{"id":10881,"date":"2022-02-23T17:51:00","date_gmt":"2022-02-23T17:51:00","guid":{"rendered":"https:\/\/newonclusivstg.wpengine.com\/?p=10881"},"modified":"2026-05-26T15:44:21","modified_gmt":"2026-05-26T15:44:21","slug":"barometre-des-dirigeants","status":"publish","type":"post","link":"https:\/\/onclusive.com\/fr\/resources\/blog\/barometre-des-dirigeants\/","title":{"rendered":"Le Barom\u00e8tre des Dirigeants : une \u00e9tude pour mesurer le capital m\u00e9diatique des CEO"},"content":{"rendered":"\n<section\n    class=\"block-pcon\">\n\n      \n\t\t\t<div class=\"post_content--wrapper\">\n\t\t\t\t<div class=\"post_content--copy  \">\n\t\t\t\t\t<div class=\"post_content--copy-inner-wrapper\">\n\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"post_content-copy-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t  \t\t<p><strong>Chez Onclusive, nous veillons chaque jour les m\u00e9dias presse, digitaux et audiovisuels \u00e0 destination d\u2019un grand nombre d\u2019entreprises du CAC 40 et nous savons l\u2019importance que vous portez \u00e0 l\u2019actualit\u00e9 de votre secteur, de votre entreprise, mais aussi de vos dirigeants.<\/strong><\/p>\n<p>Les modes de communication des dirigeants et membre des comit\u00e9s ex\u00e9cutifs ont \u00e9volu\u00e9. Leurs prises de parole m\u00e9diatiques sont plus ouvertes, tourn\u00e9es vers le grand public.<\/p>\n<p>Cette nouvelle forme de communication permet de se rapprocher des parties prenantes internes et externes \u00e0 l\u2019entreprise. Cela participe \u00e0 la construction de la <em><strong>Brand Equity<\/strong><\/em> aupr\u00e8s de nouvelles cibles et permet de communiquer avec bien plus d\u2019authenticit\u00e9 sur certains enjeux.<\/p>\n<p>Afin d\u2019optimiser la pr\u00e9sence et le capital m\u00e9diatique des dirigeants, l\u2019enjeu de la mesure de leur visibilit\u00e9 s\u2019impose. C\u2019est pourquoi nos experts ont imagin\u00e9 un barom\u00e8tre dont l\u2019objectif est d\u2019analyser la visibilit\u00e9 des PDG \/ dirigeants dans les m\u00e9dias fran\u00e7ais via leurs interviews, leurs portraits, les articles ou reportages qui leur sont consacr\u00e9s.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Tout comprendre sur le Barom\u00e8tre des Dirigeants en moins d&rsquo;une minute :<\/strong><\/p>\n<p><iframe title=\"[FR] Onclusive - Barom\u00e8tre des Dirigeants\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/8qYudcUxo7o?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n \n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t<div class=\"post_content--wrapper\">\n\t\t\t\t<div class=\"post_content--pullout_copy  \">\n\t\t\t\t\t<div class=\"post_content--pullout_copy-inner-wrapper\">\n\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"post_content-copy-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<blockquote class=\"pullout_copy\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t  \t\t<p>Vous souhaitez :<\/p>\n<p>&#8211; Evaluer la visibilit\u00e9 de vos dirigeants et comparer leur pr\u00e9sence m\u00e9diatique avec celle des dirigeants de vos entreprises concurrentes ?<\/p>\n<p>&#8211; Mesurer leur r\u00e9el impact media ? (Nombre de contacts (occasions d\u2019\u00eatre vu) g\u00e9n\u00e9r\u00e9 par une retomb\u00e9e media, calcul\u00e9 \u00e0 partir de l&rsquo;audience de chaque support et pond\u00e9r\u00e9 par la surface des articles et la dur\u00e9e des reportages)<\/p>\n<p>&#8211; Axer votre analyse sur les supports leaders en audience et prescripteurs aupr\u00e8s des cibles grand public et CSP+ ?<\/p>\n<p>&#8211; Am\u00e9liorer l\u2019influence du COMEX en identifiant les atouts et pistes de progression ?<\/p>\n<p><span style=\"color: #f0ebf0;\"><a style=\"color: #f0ebf0;\" href=\"https:\/\/onclusive.com\/fr\/contact\/\" target=\"_blank\" rel=\"noopener\"><strong>Contactez-nous pour en savoir plus<\/strong><\/a>.<\/span><\/p>\n \n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/blockquote>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n<\/section> \n\n\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":8,"featured_media":11225,"comment_status":"closed","ping_status":"open","sticky":false,"template":"blog-post-new-template.php","format":"standard","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"footnotes":""},"audience":[433,432,431],"topic":[459,462],"region":[],"class_list":["post-10881","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","audience-agences-de-communication-et-rp","audience-institutions-publiques","audience-marques","topic-rp-et-communication","topic-veille-mediatique"],"acf":[],"_links":{"self":[{"href":"https:\/\/onclusive.com\/fr\/wp-json\/wp\/v2\/posts\/10881","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/onclusive.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/onclusive.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/onclusive.com\/fr\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/onclusive.com\/fr\/wp-json\/wp\/v2\/comments?post=10881"}],"version-history":[{"count":0,"href":"https:\/\/onclusive.com\/fr\/wp-json\/wp\/v2\/posts\/10881\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/onclusive.com\/fr\/wp-json\/wp\/v2\/media\/11225"}],"wp:attachment":[{"href":"https:\/\/onclusive.com\/fr\/wp-json\/wp\/v2\/media?parent=10881"}],"wp:term":[{"taxonomy":"audience","embeddable":true,"href":"https:\/\/onclusive.com\/fr\/wp-json\/wp\/v2\/audience?post=10881"},{"taxonomy":"topic","embeddable":true,"href":"https:\/\/onclusive.com\/fr\/wp-json\/wp\/v2\/topic?post=10881"},{"taxonomy":"region","embeddable":true,"href":"https:\/\/onclusive.com\/fr\/wp-json\/wp\/v2\/region?post=10881"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}