{"id":99057,"date":"2026-07-06T11:53:00","date_gmt":"2026-07-06T11:53:00","guid":{"rendered":"https:\/\/newonclusivstg.wpengine.com\/resources\/whitepaper\/world-cup-2026-media-intelligence\/"},"modified":"2026-07-09T14:57:51","modified_gmt":"2026-07-09T14:57:51","slug":"inteligencia-mediatica-copa-del-mundo-2026","status":"publish","type":"whitepaper_cpt","link":"https:\/\/onclusive.com\/es\/recursos\/informes\/inteligencia-mediatica-copa-del-mundo-2026\/","title":{"rendered":"Informe de inteligencia medi\u00e1tica Copa del Mundo 2026"},"content":{"rendered":"\n<section class=\"block-cta-section bg__mint_light layout-single\">\n    <div class=\"cta-section-inner\">\n\n                    \n            <!-- Single Column: Image first, then content -->\n            \n            <div class=\"cta-content-column\">\n                \n                \n                                    <div class=\"cta-text\">\n                        <h2>An\u00e1lisis de medios y redes sociales desde el mayor escenario del mundo<br \/>\n<\/h2>\n<h3><\/h3>\n<h3>El Mundial de 2026 es el acontecimiento medi\u00e1tico m\u00e1s comentado del a\u00f1o. Los datos cuentan una historia que va mucho m\u00e1s all\u00e1 del marcador.<br \/>\n<\/h3>\n                    <\/div>\n                \n                                    <div class=\"cta-button-wrapper\">\n                        <a \n                            href=\"#enquiry\" \n                            class=\"cta-button button-green button__anchor-link\"\n                            target=\"_self\"\n                                                    >\n                            Descarga el Informe de inteligencia medi\u00e1tica Copa del Mundo 2026                        <\/a>\n                    <\/div>\n                \n            <\/div>\n\n        \n    <\/div>\n<\/section>\n\n\n<section\n        class=\"inline-counter inline-counter--cols-3\"\n    style=\"color: #000000; background-color: #ffffff;\">\n\n    <!-- Overlay (only rendered when a background image is used) -->\n    \n    <div class=\"inline-counter-inner\">\n        <div class=\"inline-counter-grid\">\n                            <div class=\"inline-counter-item\">\n\n                                            <div class=\"inline-counter-number\" data-target=\"+19,5 M\">\n                            +19,5 M                        <\/div>\n                    \n                                            <div class=\"inline-counter-label\">menciones analizadas<\/div>\n                    \n                    <div class=\"inline-counter-bar\" style=\"background-color: #01e55f;\"><\/div>\n\n                    \n                <\/div>\n                            <div class=\"inline-counter-item\">\n\n                                            <div class=\"inline-counter-number\" data-target=\"48\">\n                            48                        <\/div>\n                    \n                                            <div class=\"inline-counter-label\">equipos analizados<\/div>\n                    \n                    <div class=\"inline-counter-bar\" style=\"background-color: #01e55f;\"><\/div>\n\n                    \n                <\/div>\n                            <div class=\"inline-counter-item\">\n\n                                            <div class=\"inline-counter-number\" data-target=\"1 248\">\n                            1 248                        <\/div>\n                    \n                                            <div class=\"inline-counter-label\">jugadores analizados <\/div>\n                    \n                    <div class=\"inline-counter-bar\" style=\"background-color: #01e55f;\"><\/div>\n\n                    \n                <\/div>\n                    <\/div>\n    <\/div>\n<\/section>\n\n\n<section \n        class=\"content-image-box\"\n    style=\"background-color: #ffffff;\">\n    \n    <div class=\"content-image-box--inner\">\n        \n        <!-- Two Column Grid -->\n        <div class=\"content-image-box--grid\">\n            \n            <!-- Text Content Column -->\n            <div class=\"content-box--text\">\n                <!-- Section Title - Inside content column -->\n                                    <h2 class=\"feature_block_heading\">Lo que encontrar\u00e1s en este informe<\/h2>\n                \n                \n                                    <ul class=\"content-bullet-list\">\n                                                    <li>\u00bfQu\u00e9 narrativas dominaron la fase de grupos y cu\u00e1les generaron un riesgo para la marca?<\/li>\n                                                    <li>C\u00f3mo la geopol\u00edtica est\u00e1 redefiniendo el debate en tiempo real<\/li>\n                                                    <li>Qui\u00e9n est\u00e1 ganando la partida del patrocinio y qu\u00e9 marcas \u00abemboscadas\u00bb est\u00e1n rindiendo por encima de sus posibilidades<\/li>\n                                                    <li>Qu\u00e9 nos revelan los datos sobre el patrocinio de los jugadores acerca de la visibilidad ganada frente a la activaci\u00f3n pagada<\/li>\n                                                    <li>C\u00f3mo se est\u00e1 difundiendo la desinformaci\u00f3n en torno al torneo <\/li>\n                                                    <li>A qu\u00e9 hay que prestar atenci\u00f3n ahora que comienzan los cuartos de final el 9 de julio<\/li>\n                                            <\/ul>\n                \n                                    <div class=\"content-button-wrapper\">\n                        \n<a href=\"#enquiry\"  target=\"_self\" class=\"button  button__anchor-link\">\n    Descargar el informe    <svg   data-name=\"Layer 1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 12 7.41\"><polygon points=\"10.59 0 6 4.58 1.41 0 0 1.41 6 7.41 12 1.41 10.59 0\"\/><\/svg><\/a>\n                    <\/div>\n                            <\/div>\n\n            <!-- Image Box Column -->\n                            <div class=\"content-box--image standalone\">\n                                            <!-- Standalone image -->\n                        <img decoding=\"async\" \n                            src=\"https:\/\/onclusive.com\/wp-content\/uploads\/2026\/06\/World-Cup-Report-Page-Image.png\" \n                            alt=\"Content image\"\n                            class=\"content-standalone-image\"\n                            loading=\"lazy\">\n                                    <\/div>\n            \n        <\/div>\n\n    <\/div>\n\n<\/section>\n\n\n<section \n        class=\"cards-grid-split\"\n    style=\"background-color: #ffffff;\">\n    \n    <div class=\"cards-grid-split--inner\">\n        \n        <!-- Section Header -->\n        \n        <!-- Cards Grid -->\n                    <div class=\"cards-grid\" data-columns=\"2\">\n                                    <div class=\"card-split card-split--content-only\" \n                         style=\"background-color: #F1FFF1; --hover-color: #00e65f;\">\n                                                \n                        <div class=\"card-split-inner\">\n                            \n                            <!-- Card Content (Left) - Only if content exists -->\n                                                        <div class=\"card-split-content\">\n                                \n                                                                    <h3 class=\"card-title\">A qui\u00e9n va dirigido este informe<\/h3>\n                                \n                                                                    <p class=\"card-description\">Equipos de relaciones p\u00fablicas y comunicaci\u00f3n, responsables de marca y marketing, y equipos comerciales y de patrocinios que necesiten comprender el panorama medi\u00e1tico en torno a este torneo y anticiparse a lo que est\u00e1 por venir. \r\n\r\n<\/p>\n                                \n                                                            <\/div>\n                            \n                            <!-- Card Image (Right) - Only if image exists -->\n                            \n                        <\/div>\n                        \n                                            <\/div>\n                                    <div class=\"card-split card-split--content-only\" \n                         style=\"background-color: #F1FFF1; --hover-color: #00e65f;\">\n                                                \n                        <div class=\"card-split-inner\">\n                            \n                            <!-- Card Content (Left) - Only if content exists -->\n                                                        <div class=\"card-split-content\">\n                                \n                                                                    <h3 class=\"card-title\">Acerca de los datos<\/h3>\n                                \n                                                                    <p class=\"card-description\">Se han analizado 16,6 millones de menciones en redes sociales y medios tradicionales, en siete idiomas, entre el 11 de junio y el 6 de julio. Inteligencia social proporcionada por Onclusive Social. An\u00e1lisis de los medios de comunicaci\u00f3n tradicionales proporcionado por Onclusive Monitor. An\u00e1lisis de desinformaci\u00f3n en colaboraci\u00f3n con Cyabra.<\/p>\n                                \n                                                            <\/div>\n                            \n                            <!-- Card Image (Right) - Only if image exists -->\n                            \n                        <\/div>\n                        \n                                            <\/div>\n                            <\/div>\n        \n    <\/div>\n\n<\/section>\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"featured_media":99217,"template":"","audience":[],"topic":[],"region":[],"class_list":["post-99057","whitepaper_cpt","type-whitepaper_cpt","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/onclusive.com\/es\/wp-json\/wp\/v2\/whitepaper_cpt\/99057","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/onclusive.com\/es\/wp-json\/wp\/v2\/whitepaper_cpt"}],"about":[{"href":"https:\/\/onclusive.com\/es\/wp-json\/wp\/v2\/types\/whitepaper_cpt"}],"version-history":[{"count":1,"href":"https:\/\/onclusive.com\/es\/wp-json\/wp\/v2\/whitepaper_cpt\/99057\/revisions"}],"predecessor-version":[{"id":99073,"href":"https:\/\/onclusive.com\/es\/wp-json\/wp\/v2\/whitepaper_cpt\/99057\/revisions\/99073"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/onclusive.com\/es\/wp-json\/wp\/v2\/media\/99217"}],"wp:attachment":[{"href":"https:\/\/onclusive.com\/es\/wp-json\/wp\/v2\/media?parent=99057"}],"wp:term":[{"taxonomy":"audience","embeddable":true,"href":"https:\/\/onclusive.com\/es\/wp-json\/wp\/v2\/audience?post=99057"},{"taxonomy":"topic","embeddable":true,"href":"https:\/\/onclusive.com\/es\/wp-json\/wp\/v2\/topic?post=99057"},{"taxonomy":"region","embeddable":true,"href":"https:\/\/onclusive.com\/es\/wp-json\/wp\/v2\/region?post=99057"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}