{"id":13156,"date":"2022-02-21T14:10:00","date_gmt":"2022-02-21T14:10:00","guid":{"rendered":"https:\/\/newonclusivstg.wpengine.com\/?p=13156"},"modified":"2026-05-26T15:44:21","modified_gmt":"2026-05-26T15:44:21","slug":"jeux-olympiques-hiver-beijing-2022","status":"publish","type":"post","link":"https:\/\/onclusive.com\/fr\/resources\/blog\/jeux-olympiques-hiver-beijing-2022\/","title":{"rendered":"Les JO de P\u00e9kin ont attir\u00e9 deux fois plus l\u2019attention des m\u00e9dias que ceux de 2018"},"content":{"rendered":"\n<section\n    class=\"block-pcon\">\n\n      \n\t\t\t<div class=\"post_content--wrapper\">\n\t\t\t\t<div class=\"post_content--copy  \">\n\t\t\t\t\t<div class=\"post_content--copy-inner-wrapper\">\n\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"post_content-copy-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t  \t\t<p>La premi\u00e8re \u00e9dition des Jeux Olympiques d\u2019hiver fut organis\u00e9e \u00e0 Chamonix en 1924. Depuis, cet \u00e9v\u00e9nement sportif a lieu tous les quatre ans.<\/p>\n<p>Pour 2022, c&rsquo;est P\u00e9kin qui a obtenu les jeux dont les \u00e9preuves se sont d\u00e9roul\u00e9es, non sans pol\u00e9miques et tensions diverses, du 4 au 20 f\u00e9vrier, sans public, crise sanitaire oblige. <strong>L&rsquo;analyse m\u00e9diatique de cet \u00e9pisode olympique a dur\u00e9 19 jours : du 3 au 21 f\u00e9vrier 2022.<\/strong><\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" fetchpriority=\"high\" class=\"aligncenter wp-image-13820\" src=\"https:\/\/onclusive.com\/wp-content\/uploads\/2022\/02\/Onclusive-JO-Hiver-2022-1200x674.jpg\" alt=\"Onclusive - JO Hiver 2022\" width=\"679\" height=\"360\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n \n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t<div class=\"post_content--wrapper\">\n\t\t\t\t<div class=\"post_content--pullout_copy  \">\n\t\t\t\t\t<div class=\"post_content--pullout_copy-inner-wrapper\">\n\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"post_content-copy-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<blockquote class=\"pullout_copy\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t  \t\t<p><strong>L\u2019UBM, UN INDICATEUR UNIQUE<\/strong><\/p>\n<p>R\u00e9f\u00e9rent depuis 2000, le barom\u00e8tre UBM (pour Unit\u00e9 de Bruit Media) d\u2019Onclusive mesure l\u2019impact m\u00e9diatique des th\u00e8mes d\u2019actualit\u00e9, des entreprises et des personnalit\u00e9s sur un panel de 120 sources. Il dispose d\u2019un corpus repr\u00e9sentatif des m\u00e9dias leaders en audience grand public en France, prenant en compte les supports les plus puissants de la presse papier et online et les tranches horaires TV Radio qui g\u00e9n\u00e8rent le plus de contacts. Il permet de mesurer l\u2019intensit\u00e9 de la pression m\u00e9diatique et de suivre ses \u00e9volutions au plus pr\u00e8s du temps r\u00e9el.<\/p>\n \n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/blockquote>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n<\/section> \n\n\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":8,"featured_media":13640,"comment_status":"closed","ping_status":"open","sticky":false,"template":"blog-post-new-template.php","format":"standard","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"footnotes":""},"audience":[433,431],"topic":[308,462],"region":[],"class_list":["post-13156","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","audience-agences-de-communication-et-rp","audience-marques","topic-tendances","topic-veille-mediatique"],"acf":[],"_links":{"self":[{"href":"https:\/\/onclusive.com\/fr\/wp-json\/wp\/v2\/posts\/13156","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/onclusive.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/onclusive.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/onclusive.com\/fr\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/onclusive.com\/fr\/wp-json\/wp\/v2\/comments?post=13156"}],"version-history":[{"count":0,"href":"https:\/\/onclusive.com\/fr\/wp-json\/wp\/v2\/posts\/13156\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/onclusive.com\/fr\/wp-json\/wp\/v2\/media\/13640"}],"wp:attachment":[{"href":"https:\/\/onclusive.com\/fr\/wp-json\/wp\/v2\/media?parent=13156"}],"wp:term":[{"taxonomy":"audience","embeddable":true,"href":"https:\/\/onclusive.com\/fr\/wp-json\/wp\/v2\/audience?post=13156"},{"taxonomy":"topic","embeddable":true,"href":"https:\/\/onclusive.com\/fr\/wp-json\/wp\/v2\/topic?post=13156"},{"taxonomy":"region","embeddable":true,"href":"https:\/\/onclusive.com\/fr\/wp-json\/wp\/v2\/region?post=13156"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}