{"id":69448,"date":"2025-10-06T04:03:26","date_gmt":"2025-10-06T04:03:26","guid":{"rendered":"https:\/\/newonclusivstg.wpengine.com\/resources\/whitepaper\/prospettive-comunicazione-marketing-2026-report\/"},"modified":"2025-11-20T10:52:13","modified_gmt":"2025-11-20T10:52:13","slug":"perspectivas-comunicacion-marketing-2026-informe","status":"publish","type":"whitepaper_cpt","link":"https:\/\/onclusive.com\/es\/recursos\/informes\/perspectivas-comunicacion-marketing-2026-informe\/","title":{"rendered":"RP, Comunicaci\u00f3n y Marketing: Perspectivas para 2026"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"69448\" class=\"elementor elementor-69448 elementor-68941\">\n\t\t\t\t<div class=\"elementor-element elementor-element-02ffbf2 e-flex e-con-boxed e-con e-parent\" data-id=\"02ffbf2\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-cdebf57 e-con-full e-flex e-con e-child\" data-id=\"cdebf57\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6b58bb4 elementor-widget elementor-widget-heading\" data-id=\"6b58bb4\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><span style=\"font-family: archia;font-weight: 500\">PR, Comunicaci\u00f3n y Marketing<\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3803183 elementor-widget elementor-widget-heading\" data-id=\"3803183\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\"><span style=\"font-family: archia\">Las Perspectivas\n <font color=\"00e65f\">2<\/font><font color=\"23eb70\">0<\/font><font color=\"5bf38a\">2<\/font><font color=\"85f99e\">6 <\/font><\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b611c1b elementor-widget elementor-widget-spacer\" data-id=\"b611c1b\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6288806 elementor-widget elementor-widget-heading\" data-id=\"6288806\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Las reglas de la comunicaci\u00f3n y el marketing se est\u00e1n reescribiendo en tiempo real. GEO reemplazar\u00e1 al SEO, la confianza superar\u00e1 al alcance y la construcci\u00f3n de marca ser\u00e1 la prioridad n\u00famero uno. Esto no es especulaci\u00f3n: m\u00e1s de 350 profesionales revelaron lo que realmente traer\u00e1 el pr\u00f3ximo a\u00f1o.\n<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f0f19ae elementor-align-left elementor-tablet-align-center elementor-widget elementor-widget-button\" data-id=\"f0f19ae\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-grow\" href=\"#form\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Obt\u00e9n el informe antes que tus competidores<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-cc1732b e-con-full e-flex e-con e-child\" data-id=\"cc1732b\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-386a122 elementor-widget-mobile__width-inherit elementor-widget elementor-widget-image\" data-id=\"386a122\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/onclusive.com\/wp-content\/uploads\/2025\/10\/Laptop-2026-Outlook.webp\" title=\"Laptop \u2013 2026 Outlook\" alt=\"Outlook Laptop Image\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9415971 e-flex e-con-boxed e-con e-parent\" data-id=\"9415971\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4019fc9 elementor-widget elementor-widget-heading\" data-id=\"4019fc9\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><span style=\"font-family: archia;font-weight: 400\"><b>PR, Comunicaci\u00f3n y Marketing: Perspectivas 2026 <\/b>ofrece la informaci\u00f3n necesaria para navegar estos cambios y realidades, combinando datos s\u00f3lidos de nuestra encuesta a profesionales con insights estrat\u00e9gicos de m\u00e1s de 50 l\u00edderes del sector. Mientras otros reaccionan al cambio, t\u00fa estar\u00e1s preparado para anticiparlo.<\/span>\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2415fef e-con-full e-grid e-con e-child\" data-id=\"2415fef\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-b31452a e-con-full e-flex e-con e-child\" data-id=\"b31452a\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bd02e8a elementor-widget elementor-widget-heading\" data-id=\"bd02e8a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\"><span style=\"font-family: archia;font-weight: 700\">1\/2<\/span><\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-287d9e5 elementor-widget elementor-widget-heading\" data-id=\"287d9e5\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">La mitad de los profesionales de PR y Comunicaci\u00f3n dice que demostrar el ROI m\u00e1s all\u00e1 de m\u00e9tricas superficiales ser\u00e1 el principal desaf\u00edo\n\n\n<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-47e1b9b e-con-full e-flex e-con e-child\" data-id=\"47e1b9b\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d569a50 elementor-widget elementor-widget-heading\" data-id=\"d569a50\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\"><span style=\"font-family: archia;font-weight: 700\">prioridad #1<\/span><\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-61f0e1e elementor-widget elementor-widget-heading\" data-id=\"61f0e1e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">El Brand Building ser\u00e1 la prioridad #1 en PR, Comunicaci\u00f3n y Marketing\n<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0db5078 e-con-full e-flex e-con e-child\" data-id=\"0db5078\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-21cf9e6 elementor-widget elementor-widget-heading\" data-id=\"21cf9e6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\"><span style=\"font-family: archia;font-weight: 700\">1\/2<\/span><\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a1336cf elementor-widget elementor-widget-heading\" data-id=\"a1336cf\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">La mitad de los especialistas en agencias est\u00e1n preocupados por algoritmos que impactan la visibilidad y el engagement\n\n<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-dee5ed6 e-flex e-con-boxed e-con e-parent\" data-id=\"dee5ed6\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-e370969 e-con-full e-flex e-con e-child\" data-id=\"e370969\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5fd584c elementor-widget elementor-widget-image\" data-id=\"5fd584c\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"683\" height=\"1024\" src=\"https:\/\/onclusive.com\/wp-content\/uploads\/2025\/10\/Foto-Reyes-Web-683x1024.jpg\" class=\"attachment-large size-large wp-image-70057\" alt=\"\" srcset=\"https:\/\/onclusive.com\/wp-content\/uploads\/2025\/10\/Foto-Reyes-Web-683x1024.jpg 683w, https:\/\/onclusive.com\/wp-content\/uploads\/2025\/10\/Foto-Reyes-Web-200x300.jpg 200w, https:\/\/onclusive.com\/wp-content\/uploads\/2025\/10\/Foto-Reyes-Web-768x1152.jpg 768w, https:\/\/onclusive.com\/wp-content\/uploads\/2025\/10\/Foto-Reyes-Web-1024x1536.jpg 1024w, https:\/\/onclusive.com\/wp-content\/uploads\/2025\/10\/Foto-Reyes-Web-1365x2048.jpg 1365w, https:\/\/onclusive.com\/wp-content\/uploads\/2025\/10\/Foto-Reyes-Web-640x960.jpg 640w, https:\/\/onclusive.com\/wp-content\/uploads\/2025\/10\/Foto-Reyes-Web-1200x1800.jpg 1200w, https:\/\/onclusive.com\/wp-content\/uploads\/2025\/10\/Foto-Reyes-Web-1920x2880.jpg 1920w, https:\/\/onclusive.com\/wp-content\/uploads\/2025\/10\/Foto-Reyes-Web-scaled.jpg 1707w\" sizes=\"(max-width: 639px) 98vw, (max-width: 1199px) 64vw, 683px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7451479 e-con-full e-flex e-con e-child\" data-id=\"7451479\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-77b936b elementor-widget elementor-widget-heading\" data-id=\"77b936b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">\"Durante a\u00f1os nos hemos preguntado c\u00f3mo demostrar verdaderamente el retorno de la inversi\u00f3n en marketing digital. Hoy, gracias al machine learning, tenemos modelos de atribuci\u00f3n mucho m\u00e1s precisos que nos dicen qu\u00e9 aporta cada punto de contacto al customer journey. Lo emocionante es que la IA no solo mide, sino que tambi\u00e9n predice y recomienda. Pero lo m\u00e1s importante es que estamos empezando a hablar de un 'Return on Creative': c\u00f3mo la creatividad, cuando est\u00e1 respaldada por la inteligencia artificial, genera valor sostenible y crecimiento real m\u00e1s all\u00e1 de las m\u00e9tricas inmediatas.\" \n<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d8a84db elementor-widget elementor-widget-heading\" data-id=\"d8a84db\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\"><span style=\"font-family: archia;font-weight: 700\">Reyes Justrib\u00f3 Ferrer <br><\/span>\nDirectora General de IAB Espa\u00f1a y Presidenta de IAB Europe\n<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f33036d e-flex e-con-boxed e-con e-parent\" data-id=\"f33036d\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f87e754 elementor-widget elementor-widget-heading\" data-id=\"f87e754\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><span style=\"font-family: archia;font-weight: 500\">\u00bfPor qu\u00e9 descargar el informe?\n\n<\/span><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-587d545 elementor-widget elementor-widget-text-editor\" data-id=\"587d545\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Entender las realidades de 2026 significa confrontar verdades inc\u00f3modas y, al mismo tiempo, identificar oportunidades claras. Este informe ofrece ambas:<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-52fb17d e-con-full e-grid e-con e-child\" data-id=\"52fb17d\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-96923a7 elementor-widget elementor-widget-image\" data-id=\"96923a7\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"761\" height=\"573\" src=\"https:\/\/onclusive.com\/wp-content\/uploads\/2025\/10\/Outlook-2026-Preview.png\" class=\"attachment-full size-full wp-image-69033\" alt=\"\" srcset=\"https:\/\/onclusive.com\/wp-content\/uploads\/2025\/10\/Outlook-2026-Preview.png 761w, https:\/\/onclusive.com\/wp-content\/uploads\/2025\/10\/Outlook-2026-Preview-300x226.png 300w, https:\/\/onclusive.com\/wp-content\/uploads\/2025\/10\/Outlook-2026-Preview-640x482.png 640w\" sizes=\"(max-width: 639px) 98vw, (max-width: 1199px) 64vw, 761px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b1615ae elementor-align-left elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"b1615ae\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-far-check-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119.033 8 8 119.033 8 256s111.033 248 248 248 248-111.033 248-248S392.967 8 256 8zm0 48c110.532 0 200 89.451 200 200 0 110.532-89.451 200-200 200-110.532 0-200-89.451-200-200 0-110.532 89.451-200 200-200m140.204 130.267l-22.536-22.718c-4.667-4.705-12.265-4.736-16.97-.068L215.346 303.697l-59.792-60.277c-4.667-4.705-12.265-4.736-16.97-.069l-22.719 22.536c-4.705 4.667-4.736 12.265-.068 16.971l90.781 91.516c4.667 4.705 12.265 4.736 16.97.068l172.589-171.204c4.704-4.668 4.734-12.266.067-16.971z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><b>Perspectivas de expertos que importan<\/b><br>Obt\u00e9n insights accionables de l\u00edderes en News UK, Omnicom, PRCA, AMEC, IAB Espa\u00f1a, y m\u00e1s sobre c\u00f3mo navegar los cambios de 2026.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-far-check-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119.033 8 8 119.033 8 256s111.033 248 248 248 248-111.033 248-248S392.967 8 256 8zm0 48c110.532 0 200 89.451 200 200 0 110.532-89.451 200-200 200-110.532 0-200-89.451-200-200 0-110.532 89.451-200 200-200m140.204 130.267l-22.536-22.718c-4.667-4.705-12.265-4.736-16.97-.068L215.346 303.697l-59.792-60.277c-4.667-4.705-12.265-4.736-16.97-.069l-22.719 22.536c-4.705 4.667-4.736 12.265-.068 16.971l90.781 91.516c4.667 4.705 12.265 4.736 16.97.068l172.589-171.204c4.704-4.668 4.734-12.266.067-16.971z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><b>Desaf\u00edos reales, datos reales<\/b><br>Descubre por qu\u00e9 demostrar el ROI sigue siendo la principal dificultad, c\u00f3mo se intensificar\u00e1n las presiones presupuestarias y qu\u00e9 est\u00e1n haciendo los equipos para demostrar valor.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-far-check-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119.033 8 8 119.033 8 256s111.033 248 248 248 248-111.033 248-248S392.967 8 256 8zm0 48c110.532 0 200 89.451 200 200 0 110.532-89.451 200-200 200-110.532 0-200-89.451-200-200 0-110.532 89.451-200 200-200m140.204 130.267l-22.536-22.718c-4.667-4.705-12.265-4.736-16.97-.068L215.346 303.697l-59.792-60.277c-4.667-4.705-12.265-4.736-16.97-.069l-22.719 22.536c-4.705 4.667-4.736 12.265-.068 16.971l90.781 91.516c4.667 4.705 12.265 4.736 16.97.068l172.589-171.204c4.704-4.668 4.734-12.266.067-16.971z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><b>La convergencia crea oportunidades<\/b><br>Conoce por qu\u00e9 la construcci\u00f3n de marca se consolida como la prioridad unificadora en RRPP, comunicaci\u00f3n y marketing, y c\u00f3mo medir su impacto.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-far-check-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119.033 8 8 119.033 8 256s111.033 248 248 248 248-111.033 248-248S392.967 8 256 8zm0 48c110.532 0 200 89.451 200 200 0 110.532-89.451 200-200 200-110.532 0-200-89.451-200-200 0-110.532 89.451-200 200-200m140.204 130.267l-22.536-22.718c-4.667-4.705-12.265-4.736-16.97-.068L215.346 303.697l-59.792-60.277c-4.667-4.705-12.265-4.736-16.97-.069l-22.719 22.536c-4.705 4.667-4.736 12.265-.068 16.971l90.781 91.516c4.667 4.705 12.265 4.736 16.97.068l172.589-171.204c4.704-4.668 4.734-12.266.067-16.971z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><b>La doble realidad de la IA<\/b><br>Comprende por qu\u00e9 los profesionales p\u00fablicamente esperan que la IA complemente sus roles, mientras que en privado sienten preocupaciones m\u00e1s profundas sobre su transformaci\u00f3n.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-79f2781 elementor-align-justify elementor-tablet-align-justify elementor-widget elementor-widget-button\" data-id=\"79f2781\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-grow\" href=\"#form\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Descarga el informe Perspectivas 2026<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5e5bffc e-flex e-con-boxed e-con e-parent\" data-id=\"5e5bffc\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-476dc18 elementor-widget elementor-widget-heading\" data-id=\"476dc18\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><span style=\"font-family: archia;font-weight: 500\">Realidades que dar\u00e1n forma a la industria 2026\n\n\n<\/span><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-12657e1 e-con-full e-flex e-con e-child\" data-id=\"12657e1\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-d435af0 e-con-full e-flex e-con e-child\" data-id=\"d435af0\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6051f34 elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-image\" data-id=\"6051f34\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"226\" height=\"148\" src=\"https:\/\/onclusive.com\/wp-content\/uploads\/2025\/10\/AI-Intergration.png\" class=\"attachment-full size-full wp-image-69218\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-92a25a4 e-con-full e-flex e-con e-child\" data-id=\"92a25a4\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-57a8914 elementor-widget elementor-widget-heading\" data-id=\"57a8914\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Integraci\u00f3n de IA: del experimento a la estrategia<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7534836 elementor-widget elementor-widget-text-editor\" data-id=\"7534836\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Los equipos pasan de experimentar a implementar. La supervisi\u00f3n humana sigue siendo esencial.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-09d46d6 e-con-full e-flex e-con e-child\" data-id=\"09d46d6\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1332aae elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-image\" data-id=\"1332aae\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"226\" height=\"148\" src=\"https:\/\/onclusive.com\/wp-content\/uploads\/2025\/10\/MIsinformation.png\" class=\"attachment-full size-full wp-image-69246\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-badfcd4 e-con-full e-flex e-con e-child\" data-id=\"badfcd4\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1cb67b6 elementor-widget elementor-widget-heading\" data-id=\"1cb67b6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Crisis de desinformaci\u00f3n<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-68e0e39 elementor-widget elementor-widget-text-editor\" data-id=\"68e0e39\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Las narrativas falsas se extienden m\u00e1s r\u00e1pido que la verdad. Construye protocolos de respuesta r\u00e1pida o arriesga erosionar la confianza de marca.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7ce4535 e-con-full e-flex e-con e-child\" data-id=\"7ce4535\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-25cdf9c elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-image\" data-id=\"25cdf9c\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"226\" height=\"148\" src=\"https:\/\/onclusive.com\/wp-content\/uploads\/2025\/10\/Media-Strain.png\" class=\"attachment-large size-large wp-image-69239\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0f3128a e-con-full e-flex e-con e-child\" data-id=\"0f3128a\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-324ec23 elementor-widget elementor-widget-heading\" data-id=\"324ec23\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Tensi\u00f3n en relaciones con medios<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-88c10f6 elementor-widget elementor-widget-text-editor\" data-id=\"88c10f6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Reducci\u00f3n de plantillas en las redacciones, sobrecarga de art\u00edculos generados por IA. La calidad de las relaciones pesa m\u00e1s que la cantidad.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2156056 e-con-full e-flex e-con e-child\" data-id=\"2156056\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3c40fa0 elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-image\" data-id=\"3c40fa0\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"226\" height=\"148\" src=\"https:\/\/onclusive.com\/wp-content\/uploads\/2025\/10\/Content-vs-Connection.png\" class=\"attachment-large size-large wp-image-69225\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-32bcb45 e-con-full e-flex e-con e-child\" data-id=\"32bcb45\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b813f36 elementor-widget elementor-widget-heading\" data-id=\"b813f36\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Contenido vs. conexi\u00f3n<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-02a1111 elementor-widget elementor-widget-text-editor\" data-id=\"02a1111\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>M\u00e1s contenido no siempre significa m\u00e1s engagement. El storytelling y el video destacan cuando todos usan las mismas herramientas de IA.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3e99b21 e-con-full e-flex e-con e-child\" data-id=\"3e99b21\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8e85cf0 elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-image\" data-id=\"8e85cf0\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"226\" height=\"148\" src=\"https:\/\/onclusive.com\/wp-content\/uploads\/2025\/10\/GEO-Revolution.png\" class=\"attachment-large size-large wp-image-69232\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-637e91a e-con-full e-flex e-con e-child\" data-id=\"637e91a\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4e38d94 elementor-widget elementor-widget-heading\" data-id=\"4e38d94\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">La revoluci\u00f3n GEO<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6705149 elementor-widget elementor-widget-text-editor\" data-id=\"6705149\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>La b\u00fasqueda de cero clics lo cambia todo. Las menciones de marca ahora superan a los backlinks para el descubrimiento impulsado por IA.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f38b35f elementor-align-justify elementor-tablet-align-justify elementor-widget elementor-widget-button\" data-id=\"f38b35f\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-grow\" href=\"#form\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Descarga tu gu\u00eda 2026<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0fc2b55 e-flex e-con-boxed e-con e-parent\" data-id=\"0fc2b55\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-e6b2a0e e-con-full e-flex e-con e-child\" data-id=\"e6b2a0e\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a6e9274 elementor-widget elementor-widget-image\" data-id=\"a6e9274\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"224\" height=\"199\" src=\"https:\/\/onclusive.com\/wp-content\/uploads\/2025\/10\/James-Crawford.png\" class=\"attachment-large size-large wp-image-69211\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2e8b2b2 e-con-full e-flex e-con e-child\" data-id=\"2e8b2b2\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7859318 elementor-widget elementor-widget-heading\" data-id=\"7859318\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">\"Las herramientas actuales basadas en IA son poco transparentes y la 'participaci\u00f3n del modelo' no es significativa cuando las ventanas de contexto y la personalizaci\u00f3n var\u00edan tanto. En muchos casos, estamos recurriendo nuevamente a medidas de reputaci\u00f3n y producci\u00f3n medi\u00e1tica como indicadores indirectos de visibilidad en entornos de IA.\" <\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1d7c249 elementor-widget elementor-widget-heading\" data-id=\"1d7c249\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\"><span style=\"font-family: archia;font-weight: 700\">James Crawford  <br><\/span>\nDirector General de PR Agency One &amp; Director del Consejo, AMEC<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-133d6f3 e-flex e-con-boxed e-con e-parent\" data-id=\"133d6f3\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-04b7976 elementor-widget elementor-widget-heading\" data-id=\"04b7976\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><span style=\"font-family: archia;font-weight: 500\">Los colaboradores expertos incluyen:\n<\/span><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c0f49c5 e-grid e-con-full e-con e-child\" data-id=\"c0f49c5\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-6ea6bab e-con-full e-flex e-con e-child\" data-id=\"6ea6bab\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4429aa6 elementor-widget elementor-widget-image\" data-id=\"4429aa6\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"252\" height=\"160\" src=\"https:\/\/onclusive.com\/wp-content\/uploads\/2025\/10\/Michael-O-Donoghue.png\" class=\"attachment-large size-large wp-image-69155\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ee80628 e-con-full e-flex e-con e-child\" data-id=\"ee80628\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1388014 elementor-widget elementor-widget-image\" data-id=\"1388014\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"46\" height=\"18\" src=\"https:\/\/onclusive.com\/wp-content\/uploads\/2025\/10\/Peroni.png\" class=\"attachment-full size-full wp-image-69176\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-92d6ea8 elementor-widget elementor-widget-heading\" data-id=\"92d6ea8\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><b>Michael O'Donoghue <br><\/b>\nGerente Senior de Marketing Global, Peroni Nastro Azzurro <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a194961 e-con-full e-flex e-con e-child\" data-id=\"a194961\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-66b09b8 elementor-widget elementor-widget-image\" data-id=\"66b09b8\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"224\" height=\"199\" src=\"https:\/\/onclusive.com\/wp-content\/uploads\/2025\/10\/Will-Martin.png\" class=\"attachment-large size-large wp-image-69026\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1cb579b e-con-full e-flex e-con e-child\" data-id=\"1cb579b\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ae35d3a elementor-widget elementor-widget-image\" data-id=\"ae35d3a\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"23\" height=\"23\" src=\"https:\/\/onclusive.com\/wp-content\/uploads\/2025\/10\/NewsUK.png\" class=\"attachment-full size-full wp-image-69162\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aef76a2 elementor-widget elementor-widget-heading\" data-id=\"aef76a2\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><b>Will Martin <br><\/b>\nJefe de Marketing Broadcasting, News UK \n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-19e41ce e-con-full e-flex e-con e-child\" data-id=\"19e41ce\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-96befa3 elementor-widget elementor-widget-image\" data-id=\"96befa3\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"252\" height=\"160\" src=\"https:\/\/onclusive.com\/wp-content\/uploads\/2025\/10\/Sandrine-Cormary.png\" class=\"attachment-large size-large wp-image-69197\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e65a1ed e-con-full e-flex e-con e-child\" data-id=\"e65a1ed\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8eda87f elementor-widget elementor-widget-image\" data-id=\"8eda87f\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"70\" height=\"22\" src=\"https:\/\/onclusive.com\/wp-content\/uploads\/2025\/10\/Omnicon.png\" class=\"attachment-full size-full wp-image-69169\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-01898e9 elementor-widget elementor-widget-heading\" data-id=\"01898e9\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><b>Sandrine Cormary <br><\/b>\nCEO, Omnicom Reputation Group <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c628404 e-con-full e-flex e-con e-child\" data-id=\"c628404\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9a47286 elementor-widget elementor-widget-image\" data-id=\"9a47286\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"683\" height=\"1024\" src=\"https:\/\/onclusive.com\/wp-content\/uploads\/2025\/10\/Foto-Reyes-Web-683x1024.jpg\" class=\"attachment-large size-large wp-image-70057\" alt=\"\" srcset=\"https:\/\/onclusive.com\/wp-content\/uploads\/2025\/10\/Foto-Reyes-Web-683x1024.jpg 683w, https:\/\/onclusive.com\/wp-content\/uploads\/2025\/10\/Foto-Reyes-Web-200x300.jpg 200w, https:\/\/onclusive.com\/wp-content\/uploads\/2025\/10\/Foto-Reyes-Web-768x1152.jpg 768w, https:\/\/onclusive.com\/wp-content\/uploads\/2025\/10\/Foto-Reyes-Web-1024x1536.jpg 1024w, https:\/\/onclusive.com\/wp-content\/uploads\/2025\/10\/Foto-Reyes-Web-1365x2048.jpg 1365w, https:\/\/onclusive.com\/wp-content\/uploads\/2025\/10\/Foto-Reyes-Web-640x960.jpg 640w, https:\/\/onclusive.com\/wp-content\/uploads\/2025\/10\/Foto-Reyes-Web-1200x1800.jpg 1200w, https:\/\/onclusive.com\/wp-content\/uploads\/2025\/10\/Foto-Reyes-Web-1920x2880.jpg 1920w, https:\/\/onclusive.com\/wp-content\/uploads\/2025\/10\/Foto-Reyes-Web-scaled.jpg 1707w\" sizes=\"(max-width: 639px) 98vw, (max-width: 1199px) 64vw, 683px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-410c223 e-con-full e-flex e-con e-child\" data-id=\"410c223\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-42144f3 elementor-widget elementor-widget-image\" data-id=\"42144f3\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"53\" height=\"30\" src=\"https:\/\/onclusive.com\/wp-content\/uploads\/2025\/10\/IAB.png\" class=\"attachment-full size-full wp-image-69134\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-48340c9 elementor-widget elementor-widget-heading\" data-id=\"48340c9\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><b>Reyes Justrib\u00f3 Ferrer<br><\/b>\nDirectora General de IAB Espa\u00f1a y Presidenta de IAB Europe<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-25a58dc e-con-full e-flex e-con e-child\" data-id=\"25a58dc\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0d83fd9 elementor-widget elementor-widget-image\" data-id=\"0d83fd9\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"252\" height=\"160\" src=\"https:\/\/onclusive.com\/wp-content\/uploads\/2025\/10\/Gabriela-Clarke.png\" class=\"attachment-large size-large wp-image-69127\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-46e580d e-con-full e-flex e-con e-child\" data-id=\"46e580d\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6f1ff84 elementor-widget elementor-widget-image\" data-id=\"6f1ff84\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"50\" height=\"24\" src=\"https:\/\/onclusive.com\/wp-content\/uploads\/2025\/10\/PRCA.png\" class=\"attachment-full size-full wp-image-69183\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fa1c0ba elementor-widget elementor-widget-heading\" data-id=\"fa1c0ba\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><b>Gabriela Weiss Clarke<br><\/b>\nJefa de Comunicaciones, PRCA <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c490e0b e-con-full e-flex e-con e-child\" data-id=\"c490e0b\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1349a5f elementor-widget elementor-widget-image\" data-id=\"1349a5f\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"252\" height=\"160\" src=\"https:\/\/onclusive.com\/wp-content\/uploads\/2025\/10\/James-Crawfords.png\" class=\"attachment-large size-large wp-image-69141\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7b15235 e-con-full e-flex e-con e-child\" data-id=\"7b15235\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f5a5d13 elementor-widget elementor-widget-image\" data-id=\"f5a5d13\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"69\" height=\"16\" src=\"https:\/\/onclusive.com\/wp-content\/uploads\/2025\/10\/Amec.png\" class=\"attachment-full size-full wp-image-69120\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-de7560a elementor-widget elementor-widget-heading\" data-id=\"de7560a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><b>James Crawford <br><\/b>\nDirector General, PR Agency One y Director del Consejo, AMEC<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6acd686 e-con-full e-flex e-con e-child\" data-id=\"6acd686\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a0cbcf1 elementor-widget elementor-widget-image\" data-id=\"a0cbcf1\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"252\" height=\"160\" src=\"https:\/\/onclusive.com\/wp-content\/uploads\/2025\/10\/Valentina-Napoli.png\" class=\"attachment-large size-large wp-image-69204\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e545604 e-con-full e-flex e-con e-child\" data-id=\"e545604\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-60027a4 elementor-widget elementor-widget-image\" data-id=\"60027a4\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"27\" height=\"28\" src=\"https:\/\/onclusive.com\/wp-content\/uploads\/2025\/10\/MasterGroup.png\" class=\"attachment-full size-full wp-image-69148\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6dfdf7d elementor-widget elementor-widget-heading\" data-id=\"6dfdf7d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><b>Valentina Napoli<br><\/b>\nDirectora de Marketing, MasterGroup World<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ec5206e e-con-full e-flex e-con e-child\" data-id=\"ec5206e\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f2e2264 e-flex e-con-boxed e-con e-parent\" data-id=\"f2e2264\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-f339ce0 e-grid e-con-full e-con e-child\" data-id=\"f339ce0\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-86c2cc5 e-con-full e-flex e-con e-child\" data-id=\"86c2cc5\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-733233f elementor-widget-mobile__width-inherit elementor-widget elementor-widget-heading\" data-id=\"733233f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\"><span style=\"font-family: archia;font-weight: 600\">Obt\u00e9n tu copia\n\n<\/span><\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-46a1198 elementor-widget-mobile__width-inherit elementor-widget elementor-widget-heading\" data-id=\"46a1198\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\"><span style=\"font-family: archia;font-weight: 400\"><b>Accionable desde la primera p\u00e1gina <\/b>- nada de teor\u00eda acad\u00e9mica. Insights estrat\u00e9gicos que aportan valor durante todo el a\u00f1o. \n\u2028<br><br>El futuro de PR, comunicaci\u00f3n y marketing se est\u00e1 escribiendo ahora. Act\u00faa sobre los insights de 300 profesionales y m\u00e1s de 50 expertos del sector. Lidera mientras otros luchan por adaptarse. <br><br><font color=\"#be91ff\">La pregunta no es si el cambio llegar\u00e1. Es si estar\u00e1s listo. <\/font>\n\n<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d164052 elementor-align-left elementor-tablet-align-justify elementor-mobile-align-left elementor-widget elementor-widget-button\" data-id=\"d164052\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-grow\" href=\"https:\/\/onclusive.com\/es\/contacta-con-nosotros\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Habla con un experto<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ce2bfd1 elementor-widget elementor-widget-html\" data-id=\"ce2bfd1\" data-element_type=\"widget\" id=\"form\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<script charset=\"utf-8\" type=\"text\/javascript\" src=\"\/\/js.hsforms.net\/forms\/embed\/v2.js\"><\/script>\r\n<script>\r\n  hbspt.forms.create({\r\n    portalId: \"42525281\",\r\n    formId: \"f36dc497-b054-4ec3-9b02-eb637e80c0af\",\r\n    region: \"na1\"\r\n  });\r\n<\/script>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"featured_media":68977,"template":"elementor_header_footer","audience":[],"topic":[],"region":[],"class_list":["post-69448","whitepaper_cpt","type-whitepaper_cpt","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/onclusive.com\/es\/wp-json\/wp\/v2\/whitepaper_cpt\/69448","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/onclusive.com\/es\/wp-json\/wp\/v2\/whitepaper_cpt"}],"about":[{"href":"https:\/\/onclusive.com\/es\/wp-json\/wp\/v2\/types\/whitepaper_cpt"}],"version-history":[{"count":0,"href":"https:\/\/onclusive.com\/es\/wp-json\/wp\/v2\/whitepaper_cpt\/69448\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/onclusive.com\/es\/wp-json\/wp\/v2\/media\/68977"}],"wp:attachment":[{"href":"https:\/\/onclusive.com\/es\/wp-json\/wp\/v2\/media?parent=69448"}],"wp:term":[{"taxonomy":"audience","embeddable":true,"href":"https:\/\/onclusive.com\/es\/wp-json\/wp\/v2\/audience?post=69448"},{"taxonomy":"topic","embeddable":true,"href":"https:\/\/onclusive.com\/es\/wp-json\/wp\/v2\/topic?post=69448"},{"taxonomy":"region","embeddable":true,"href":"https:\/\/onclusive.com\/es\/wp-json\/wp\/v2\/region?post=69448"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}