{"id":77747,"date":"2026-01-12T18:50:26","date_gmt":"2026-01-12T18:50:26","guid":{"rendered":"https:\/\/newonclusivstg.wpengine.com\/?page_id=77747"},"modified":"2026-01-12T21:19:01","modified_gmt":"2026-01-12T21:19:01","slug":"hub-strategie-rp-marketing-2026","status":"publish","type":"page","link":"https:\/\/onclusive.com\/fr\/ressources\/hub-strategie-rp-marketing-2026\/","title":{"rendered":"Hub Strat\u00e9gie RP &amp; Marketing 2026"},"content":{"rendered":"\n\n<style>\n    \/* Hero Tag - Optional tag above title *\/\n    .hero-tag {\n      font-size: 12px;\n      font-weight: 600;\n      letter-spacing: 2px;\n      text-transform: uppercase;\n      margin-bottom: 15px;\n      display: block;\n      line-height: 1.4;\n\t  padding: 5px 2.5px;\n    }\n    \n    @media (max-width: 768px) {\n      .hero-tag {\n        font-size: 11px;\n        letter-spacing: 1.5px;\n        margin-bottom: 12px;\n      }\n    }\n    \n    @media (max-width: 480px) {\n      .hero-tag {\n        font-size: 10px;\n        letter-spacing: 1px;\n        margin-bottom: 10px;\n      }\n    }\n    <\/style>\n<style>\n\/**\n * Hero Background Overlay Styles\n *\/\n.hero-background-overlay {\n    position: absolute;\n    top: 0;\n    left: 0;\n    width: 100%;\n    height: 100%;\n    z-index: 1; \/* Above background image, below content *\/\n    pointer-events: none; \/* Allows clicks to pass through to content *\/\n}\n\n\/* Ensure hero section is positioned relative *\/\n.block-hero {\n    position: relative;\n}\n\n\/* Ensure content sits above overlay *\/\n.hero--content {\n    position: relative;\n    z-index: 2; \/* Above overlay *\/\n}\n\n\/* Ensure background image stays at bottom *\/\n.hero-background-image {\n    position: absolute;\n    z-index: 0; \/* Behind everything *\/\n}\n<\/style>\n\n<section\n    class=\"block-hero block-hero-full-bleed .hero_title { color: white; } \">\n\n  \n                  <div class=\"hero-background-image hero-background-image__full-bleed\">\n          \n<div class=\"lazyload background-image\" \tdata-bg-mobile \t= \"https:\/\/onclusive.com\/wp-content\/uploads\/2025\/12\/LP-Banner-Custom-1024x576.png\"\n\tdata-bg-tablet \t= \"https:\/\/onclusive.com\/wp-content\/uploads\/2025\/12\/LP-Banner-Custom.png\"\n\tdata-bg-desktop = \"https:\/\/onclusive.com\/wp-content\/uploads\/2025\/12\/LP-Banner-Custom.png\"\n\tdata-bg-super \t= \"https:\/\/onclusive.com\/wp-content\/uploads\/2025\/12\/LP-Banner-Custom.png\"\n\tdata-expand=\"700\"\n\tstyle=\"background-image: url('https:\/\/onclusive.com\/wp-content\/uploads\/2025\/12\/LP-Banner-Custom-1024x576.png');\"\n><\/div>        <\/div>\n\n          \n    \n    <div class=\"hero--content\">\n\n      <div class=\"hero--content--inner-wrapper\">\n\n                  <!-- ORIGINAL COMPLEX IMAGES -->\n          <div class=\"hero-foreground-images\">\n\n                                      \n                                  <\/div>\n        \n        <div class=\"hero--copy\">\n\n          <!-- OPTIONAL HERO TAG - ONLY IF SET -->\n                      <div class=\"hero-tag\" style=\"color: #01e55f;\">\n              Votre strat\u00e9gie 2026 commence ici            <\/div>\n          \n                      <h1 class=\"hero_title\" style=\"color: #ffffff;\">\n                            <span class=\"hero_title_bold\">\n                Hub Strat\u00e9gie RP &amp; Marketing 2026              <\/span>\n                                                      <\/h1> \n          \n                      <p class=\"hero_copy\" style=\"color: #ffffff;\">Ce hub r\u00e9unit le rapport &quot;Horizons 2026&quot;, une version actualis\u00e9e du calendrier &quot;Plan 26&quot; et des analyses d\u2019experts pour permettre aux \u00e9quipes RP et Marketing de planifier avec clart\u00e9.\r\nQue vous finalisiez votre strat\u00e9gie ou identifiiez les temps forts de l\u2019ann\u00e9e, tout est r\u00e9uni en un seul espace.<\/p> \n          \n          \n        <\/div>\n\n      <\/div>\n\n    <\/div>\n\n    \n<\/section>\n\n\n<section class=\"block-benefits-section bg__Array layout-simple\">\n    <div class=\"benefits-section-inner\">\n\n                    <!-- Simple Layout: Full-width title -->\n                            <div class=\"benefits-title-wrapper\">\n                    <div class=\"benefits-title\">\n                        <h2>\u00c0 qui s\u2019adresse ce Hub Strat\u00e9gie RP &amp; Marketing ?<\/h2>\n                    <\/div>\n                <\/div>\n            \n        \n        <!-- Benefits Grid -->\n                    <div class=\"benefits-grid\" data-columns=\"4\">\n                                    <div class=\"benefit-item icon-size-small\">\n                        \n                                                    <div class=\"benefit-icon\">\n                                <img decoding=\"async\" \n                                    src=\"https:\/\/onclusive.com\/wp-content\/uploads\/2025\/12\/Frame-7.png\" \n                                    alt=\"\"\n                                \/>\n                            <\/div>\n                        \n                        \n                                                    <p class=\"benefit-description\">Dirigeants RP et Communication d\u00e9finissant leur strat\u00e9gie annuelle et leurs priorit\u00e9s<\/p>\n                        \n                    <\/div>\n                                    <div class=\"benefit-item icon-size-small\">\n                        \n                                                    <div class=\"benefit-icon\">\n                                <img decoding=\"async\" \n                                    src=\"https:\/\/onclusive.com\/wp-content\/uploads\/2025\/12\/Frame-8.png\" \n                                    alt=\"\"\n                                \/>\n                            <\/div>\n                        \n                        \n                                                    <p class=\"benefit-description\">Agences accompagnant plusieurs clients dans leurs recommandations strat\u00e9giques<\/p>\n                        \n                    <\/div>\n                                    <div class=\"benefit-item icon-size-small\">\n                        \n                                                    <div class=\"benefit-icon\">\n                                <img decoding=\"async\" \n                                    src=\"https:\/\/onclusive.com\/wp-content\/uploads\/2025\/12\/Frame-9.png\" \n                                    alt=\"\"\n                                \/>\n                            <\/div>\n                        \n                        \n                                                    <p class=\"benefit-description\">\u00c9quipes Marketing et Marque planifiant campagnes, calendriers \u00e9ditoriaux et mesure de la performance<\/p>\n                        \n                    <\/div>\n                                    <div class=\"benefit-item icon-size-small\">\n                        \n                                                    <div class=\"benefit-icon\">\n                                <img decoding=\"async\" \n                                    src=\"https:\/\/onclusive.com\/wp-content\/uploads\/2025\/12\/Frame-10.png\" \n                                    alt=\"\"\n                                \/>\n                            <\/div>\n                        \n                        \n                                                    <p class=\"benefit-description\">\u00c9quipes M\u00e9dia et Social \u00e9valuant leurs capacit\u00e9s d\u2019analyse et leurs approches de la mesure<\/p>\n                        \n                    <\/div>\n                            <\/div>\n        \n    <\/div>\n<\/section>\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<section\n    class=\"block-feature-card-row\">\n\n      <div class=\"\">\n      <h2 class=\"block--heading\">Votre kit complet de planification 2026<\/h2> \n    <\/div>\n    \n  <div class=\"card-row--inner-wrapper\">\n\n      <\/div>\n<\/section>\n\n\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<section\n    class=\"block-feature-card-row\">\n\n    \n  <div class=\"card-row--inner-wrapper\">\n\n          \n        \n<div class=\"card card__feature\">\n\n  <div class=\"card_bg card_bg__white\">\n\n    <div class=\"card--image\">\n      \n\n<img decoding=\"async\"\n\talt=\"\"\n    data-sizes=\"auto\"\n    data-src=\"https:\/\/onclusive.com\/wp-content\/uploads\/2025\/12\/Outlook-Report-1-300x144.png\"\n    data-srcset=\"https:\/\/onclusive.com\/wp-content\/uploads\/2025\/12\/Outlook-Report-1-1200x576.png 1200w,\n\thttps:\/\/onclusive.com\/wp-content\/uploads\/2025\/12\/Outlook-Report-1-1024x492.png 1024w, \n\thttps:\/\/onclusive.com\/wp-content\/uploads\/2025\/12\/Outlook-Report-1.png 1554w\"\n    class=\"lazyload not-svg\"\n    src=\"https:\/\/onclusive.com\/wp-content\/uploads\/2025\/12\/Outlook-Report-1-300x144.png\"\n\/>\n\n\n\n\n    <\/div>\n\n    <div class=\"card--copy\">\n      <div class=\"card--copy-wrapper\">\n                  <h3 class=\"featured_card_heading\">Les tendances : ce qui fa\u00e7onne 2026<\/h3> \n        \n                  <p class=\"featured_card_copy\">Comprenez les \u00e9volutions cl\u00e9s. Ce rapport s\u2019appuie sur les enseignements de centaines de professionnels et leaders du secteur \u00e0 l\u2019\u00e9chelle mondiale pour d\u00e9crypter ce qui change en RP et Marketing en 2026 : int\u00e9gration de l\u2019IA dans les workflows, \u00e9volution des relations m\u00e9dias, attentes des audiences et priorit\u00e9s de mesure.<\/p> \n              <\/div>\n\n      \n<a href=\"https:\/\/onclusive.com\/fr\/ressources\/livres-blancs\/rapport-tendances-2026-rp-communications-marketing\/\" rel=\"noreferrer\" target=\"_blank\" class=\"button  button__page-link\">\n    Read the Outlook Report    <svg   data-name=\"Layer 1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 16 16\"><polygon points=\"8 0 6.59 1.41 12.17 7 0 7 0 9 12.17 9 6.59 14.59 8 16 16 8 8 0\"\/><\/svg><\/a>\n    <\/div>\n\n  <\/div>\n<\/div>\n            <\/div>\n<\/section>\n\n\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<section\n    class=\"block-feature-card-row\">\n\n    \n  <div class=\"card-row--inner-wrapper\">\n\n          \n        \n<div class=\"card card__feature\">\n\n  <div class=\"card_bg card_bg__white\">\n\n    <div class=\"card--image\">\n      \n\n<img decoding=\"async\"\n\talt=\"\"\n    data-sizes=\"auto\"\n    data-src=\"https:\/\/onclusive.com\/wp-content\/uploads\/2025\/12\/Planning-Calendar-300x144.png\"\n    data-srcset=\"https:\/\/onclusive.com\/wp-content\/uploads\/2025\/12\/Planning-Calendar-1200x576.png 1200w,\n\thttps:\/\/onclusive.com\/wp-content\/uploads\/2025\/12\/Planning-Calendar-1024x492.png 1024w, \n\thttps:\/\/onclusive.com\/wp-content\/uploads\/2025\/12\/Planning-Calendar.png 1554w\"\n    class=\"lazyload not-svg\"\n    src=\"https:\/\/onclusive.com\/wp-content\/uploads\/2025\/12\/Planning-Calendar-300x144.png\"\n\/>\n\n\n\n\n    <\/div>\n\n    <div class=\"card--copy\">\n      <div class=\"card--copy-wrapper\">\n                  <h3 class=\"featured_card_heading\">Le calendrier : quand agir<\/h3> \n        \n                  <p class=\"featured_card_copy\">Ce calendrier recense journ\u00e9es de sensibilisation, temps forts saisonniers, \u00e9v\u00e9nements sectoriels et moments culturels offrant de r\u00e9elles opportunit\u00e9s strat\u00e9giques pour vos campagnes et actions m\u00e9dias en 2026.\r\nUn outil pour activer vos prises de parole lorsque l\u2019attention des audiences et l\u2019int\u00e9r\u00eat m\u00e9diatique sont naturellement au plus haut.<\/p> \n              <\/div>\n\n      \n<a href=\"https:\/\/onclusive.com\/fr\/ressources\/livres-blancs\/2026-pr-marketing-planning-calendar\/\" rel=\"noreferrer\" target=\"_blank\" class=\"button  button__page-link\">\n    T\u00e9l\u00e9charger le calendrier de planification 2026    <svg   data-name=\"Layer 1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 16 16\"><polygon points=\"8 0 6.59 1.41 12.17 7 0 7 0 9 12.17 9 6.59 14.59 8 16 16 8 8 0\"\/><\/svg><\/a>\n    <\/div>\n\n  <\/div>\n<\/div>\n            <\/div>\n<\/section>\n\n\n<\/div>\n<\/div>\n\n\n<style>.block-basic-card-row {\n      --ss_large: 30px; \n      --ss_x_large: 30px; \n    }<\/style>\n<section\n    class=\"block-basic-card-row\">\n      <div class=\"\">\n      <h2 class=\"block--heading\">Analyses strat\u00e9giques pour vos strat\u00e9gies RP &#038; Marketing<\/h2> \n    <\/div>\n    <div class=\"card-row--inner-wrapper\">\n      <\/div>\n<\/section>\n\n\n\n\n<style>.block-fbs {\n      --ss_large: 30px; \n      --ss_x_large: 30px; \n    }<\/style>\n<section\n    class=\"block-fbs\">\n\n      \n<div class=\"card__feature-block card__feature-block__small \">\n\n\n  <div class=\"card--image\">\n    <div class=\"card--image--inner-wrapper\">\n      \n\n<img decoding=\"async\"\n\talt=\"\"\n    data-sizes=\"auto\"\n    data-src=\"https:\/\/onclusive.com\/wp-content\/uploads\/2025\/12\/Article-1-294x300.png\"\n    data-srcset=\"https:\/\/onclusive.com\/wp-content\/uploads\/2025\/12\/Article-1.png 556w,\n\thttps:\/\/onclusive.com\/wp-content\/uploads\/2025\/12\/Article-1.png 556w, \n\thttps:\/\/onclusive.com\/wp-content\/uploads\/2025\/12\/Article-1.png 556w\"\n    class=\"lazyload not-svg\"\n    src=\"https:\/\/onclusive.com\/wp-content\/uploads\/2025\/12\/Article-1-294x300.png\"\n\/>\n\n\n\n\n    <\/div>\n  <\/div>\n\n  \n  <div class=\"card--copy card_bg__green_light\">\n    <!-- <div class=\"card_bg card_bg__green_light\"><\/div> -->\n\n    <div>\n      \n      \n        <h3 class=\"feature_block_heading\">Tendances RP 2026 : pr\u00e9visions et analyses d\u2019experts<\/h3> \n      \n              <p class=\"feature_block_copy\">Les grandes tendances RP pour 2026 : int\u00e9gration de l\u2019IA, \u00e9volution des relations m\u00e9dias, gestion de crise et mesure de l\u2019earned media.<\/p> \n            \n    <\/div>\n\n    \n<a href=\"https:\/\/onclusive.com\/fr\/resources\/blog\/tendances-rp-communication-2026-enquete-sectorielle-et-eclairages-dexperts\/\" rel=\"noreferrer\" target=\"_blank\" class=\"button  button__page-link\">\n    Lire l&rsquo;Article    <svg   data-name=\"Layer 1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 16 16\"><polygon points=\"8 0 6.59 1.41 12.17 7 0 7 0 9 12.17 9 6.59 14.59 8 16 16 8 8 0\"\/><\/svg><\/a>\n  <\/div>\n\n\n<\/div>\n\n\n<div class=\"card__feature-block card__feature-block__small \">\n\n\n  <div class=\"card--image\">\n    <div class=\"card--image--inner-wrapper\">\n      \n\n<img decoding=\"async\"\n\talt=\"\"\n    data-sizes=\"auto\"\n    data-src=\"https:\/\/onclusive.com\/wp-content\/uploads\/2025\/12\/Article-3-294x300.png\"\n    data-srcset=\"https:\/\/onclusive.com\/wp-content\/uploads\/2025\/12\/Article-3.png 556w,\n\thttps:\/\/onclusive.com\/wp-content\/uploads\/2025\/12\/Article-3.png 556w, \n\thttps:\/\/onclusive.com\/wp-content\/uploads\/2025\/12\/Article-3.png 556w\"\n    class=\"lazyload not-svg\"\n    src=\"https:\/\/onclusive.com\/wp-content\/uploads\/2025\/12\/Article-3-294x300.png\"\n\/>\n\n\n\n\n    <\/div>\n  <\/div>\n\n  \n  <div class=\"card--copy card_bg__green_light\">\n    <!-- <div class=\"card_bg card_bg__green_light\"><\/div> -->\n\n    <div>\n      \n      \n        <h3 class=\"feature_block_heading\">Tendances Marketing 2026 : les priorit\u00e9s de l\u2019ann\u00e9e \u00e0 venir<\/h3> \n      \n              <p class=\"feature_block_copy\">Les priorit\u00e9s Marketing 2026 : \u00e9volution des strat\u00e9gies de contenu, efficacit\u00e9 des canaux, mesure de la performance et arbitrages budg\u00e9taires.<\/p> \n            \n    <\/div>\n\n    \n<a href=\"https:\/\/onclusive.com\/fr\/resources\/blog\/marketing-pulse-ce-que-disent-les-professionnels-sur-les-tendances-pour-2026\/\" rel=\"noreferrer\" target=\"_blank\" class=\"button  button__page-link button__page-link\">\n    Lire l&rsquo;Article    <svg   data-name=\"Layer 1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 16 16\"><polygon points=\"8 0 6.59 1.41 12.17 7 0 7 0 9 12.17 9 6.59 14.59 8 16 16 8 8 0\"\/><\/svg><\/a>\n  <\/div>\n\n\n<\/div>\n\n\n<div class=\"card__feature-block card__feature-block__small \">\n\n\n  <div class=\"card--image\">\n    <div class=\"card--image--inner-wrapper\">\n      \n\n<img decoding=\"async\"\n\talt=\"\"\n    data-sizes=\"auto\"\n    data-src=\"https:\/\/onclusive.com\/wp-content\/uploads\/2025\/12\/Article-5-294x300.png\"\n    data-srcset=\"https:\/\/onclusive.com\/wp-content\/uploads\/2025\/12\/Article-5.png 556w,\n\thttps:\/\/onclusive.com\/wp-content\/uploads\/2025\/12\/Article-5.png 556w, \n\thttps:\/\/onclusive.com\/wp-content\/uploads\/2025\/12\/Article-5.png 556w\"\n    class=\"lazyload not-svg\"\n    src=\"https:\/\/onclusive.com\/wp-content\/uploads\/2025\/12\/Article-5-294x300.png\"\n\/>\n\n\n\n\n    <\/div>\n  <\/div>\n\n  \n  <div class=\"card--copy card_bg__green_light\">\n    <!-- <div class=\"card_bg card_bg__green_light\"><\/div> -->\n\n    <div>\n      \n      \n        <h3 class=\"feature_block_heading\">Journ\u00e9es de sensibilisation RP &amp; Marketing 2026<\/h3> \n      \n              <p class=\"feature_block_copy\">Liste compl\u00e8te des journ\u00e9es de sensibilisation, temps forts et rendez-vous r\u00e9currents utiles \u00e0 la planification des actions RP et Marketing en 2026.<\/p> \n            \n    <\/div>\n\n    \n<a href=\"https:\/\/onclusive.com\/resources\/blog\/blog-awareness-days-for-pr-and-marketing-2026\/\" rel=\"noreferrer\" target=\"_blank\" class=\"button  button__page-link button__page-link button__page-link\">\n    Lire l&rsquo;Article    <svg   data-name=\"Layer 1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 16 16\"><polygon points=\"8 0 6.59 1.41 12.17 7 0 7 0 9 12.17 9 6.59 14.59 8 16 16 8 8 0\"\/><\/svg><\/a>\n  <\/div>\n\n\n<\/div>\n\n\n<div class=\"card__feature-block card__feature-block__small \">\n\n\n  <div class=\"card--image\">\n    <div class=\"card--image--inner-wrapper\">\n      \n\n<img decoding=\"async\"\n\talt=\"\"\n    data-sizes=\"auto\"\n    data-src=\"https:\/\/onclusive.com\/wp-content\/uploads\/2025\/12\/Article-2-293x300.png\"\n    data-srcset=\"https:\/\/onclusive.com\/wp-content\/uploads\/2025\/12\/Article-2.png 554w,\n\thttps:\/\/onclusive.com\/wp-content\/uploads\/2025\/12\/Article-2.png 554w, \n\thttps:\/\/onclusive.com\/wp-content\/uploads\/2025\/12\/Article-2.png 554w\"\n    class=\"lazyload not-svg\"\n    src=\"https:\/\/onclusive.com\/wp-content\/uploads\/2025\/12\/Article-2-293x300.png\"\n\/>\n\n\n\n\n    <\/div>\n  <\/div>\n\n  \n  <div class=\"card--copy card_bg__green_light\">\n    <!-- <div class=\"card_bg card_bg__green_light\"><\/div> -->\n\n    <div>\n      \n      \n        <h3 class=\"feature_block_heading\">Les meilleurs outils de veille m\u00e9dia pour 2026<\/h3> \n      \n              <p class=\"feature_block_copy\">Analyse comparative des principales plateformes de veille m\u00e9dia : \u00e9tendue de la couverture, capacit\u00e9s analytiques, syst\u00e8mes d\u2019alertes et positionnement tarifaire pour aider les \u00e9quipes \u00e0 faire le bon choix.<\/p> \n            \n    <\/div>\n\n    \n<a href=\"https:\/\/onclusive.com\/fr\/resources\/blog\/meilleurs-outils-veille-media\/\" rel=\"noreferrer\" target=\"_blank\" class=\"button  button__page-link button__page-link button__page-link button__page-link\">\n    Lire l&rsquo;Article    <svg   data-name=\"Layer 1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 16 16\"><polygon points=\"8 0 6.59 1.41 12.17 7 0 7 0 9 12.17 9 6.59 14.59 8 16 16 8 8 0\"\/><\/svg><\/a>\n  <\/div>\n\n\n<\/div>\n\n\n<div class=\"card__feature-block card__feature-block__small \">\n\n\n  <div class=\"card--image\">\n    <div class=\"card--image--inner-wrapper\">\n      \n\n<img decoding=\"async\"\n\talt=\"\"\n    data-sizes=\"auto\"\n    data-src=\"https:\/\/onclusive.com\/wp-content\/uploads\/2025\/12\/Article-6-293x300.png\"\n    data-srcset=\"https:\/\/onclusive.com\/wp-content\/uploads\/2025\/12\/Article-6.png 554w,\n\thttps:\/\/onclusive.com\/wp-content\/uploads\/2025\/12\/Article-6.png 554w, \n\thttps:\/\/onclusive.com\/wp-content\/uploads\/2025\/12\/Article-6.png 554w\"\n    class=\"lazyload not-svg\"\n    src=\"https:\/\/onclusive.com\/wp-content\/uploads\/2025\/12\/Article-6-293x300.png\"\n\/>\n\n\n\n\n    <\/div>\n  <\/div>\n\n  \n  <div class=\"card--copy card_bg__green_light\">\n    <!-- <div class=\"card_bg card_bg__green_light\"><\/div> -->\n\n    <div>\n      \n      \n        <h3 class=\"feature_block_heading\">Social Media Monitoring : guide complet<\/h3> \n      \n              <p class=\"feature_block_copy\">Guide d\u00e9taill\u00e9 pour suivre les conversations et mentions de marque sur les r\u00e9seaux sociaux.<\/p> \n            \n    <\/div>\n\n    \n<a href=\"https:\/\/onclusive.com\/fr\/resources\/blog\/veille-reseaux-sociaux-guide-complet\/\" rel=\"noreferrer\" target=\"_blank\" class=\"button  button__page-link button__page-link button__page-link button__page-link button__page-link\">\n    Lire l&rsquo;Article    <svg   data-name=\"Layer 1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 16 16\"><polygon points=\"8 0 6.59 1.41 12.17 7 0 7 0 9 12.17 9 6.59 14.59 8 16 16 8 8 0\"\/><\/svg><\/a>\n  <\/div>\n\n\n<\/div>\n\n\n<div class=\"card__feature-block card__feature-block__small \">\n\n\n  <div class=\"card--image\">\n    <div class=\"card--image--inner-wrapper\">\n      \n\n<img decoding=\"async\"\n\talt=\"\"\n    data-sizes=\"auto\"\n    data-src=\"https:\/\/onclusive.com\/wp-content\/uploads\/2025\/12\/Article-4-293x300.png\"\n    data-srcset=\"https:\/\/onclusive.com\/wp-content\/uploads\/2025\/12\/Article-4.png 554w,\n\thttps:\/\/onclusive.com\/wp-content\/uploads\/2025\/12\/Article-4.png 554w, \n\thttps:\/\/onclusive.com\/wp-content\/uploads\/2025\/12\/Article-4.png 554w\"\n    class=\"lazyload not-svg\"\n    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xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 16 16\"><polygon points=\"8 0 6.59 1.41 12.17 7 0 7 0 9 12.17 9 6.59 14.59 8 16 16 8 8 0\"\/><\/svg><\/a>\n  <\/div>\n\n\n<\/div>\n\n\n<\/section>\n\n\n<\/div>\n<\/div>\n\n\n\n<section\n    class=\"block-testimonial-centered\"\n  >\n\n  <div class=\"block-testimonial-centered--inner-wrapper\">\n\n    \n      <div class=\"testimonial-centered-wrapper\">\n        \n        <button class=\"testi-centered-nav-btn js-carousel-button-prev\" aria-label=\"Previous testimonial\">\n          <svg   data-name=\"Layer 1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" viewBox=\"0 0 16 16\"><defs><clipPath  ><polygon points=\"-201 132 -202.41 133.41 -196.83 139 -209 139 -209 141 -196.83 141 -202.41 146.59 -201 148 -193 140 -201 132\" fill=\"none\" clip-rule=\"evenodd\"\/><\/clipPath><clipPath  ><polygon points=\"-271 132 -269.59 133.41 -275.17 139 -263 139 -263 141 -275.17 141 -269.59 146.59 -271 148 -279 140 -271 132\" fill=\"none\" clip-rule=\"evenodd\"\/><\/clipPath><\/defs><polygon points=\"8 16 9.41 14.59 3.83 9 16 9 16 7 3.83 7 9.41 1.41 8 0 0 8 8 16\" fill=\"#f0ebf0\" fill-rule=\"evenodd\"\/><\/svg>        <\/button>\n\n        <div class=\"testimonial-centered--content\">\n          \n          <div class=\"js-testi-centered-slider testi-centered-slider\">\n            \n                          \n              <div class=\"testimonial-centered--slide\">\n                \n                                  <blockquote class=\"testimonial-centered--quote\">\u00ab Onclusive apporte des r\u00e9ponses essentielles \u00e0 la question : \u201cComment performons-nous dans les m\u00e9dias ?\u201d. Nos \u00e9quipes internationales peuvent rapidement acc\u00e9der \u00e0 des insights historiques et pr\u00e9dictifs sur notre couverture m\u00e9dia mondiale, et les exploiter pour am\u00e9liorer en continu notre strat\u00e9gie de communication et de marque. \u00bb<\/blockquote> \n                \n                <div class=\"testimonial-centered--author-info\">\n                                      <p class=\"testimonial-centered--author\">Mobile Iron<\/p> \n                  \n                                      <p class=\"testimonial-centered--author_position\">Responsable Communication<\/p> \n                  \n                                  <\/div>\n                \n              <\/div>\n            \n                          \n              <div class=\"testimonial-centered--slide\">\n                \n                                  <blockquote class=\"testimonial-centered--quote\">\u00ab L\u2019outil Forward Planner d\u2019Onclusive a compl\u00e8tement transform\u00e9 notre mani\u00e8re de planifier. Il nous a permis de cr\u00e9er un processus plus efficace, plus fluide, avec une meilleure visibilit\u00e9 et une implication renforc\u00e9e de l\u2019ensemble des \u00e9quipes. \u00bb<\/blockquote> \n                \n                <div class=\"testimonial-centered--author-info\">\n                                      <p class=\"testimonial-centered--author\">Tesco<\/p> \n                  \n                                      <p class=\"testimonial-centered--author_position\">Corporate Communications Manager,<\/p> \n                  \n                                  <\/div>\n                \n              <\/div>\n            \n                          \n              <div class=\"testimonial-centered--slide\">\n                \n                                  <blockquote class=\"testimonial-centered--quote\">\u00ab Nous avons mis en place un \u00e9cosyst\u00e8me de mesure r\u00e9ellement actionnable. En reliant les actions aux r\u00e9actions des parties prenantes, nous d\u00e9montrons l\u2019impact r\u00e9el de la communication et apportons des preuves concr\u00e8tes \u00e0 nos dirigeants sur le lien entre d\u00e9cisions business et r\u00e9putation. \u00bb<\/blockquote> \n                \n                <div class=\"testimonial-centered--author-info\">\n                                      <p class=\"testimonial-centered--author\">TELUS<\/p> \n                  \n                                      <p class=\"testimonial-centered--author_position\">Directeur Communication<\/p> \n                  \n                                  <\/div>\n                \n              <\/div>\n            \n            \n          <\/div>\n\n        <\/div>\n\n        <button class=\"testi-centered-nav-btn js-carousel-button-next\" aria-label=\"Next testimonial\">\n          <svg   data-name=\"Layer 1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" viewBox=\"0 0 16 16\"><defs><clipPath><polygon points=\"-201 90 -202.41 91.41 -196.83 97 -209 97 -209 99 -196.83 99 -202.41 104.59 -201 106 -193 98 -201 90\" fill=\"none\" clip-rule=\"evenodd\"\/><\/clipPath><clipPath><polygon points=\"-271 90 -269.59 91.41 -275.17 97 -263 97 -263 99 -275.17 99 -269.59 104.59 -271 106 -279 98 -271 90\" fill=\"none\" clip-rule=\"evenodd\"\/><\/clipPath><\/defs><polygon points=\"8 0 6.59 1.41 12.17 7 0 7 0 9 12.17 9 6.59 14.59 8 16 16 8 8 0\" fill=\"#f0ebf0\" fill-rule=\"evenodd\"\/><\/svg>        <\/button>\n\n      <\/div>\n\n      <!-- Pagination counter - ALWAYS BELOW -->\n      <div class=\"testimonial-centered--pagination\">\n        <span class=\"pagination-counter\"><span class=\"current-slide\">1<\/span>\/<span class=\"total-slides\">3<\/span><\/span>\n      <\/div>\n\n    \n  <\/div>\n\n<\/section> \n\n\n\n\n\n<section class=\"block-cta-section bg__green_light layout-two-column\">\n    <div class=\"cta-section-inner\">\n\n        \n            <!-- Two Column: Content left, image right -->\n            <div class=\"cta-content-column\">\n                \n                                    <h3 class=\"cta-title feature_block_heading\">\n                        Donnez une nouvelle dimension \u00e0 votre strat\u00e9gie RP &amp; Marketing en 2026 avec Onclusive                    <\/h3>\n                \n                                    <div class=\"cta-text\">\n                        <p>Onclusive vous apporte les outils de veille m\u00e9dia, les analyses de r\u00e9putation et les insights strat\u00e9giques n\u00e9cessaires pour <strong data-start=\"336\" data-end=\"387\">d\u00e9montrer et renforcer la valeur de vos actions<\/strong>.<br data-start=\"388\" data-end=\"391\" \/>\u00c9changez avec nos experts pour discuter de vos priorit\u00e9s 2026.<\/p>\n                    <\/div>\n                \n                                    <div class=\"cta-button-wrapper\">\n                        <a \n                            href=\"https:\/\/onclusive.com\/fr\/contact\/\" \n                            class=\"cta-button button-green button__page-link\"\n                            target=\"_blank\"\n                            rel=\"noreferrer\"                        >\n                            Parler \u00e0 un expert                        <\/a>\n                    <\/div>\n                \n            <\/div>\n\n                            <div class=\"cta-image-column\">\n                    <img decoding=\"async\" \n                        src=\"https:\/\/onclusive.com\/wp-content\/uploads\/2025\/12\/Group-51.png\" \n                        alt=\"\"\n                    \/>\n                <\/div>\n            \n        \n    <\/div>\n<\/section>\n\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":25,"featured_media":77528,"parent":5726,"menu_order":3,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"footnotes":""},"region":[],"class_list":["post-77747","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/onclusive.com\/fr\/wp-json\/wp\/v2\/pages\/77747","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/onclusive.com\/fr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/onclusive.com\/fr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/onclusive.com\/fr\/wp-json\/wp\/v2\/users\/25"}],"replies":[{"embeddable":true,"href":"https:\/\/onclusive.com\/fr\/wp-json\/wp\/v2\/comments?post=77747"}],"version-history":[{"count":0,"href":"https:\/\/onclusive.com\/fr\/wp-json\/wp\/v2\/pages\/77747\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/onclusive.com\/fr\/wp-json\/wp\/v2\/pages\/5726"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/onclusive.com\/fr\/wp-json\/wp\/v2\/media\/77528"}],"wp:attachment":[{"href":"https:\/\/onclusive.com\/fr\/wp-json\/wp\/v2\/media?parent=77747"}],"wp:term":[{"taxonomy":"region","embeddable":true,"href":"https:\/\/onclusive.com\/fr\/wp-json\/wp\/v2\/region?post=77747"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}