{"id":99057,"date":"2026-07-06T11:53:00","date_gmt":"2026-07-06T11:53:00","guid":{"rendered":"https:\/\/newonclusivstg.wpengine.com\/resources\/whitepaper\/world-cup-2026-media-intelligence\/"},"modified":"2026-07-15T13:48:43","modified_gmt":"2026-07-15T13:48:43","slug":"inteligencia-mediatica-copa-del-mundo-2026","status":"publish","type":"whitepaper_cpt","link":"https:\/\/onclusive.com\/es\/recursos\/informes\/inteligencia-mediatica-copa-del-mundo-2026\/","title":{"rendered":"Informe de inteligencia medi\u00e1tica Copa del Mundo 2026"},"content":{"rendered":"\n<section\n        class=\"hero-adaptive layout-1-column media-form background-image no-media has-rich-description\">\n\n            <div class=\"hero-background-image\">\n            <img fetchpriority=\"high\" decoding=\"async\" width=\"1920\" height=\"957\" src=\"https:\/\/onclusive.com\/wp-content\/uploads\/2026\/06\/World-Cup-Header-Image.png\" class=\"hero-background-image__img\" alt=\"\" loading=\"eager\" fetchpriority=\"high\" sizes=\"(max-width: 639px) 200vw, 100vw\" srcset=\"https:\/\/onclusive.com\/wp-content\/uploads\/2026\/06\/World-Cup-Header-Image.png 1920w, https:\/\/onclusive.com\/wp-content\/uploads\/2026\/06\/World-Cup-Header-Image-300x150.png 300w, https:\/\/onclusive.com\/wp-content\/uploads\/2026\/06\/World-Cup-Header-Image-1024x510.png 1024w, https:\/\/onclusive.com\/wp-content\/uploads\/2026\/06\/World-Cup-Header-Image-768x383.png 768w, https:\/\/onclusive.com\/wp-content\/uploads\/2026\/06\/World-Cup-Header-Image-1536x766.png 1536w, https:\/\/onclusive.com\/wp-content\/uploads\/2026\/06\/World-Cup-Header-Image-640x319.png 640w, https:\/\/onclusive.com\/wp-content\/uploads\/2026\/06\/World-Cup-Header-Image-1200x598.png 1200w\" \/>                                <\/div>\n\n    \n    <div class=\"hero--content\">\n        <div class=\"hero--content--inner-wrapper\">\n\n            <!-- Content Column -->\n            <div class=\"hero--copy\">\n\n                \n                                    <h1 class=\"hero_title\" style=\"color: #ffffff;\">Informe intermedio sobre la Copa del Mundo de 2026<\/h1>\n                \n                                    <div class=\"hero_copy hero_copy--rich\" style=\"color: #ffffff;\"><h2 style=\"text-align: center\">An\u00e1lisis de medios y redes sociales desde el mayor escenario del mundo<\/h2>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center\">El Mundial de 2026 es el acontecimiento medi\u00e1tico m\u00e1s comentado del a\u00f1o. Los datos cuentan una historia que va mucho m\u00e1s all\u00e1 del marcador.<\/p>\n<\/div>\n                \n                \n                                    <div class=\"hero_buttons--wrapper\">\n                        \n<a href=\"#request-form\"  target=\"_self\" class=\"button  button__anchor-link\">\n    Descarga el Informe de inteligencia medi\u00e1tica Copa del Mundo 2026    <svg   data-name=\"Layer 1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 12 7.41\"><polygon points=\"10.59 0 6 4.58 1.41 0 0 1.41 6 7.41 12 1.41 10.59 0\"\/><\/svg><\/a>\n\n                                            <\/div>\n\n                                    \n                            <\/div>\n\n            \n        <\/div>\n    <\/div>\n\n<\/section>\n\n\n<section\n        class=\"inline-counter inline-counter--cols-3\"\n    style=\"color: #000000; background-color: #ffffff;\">\n\n    <!-- Overlay (only rendered when a background image is used) -->\n    \n    <div class=\"inline-counter-inner\">\n        <div class=\"inline-counter-grid\">\n                            <div class=\"inline-counter-item\">\n\n                                            <div class=\"inline-counter-number\" data-target=\"+19,5 M\">\n                            +19,5 M                        <\/div>\n                    \n                                            <div class=\"inline-counter-label\">menciones analizadas<\/div>\n                    \n                    <div class=\"inline-counter-bar\" style=\"background-color: #01e55f;\"><\/div>\n\n                    \n                <\/div>\n                            <div class=\"inline-counter-item\">\n\n                                            <div class=\"inline-counter-number\" data-target=\"48\">\n                            48                        <\/div>\n                    \n                                            <div class=\"inline-counter-label\">equipos analizados<\/div>\n                    \n                    <div class=\"inline-counter-bar\" style=\"background-color: #01e55f;\"><\/div>\n\n                    \n                <\/div>\n                            <div class=\"inline-counter-item\">\n\n                                            <div class=\"inline-counter-number\" data-target=\"1 248\">\n                            1 248                        <\/div>\n                    \n                                            <div class=\"inline-counter-label\">jugadores analizados <\/div>\n                    \n                    <div class=\"inline-counter-bar\" style=\"background-color: #01e55f;\"><\/div>\n\n                    \n                <\/div>\n                    <\/div>\n    <\/div>\n<\/section>\n\n\n<section \n        class=\"content-image-box\"\n    style=\"background-color: #ffffff;\">\n    \n    <div class=\"content-image-box--inner\">\n        \n        <!-- Two Column Grid -->\n        <div class=\"content-image-box--grid\">\n            \n            <!-- Text Content Column -->\n            <div class=\"content-box--text\">\n                <!-- Section Title - Inside content column -->\n                                    <h2 class=\"feature_block_heading\">Lo que encontrar\u00e1s en este informe<\/h2>\n                \n                \n                                    <ul class=\"content-bullet-list\">\n                                                    <li>\u00bfQu\u00e9 narrativas dominaron la fase de grupos y cu\u00e1les generaron un riesgo para la marca?<\/li>\n                                                    <li>C\u00f3mo la geopol\u00edtica est\u00e1 redefiniendo el debate en tiempo real<\/li>\n                                                    <li>Qui\u00e9n est\u00e1 ganando la partida del patrocinio y qu\u00e9 marcas \u00abemboscadas\u00bb est\u00e1n rindiendo por encima de sus posibilidades<\/li>\n                                                    <li>Qu\u00e9 nos revelan los datos sobre el patrocinio de los jugadores acerca de la visibilidad ganada frente a la activaci\u00f3n pagada<\/li>\n                                                    <li>C\u00f3mo se est\u00e1 difundiendo la desinformaci\u00f3n en torno al torneo <\/li>\n                                                    <li>A qu\u00e9 hay que prestar atenci\u00f3n ahora que comienzan los cuartos de final el 9 de julio<\/li>\n                                            <\/ul>\n                \n                                    <div class=\"content-button-wrapper\">\n                        \n<a href=\"#request-form\"  target=\"_self\" class=\"button  button__anchor-link\">\n    Descargar el informe    <svg   data-name=\"Layer 1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 12 7.41\"><polygon points=\"10.59 0 6 4.58 1.41 0 0 1.41 6 7.41 12 1.41 10.59 0\"\/><\/svg><\/a>\n                    <\/div>\n                            <\/div>\n\n            <!-- Image Box Column -->\n                            <div class=\"content-box--image standalone\">\n                                            <!-- Standalone image -->\n                        <img decoding=\"async\" \n                            src=\"https:\/\/onclusive.com\/wp-content\/uploads\/2026\/06\/World-Cup-Report-Page-Image.png\" \n                            alt=\"Content image\"\n                            class=\"content-standalone-image\"\n                            loading=\"lazy\">\n                                    <\/div>\n            \n        <\/div>\n\n    <\/div>\n\n<\/section>\n\n\n<section \n        class=\"cards-grid-split\"\n    style=\"background-color: #ffffff;\">\n    \n    <div class=\"cards-grid-split--inner\">\n        \n        <!-- Section Header -->\n        \n        <!-- Cards Grid -->\n                    <div class=\"cards-grid\" data-columns=\"2\">\n                                    <div class=\"card-split card-split--content-only\" \n                         style=\"background-color: #F1FFF1; --hover-color: #00e65f;\">\n                                                \n                        <div class=\"card-split-inner\">\n                            \n                            <!-- Card Content (Left) - Only if content exists -->\n                                                        <div class=\"card-split-content\">\n                                \n                                                                    <h3 class=\"card-title\">A qui\u00e9n va dirigido este informe<\/h3>\n                                \n                                                                    <p class=\"card-description\">Equipos de relaciones p\u00fablicas y comunicaci\u00f3n, responsables de marca y marketing, y equipos comerciales y de patrocinios que necesiten comprender el panorama medi\u00e1tico en torno a este torneo y anticiparse a lo que est\u00e1 por venir.<\/p>\n                                \n                                                            <\/div>\n                            \n                            <!-- Card Image (Right) - Only if image exists -->\n                            \n                        <\/div>\n                        \n                                            <\/div>\n                                    <div class=\"card-split card-split--content-only\" \n                         style=\"background-color: #F1FFF1; --hover-color: #00e65f;\">\n                                                \n                        <div class=\"card-split-inner\">\n                            \n                            <!-- Card Content (Left) - Only if content exists -->\n                                                        <div class=\"card-split-content\">\n                                \n                                                                    <h3 class=\"card-title\">Acerca de los datos<\/h3>\n                                \n                                                                    <p class=\"card-description\">Este informe analiza 16,6 millones de menciones en redes sociales y medios de comunicaci\u00f3n tradicionales, en siete idiomas, entre el 11 de junio y el 6 de julio. La inteligencia social fue proporcionada por Onclusive Social, el an\u00e1lisis de medios tradicionales por Onclusive Monitor y el an\u00e1lisis de desinformaci\u00f3n se realiz\u00f3 en colaboraci\u00f3n con Cyabra.<\/p>\n                                \n                                                            <\/div>\n                            \n                            <!-- Card Image (Right) - Only if image exists -->\n                            \n                        <\/div>\n                        \n                                            <\/div>\n                            <\/div>\n        \n    <\/div>\n\n<\/section>\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"featured_media":99217,"template":"","audience":[],"topic":[],"region":[],"class_list":["post-99057","whitepaper_cpt","type-whitepaper_cpt","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/onclusive.com\/es\/wp-json\/wp\/v2\/whitepaper_cpt\/99057","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/onclusive.com\/es\/wp-json\/wp\/v2\/whitepaper_cpt"}],"about":[{"href":"https:\/\/onclusive.com\/es\/wp-json\/wp\/v2\/types\/whitepaper_cpt"}],"version-history":[{"count":0,"href":"https:\/\/onclusive.com\/es\/wp-json\/wp\/v2\/whitepaper_cpt\/99057\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/onclusive.com\/es\/wp-json\/wp\/v2\/media\/99217"}],"wp:attachment":[{"href":"https:\/\/onclusive.com\/es\/wp-json\/wp\/v2\/media?parent=99057"}],"wp:term":[{"taxonomy":"audience","embeddable":true,"href":"https:\/\/onclusive.com\/es\/wp-json\/wp\/v2\/audience?post=99057"},{"taxonomy":"topic","embeddable":true,"href":"https:\/\/onclusive.com\/es\/wp-json\/wp\/v2\/topic?post=99057"},{"taxonomy":"region","embeddable":true,"href":"https:\/\/onclusive.com\/es\/wp-json\/wp\/v2\/region?post=99057"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}