a saber c\u00f3mo ha cambiado la opini\u00f3n de los medios sobre tu marca en un periodo de tiempo determinado. Puedes vincular las distintas opiniones a eventos espec\u00edficos de la marca para conocer qu\u00e9 momentos o acciones clave influyen en tus acciones de comunicaci\u00f3n.<\/span><\/p>\n<\/div> \n              <\/div>\n      \n<a href=\"#enquiry\"  target=\"_self\" class=\"button  button__anchor-link\">\n    Prueba nuestro servicio    <svg   data-name=\"Layer 1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 12 7.41\"><polygon points=\"10.59 0 6 4.58 1.41 0 0 1.41 6 7.41 12 1.41 10.59 0\"\/><\/svg><\/a>\n    <\/div>\n  <\/div>\n  \n<\/div><div class=\"card__feature-block card__feature-block__large\">\n  <div class=\"card--image\">\n    <div style=\"height: 90%; width: 90%; object-fit: contain; margin: 15px;\" class=\"card--image--inner-wrapper\">\n      \n\n<img decoding=\"async\"\n\talt=\"\"\n    data-sizes=\"auto\"\n    data-src=\"https:\/\/onclusive.com\/wp-content\/uploads\/2022\/02\/Background-device-violet-640.svg\"\n    data-srcset=\"https:\/\/onclusive.com\/wp-content\/uploads\/2022\/02\/Background-device-violet-640.svg 640w,\n\thttps:\/\/onclusive.com\/wp-content\/uploads\/2022\/02\/Background-device-violet-640.svg 640w, \n\thttps:\/\/onclusive.com\/wp-content\/uploads\/2022\/02\/Background-device-violet-640.svg 640w\"\n    class=\"lazyload is-svg\"\n    src=\"https:\/\/onclusive.com\/wp-content\/uploads\/2022\/02\/Background-device-violet-640.svg\"\n\/>\n\n\n\n\n      \n      \n\n<img decoding=\"async\"\n\talt=\"\"\n    data-sizes=\"auto\"\n    data-src=\"https:\/\/onclusive.com\/wp-content\/uploads\/2022\/03\/Build-an-Impactful-Pitch-List-Target-Media-List-300x300.png\"\n    data-srcset=\"https:\/\/onclusive.com\/wp-content\/uploads\/2022\/03\/Build-an-Impactful-Pitch-List-Target-Media-List-1200x1200.png 1200w,\n\thttps:\/\/onclusive.com\/wp-content\/uploads\/2022\/03\/Build-an-Impactful-Pitch-List-Target-Media-List-1024x1024.png 1024w, \n\thttps:\/\/onclusive.com\/wp-content\/uploads\/2022\/03\/Build-an-Impactful-Pitch-List-Target-Media-List.png 1280w\"\n    class=\"lazyload not-svg\"\n    src=\"https:\/\/onclusive.com\/wp-content\/uploads\/2022\/03\/Build-an-Impactful-Pitch-List-Target-Media-List-300x300.png\"\n\/>\n\n\n\n\n      \n    <\/div>\n  <\/div>\n  <div class=\"card--copy\">\n    <div class=\"card--copy--inner-wrapper\">\n      <div class=\"card_bg card_bg__\"><\/div>\n      <div class=\"feature-block-large__copy-wrapper\">\n                  <h3 class=\"feature_block_heading\">Crea un listado de medios relevante para tu marca<\/h3> \n                          <div class=\"feature_block_copy\"><p><span style=\"font-weight: 400;\">Utiliza Power of Voice\u2122 para identificar los periodistas y medios m\u00e1s relevantes para tu empresa. Una vez que identifiques aquellos que ofrecen m\u00e1s valor para tu marca, agr\u00e9galos a un listado personalizado seg\u00fan tus necesidades.<\/span><\/p>\n<\/div> \n              <\/div>\n      \n<a href=\"#enquiry\"  target=\"_self\" class=\"button  button__anchor-link button__anchor-link\">\n    Pide tu demo    <svg   data-name=\"Layer 1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 12 7.41\"><polygon points=\"10.59 0 6 4.58 1.41 0 0 1.41 6 7.41 12 1.41 10.59 0\"\/><\/svg><\/a>\n    <\/div>\n  <\/div>\n  \n<\/div>      <\/div>\n<\/section>\n\n\n\n    <section\n      id=\"enquiry\"      class=\"block-form bg__violet_light\">\n      \n\n  <div class=\"form-content\">\n    <div class=\"form-content--inner-wrapper\">\n\n      \n              <div class=\"form-content--heading\">\n          <h3 class=\"block--form_heading\">Contacta con nosotros<\/h3> \n        <\/div>\n      \n      <div class=\"form-content--copy\">\n    \n        \n            <div class=\"block--copy\"><p>Si quieres acceder a una demo, completa el formulario que aparece a continuaci\u00f3n:<\/p>\n<\/div>\n\n        \n      <\/div>\n\n      \n              <div id=\"myFrame\" class=\"form-content--form  \"> \n          <script charset=\"utf-8\" type=\"text\/javascript\" src=\"\/\/js.hsforms.net\/forms\/embed\/v2.js\"><\/script>\r\n<script>\r\n  hbspt.forms.create({\r\n    region: \"na1\",\r\n    portalId: \"42525281\",\r\n    formId: \"64871c98-d308-4b02-8e57-b0ffefda96b4\"\r\n  });\r\n<\/script>        <\/div> \n          <\/div>\n  <\/div>\n\n    <\/section> \n  \n<style>\n\/* Dark Background Form Styling - Only applies when .bg__black class exists *\/\n.block-form.bg__black .hs-form label,\n.block-form.bg__black .hs-form legend,\n.block-form.bg__black .hs-form .hs-form-field > label {\n  color: #ffffff !important;\n}\n\n.block-form.bg__black .hs-form input[type=\"text\"],\n.block-form.bg__black .hs-form input[type=\"email\"],\n.block-form.bg__black .hs-form input[type=\"tel\"],\n.block-form.bg__black .hs-form input[type=\"number\"],\n.block-form.bg__black .hs-form select,\n.block-form.bg__black .hs-form textarea {\n  background-color: #ffffff !important;\n  color: #1e1e23 !important;\n  border-color: #ffffff !important;\n}\n\n.block-form.bg__black .hs-form input[type=\"submit\"],\n.block-form.bg__black .hs-form .hs-button,\n.block-form.bg__black .hs-form button[type=\"submit\"] {\n  background-color: #316446 !important;\n  color: #f0ebf0 !important;\n  border: none !important;\n  transition: all 0.3s ease !important;\n}\n\n.block-form.bg__black .hs-form input[type=\"submit\"]:hover,\n.block-form.bg__black .hs-form .hs-button:hover,\n.block-form.bg__black .hs-form button[type=\"submit\"]:hover {\n  background-color: #254d35 !important;\n  color: #01E55F !important;\n}\n\n.block-form.bg__black .hs-form input::placeholder,\n.block-form.bg__black .hs-form textarea::placeholder {\n  color: #999999 !important;\n}\n\n.block-form.bg__black .hs-form .hs-error-msgs label,\n.block-form.bg__black .hs-form .hs-error-msg {\n  color: #ff6b6b !important;\n}\n\n.block-form.bg__black .hs-form .hs-field-desc,\n.block-form.bg__black .hs-form .hs-richtext {\n  color: #cccccc !important;\n}\n<\/style>\n\n\n\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":3,"featured_media":0,"parent":4859,"menu_order":1,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"footnotes":""},"region":[],"class_list":["post-5144","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/onclusive.com\/es\/wp-json\/wp\/v2\/pages\/5144","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/onclusive.com\/es\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/onclusive.com\/es\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/onclusive.com\/es\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/onclusive.com\/es\/wp-json\/wp\/v2\/comments?post=5144"}],"version-history":[{"count":0,"href":"https:\/\/onclusive.com\/es\/wp-json\/wp\/v2\/pages\/5144\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/onclusive.com\/es\/wp-json\/wp\/v2\/pages\/4859"}],"wp:attachment":[{"href":"https:\/\/onclusive.com\/es\/wp-json\/wp\/v2\/media?parent=5144"}],"wp:term":[{"taxonomy":"region","embeddable":true,"href":"https:\/\/onclusive.com\/es\/wp-json\/wp\/v2\/region?post=5144"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}