{"id":10941,"date":"2021-12-02T14:32:00","date_gmt":"2021-12-02T14:32:00","guid":{"rendered":"https:\/\/newonclusivstg.wpengine.com\/?p=10941"},"modified":"2026-05-26T15:44:22","modified_gmt":"2026-05-26T15:44:22","slug":"election-presidentielle-2022-vue-par-les-medias","status":"publish","type":"post","link":"https:\/\/onclusive.com\/fr\/resources\/blog\/election-presidentielle-2022-vue-par-les-medias\/","title":{"rendered":"L&rsquo;\u00e9lection pr\u00e9sidentielle 2022 vue par les m\u00e9dias"},"content":{"rendered":"\n<section\n    class=\"block-pcon\">\n\n      \n\t\t\t<div class=\"post_content--wrapper\">\n\t\t\t\t<div class=\"post_content--copy  \">\n\t\t\t\t\t<div class=\"post_content--copy-inner-wrapper\">\n\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"post_content-copy-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t  \t\t<p>Comment les m\u00e9dias traitent-ils l&rsquo;\u00e9lection pr\u00e9sidentielle, en France mais aussi \u00e0 l&rsquo;\u00e9tranger ? Quels sujets de campagne influeront votre business de demain ? La r\u00e9ponse dans notre synth\u00e8se \u00ab <strong>\u00c9cho de campagne<\/strong> \u00bb !<\/p>\n<p>Onclusive r\u00e9alise chaque semaine un d\u00e9cryptage de l\u2019actualit\u00e9 autour de la pr\u00e9sidentielle 2022. La synth\u00e8se \u00ab \u00c9cho de campagne \u00bb est r\u00e9dig\u00e9e par nos sp\u00e9cialistes et r\u00e9dacteurs des m\u00e9dias fran\u00e7ais et internationaux et r\u00e9partie en 4 grandes th\u00e9matiques :<\/p>\n<ol>\n<li>Les temps forts de la semaine ax\u00e9s sur les \u00e9ditos des grands m\u00e9dias<\/li>\n<li>Un tour d\u2019horizon sur les sondages \u00e0 ne pas manquer<\/li>\n<li>Les \u00e9lections fran\u00e7aises vues de l\u2019\u00e9tranger<\/li>\n<li>L\u2019UBM, Unit\u00e9 de Bruit M\u00e9diatique d\u2019Onclusive, qui permet de comprendre comment les sujets de campagnes s\u2019imposent dans l\u2019actualit\u00e9 globale et peuvent influencer votre business.<\/li>\n<\/ol>\n<p><a href=\"https:\/\/onclusive.com\/wp-content\/uploads\/2022\/03\/ONCLUSIVE-Echo-de-campagne-du-261121-au-021221.pdf\" target=\"_blank\" rel=\"noopener\"><strong>Consulter un extrait de L&rsquo;\u00ab \u00c9cho de campagne \u00bb<\/strong><\/a>.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>M\u00e9dias analys\u00e9s : <\/strong>120 supports leaders en termes d\u2019audience sur la cible grand public en France<\/p>\n<ul>\n<li>TV\/ Radio : 57 journaux et \u00e9missions TV\/Radio<\/li>\n<li>Presse \u00e9crite : 43 supports (dont 11 titres de Presse Quotidienne Nationale; 15 titres de Presse Quotidienne R\u00e9gionale; 17 titres de Presse Magazine Nationale)<\/li>\n<li>Web : 20 sites web (sites leaders en nombre de pages vues, en audience et en temps pass\u00e9 pour l\u2019ensemble du news g\u00e9n\u00e9raliste en langue fran\u00e7aise)<\/li>\n<\/ul>\n<p>\u00c0 titre d\u2019exemple, nous vous proposons de revenir sur l\u2019actualit\u00e9 de la campagne du 26 novembre au 2 d\u00e9cembre 2021, semaine durant laquelle Eric Zemmour a officialis\u00e9 sa candidature et les adh\u00e9rents LR ont vot\u00e9 pour leur candidat :<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" fetchpriority=\"high\" class=\"alignleft wp-image-11269 size-large\" src=\"https:\/\/onclusive.com\/wp-content\/uploads\/2022\/03\/Onclusive-Echo-de-campagne-screen-1024x486.png\" alt=\"Onclusive - Echo de campagne \" width=\"1024\" height=\"486\" srcset=\"https:\/\/onclusive.com\/wp-content\/uploads\/2022\/03\/Onclusive-Echo-de-campagne-screen-1024x486.png 1024w, https:\/\/onclusive.com\/wp-content\/uploads\/2022\/03\/Onclusive-Echo-de-campagne-screen-300x142.png 300w, https:\/\/onclusive.com\/wp-content\/uploads\/2022\/03\/Onclusive-Echo-de-campagne-screen-768x364.png 768w, https:\/\/onclusive.com\/wp-content\/uploads\/2022\/03\/Onclusive-Echo-de-campagne-screen-640x304.png 640w, https:\/\/onclusive.com\/wp-content\/uploads\/2022\/03\/Onclusive-Echo-de-campagne-screen.png 1172w\" sizes=\"(max-width: 639px) 98vw, (max-width: 1199px) 64vw, 770px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><strong><span class=\"NormalTextRun BCX0 SCXW187593767\" data-ccp-charstyle=\"normaltextrun\" data-ccp-charstyle-defn=\"{&quot;ObjectId&quot;:&quot;bd6c4bf1-ba7c-4833-9809-eaf1eeab887a|117&quot;,&quot;ClassId&quot;:1073872969,&quot;Properties&quot;:[469775450,&quot;normaltextrun&quot;,201340122,&quot;1&quot;,134233614,&quot;true&quot;,469778129,&quot;normaltextrun&quot;,335572020,&quot;1&quot;,469778324,&quot;Default Paragraph Font&quot;]}\">Vous souhaitez recevoir la synth\u00e8se chaque semaine <\/span><span class=\"NormalTextRun BCX0 SCXW187593767\" data-ccp-charstyle=\"normaltextrun\">et vous renseigner sur notre offre <\/span><span class=\"NormalTextRun BCX0 SCXW187593767\" data-ccp-charstyle=\"normaltextrun\">? <\/span><\/strong><a href=\"https:\/\/onclusive.com\/fr\/contact\/\" target=\"_blank\" rel=\"noopener\"><strong>Contactez-nous<\/strong><\/a>.<\/p>\n<p>&nbsp;<\/p>\n \n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t<div class=\"post_content--wrapper\">\n\t\t\t\t<div class=\"post_content--pullout_copy  \">\n\t\t\t\t\t<div class=\"post_content--pullout_copy-inner-wrapper\">\n\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"post_content-copy-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<blockquote class=\"pullout_copy\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t  \t\t<h3>L\u2019UBM, UN INDICATEUR UNIQUE<\/h3>\n<p>&nbsp;<\/p>\n<p>L\u2019UBM est un indicateur global d\u2019impact m\u00e9diatique offline et online. Le calcul d\u2019impact sur les m\u00e9dias traditionnels est bas\u00e9 sur l\u2019espace r\u00e9dactionnel occup\u00e9 par l\u2019information, en pages ou en secondes. Cette mesure de visibilit\u00e9 est pond\u00e9r\u00e9e par l\u2019audience moyenne du m\u00e9dia qui v\u00e9hicule l\u2019information aupr\u00e8s de la cible grand public (15 ans et plus).<\/p>\n<p>100 UBM = 100% des Fran\u00e7ais 15+ potentiellement expos\u00e9s = 54 millions de contacts<\/p>\n<p>Pour la Presse \u00e9crite et le Web, seuls les mots-cl\u00e9s pr\u00e9sents dans la titraille ou l\u2019iconographie des articles sont retenus.<\/p>\n \n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/blockquote>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n<\/section> \n\n\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":8,"featured_media":11196,"comment_status":"closed","ping_status":"open","sticky":false,"template":"blog-post-new-template.php","format":"standard","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"footnotes":""},"audience":[433,432,431],"topic":[308,462],"region":[],"class_list":["post-10941","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","audience-agences-de-communication-et-rp","audience-institutions-publiques","audience-marques","topic-tendances","topic-veille-mediatique"],"acf":[],"_links":{"self":[{"href":"https:\/\/onclusive.com\/fr\/wp-json\/wp\/v2\/posts\/10941","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/onclusive.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/onclusive.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/onclusive.com\/fr\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/onclusive.com\/fr\/wp-json\/wp\/v2\/comments?post=10941"}],"version-history":[{"count":0,"href":"https:\/\/onclusive.com\/fr\/wp-json\/wp\/v2\/posts\/10941\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/onclusive.com\/fr\/wp-json\/wp\/v2\/media\/11196"}],"wp:attachment":[{"href":"https:\/\/onclusive.com\/fr\/wp-json\/wp\/v2\/media?parent=10941"}],"wp:term":[{"taxonomy":"audience","embeddable":true,"href":"https:\/\/onclusive.com\/fr\/wp-json\/wp\/v2\/audience?post=10941"},{"taxonomy":"topic","embeddable":true,"href":"https:\/\/onclusive.com\/fr\/wp-json\/wp\/v2\/topic?post=10941"},{"taxonomy":"region","embeddable":true,"href":"https:\/\/onclusive.com\/fr\/wp-json\/wp\/v2\/region?post=10941"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}