{"id":60482,"date":"2025-03-28T12:27:50","date_gmt":"2025-03-28T12:27:50","guid":{"rendered":"https:\/\/newonclusivstg.wpengine.com\/?page_id=60482"},"modified":"2026-06-30T14:57:14","modified_gmt":"2026-06-30T14:57:14","slug":"barometre-ubm","status":"publish","type":"page","link":"https:\/\/onclusive.com\/fr\/expertise\/barometre-ubm\/","title":{"rendered":"Barom\u00e8tre UBM"},"content":{"rendered":"\n\n<style>\n      \/* Hero Simple Image - Minimal CSS, reuse existing layout *\/\n      .hero-simple-layout .hero-simple-image-container {\n        display: flex;\n        align-items: center;\n        justify-content: flex-end;\n        width: 100%;\n        height: 100%;\n      }\n      \n      .hero-simple-layout .hero-simple-img {\n        max-width: 100%;\n        max-height: 500px;\n        width: auto;\n        height: auto;\n        object-fit: contain;\n      }\n      \n      \/* Mobile - reduce image height *\/\n      @media (max-width: 768px) {\n        .hero-simple-layout .hero-simple-img {\n          max-height: 350px;\n        }\n\t\t.hero-simple-image-container {\n\t\t  justify-content: center !important;\n\t\t}\n      }\n      \n      @media (max-width: 480px) {\n        .hero-simple-layout .hero-simple-img {\n          max-height: 250px;\n        }\n      }\n      <\/style><style>\n    \/* Hero Tag - Optional tag above title *\/\n    .hero-tag {\n      font-size: 12px;\n      font-weight: 600;\n      letter-spacing: 2px;\n      text-transform: uppercase;\n      margin-bottom: 15px;\n      display: block;\n      line-height: 1.4;\n\t  padding: 5px 2.5px;\n    }\n    \n    @media (max-width: 768px) {\n      .hero-tag {\n        font-size: 11px;\n        letter-spacing: 1.5px;\n        margin-bottom: 12px;\n      }\n    }\n    \n    @media (max-width: 480px) {\n      .hero-tag {\n        font-size: 10px;\n        letter-spacing: 1px;\n        margin-bottom: 10px;\n      }\n    }\n    <\/style>\n<style>\n\/**\n * Hero Background Overlay Styles\n *\/\n.hero-background-overlay {\n    position: absolute;\n    top: 0;\n    left: 0;\n    width: 100%;\n    height: 100%;\n    z-index: 1; \/* Above background image, below content *\/\n    pointer-events: none; \/* Allows clicks to pass through to content *\/\n}\n\n\/* Ensure hero section is positioned relative *\/\n.block-hero {\n    position: relative;\n}\n\n\/* Ensure content sits above overlay *\/\n.hero--content {\n    position: relative;\n    z-index: 2; \/* Above overlay *\/\n}\n\n\/* Ensure background image stays at bottom *\/\n.hero-background-image {\n    position: absolute;\n    z-index: 0; \/* Behind everything *\/\n}\n<\/style>\n\n<section\n    class=\"block-hero block-hero-full-bleed hero-simple-layout\">\n\n  \n          \n      <div class=\"hero_background_colour bg__mint_light hero_background_colour__left\"><\/div><div class=\"hero_background_colour bg__mint_light hero_background_colour__right\"><\/div>\n      \n          \n    \n    <div class=\"hero--content\">\n\n      <div class=\"hero--content--inner-wrapper\">\n\n                  <!-- NEW SIMPLE IMAGE: Replaces complex overlapping images -->\n          <div class=\"hero-foreground-images\">\n            <div class=\"hero-simple-image-container\">\n                            <img decoding=\"async\" \n                src=\"https:\/\/onclusive.com\/wp-content\/uploads\/2026\/06\/UBM-1.png\" \n                alt=\"\"\n                class=\"hero-simple-img\"\n                loading=\"eager\">\n            <\/div>\n          <\/div>\n        \n        <div class=\"hero--copy\">\n\n          <!-- OPTIONAL HERO TAG - ONLY IF SET -->\n                      <div class=\"hero-tag\" style=\"color: #326446;\">\n              Indicateur de mesure du bruit m\u00e9diatique            <\/div>\n          \n                      <h1 class=\"hero_title\" style=\"color: #000000;\">\n                            <span class=\"hero_title_bold\">\n                Barom\u00e8tre UBM              <\/span>\n                                                      <\/h1> \n          \n                      <p class=\"hero_copy\" style=\"color: #000000;\">La r\u00e9f\u00e9rence depuis 2000 pour mesurer l&#039;impact m\u00e9diatique avec pr\u00e9cision et suivre en temps r\u00e9el l&#039;influence des sujets qui comptent.<\/p> \n          \n                      <div class=\"hero_buttons--wrapper\">\n            \n<a href=\"#enquiry\"  target=\"_self\" class=\"button  button__anchor-link\">\n    Planifier une d\u00e9mo    <svg   data-name=\"Layer 1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 12 7.41\"><polygon points=\"10.59 0 6 4.58 1.41 0 0 1.41 6 7.41 12 1.41 10.59 0\"\/><\/svg><\/a>\n            <\/div>\n          \n        <\/div>\n\n      <\/div>\n\n    <\/div>\n\n    \n<\/section>\n\n\n<section class=\"block-benefits-section layout-simple\">\n    <div class=\"benefits-section-inner\">\n\n                    <!-- Simple Layout: Full-width title -->\n                            <div class=\"benefits-title-wrapper\">\n                    <div class=\"benefits-title\">\n                        <p><span style=\"font-weight: 400;\">R\u00e9f\u00e9rent depuis 2000, l\u2019UBM (pour Unit\u00e9 de Bruit M\u00e9dia) mesure l\u2019impact m\u00e9diatique des th\u00e8mes, des entreprises et des personnalit\u00e9s sur un panel de 120 sources repr\u00e9sentatives des m\u00e9dias leaders en audience en France. Ce corpus englobe les supports les plus puissants de la presse papier et online, ainsi que les tranches horaires TV et radio qui g\u00e9n\u00e8rent le plus de contacts.<br \/>\n&nbsp;<br \/>\nGr\u00e2ce \u00e0 cette approche, l\u2019UBM permet de quantifier l\u2019intensit\u00e9 de la pression m\u00e9diatique et de suivre ses \u00e9volutions en temps r\u00e9el. Avec 100 UBM, il correspond \u00e0 une exposition de chaque Fran\u00e7ais de 15 ans et plus \u00e0 une page ou une minute d\u2019information sur le sujet.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n                    <\/div>\n                <\/div>\n            \n        \n        <!-- Benefits Grid -->\n                    <div class=\"benefits-grid\" data-columns=\"4\">\n                                    <div class=\"benefit-item icon-size-small\">\n                        \n                                                    <div class=\"benefit-icon\">\n                                <img decoding=\"async\" \n                                    src=\"https:\/\/onclusive.com\/wp-content\/uploads\/2026\/06\/screen_search_desktop_250dp_FF9B69_FILL0_wght400_GRAD0_opsz48.png\" \n                                    alt=\"\"\n                                \/>\n                            <\/div>\n                        \n                                                    <h3 class=\"benefit-title\">Mesurer l&#039;exposition m\u00e9diatique au plus pr\u00e8s du temps r\u00e9el<\/h3>\n                        \n                                                    <p class=\"benefit-description\">L&#039;UBM permet de mesurer avec pr\u00e9cision l&#039;impact m\u00e9diatique des entreprises ou des sujets, au plus pr\u00e8s du temps r\u00e9el. Cela permet de suivre l&#039;influence d&#039;une marque ou d&#039;un th\u00e8me sur l&#039;actualit\u00e9.<\/p>\n                        \n                    <\/div>\n                                    <div class=\"benefit-item icon-size-small\">\n                        \n                                                    <div class=\"benefit-icon\">\n                                <img decoding=\"async\" \n                                    src=\"https:\/\/onclusive.com\/wp-content\/uploads\/2026\/06\/monitoring_250dp_FF9B69_FILL0_wght400_GRAD0_opsz48.png\" \n                                    alt=\"\"\n                                \/>\n                            <\/div>\n                        \n                                                    <h3 class=\"benefit-title\">Benchmarking et hi\u00e9rarchisation des sujets<\/h3>\n                        \n                                                    <p class=\"benefit-description\">L&#039;UBM facilite le benchmarking avec d&#039;autres marques ou sujets et aide \u00e0 hi\u00e9rarchiser les th\u00e8mes en fonction de leur poids m\u00e9diatique, offrant ainsi une vue d&#039;ensemble de l&#039;impact dans diff\u00e9rents types de m\u00e9dias.<\/p>\n                        \n                    <\/div>\n                                    <div class=\"benefit-item icon-size-small\">\n                        \n                                                    <div class=\"benefit-icon\">\n                                <img decoding=\"async\" \n                                    src=\"https:\/\/onclusive.com\/wp-content\/uploads\/2026\/06\/thumbs_up_down_250dp_FF9B69_FILL0_wght400_GRAD0_opsz48.png\" \n                                    alt=\"\"\n                                \/>\n                            <\/div>\n                        \n                                                    <h3 class=\"benefit-title\">Suivi de l&#039;\u00e9volution m\u00e9diatique<\/h3>\n                        \n                                                    <p class=\"benefit-description\">L&#039;UBM permet de suivre les \u00e9volutions dans la couverture m\u00e9diatique d&#039;un sujet ou d&#039;une marque, afin d&#039;ajuster les strat\u00e9gies de communication en fonction des changements constat\u00e9s.<\/p>\n                        \n                    <\/div>\n                                    <div class=\"benefit-item icon-size-small\">\n                        \n                                                    <div class=\"benefit-icon\">\n                                <img decoding=\"async\" \n                                    src=\"https:\/\/onclusive.com\/wp-content\/uploads\/2026\/06\/recenter_250dp_FF9B69_FILL0_wght400_GRAD0_opsz48.png\" \n                                    alt=\"\"\n                                \/>\n                            <\/div>\n                        \n                                                    <h3 class=\"benefit-title\">Un corpus repr\u00e9sentatif des m\u00e9dias leaders<\/h3>\n                        \n                                                    <p class=\"benefit-description\">L&#039;UBM s&#039;appuie sur un corpus diversifi\u00e9 de m\u00e9dias influents en France : presse \u00e9crite, TV, radio, m\u00e9dias en ligne, et optionnellement les r\u00e9seaux sociaux comme X\/Twitter et Facebook pour une analyse compl\u00e8te.<\/p>\n                        \n                    <\/div>\n                            <\/div>\n        \n    <\/div>\n<\/section>\n\n\n<section class=\"block-cta-section bg__orange_light layout-single\">\n    <div class=\"cta-section-inner\">\n\n                    \n            <!-- Single Column: Image first, then content -->\n            \n            <div class=\"cta-content-column\">\n                \n                \n                                    <div class=\"cta-text\">\n                        <h3>Mesurez l\u2019impact r\u00e9el de vos sujets et marques dans les m\u00e9dias avec l\u2019UBM \u2013 Obtenez des insights d\u00e9taill\u00e9s et ajustez vos strat\u00e9gies pour maximiser votre visibilit\u00e9 d\u00e8s aujourd\u2019hui.<\/h3>\n                    <\/div>\n                \n                                    <div class=\"cta-button-wrapper\">\n                        <a \n                            href=\"#enquiry\" \n                            class=\"cta-button button-green button__anchor-link\"\n                            target=\"_self\"\n                                                    >\n                            D\u00e9couvrir                        <\/a>\n                    <\/div>\n                \n            <\/div>\n\n        \n    <\/div>\n<\/section>\n\n<style>.block-fbl {\n    --ss_large: 30px; \n    --ss_x_large: 30px; \n  }<\/style><section\n    class=\"block-fbl\">\n  <div class=\"block-fbl--inner-wrapper\">\n          <div class=\"card__feature-block card__feature-block__large\">\n  <div class=\"card--image\">\n    <div style=\"height: 90%; width: 90%; object-fit: contain; margin: 15px;\" class=\"card--image--inner-wrapper\">\n      \n\n<img decoding=\"async\"\n\talt=\"\"\n    data-sizes=\"auto\"\n    data-src=\"https:\/\/onclusive.com\/wp-content\/uploads\/2026\/06\/Barometer-Image-1-300x300.png\"\n    data-srcset=\"https:\/\/onclusive.com\/wp-content\/uploads\/2026\/06\/Barometer-Image-1.png 1000w,\n\thttps:\/\/onclusive.com\/wp-content\/uploads\/2026\/06\/Barometer-Image-1.png 1000w, \n\thttps:\/\/onclusive.com\/wp-content\/uploads\/2026\/06\/Barometer-Image-1.png 1000w\"\n    class=\"lazyload not-svg\"\n    src=\"https:\/\/onclusive.com\/wp-content\/uploads\/2026\/06\/Barometer-Image-1-300x300.png\"\n\/>\n\n\n\n\n      \n            \n    <\/div>\n  <\/div>\n  <div class=\"card--copy\">\n    <div class=\"card--copy--inner-wrapper\">\n      <div class=\"card_bg card_bg__\"><\/div>\n      <div class=\"feature-block-large__copy-wrapper\">\n                  <h3 class=\"feature_block_heading\">Un indicateur de puissance m\u00e9diatique<\/h3> \n                          <div class=\"feature_block_copy\"><h3><strong>Comment interpr\u00e9ter l\u2019UBM\u00a0?<\/strong><\/h3>\n<p>&nbsp;<\/p>\n<p>L\u2019UBM est un indicateur de pression m\u00e9diatique.<\/p>\n<p>Avec 10 UBM, tout se passe comme si 10% des fran\u00e7ais de 15 ans et + avait \u00e9t\u00e9 expos\u00e9 une fois \u00e0 1 page ou 1 minute d\u2019information sur le sujet \u00e9tudi\u00e9.<\/p>\n<p>Avec 100 UBM, tout se passe comme si chaque fran\u00e7ais de 15 ans et + avait \u00e9t\u00e9 expos\u00e9 une fois \u00e0 1 page ou 1 minute d\u2019information sur le sujet \u00e9tudi\u00e9.<\/p>\n<\/div> \n              <\/div>\n      \n<a href=\"#enquiry\"  target=\"_self\" class=\"button  button__anchor-link\">\n    En savoir plus    <svg   data-name=\"Layer 1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 12 7.41\"><polygon points=\"10.59 0 6 4.58 1.41 0 0 1.41 6 7.41 12 1.41 10.59 0\"\/><\/svg><\/a>\n    <\/div>\n  <\/div>\n  \n<\/div><div class=\"card__feature-block card__feature-block__large\">\n  <div class=\"card--image\">\n    <div style=\"height: 90%; width: 90%; object-fit: contain; margin: 15px;\" class=\"card--image--inner-wrapper\">\n      \n\n<img decoding=\"async\"\n\talt=\"\"\n    data-sizes=\"auto\"\n    data-src=\"https:\/\/onclusive.com\/wp-content\/uploads\/2026\/06\/Barometer-Image-2-300x300.png\"\n    data-srcset=\"https:\/\/onclusive.com\/wp-content\/uploads\/2026\/06\/Barometer-Image-2.png 1000w,\n\thttps:\/\/onclusive.com\/wp-content\/uploads\/2026\/06\/Barometer-Image-2.png 1000w, \n\thttps:\/\/onclusive.com\/wp-content\/uploads\/2026\/06\/Barometer-Image-2.png 1000w\"\n    class=\"lazyload not-svg\"\n    src=\"https:\/\/onclusive.com\/wp-content\/uploads\/2026\/06\/Barometer-Image-2-300x300.png\"\n\/>\n\n\n\n\n      \n            \n    <\/div>\n  <\/div>\n  <div class=\"card--copy\">\n    <div class=\"card--copy--inner-wrapper\">\n      <div class=\"card_bg card_bg__\"><\/div>\n      <div class=\"feature-block-large__copy-wrapper\">\n                  <h3 class=\"feature_block_heading\">Tonalit\u00e9 des sujets  <\/h3> \n                          <div class=\"feature_block_copy\"><h3><strong>Connaitre la tendance du traitement m\u00e9diatique<\/strong><\/h3>\n<ul>\n<li><span style=\"font-weight: 400;\">Une \u00e9chelle de tonalit\u00e9 \u00e0 3 niveaux pour \u00e9valuer le traitement m\u00e9diatique (UBM positif, UBM n\u00e9gatif, UBM factuel).<br \/>\n<\/span><\/li>\n<li>L\u2019interpr\u00e9tation humaine est indispensable pour obtenir des r\u00e9sultats pertinents et conformes <span style=\"font-weight: 400;\">au niveau de qualit\u00e9 attendu.<br \/>\n<\/span><\/li>\n<li><span style=\"font-weight: 400;\">TV Radio: chaque sujet b\u00e9n\u00e9ficie de plusieurs tonalit\u00e9s au sein d\u2019un m\u00eame reportage afin de prendre en compte la narration et la pr\u00e9sence de parties-prenantes<\/span><\/li>\n<li style=\"list-style-type: none;\"><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<\/div> \n              <\/div>\n      \n<a href=\"#enquiry\"  target=\"_self\" class=\"button  button__anchor-link button__anchor-link\">\n    Planifier une d\u00e9mo    <svg   data-name=\"Layer 1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 12 7.41\"><polygon points=\"10.59 0 6 4.58 1.41 0 0 1.41 6 7.41 12 1.41 10.59 0\"\/><\/svg><\/a>\n    <\/div>\n  <\/div>\n  \n<\/div>      <\/div>\n<\/section>\n\n\n<section\n    class=\"block-fbl\">\n  <div class=\"block-fbl--inner-wrapper\">\n          <div class=\"card__feature-block card__feature-block__large\">\n  <div class=\"card--image\">\n    <div style=\"height: 90%; width: 90%; object-fit: contain; margin: 15px;\" class=\"card--image--inner-wrapper\">\n      \n\n<img decoding=\"async\"\n\talt=\"\"\n    data-sizes=\"auto\"\n    data-src=\"https:\/\/onclusive.com\/wp-content\/uploads\/2026\/06\/UBM-2-300x300.png\"\n    data-srcset=\"https:\/\/onclusive.com\/wp-content\/uploads\/2026\/06\/UBM-2.png 1000w,\n\thttps:\/\/onclusive.com\/wp-content\/uploads\/2026\/06\/UBM-2.png 1000w, \n\thttps:\/\/onclusive.com\/wp-content\/uploads\/2026\/06\/UBM-2.png 1000w\"\n    class=\"lazyload not-svg\"\n    src=\"https:\/\/onclusive.com\/wp-content\/uploads\/2026\/06\/UBM-2-300x300.png\"\n\/>\n\n\n\n\n      \n            \n    <\/div>\n  <\/div>\n  <div class=\"card--copy\">\n    <div class=\"card--copy--inner-wrapper\">\n      <div class=\"card_bg card_bg__\"><\/div>\n      <div class=\"feature-block-large__copy-wrapper\">\n                  <h3 class=\"feature_block_heading\">Accompagnement<\/h3> \n                          <div class=\"feature_block_copy\"><h3><strong>Un accompagnement au plus pr\u00e8s du temps r\u00e9el<\/strong><\/h3>\n<ul>\n<li>L\u2019\u00e9quipe UBM d\u2019Onclusive <span style=\"font-weight: 400;\">intervient \u00e0 chaque \u00e9tape de la production du barom\u00e8tre UBM et met en \u0153uvre le suivi des sujets en fonction de l\u2019actualit\u00e9 au plus pr\u00e8s du temps r\u00e9el (\u00e9volution du discours, nouveaux hashtags..)<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Elle proc\u00e8de \u00e0 diff\u00e9rentes \u00e9tapes de contr\u00f4le, \u00e0 la fois automatiques et manuelles, qui assurent la fiabilit\u00e9 en continu des r\u00e9sultats.\u00a0<\/span><\/li>\n<li>Votre charg\u00e9 d\u2019\u00e9tude d\u00e9di\u00e9<span style=\"font-weight: 400;\"> r\u00e9alise des rapports <\/span><span style=\"font-weight: 400;\">compos\u00e9s de tableaux, graphiques et commentaires.\u00a0<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Les donn\u00e9es sont \u00e9galement disponibles <\/span>sur une plateforme online actualis\u00e9e quotidiennement.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<\/div> \n              <\/div>\n      \n<a href=\"#enquiry\"  target=\"_self\" class=\"button  button__anchor-link\">\n    Discutons-en    <svg   data-name=\"Layer 1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 12 7.41\"><polygon points=\"10.59 0 6 4.58 1.41 0 0 1.41 6 7.41 12 1.41 10.59 0\"\/><\/svg><\/a>\n    <\/div>\n  <\/div>\n  \n<\/div><div class=\"card__feature-block card__feature-block__large\">\n  <div class=\"card--image\">\n    <div style=\"height: 90%; width: 90%; object-fit: contain; margin: 15px;\" class=\"card--image--inner-wrapper\">\n      \n\n<img decoding=\"async\"\n\talt=\"\"\n    data-sizes=\"auto\"\n    data-src=\"https:\/\/onclusive.com\/wp-content\/uploads\/2026\/06\/UBM-3-300x300.png\"\n    data-srcset=\"https:\/\/onclusive.com\/wp-content\/uploads\/2026\/06\/UBM-3.png 1000w,\n\thttps:\/\/onclusive.com\/wp-content\/uploads\/2026\/06\/UBM-3.png 1000w, \n\thttps:\/\/onclusive.com\/wp-content\/uploads\/2026\/06\/UBM-3.png 1000w\"\n    class=\"lazyload not-svg\"\n    src=\"https:\/\/onclusive.com\/wp-content\/uploads\/2026\/06\/UBM-3-300x300.png\"\n\/>\n\n\n\n\n      \n            \n    <\/div>\n  <\/div>\n  <div class=\"card--copy\">\n    <div class=\"card--copy--inner-wrapper\">\n      <div class=\"card_bg card_bg__\"><\/div>\n      <div class=\"feature-block-large__copy-wrapper\">\n                  <h3 class=\"feature_block_heading\">Bruit m\u00e9diatique de l\u2019actualit\u00e9 en 2024<\/h3> \n                          <div class=\"feature_block_copy\"><h3 class=\"paragraph\"><strong>Top des sujets les plus m\u00e9diatis\u00e9s en 2024<\/strong><\/h3>\n<p>&nbsp;<\/p>\n<p>L\u2019ann\u00e9e 2024 a \u00e9t\u00e9 marqu\u00e9e par une actualit\u00e9 intense, o\u00f9 certains sujets ont domin\u00e9 l\u2019espace m\u00e9diatique et structur\u00e9 les d\u00e9bats publics. Avec notre <b>barom\u00e8tre de l\u2019actualit\u00e9 UBM<\/b>, nous vous proposons un regard unique sur ces tendances.<\/p>\n<div class=\"custom-column\">\n<p><strong>Quels ont \u00e9t\u00e9 les 10 sujets qui ont domin\u00e9 l\u2019actualit\u00e9 en 2024 ? Quels enseignements en tirer sur les grandes tendances m\u00e9diatiques de l\u2019ann\u00e9e ?<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/onclusive.com\/fr\/ressources\/livres-blancs\/barometre-de-lactualite-ubm-top-des-sujets-les-plus-mediatises-en-2024\/\"><strong>D\u00e9couvrez les r\u00e9sultats complets du Barom\u00e8tre de l\u2019actualit\u00e9 UBM 2024<\/strong><\/a><\/p>\n<p>&nbsp;<\/p>\n<\/div>\n<\/div> \n              <\/div>\n      \n<a href=\"#enquiry\"  target=\"_self\" class=\"button  button__anchor-link button__anchor-link\">\n    \u00catre rappel\u00e9    <svg   data-name=\"Layer 1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 12 7.41\"><polygon points=\"10.59 0 6 4.58 1.41 0 0 1.41 6 7.41 12 1.41 10.59 0\"\/><\/svg><\/a>\n    <\/div>\n  <\/div>\n  \n<\/div>      <\/div>\n<\/section>\n\n\n\n\n\n\n\n<section\n        class=\"banners-grid\"\n    style=\"background-color: #ffffff;\">\n\n    <div class=\"banners-grid--inner\">\n\n        <!-- Section Title -->\n                    <div class=\"banners-header\">\n                <h2 class=\"feature_block_heading\">Ressources<\/h2>\n            <\/div>\n        \n        <!-- Banners Grid -->\n                    <div class=\"banners-grid-container\" data-columns=\"2\">\n                                    <div class=\"banner-card banner-card--two-column\"\n                         style=\"background-color: #F1FFF1;\">\n                        <div class=\"banner-card-inner\">\n\n                            <!-- Banner Content (Left - 60%) - Only if content exists -->\n                                                        <div class=\"banner-content\">\n                                                                    <h3 class=\"banner-title\">VivaTech 2026 : l\u2019IA domine la couverture m\u00e9diatique et la visibilit\u00e9 <\/h3>\n                                \n                                \n                                                                    <div class=\"banner-button-wrapper\">\n                                        <a href=\"https:\/\/onclusive.com\/fr\/resources\/blog\/vivatech-2026-ia-medias\/\"\n                                           class=\"button button-secondary button__page-link\"\n                                           target=\"_blank\">\n                                            En savoir plus                                        <\/a>\n                                    <\/div>\n                                                            <\/div>\n                            \n                            <!-- Banner Image (Right - 40%) - Only if image exists -->\n                                                            <div class=\"banner-image-wrapper\">\n                                    <img decoding=\"async\"\n                                        src=\"https:\/\/onclusive.com\/wp-content\/uploads\/2026\/06\/1781775130687-1.jpg\"\n                                        alt=\"Banner image\"\n                                        class=\"banner-image\"\n                                        loading=\"lazy\">\n                                <\/div>\n                            \n                        <\/div>\n                    <\/div>\n                                    <div class=\"banner-card banner-card--two-column\"\n                         style=\"background-color: #F1FFF1;\">\n                        <div class=\"banner-card-inner\">\n\n                            <!-- Banner Content (Left - 60%) - Only if content exists -->\n                                                        <div class=\"banner-content\">\n                                                                    <h3 class=\"banner-title\">Cannes 2026 : analyse crois\u00e9e d\u2019un \u00e9v\u00e9nement sous haute intensit\u00e9 m\u00e9diatique<\/h3>\n                                \n                                \n                                                                    <div class=\"banner-button-wrapper\">\n                                        <a href=\"https:\/\/onclusive.com\/fr\/ressources\/livres-blancs\/analyse-du-bruit-mediatique-du-festival-de-cannes-2026-2\/%20\"\n                                           class=\"button button-secondary button__page-link\"\n                                           target=\"_blank\">\n                                            En savoir plus                                        <\/a>\n                                    <\/div>\n                                                            <\/div>\n                            \n                            <!-- Banner Image (Right - 40%) - Only if image exists -->\n                                                            <div class=\"banner-image-wrapper\">\n                                    <img decoding=\"async\"\n                                        src=\"https:\/\/onclusive.com\/wp-content\/uploads\/2026\/06\/festival-cannes-UBM-2026-1.png\"\n                                        alt=\"Banner image\"\n                                        class=\"banner-image\"\n                                        loading=\"lazy\">\n                                <\/div>\n                            \n                        <\/div>\n                    <\/div>\n                                    <div class=\"banner-card banner-card--two-column\"\n                         style=\"background-color: #F1FFF1;\">\n                        <div class=\"banner-card-inner\">\n\n                            <!-- Banner Content (Left - 60%) - Only if content exists -->\n                                                        <div class=\"banner-content\">\n                                                                    <h3 class=\"banner-title\">Le PSG triomphe aussi dans les m\u00e9dias : une finale de Ligue des Champions \u00e0 tr\u00e8s forte visibilit\u00e9 selon le barom\u00e8tre UBM d\u2019Onclusive<\/h3>\n                                \n                                \n                                                                    <div class=\"banner-button-wrapper\">\n                                        <a href=\"https:\/\/onclusive.com\/fr\/resources\/blog\/victoire-psg-ubm-impact-mediatique\/\"\n                                           class=\"button button-secondary button__page-link\"\n                                           target=\"_blank\">\n                                            En savoir plus                                        <\/a>\n                                    <\/div>\n                                                            <\/div>\n                            \n                            <!-- Banner Image (Right - 40%) - Only if image exists -->\n                                                            <div class=\"banner-image-wrapper\">\n                                    <img decoding=\"async\"\n                                        src=\"https:\/\/onclusive.com\/wp-content\/uploads\/2026\/06\/3-1024x576-1.png\"\n                                        alt=\"Banner image\"\n                                        class=\"banner-image\"\n                                        loading=\"lazy\">\n                                <\/div>\n                            \n                        <\/div>\n                    <\/div>\n                                    <div class=\"banner-card banner-card--two-column\"\n                         style=\"background-color: #F1FFF1;\">\n                        <div class=\"banner-card-inner\">\n\n                            <!-- Banner Content (Left - 60%) - Only if content exists -->\n                                                        <div class=\"banner-content\">\n                                                                    <h3 class=\"banner-title\">L\u00e9gislatives 2024 : les \u00e9lections les plus m\u00e9diatiques de la d\u00e9cennie ? <\/h3>\n                                \n                                \n                                                                    <div class=\"banner-button-wrapper\">\n                                        <a href=\"https:\/\/onclusive.com\/fr\/resources\/blog\/legislatives-2024-les-elections-les-plus-mediatiques-de-la-decennie\/\"\n                                           class=\"button button-secondary button__page-link\"\n                                           target=\"_blank\">\n                                            En savoir plus                                        <\/a>\n                                    <\/div>\n                                                            <\/div>\n                            \n                            <!-- Banner Image (Right - 40%) - Only if image exists -->\n                                                            <div class=\"banner-image-wrapper\">\n                                    <img decoding=\"async\"\n                                        src=\"https:\/\/onclusive.com\/wp-content\/uploads\/2026\/06\/marianne-filigrane-16-9-avec-logo-hd-1920px-66701894f3b23658014927-1024x576-1.jpg\"\n                                        alt=\"Banner image\"\n                                        class=\"banner-image\"\n                                        loading=\"lazy\">\n                                <\/div>\n                            \n                        <\/div>\n                    <\/div>\n                            <\/div>\n        \n        <!-- Optional Section-Level Button (below grid) -->\n        \n    <\/div>\n<\/section>\n\n\n    <section\n      id=\"enquiry\"      class=\"block-form bg__green_light\">\n      \n\n  <div class=\"form-content\">\n    <div class=\"form-content--inner-wrapper\">\n\n      \n              <div class=\"form-content--heading\">\n          <h3 class=\"block--form_heading\">Contactez-nous<\/h3> \n        <\/div>\n      \n      <div class=\"form-content--copy\">\n    \n        \n            <div class=\"block--copy\"><p>Vous souhaitez en savoir plus sur l&rsquo;UBM et son impact m\u00e9diatique ? Remplissez ce formulaire et un expert vous contactera rapidement pour r\u00e9pondre \u00e0 toutes vos questions.<\/p>\n<\/div>\n\n        \n      <\/div>\n\n      \n              <div id=\"myFrame\" class=\"form-content--form  \"> \n          <script charset=\"utf-8\" type=\"text\/javascript\" src=\"\/\/js.hsforms.net\/forms\/embed\/v2.js\"><\/script>\r\n<script>\r\n  hbspt.forms.create({\r\n    region: \"na1\",\r\n    portalId: \"42525281\",\r\n    formId: \"5e70bfa1-5825-45a1-8842-8e5b8b6977da\"\r\n  });\r\n<\/script>        <\/div> \n          <\/div>\n  <\/div>\n\n    <\/section> \n  \n<style>\n\/* ================================================\n   Form block - white panel behind the embed\n\n   The section background is editor-chosen and can be any brand colour,\n   including the dark ones. The embedded form's own markup comes from HubSpot\n   with dark label text, so on a dark section the labels disappeared.\n\n   This used to be handled by whitening the labels, but only for .bg__black -\n   every other dark colour was still unreadable, and the fix broke as soon as a\n   light background was chosen. Putting the form on its own white panel makes it\n   readable on every background instead of one, which is what Onclusive asked\n   for, and it means the label colours can stay as HubSpot ships them.\n   ================================================ *\/\n\n.block-form .form-content--form {\n  background-color: #ffffff;\n  border-radius: 10px;\n  padding: 1.75rem;\n}\n\n@media (max-width: 768px) {\n  .block-form .form-content--form { padding: 1.25rem; }\n}\n\n\/* The panel is white on every background, so the form's own text must stay\n   dark. This undoes any inherited light colour from a dark section. *\/\n.block-form .form-content--form,\n.block-form .form-content--form .hs-form label,\n.block-form .form-content--form .hs-form legend,\n.block-form .form-content--form .hs-form .hs-form-field > label,\n.block-form .form-content--form .hs-form .hs-richtext,\n.block-form .form-content--form .hs-form .hs-field-desc {\n  color: #1e1e23;\n}\n\n.block-form .form-content--form .hs-form input[type=\"text\"],\n.block-form .form-content--form .hs-form input[type=\"email\"],\n.block-form .form-content--form .hs-form input[type=\"tel\"],\n.block-form .form-content--form .hs-form input[type=\"number\"],\n.block-form .form-content--form .hs-form select,\n.block-form .form-content--form .hs-form textarea {\n  background-color: #ffffff;\n  color: #1e1e23;\n}\n\n.block-form .form-content--form .hs-form .hs-error-msgs label,\n.block-form .form-content--form .hs-form .hs-error-msg {\n  color: #c0392b;\n}\n<\/style>\n\n\n\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":28,"featured_media":60495,"parent":74011,"menu_order":1,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":true,"content-type":"","inline_featured_image":false,"footnotes":""},"region":[],"class_list":["post-60482","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/onclusive.com\/fr\/wp-json\/wp\/v2\/pages\/60482","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/onclusive.com\/fr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/onclusive.com\/fr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/onclusive.com\/fr\/wp-json\/wp\/v2\/users\/28"}],"replies":[{"embeddable":true,"href":"https:\/\/onclusive.com\/fr\/wp-json\/wp\/v2\/comments?post=60482"}],"version-history":[{"count":0,"href":"https:\/\/onclusive.com\/fr\/wp-json\/wp\/v2\/pages\/60482\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/onclusive.com\/fr\/wp-json\/wp\/v2\/pages\/74011"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/onclusive.com\/fr\/wp-json\/wp\/v2\/media\/60495"}],"wp:attachment":[{"href":"https:\/\/onclusive.com\/fr\/wp-json\/wp\/v2\/media?parent=60482"}],"wp:term":[{"taxonomy":"region","embeddable":true,"href":"https:\/\/onclusive.com\/fr\/wp-json\/wp\/v2\/region?post=60482"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}