{"id":77739,"date":"2026-01-12T15:46:49","date_gmt":"2026-01-12T15:46:49","guid":{"rendered":"https:\/\/newonclusivstg.wpengine.com\/?page_id=77739"},"modified":"2026-02-13T13:59:51","modified_gmt":"2026-02-13T13:59:51","slug":"hub-estrategia-rrpp-marketing-2026","status":"publish","type":"page","link":"https:\/\/onclusive.com\/es\/recursos\/hub-estrategia-rrpp-marketing-2026\/","title":{"rendered":"Hub Estrat\u00e9gico de RRPP y Marketing 2026"},"content":{"rendered":"\n\n<style>\n    \/* Hero Tag - Optional tag above title *\/\n    .hero-tag {\n      font-size: 12px;\n      font-weight: 600;\n      letter-spacing: 2px;\n      text-transform: uppercase;\n      margin-bottom: 15px;\n      display: block;\n      line-height: 1.4;\n\t  padding: 5px 2.5px;\n    }\n    \n    @media (max-width: 768px) {\n      .hero-tag {\n        font-size: 11px;\n        letter-spacing: 1.5px;\n        margin-bottom: 12px;\n      }\n    }\n    \n    @media (max-width: 480px) {\n      .hero-tag {\n        font-size: 10px;\n        letter-spacing: 1px;\n        margin-bottom: 10px;\n      }\n    }\n    <\/style>\n<style>\n\/**\n * Hero Background Overlay Styles\n *\/\n.hero-background-overlay {\n    position: absolute;\n    top: 0;\n    left: 0;\n    width: 100%;\n    height: 100%;\n    z-index: 1; \/* Above background image, below content *\/\n    pointer-events: none; \/* Allows clicks to pass through to content *\/\n}\n\n\/* Ensure hero section is positioned relative *\/\n.block-hero {\n    position: relative;\n}\n\n\/* Ensure content sits above overlay *\/\n.hero--content {\n    position: relative;\n    z-index: 2; \/* Above overlay *\/\n}\n\n\/* Ensure background image stays at bottom *\/\n.hero-background-image {\n    position: absolute;\n    z-index: 0; \/* Behind everything *\/\n}\n<\/style>\n\n<section\n    class=\"block-hero block-hero-full-bleed .hero_title { color: white; } \">\n\n  \n                  <div class=\"hero-background-image hero-background-image__full-bleed\">\n          \n<div class=\"lazyload background-image\" \tdata-bg-mobile \t= \"https:\/\/onclusive.com\/wp-content\/uploads\/2025\/12\/LP-Banner-Custom-1024x576.png\"\n\tdata-bg-tablet \t= \"https:\/\/onclusive.com\/wp-content\/uploads\/2025\/12\/LP-Banner-Custom.png\"\n\tdata-bg-desktop = \"https:\/\/onclusive.com\/wp-content\/uploads\/2025\/12\/LP-Banner-Custom.png\"\n\tdata-bg-super \t= \"https:\/\/onclusive.com\/wp-content\/uploads\/2025\/12\/LP-Banner-Custom.png\"\n\tdata-expand=\"700\"\n\tstyle=\"background-image: url('https:\/\/onclusive.com\/wp-content\/uploads\/2025\/12\/LP-Banner-Custom-1024x576.png');\"\n><\/div>        <\/div>\n\n          \n    \n    <div class=\"hero--content\">\n\n      <div class=\"hero--content--inner-wrapper\">\n\n                  <!-- ORIGINAL COMPLEX IMAGES -->\n          <div class=\"hero-foreground-images\">\n\n                                      \n                                  <\/div>\n        \n        <div class=\"hero--copy\">\n\n          <!-- OPTIONAL HERO TAG - ONLY IF SET -->\n                      <div class=\"hero-tag\" style=\"color: #01e55f;\">\n              Tu estrategia 2026 comienza aqu\u00ed.            <\/div>\n          \n                      <h1 class=\"hero_title\" style=\"color: #ffffff;\">\n                            <span class=\"hero_title_bold\">\n                Hub Estrat\u00e9gico de RRPP y Marketing 2026              <\/span>\n                                                      <\/h1> \n          \n                      <p class=\"hero_copy\" style=\"color: #ffffff;\">Tu estrategia 2026 comienza aqu\u00ed. Este hub re\u00fane el Informe Perspectivas 2026, el Calendario de Planificaci\u00f3n y la orientaci\u00f3n experta que los equipos de RRPP y Marketing necesitan para planificar con confianza. Ya est\u00e9s finalizando tu estrategia de RRPP y Marketing o identificando momentos clave del a\u00f1o, todo lo que necesitas est\u00e1 en un solo lugar.<\/p> \n          \n          \n        <\/div>\n\n      <\/div>\n\n    <\/div>\n\n    \n<\/section>\n\n\n<section class=\"block-benefits-section bg__Array layout-simple\">\n    <div class=\"benefits-section-inner\">\n\n                    <!-- Simple Layout: Full-width title -->\n                            <div class=\"benefits-title-wrapper\">\n                    <div class=\"benefits-title\">\n                        <h2>\u00bfPara qui\u00e9n es este Hub Estrat\u00e9gico de RRPP y Marketing?<\/h2>\n                    <\/div>\n                <\/div>\n            \n        \n        <!-- Benefits Grid -->\n                    <div class=\"benefits-grid\" data-columns=\"4\">\n                                    <div class=\"benefit-item icon-size-small\">\n                        \n                                                    <div class=\"benefit-icon\">\n                                <img decoding=\"async\" \n                                    src=\"https:\/\/onclusive.com\/wp-content\/uploads\/2025\/12\/Frame-7.png\" \n                                    alt=\"\"\n                                \/>\n                            <\/div>\n                        \n                        \n                                                    <p class=\"benefit-description\">L\u00edderes de RRPP y comunicaci\u00f3n que desarrollan estrategias anuales y establecen prioridades departamentales<\/p>\n                        \n                    <\/div>\n                                    <div class=\"benefit-item icon-size-small\">\n                        \n                                                    <div class=\"benefit-icon\">\n                                <img decoding=\"async\" \n                                    src=\"https:\/\/onclusive.com\/wp-content\/uploads\/2025\/12\/Frame-8.png\" \n                                    alt=\"\"\n                                \/>\n                            <\/div>\n                        \n                        \n                                                    <p class=\"benefit-description\">Agencias que apoyan a m\u00faltiples clientes con recomendaciones estrat\u00e9gicas<\/p>\n                        \n                    <\/div>\n                                    <div class=\"benefit-item icon-size-small\">\n                        \n                                                    <div class=\"benefit-icon\">\n                                <img decoding=\"async\" \n                                    src=\"https:\/\/onclusive.com\/wp-content\/uploads\/2025\/12\/Frame-9.png\" \n                                    alt=\"\"\n                                \/>\n                            <\/div>\n                        \n                        \n                                                    <p class=\"benefit-description\">Equipos de marketing y marca que planifican campa\u00f1as, calendarios de contenido y medici\u00f3n de rendimiento<\/p>\n                        \n                    <\/div>\n                                    <div class=\"benefit-item icon-size-small\">\n                        \n                                                    <div class=\"benefit-icon\">\n                                <img decoding=\"async\" \n                                    src=\"https:\/\/onclusive.com\/wp-content\/uploads\/2025\/12\/Frame-10.png\" \n                                    alt=\"\"\n                                \/>\n                            <\/div>\n                        \n                        \n                                                    <p class=\"benefit-description\">Equipos de medios y redes sociales que eval\u00faan capacidades anal\u00edticas y enfoques de medici\u00f3n<\/p>\n                        \n                    <\/div>\n                            <\/div>\n        \n    <\/div>\n<\/section>\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<section\n    class=\"block-feature-card-row\">\n\n      <div class=\"\">\n      <h2 class=\"block--heading\">Tu kit completo de planificaci\u00f3n 2026<\/h2> \n    <\/div>\n    \n  <div class=\"card-row--inner-wrapper\">\n\n      <\/div>\n<\/section>\n\n\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<section\n    class=\"block-feature-card-row\">\n\n    \n  <div class=\"card-row--inner-wrapper\">\n\n          \n        \n<div class=\"card card__feature\">\n\n  <div class=\"card_bg card_bg__white\">\n\n    <div class=\"card--image\">\n      \n\n<img decoding=\"async\"\n\talt=\"\"\n    data-sizes=\"auto\"\n    data-src=\"https:\/\/onclusive.com\/wp-content\/uploads\/2025\/12\/Outlook-Report-1-300x144.png\"\n    data-srcset=\"https:\/\/onclusive.com\/wp-content\/uploads\/2025\/12\/Outlook-Report-1-1200x576.png 1200w,\n\thttps:\/\/onclusive.com\/wp-content\/uploads\/2025\/12\/Outlook-Report-1-1024x492.png 1024w, \n\thttps:\/\/onclusive.com\/wp-content\/uploads\/2025\/12\/Outlook-Report-1.png 1554w\"\n    class=\"lazyload not-svg\"\n    src=\"https:\/\/onclusive.com\/wp-content\/uploads\/2025\/12\/Outlook-Report-1-300x144.png\"\n\/>\n\n\n\n\n    <\/div>\n\n    <div class=\"card--copy\">\n      <div class=\"card--copy-wrapper\">\n                  <h3 class=\"featured_card_heading\">Las tendencias: lo que est\u00e1 dando forma a 2026<\/h3> \n        \n                  <p class=\"featured_card_copy\">Comprende los cambios que importan. Este informe se basa en insights de cientos de profesionales globales y l\u00edderes del sector para mostrarte qu\u00e9 est\u00e1 cambiando en RR.PP. y marketing este a\u00f1o \u2013 desde la integraci\u00f3n de IA en los flujos de trabajo hasta las t\u00e1cticas evolutivas de relaciones con medios, expectativas de audiencia y prioridades de medici\u00f3n.<\/p> \n              <\/div>\n\n      \n<a href=\"https:\/\/onclusive.com\/es\/recursos\/informes\/perspectivas-comunicacion-marketing-2026-informe\/\" rel=\"noreferrer\" target=\"_blank\" class=\"button  button__page-link\">\n    Leer el Informe Outlook    <svg   data-name=\"Layer 1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 16 16\"><polygon points=\"8 0 6.59 1.41 12.17 7 0 7 0 9 12.17 9 6.59 14.59 8 16 16 8 8 0\"\/><\/svg><\/a>\n    <\/div>\n\n  <\/div>\n<\/div>\n            <\/div>\n<\/section>\n\n\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<section\n    class=\"block-feature-card-row\">\n\n    \n  <div class=\"card-row--inner-wrapper\">\n\n          \n        \n<div class=\"card card__feature\">\n\n  <div class=\"card_bg card_bg__white\">\n\n    <div class=\"card--image\">\n      \n\n<img decoding=\"async\"\n\talt=\"\"\n    data-sizes=\"auto\"\n    data-src=\"https:\/\/onclusive.com\/wp-content\/uploads\/2025\/12\/Planning-Calendar-300x144.png\"\n    data-srcset=\"https:\/\/onclusive.com\/wp-content\/uploads\/2025\/12\/Planning-Calendar-1200x576.png 1200w,\n\thttps:\/\/onclusive.com\/wp-content\/uploads\/2025\/12\/Planning-Calendar-1024x492.png 1024w, \n\thttps:\/\/onclusive.com\/wp-content\/uploads\/2025\/12\/Planning-Calendar.png 1554w\"\n    class=\"lazyload not-svg\"\n    src=\"https:\/\/onclusive.com\/wp-content\/uploads\/2025\/12\/Planning-Calendar-300x144.png\"\n\/>\n\n\n\n\n    <\/div>\n\n    <div class=\"card--copy\">\n      <div class=\"card--copy-wrapper\">\n                  <h3 class=\"featured_card_heading\">La l\u00ednea temporal: cu\u00e1ndo actuar<\/h3> \n        \n                  <p class=\"featured_card_copy\">Este calendario mapea d\u00edas de concienciaci\u00f3n, hitos estacionales, eventos del sector y momentos culturales que proporcionan oportunidades estrat\u00e9gicas para campa\u00f1as y cobertura medi\u00e1tica a lo largo de 2026. Util\u00edzalo para construir campa\u00f1as en torno a momentos en los que la atenci\u00f3n de la audiencia es naturalmente m\u00e1s alta y el inter\u00e9s medi\u00e1tico est\u00e1 establecido.<\/p> \n              <\/div>\n\n      \n<a href=\"https:\/\/onclusive.com\/es\/recursos\/informes\/2026-pr-marketing-planning-calendar\/\" rel=\"noreferrer\" target=\"_blank\" class=\"button  button__page-link\">\n    Obtener el Calendario de Planificaci\u00f3n 2026    <svg   data-name=\"Layer 1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 16 16\"><polygon points=\"8 0 6.59 1.41 12.17 7 0 7 0 9 12.17 9 6.59 14.59 8 16 16 8 8 0\"\/><\/svg><\/a>\n    <\/div>\n\n  <\/div>\n<\/div>\n            <\/div>\n<\/section>\n\n\n<\/div>\n<\/div>\n\n\n<style>.block-basic-card-row {\n      --ss_large: 30px; \n      --ss_x_large: 30px; \n    }<\/style>\n<section\n    class=\"block-basic-card-row\">\n      <div class=\"\">\n      <h2 class=\"block--heading\">Perspectivas estrat\u00e9gicas para la estrategia de relaciones p\u00fablicas y marketing<\/h2> \n    <\/div>\n    <div class=\"card-row--inner-wrapper\">\n      <\/div>\n<\/section>\n\n\n\n\n<style>.block-fbs {\n      --ss_large: 30px; \n      --ss_x_large: 30px; \n    }<\/style>\n<section\n    class=\"block-fbs\">\n\n      \n<div class=\"card__feature-block card__feature-block__small \">\n\n\n  <div class=\"card--image\">\n    <div class=\"card--image--inner-wrapper\">\n      \n\n<img decoding=\"async\"\n\talt=\"\"\n    data-sizes=\"auto\"\n    data-src=\"https:\/\/onclusive.com\/wp-content\/uploads\/2025\/12\/Article-1-294x300.png\"\n    data-srcset=\"https:\/\/onclusive.com\/wp-content\/uploads\/2025\/12\/Article-1.png 556w,\n\thttps:\/\/onclusive.com\/wp-content\/uploads\/2025\/12\/Article-1.png 556w, \n\thttps:\/\/onclusive.com\/wp-content\/uploads\/2025\/12\/Article-1.png 556w\"\n    class=\"lazyload not-svg\"\n    src=\"https:\/\/onclusive.com\/wp-content\/uploads\/2025\/12\/Article-1-294x300.png\"\n\/>\n\n\n\n\n    <\/div>\n  <\/div>\n\n  \n  <div class=\"card--copy card_bg__green_light\">\n    <!-- <div class=\"card_bg card_bg__green_light\"><\/div> -->\n\n    <div>\n      \n      \n        <h3 class=\"feature_block_heading\">Tendencias de RRPP 2026: Predicciones de expertos e insights que dan forma al futuro de las comunicaciones <\/h3> \n      \n              <p class=\"feature_block_copy\">Tendencias clave en relaciones p\u00fablicas para 2026 incluyendo integraci\u00f3n de IA, evoluci\u00f3n de relaciones con medios, enfoques de comunicaci\u00f3n de crisis y medici\u00f3n de medios ganados. <\/p> \n            \n    <\/div>\n\n    \n<a href=\"https:\/\/onclusive.com\/es\/resources\/blog\/el-futuro-de-las-relaciones-publicas-previsiones-2026\/\" rel=\"noreferrer\" target=\"_blank\" class=\"button  button__page-link\">\n    Leer art\u00edculo    <svg   data-name=\"Layer 1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 16 16\"><polygon points=\"8 0 6.59 1.41 12.17 7 0 7 0 9 12.17 9 6.59 14.59 8 16 16 8 8 0\"\/><\/svg><\/a>\n  <\/div>\n\n\n<\/div>\n\n\n<div class=\"card__feature-block card__feature-block__small \">\n\n\n  <div class=\"card--image\">\n    <div class=\"card--image--inner-wrapper\">\n      \n\n<img decoding=\"async\"\n\talt=\"\"\n    data-sizes=\"auto\"\n    data-src=\"https:\/\/onclusive.com\/wp-content\/uploads\/2025\/12\/Article-3-294x300.png\"\n    data-srcset=\"https:\/\/onclusive.com\/wp-content\/uploads\/2025\/12\/Article-3.png 556w,\n\thttps:\/\/onclusive.com\/wp-content\/uploads\/2025\/12\/Article-3.png 556w, \n\thttps:\/\/onclusive.com\/wp-content\/uploads\/2025\/12\/Article-3.png 556w\"\n    class=\"lazyload not-svg\"\n    src=\"https:\/\/onclusive.com\/wp-content\/uploads\/2025\/12\/Article-3-294x300.png\"\n\/>\n\n\n\n\n    <\/div>\n  <\/div>\n\n  \n  <div class=\"card--copy card_bg__green_light\">\n    <!-- <div class=\"card_bg card_bg__green_light\"><\/div> -->\n\n    <div>\n      \n      \n        <h3 class=\"feature_block_heading\">Tendencias de Marketing 2026: Lo que dicen los profesionales sobre el a\u00f1o que viene<\/h3> \n      \n              <p class=\"feature_block_copy\">Prioridades de marketing para 2026 cubriendo cambios en estrategia de contenido, efectividad de canales, medici\u00f3n de rendimiento y patrones de asignaci\u00f3n de presupuesto. <\/p> \n            \n    <\/div>\n\n    \n<a href=\"https:\/\/onclusive.com\/es\/resources\/blog\/el-futuro-de-las-relaciones-publicas-previsiones-2026\/\" rel=\"noreferrer\" target=\"_blank\" class=\"button  button__page-link button__page-link\">\n    Leer art\u00edculo    <svg   data-name=\"Layer 1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 16 16\"><polygon points=\"8 0 6.59 1.41 12.17 7 0 7 0 9 12.17 9 6.59 14.59 8 16 16 8 8 0\"\/><\/svg><\/a>\n  <\/div>\n\n\n<\/div>\n\n\n<div class=\"card__feature-block card__feature-block__small \">\n\n\n  <div class=\"card--image\">\n    <div class=\"card--image--inner-wrapper\">\n      \n\n<img decoding=\"async\"\n\talt=\"\"\n    data-sizes=\"auto\"\n    data-src=\"https:\/\/onclusive.com\/wp-content\/uploads\/2025\/12\/Article-5-294x300.png\"\n    data-srcset=\"https:\/\/onclusive.com\/wp-content\/uploads\/2025\/12\/Article-5.png 556w,\n\thttps:\/\/onclusive.com\/wp-content\/uploads\/2025\/12\/Article-5.png 556w, \n\thttps:\/\/onclusive.com\/wp-content\/uploads\/2025\/12\/Article-5.png 556w\"\n    class=\"lazyload not-svg\"\n    src=\"https:\/\/onclusive.com\/wp-content\/uploads\/2025\/12\/Article-5-294x300.png\"\n\/>\n\n\n\n\n    <\/div>\n  <\/div>\n\n  \n  <div class=\"card--copy card_bg__green_light\">\n    <!-- <div class=\"card_bg card_bg__green_light\"><\/div> -->\n\n    <div>\n      \n      \n        <h3 class=\"feature_block_heading\">D\u00edas de concienciaci\u00f3n para RRPP y Marketing 2026<\/h3> \n      \n              <p class=\"feature_block_copy\">Lista completa de d\u00edas de concienciaci\u00f3n, conmemoraciones y eventos recurrentes relevantes para la planificaci\u00f3n de comunicaci\u00f3n y marketing en 2026. <\/p> \n            \n    <\/div>\n\n    \n<a href=\"https:\/\/onclusive.com\/es\/resources\/blog\/dias-de-concienciacion-para-rrpp-y-marketing-en-2026-60-fechas-globales\/\" rel=\"noreferrer\" target=\"_blank\" class=\"button  button__page-link button__page-link button__page-link\">\n    Leer art\u00edculo    <svg   data-name=\"Layer 1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 16 16\"><polygon points=\"8 0 6.59 1.41 12.17 7 0 7 0 9 12.17 9 6.59 14.59 8 16 16 8 8 0\"\/><\/svg><\/a>\n  <\/div>\n\n\n<\/div>\n\n\n<div class=\"card__feature-block card__feature-block__small \">\n\n\n  <div class=\"card--image\">\n    <div class=\"card--image--inner-wrapper\">\n      \n\n<img decoding=\"async\"\n\talt=\"\"\n    data-sizes=\"auto\"\n    data-src=\"https:\/\/onclusive.com\/wp-content\/uploads\/2025\/12\/Article-2-293x300.png\"\n    data-srcset=\"https:\/\/onclusive.com\/wp-content\/uploads\/2025\/12\/Article-2.png 554w,\n\thttps:\/\/onclusive.com\/wp-content\/uploads\/2025\/12\/Article-2.png 554w, \n\thttps:\/\/onclusive.com\/wp-content\/uploads\/2025\/12\/Article-2.png 554w\"\n    class=\"lazyload not-svg\"\n    src=\"https:\/\/onclusive.com\/wp-content\/uploads\/2025\/12\/Article-2-293x300.png\"\n\/>\n\n\n\n\n    <\/div>\n  <\/div>\n\n  \n  <div class=\"card--copy card_bg__green_light\">\n    <!-- <div class=\"card_bg card_bg__green_light\"><\/div> -->\n\n    <div>\n      \n      \n        <h3 class=\"feature_block_heading\">Mejores herramientas de monitorizaci\u00f3n de medios para 2026<\/h3> \n      \n              <p class=\"feature_block_copy\">An\u00e1lisis comparativo de las principales plataformas de monitorizaci\u00f3n de medios. Eval\u00faa amplitud de cobertura, capacidades anal\u00edticas, funcionalidad de alertas y precios para ayudar a los equipos a seleccionar la soluci\u00f3n de monitorizaci\u00f3n adecuada. <\/p> \n            \n    <\/div>\n\n    \n<a href=\"https:\/\/onclusive.com\/es\/resources\/blog\/las-10-mejores-herramientas-de-monitorizacion-de-medios-tu-guia-completa-para-2026\/\" rel=\"noreferrer\" target=\"_blank\" class=\"button  button__page-link button__page-link button__page-link button__page-link\">\n    Leer el art\u00edculo    <svg   data-name=\"Layer 1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 16 16\"><polygon points=\"8 0 6.59 1.41 12.17 7 0 7 0 9 12.17 9 6.59 14.59 8 16 16 8 8 0\"\/><\/svg><\/a>\n  <\/div>\n\n\n<\/div>\n\n\n<div class=\"card__feature-block card__feature-block__small \">\n\n\n  <div class=\"card--image\">\n    <div class=\"card--image--inner-wrapper\">\n      \n\n<img decoding=\"async\"\n\talt=\"\"\n    data-sizes=\"auto\"\n    data-src=\"https:\/\/onclusive.com\/wp-content\/uploads\/2025\/12\/Article-6-293x300.png\"\n    data-srcset=\"https:\/\/onclusive.com\/wp-content\/uploads\/2025\/12\/Article-6.png 554w,\n\thttps:\/\/onclusive.com\/wp-content\/uploads\/2025\/12\/Article-6.png 554w, \n\thttps:\/\/onclusive.com\/wp-content\/uploads\/2025\/12\/Article-6.png 554w\"\n    class=\"lazyload not-svg\"\n    src=\"https:\/\/onclusive.com\/wp-content\/uploads\/2025\/12\/Article-6-293x300.png\"\n\/>\n\n\n\n\n    <\/div>\n  <\/div>\n\n  \n  <div class=\"card--copy card_bg__green_light\">\n    <!-- <div class=\"card_bg card_bg__green_light\"><\/div> -->\n\n    <div>\n      \n      \n        <h3 class=\"feature_block_heading\">Monitorizaci\u00f3n de redes sociales: gu\u00eda completa <\/h3> \n      \n              <p class=\"feature_block_copy\">Gu\u00eda detallada para monitorizar conversaciones y menciones de marca en plataformas sociales. <\/p> \n            \n    <\/div>\n\n    \n<a href=\"https:\/\/onclusive.com\/es\/resources\/blog\/monitoreo-de-redes-sociales-guia-completa-para-dominar-la-escucha-social\/\" rel=\"noreferrer\" target=\"_blank\" class=\"button  button__page-link button__page-link button__page-link button__page-link button__page-link\">\n    Leer el art\u00edculo    <svg   data-name=\"Layer 1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 16 16\"><polygon points=\"8 0 6.59 1.41 12.17 7 0 7 0 9 12.17 9 6.59 14.59 8 16 16 8 8 0\"\/><\/svg><\/a>\n  <\/div>\n\n\n<\/div>\n\n\n<div class=\"card__feature-block card__feature-block__small \">\n\n\n  <div class=\"card--image\">\n    <div class=\"card--image--inner-wrapper\">\n      \n\n<img decoding=\"async\"\n\talt=\"\"\n    data-sizes=\"auto\"\n    data-src=\"https:\/\/onclusive.com\/wp-content\/uploads\/2025\/12\/Article-4-293x300.png\"\n    data-srcset=\"https:\/\/onclusive.com\/wp-content\/uploads\/2025\/12\/Article-4.png 554w,\n\thttps:\/\/onclusive.com\/wp-content\/uploads\/2025\/12\/Article-4.png 554w, \n\thttps:\/\/onclusive.com\/wp-content\/uploads\/2025\/12\/Article-4.png 554w\"\n    class=\"lazyload not-svg\"\n    src=\"https:\/\/onclusive.com\/wp-content\/uploads\/2025\/12\/Article-4-293x300.png\"\n\/>\n\n\n\n\n    <\/div>\n  <\/div>\n\n  \n  <div class=\"card--copy card_bg__green_light\">\n    <!-- <div class=\"card_bg card_bg__green_light\"><\/div> -->\n\n    <div>\n      \n      \n        <h3 class=\"feature_block_heading\">Top 10 Herramientas de Social Listening en 2026<\/h3> \n      \n              <p class=\"feature_block_copy\">Comparaci\u00f3n de plataformas de social listening incluyendo Brandwatch, Sprout Social, Talkwalker y otras, evaluando funcionalidad, cobertura de plataformas, profundidad anal\u00edtica y capacidades de IA.<\/p> \n            \n    <\/div>\n\n    \n<a href=\"https:\/\/onclusive.com\/es\/resources\/blog\/mejores-herramientas-social-listening-2026\/\" rel=\"noreferrer\" target=\"_blank\" class=\"button  button__page-link button__page-link button__page-link button__page-link button__page-link button__page-link\">\n    Leer el art\u00edculo    <svg   data-name=\"Layer 1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 16 16\"><polygon points=\"8 0 6.59 1.41 12.17 7 0 7 0 9 12.17 9 6.59 14.59 8 16 16 8 8 0\"\/><\/svg><\/a>\n  <\/div>\n\n\n<\/div>\n\n\n<\/section>\n\n\n<\/div>\n<\/div>\n\n\n\n<section\n    class=\"block-testimonial-centered\"\n  >\n\n  <div class=\"block-testimonial-centered--inner-wrapper\">\n\n    \n      <div class=\"testimonial-centered-wrapper\">\n        \n        <button class=\"testi-centered-nav-btn js-carousel-button-prev\" aria-label=\"Previous testimonial\">\n          <svg   data-name=\"Layer 1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" viewBox=\"0 0 16 16\"><defs><clipPath  ><polygon points=\"-201 132 -202.41 133.41 -196.83 139 -209 139 -209 141 -196.83 141 -202.41 146.59 -201 148 -193 140 -201 132\" fill=\"none\" clip-rule=\"evenodd\"\/><\/clipPath><clipPath  ><polygon points=\"-271 132 -269.59 133.41 -275.17 139 -263 139 -263 141 -275.17 141 -269.59 146.59 -271 148 -279 140 -271 132\" fill=\"none\" clip-rule=\"evenodd\"\/><\/clipPath><\/defs><polygon points=\"8 16 9.41 14.59 3.83 9 16 9 16 7 3.83 7 9.41 1.41 8 0 0 8 8 16\" fill=\"#f0ebf0\" fill-rule=\"evenodd\"\/><\/svg>        <\/button>\n\n        <div class=\"testimonial-centered--content\">\n          \n          <div class=\"js-testi-centered-slider testi-centered-slider\">\n            \n                          \n              <div class=\"testimonial-centered--slide\">\n                \n                                  <blockquote class=\"testimonial-centered--quote\">\u00abOnclusive proporciona respuestas muy necesarias a la pregunta &#8216;\u00bfc\u00f3mo estamos yendo con los medios?&#8217; Con Onclusive, nuestros equipos globales pueden obtener r\u00e1pida y eficazmente insights hist\u00f3ricos y predictivos de nuestra cobertura medi\u00e1tica internacional y aplicar ese conocimiento a la mejora continua de nuestra estrategia de comunicaci\u00f3n y marca.\u00bb<\/blockquote> \n                \n                <div class=\"testimonial-centered--author-info\">\n                                      <p class=\"testimonial-centered--author\">Mobile Iron<\/p> \n                  \n                                      <p class=\"testimonial-centered--author_position\">Communications Manager,<\/p> \n                  \n                                  <\/div>\n                \n              <\/div>\n            \n                          \n              <div class=\"testimonial-centered--slide\">\n                \n                                  <blockquote class=\"testimonial-centered--quote\">\u00abEl Forward Planner de Onclusive ha cambiado completamente c\u00f3mo hacemos planificaci\u00f3n y nos ha ayudado a crear un proceso m\u00e1s efectivo y \u00e1gil con mayor visibilidad e implicaci\u00f3n de todo nuestro equipo. El equipo de Onclusive fue incre\u00edblemente \u00fatil en cada etapa ayud\u00e1ndonos a configurar el Forward Planner para que funcione eficazmente para nuestro proceso de planificaci\u00f3n y asegurar que continuamos obteniendo lo mejor de \u00e9l.\u00bb<\/blockquote> \n                \n                <div class=\"testimonial-centered--author-info\">\n                                      <p class=\"testimonial-centered--author\">Tesco<\/p> \n                  \n                                      <p class=\"testimonial-centered--author_position\">Corporate Communications Manager,<\/p> \n                  \n                                  <\/div>\n                \n              <\/div>\n            \n                          \n              <div class=\"testimonial-centered--slide\">\n                \n                                  <blockquote class=\"testimonial-centered--quote\">\u00abHemos creado un ecosistema de medici\u00f3n accionable. Anteriormente, nos enfoc\u00e1bamos en outputs que no ten\u00edan en cuenta la complejidad del sector ni los objetivos de comunicaci\u00f3n. Al vincular actividades con comentarios de stakeholders, podemos incorporar compromisos de Asuntos P\u00fablicos, demostrar el impacto significativo de las comunicaciones y proporcionar evidencia a nuestros ejecutivos sobre c\u00f3mo las decisiones empresariales impulsan la reputaci\u00f3n.\u00bb <\/blockquote> \n                \n                <div class=\"testimonial-centered--author-info\">\n                                      <p class=\"testimonial-centered--author\">TELUS<\/p> \n                  \n                                      <p class=\"testimonial-centered--author_position\">Director of Communications,<\/p> \n                  \n                                  <\/div>\n                \n              <\/div>\n            \n            \n          <\/div>\n\n        <\/div>\n\n        <button class=\"testi-centered-nav-btn js-carousel-button-next\" aria-label=\"Next testimonial\">\n          <svg   data-name=\"Layer 1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" viewBox=\"0 0 16 16\"><defs><clipPath><polygon points=\"-201 90 -202.41 91.41 -196.83 97 -209 97 -209 99 -196.83 99 -202.41 104.59 -201 106 -193 98 -201 90\" fill=\"none\" clip-rule=\"evenodd\"\/><\/clipPath><clipPath><polygon points=\"-271 90 -269.59 91.41 -275.17 97 -263 97 -263 99 -275.17 99 -269.59 104.59 -271 106 -279 98 -271 90\" fill=\"none\" clip-rule=\"evenodd\"\/><\/clipPath><\/defs><polygon points=\"8 0 6.59 1.41 12.17 7 0 7 0 9 12.17 9 6.59 14.59 8 16 16 8 8 0\" fill=\"#f0ebf0\" fill-rule=\"evenodd\"\/><\/svg>        <\/button>\n\n      <\/div>\n\n      <!-- Pagination counter - ALWAYS BELOW -->\n      <div class=\"testimonial-centered--pagination\">\n        <span class=\"pagination-counter\"><span class=\"current-slide\">1<\/span>\/<span class=\"total-slides\">3<\/span><\/span>\n      <\/div>\n\n    \n  <\/div>\n\n<\/section> \n\n\n\n\n\n<section class=\"block-cta-section bg__green_light layout-two-column\">\n    <div class=\"cta-section-inner\">\n\n        \n            <!-- Two Column: Content left, image right -->\n            <div class=\"cta-content-column\">\n                \n                                    <h3 class=\"cta-title feature_block_heading\">\n                        Descubre c\u00f3mo Onclusive puede apoyar tu estrategia de RRPP y Marketing en 2026                    <\/h3>\n                \n                                    <div class=\"cta-text\">\n                        <p><span style=\"font-weight: 400;\">Proporcionamos la monitorizaci\u00f3n de medios, los insights de reputaci\u00f3n y la orientaci\u00f3n estrat\u00e9gica que necesitas para demostrar y mejorar el valor de tu trabajo. Conecta con nuestro equipo para discutir tus prioridades 2026.<\/span><\/p>\n                    <\/div>\n                \n                                    <div class=\"cta-button-wrapper\">\n                        <a \n                            href=\"https:\/\/onclusive.com\/es\/contacta-con-nosotros\/\" \n                            class=\"cta-button button-green button__page-link\"\n                            target=\"_blank\"\n                            rel=\"noreferrer\"                        >\n                            Hablar con un experto                        <\/a>\n                    <\/div>\n                \n            <\/div>\n\n                            <div class=\"cta-image-column\">\n                    <img decoding=\"async\" \n                        src=\"https:\/\/onclusive.com\/wp-content\/uploads\/2025\/12\/Group-51.png\" \n                        alt=\"\"\n                    \/>\n                <\/div>\n            \n        \n    <\/div>\n<\/section>\n\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":25,"featured_media":77531,"parent":5728,"menu_order":3,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"footnotes":""},"region":[],"class_list":["post-77739","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/onclusive.com\/es\/wp-json\/wp\/v2\/pages\/77739","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/onclusive.com\/es\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/onclusive.com\/es\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/onclusive.com\/es\/wp-json\/wp\/v2\/users\/25"}],"replies":[{"embeddable":true,"href":"https:\/\/onclusive.com\/es\/wp-json\/wp\/v2\/comments?post=77739"}],"version-history":[{"count":0,"href":"https:\/\/onclusive.com\/es\/wp-json\/wp\/v2\/pages\/77739\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/onclusive.com\/es\/wp-json\/wp\/v2\/pages\/5728"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/onclusive.com\/es\/wp-json\/wp\/v2\/media\/77531"}],"wp:attachment":[{"href":"https:\/\/onclusive.com\/es\/wp-json\/wp\/v2\/media?parent=77739"}],"wp:term":[{"taxonomy":"region","embeddable":true,"href":"https:\/\/onclusive.com\/es\/wp-json\/wp\/v2\/region?post=77739"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}