{"id":10448,"date":"2021-11-30T14:30:00","date_gmt":"2021-11-30T14:30:00","guid":{"rendered":"https:\/\/newonclusivstg.wpengine.com\/?p=10448"},"modified":"2026-05-26T15:44:22","modified_gmt":"2026-05-26T15:44:22","slug":"amec-awards-2021","status":"publish","type":"post","link":"https:\/\/onclusive.com\/fr\/resources\/blog\/amec-awards-2021\/","title":{"rendered":"AMEC Awards 2021 : faites le plein d&rsquo;inspiration !"},"content":{"rendered":"\n<section\n    class=\"block-pcon\">\n\n      \n\t\t\t<div class=\"post_content--wrapper\">\n\t\t\t\t<div class=\"post_content--copy  \">\n\t\t\t\t\t<div class=\"post_content--copy-inner-wrapper\">\n\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"post_content-copy-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t  \t\t<h2>Faites le plein d\u2019inspiration pour vos projets de mesure d\u2019image, de m\u00e9diatisation et de valorisation !<\/h2>\n<p>&nbsp;<\/p>\n<p>Le 30 novembre 2021, Onclusive (ex Kantar Reputation Intelligence) a remport\u00e9 2 Awards d&rsquo;Or et 3 Awards d&rsquo;Argent lors de la comp\u00e9tition internationale des AMEC AWARDS 2021, qui r\u00e9compense des travaux exceptionnels dans le domaine de la mesure des m\u00e9dias, de l\u2019analyse et de l\u2019\u00e9valuation.<\/p>\n<p>Ces 2 Awards d\u2019Or et 3 Awards d\u2019Argent t\u00e9moignent de l\u2019importance que nous accordons \u00e0 l\u2019innovation, aux mesures actionnables et \u00e0 l\u2019efficacit\u00e9 pour nos clients.<\/p>\n<p>Nous vous pr\u00e9sentons ci-dessous en quelques lignes ces projets prim\u00e9s et la mani\u00e8re dont nous avons accompagn\u00e9 nos clients :<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-10455\" title=\"Onclusive et TikTok\" src=\"https:\/\/onclusive.com\/wp-content\/uploads\/2022\/03\/TikTok_Logo.svg-640x154.png\" alt=\"Logo TikTok\" width=\"137\" height=\"37\" \/><\/p>\n<h3>Onclusive &amp; TikTok : le d\u00e9ploiement de sa marque \u00e0 grande \u00e9chelle<\/h3>\n<p>Onclusive a remport\u00e9 2 Awards d\u2019Or pour sa collaboration avec TikTok. La probl\u00e9matique ? D\u00e9montrer comment les annonceurs peuvent utiliser la plateforme chinoise pour d\u00e9velopper leurs marques efficacement, soutenant ainsi l\u2019objectif de TikTok de recueillir davantage d\u2019investissements publicitaires. Onclusive a notamment analys\u00e9 comment le contenu g\u00e9n\u00e9r\u00e9 par les utilisateurs de la plateforme apporte une valeur ajout\u00e9e aux marques. C\u2019est la premi\u00e8re fois que TikTok a travaill\u00e9 avec un partenaire externe pour effectuer une telle \u00e9valuation de ses donn\u00e9es.<\/p>\n<p>&nbsp;<\/p>\n<h3><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-10466\" title=\"Onclusive et OTTO\" src=\"https:\/\/onclusive.com\/wp-content\/uploads\/2022\/03\/Otto_GmbH_logo.svg-640x217.png\" alt=\"Logo OTT\" width=\"96\" height=\"33\" srcset=\"https:\/\/onclusive.com\/wp-content\/uploads\/2022\/03\/Otto_GmbH_logo.svg-640x217.png 640w, https:\/\/onclusive.com\/wp-content\/uploads\/2022\/03\/Otto_GmbH_logo.svg-300x101.png 300w, https:\/\/onclusive.com\/wp-content\/uploads\/2022\/03\/Otto_GmbH_logo.svg-1024x346.png 1024w, https:\/\/onclusive.com\/wp-content\/uploads\/2022\/03\/Otto_GmbH_logo.svg-768x260.png 768w, https:\/\/onclusive.com\/wp-content\/uploads\/2022\/03\/Otto_GmbH_logo.svg-1200x406.png 1200w, https:\/\/onclusive.com\/wp-content\/uploads\/2022\/03\/Otto_GmbH_logo.svg.png 1280w\" sizes=\"(max-width: 639px) 98vw, (max-width: 1199px) 64vw, 96px\" \/><\/h3>\n<h3><\/h3>\n<h3>Onclusive &amp; OTTO : la valeur d\u2019un nouveau mod\u00e8le<\/h3>\n<p>Onclusive a remport\u00e9 2 Awards d\u2019Argent pour l\u2019analyse r\u00e9alis\u00e9e avec OTTO, la plus grande plateforme e-Commerce d\u2019Allemagne. L\u2019objectif \u00e9tait d\u2019\u00e9valuer son positionnement dans les m\u00e9dias en tant qu\u2019employeur leader et pionnier des futures m\u00e9thodes de travail. Afin de soutenir les efforts d\u2019OTTO pour attirer les talents et r\u00e9pondre aux attentes des consommateurs en mati\u00e8re de RSE, Onclusive a examin\u00e9 comment la couverture m\u00e9diatique du <em>retailer<\/em> se positionnait face \u00e0 ses concurrents et comment d\u00e9velopper sa pr\u00e9sence dans les m\u00e9dias.<\/p>\n<p>&nbsp;<\/p>\n<h3><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-10525\" title=\"Onclusive et NatWest\" src=\"https:\/\/onclusive.com\/wp-content\/uploads\/2022\/03\/natwest-logo.png\" alt=\"NatWest Logo\" width=\"168\" height=\"34\" \/><\/h3>\n<h3>Onclusive &amp; NatWest Bank : une nouvelle \u00e8re pour le d\u00e9veloppement durable<\/h3>\n<p>Onclusive a remport\u00e9 un autre Awards d\u2019Argent pour son travail de d\u00e9ploiement d\u2019une plateforme de mesure pour NatWest. Le projet visait \u00e0 aider NatWest \u00e0 mesurer les progr\u00e8s r\u00e9alis\u00e9s dans le cadre du d\u00e9veloppement d\u2019une nouvelle image au sein du secteur bancaire britannique, bas\u00e9e sur l\u2019engagement et le d\u00e9veloppement durable. Onclusive a analys\u00e9 la fa\u00e7on dont ce message a \u00e9t\u00e9 per\u00e7u par toutes les parties prenantes : clients, collaborateurs, politiques, m\u00e9dias.<\/p>\n \n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n<\/section> \n\n\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":8,"featured_media":11158,"comment_status":"closed","ping_status":"open","sticky":false,"template":"blog-post-new-template.php","format":"standard","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"footnotes":""},"audience":[433,432,431],"topic":[459,462],"region":[],"class_list":["post-10448","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","audience-agences-de-communication-et-rp","audience-institutions-publiques","audience-marques","topic-rp-et-communication","topic-veille-mediatique"],"acf":[],"_links":{"self":[{"href":"https:\/\/onclusive.com\/fr\/wp-json\/wp\/v2\/posts\/10448","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/onclusive.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/onclusive.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/onclusive.com\/fr\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/onclusive.com\/fr\/wp-json\/wp\/v2\/comments?post=10448"}],"version-history":[{"count":0,"href":"https:\/\/onclusive.com\/fr\/wp-json\/wp\/v2\/posts\/10448\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/onclusive.com\/fr\/wp-json\/wp\/v2\/media\/11158"}],"wp:attachment":[{"href":"https:\/\/onclusive.com\/fr\/wp-json\/wp\/v2\/media?parent=10448"}],"wp:term":[{"taxonomy":"audience","embeddable":true,"href":"https:\/\/onclusive.com\/fr\/wp-json\/wp\/v2\/audience?post=10448"},{"taxonomy":"topic","embeddable":true,"href":"https:\/\/onclusive.com\/fr\/wp-json\/wp\/v2\/topic?post=10448"},{"taxonomy":"region","embeddable":true,"href":"https:\/\/onclusive.com\/fr\/wp-json\/wp\/v2\/region?post=10448"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}