{"id":16858,"date":"2022-06-10T14:47:28","date_gmt":"2022-06-10T14:47:28","guid":{"rendered":"https:\/\/newonclusivstg.wpengine.com\/?p=16858"},"modified":"2026-05-26T15:44:19","modified_gmt":"2026-05-26T15:44:19","slug":"roland-garros-2022-a-produit-un-niveau-de-bruit-mediatique-superieur-a-la-moyenne-des-editions-precedentes","status":"publish","type":"post","link":"https:\/\/onclusive.com\/fr\/resources\/blog\/roland-garros-2022-a-produit-un-niveau-de-bruit-mediatique-superieur-a-la-moyenne-des-editions-precedentes\/","title":{"rendered":"Roland-Garros 2022 a produit un niveau de bruit m\u00e9diatique sup\u00e9rieur \u00e0 la moyenne des \u00e9ditions pr\u00e9c\u00e9dentes"},"content":{"rendered":"\n<section\n    class=\"block-pcon\">\n\n      \n\t\t\t<div class=\"post_content--wrapper\">\n\t\t\t\t<div class=\"post_content--copy  \">\n\t\t\t\t\t<div class=\"post_content--copy-inner-wrapper\">\n\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"post_content-copy-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t  \t\t<p>Malgr\u00e9 une actualit\u00e9 forte \u00e0 l&rsquo;international (guerre en Ukraine, fusillade au Texas, jubil\u00e9 de la Reine) et au niveau national (remaniement du gouvernement, d\u00e9bordements au Stade de France&#8230;), <strong>Roland-Garros 2022<\/strong> <strong>a produit un niveau de bruit m\u00e9diatique sup\u00e9rieur \u00e0 la moyenne des \u00e9ditions pr\u00e9c\u00e9dentes<\/strong>.<\/p>\n<p>L\u2019analyse UBM sur Roland Garros 2022 montre que chaque fran\u00e7ais a \u00e9t\u00e9 potentiellement expos\u00e9 \u00e0 plus de 28 messages durant les 15 jours du temps de sa m\u00e9diatisation.<\/p>\n<p>L\u2019\u00e9v\u00e9nement b\u00e9n\u00e9ficie d\u2019une bonne visibilit\u00e9 apr\u00e8s deux ann\u00e9es marqu\u00e9es par la crise sanitaire.<\/p>\n<p>L\u2019\u00e9dition 2022 a su attirer l\u2019attention des m\u00e9dias, se traduisant ainsi par un <strong>niveau de bruit m\u00e9diatique sup\u00e9rieur \u00e0 la moyenne des \u00e9ditions pr\u00e9c\u00e9dentes<\/strong> (moyenne : 2770 UBM).<\/p>\n<p>La presse \u00e9crite et la presse online demeurent les vecteurs les plus puissants. Ils g\u00e9n\u00e8rent 68% du bruit m\u00e9diatique global, soit plus des deux tiers des retomb\u00e9es sur Roland Garros.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" fetchpriority=\"high\" class=\"aligncenter size-fp-medium wp-image-16873\" src=\"https:\/\/onclusive.com\/wp-content\/uploads\/2022\/06\/Onclusive-Roland-Garros-2022-1024x576.png\" alt=\"\" width=\"1024\" height=\"576\" srcset=\"https:\/\/onclusive.com\/wp-content\/uploads\/2022\/06\/Onclusive-Roland-Garros-2022-1024x576.png 1024w, https:\/\/onclusive.com\/wp-content\/uploads\/2022\/06\/Onclusive-Roland-Garros-2022-300x169.png 300w, https:\/\/onclusive.com\/wp-content\/uploads\/2022\/06\/Onclusive-Roland-Garros-2022-768x432.png 768w, https:\/\/onclusive.com\/wp-content\/uploads\/2022\/06\/Onclusive-Roland-Garros-2022-1536x864.png 1536w, https:\/\/onclusive.com\/wp-content\/uploads\/2022\/06\/Onclusive-Roland-Garros-2022-2048x1152.png 2048w, https:\/\/onclusive.com\/wp-content\/uploads\/2022\/06\/Onclusive-Roland-Garros-2022-640x360.png 640w, https:\/\/onclusive.com\/wp-content\/uploads\/2022\/06\/Onclusive-Roland-Garros-2022-1200x675.png 1200w, https:\/\/onclusive.com\/wp-content\/uploads\/2022\/06\/Onclusive-Roland-Garros-2022-1920x1080.png 1920w\" sizes=\"(max-width: 639px) 98vw, (max-width: 1199px) 64vw, 770px\" \/><\/p>\n \n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t<div class=\"post_content--wrapper\">\n\t\t\t\t<div class=\"post_content--pullout_copy  \">\n\t\t\t\t\t<div class=\"post_content--pullout_copy-inner-wrapper\">\n\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"post_content-copy-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<blockquote class=\"pullout_copy\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t  \t\t<p><strong>L\u2019UBM, UN INDICATEUR UNIQUE<\/strong><\/p>\n<p>R\u00e9f\u00e9rent depuis 2000, le barom\u00e8tre UBM (pour Unit\u00e9 de Bruit Media) d\u2019Onclusive mesure l\u2019impact m\u00e9diatique des th\u00e8mes d\u2019actualit\u00e9, des entreprises et des personnalit\u00e9s sur un panel de 120 sources. Il dispose d\u2019un corpus repr\u00e9sentatif des m\u00e9dias leaders en audience grand public en France, prenant en compte les supports les plus puissants de la presse papier et online et les tranches horaires TV Radio qui g\u00e9n\u00e8rent le plus de contacts. Il permet de mesurer l\u2019intensit\u00e9 de la pression m\u00e9diatique et de suivre ses \u00e9volutions au plus pr\u00e8s du temps r\u00e9el.<\/p>\n \n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/blockquote>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n<\/section> \n\n\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":8,"featured_media":16902,"comment_status":"closed","ping_status":"open","sticky":false,"template":"blog-post-new-template.php","format":"standard","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"footnotes":""},"audience":[433,432,431],"topic":[308,462],"region":[],"class_list":["post-16858","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","audience-agences-de-communication-et-rp","audience-institutions-publiques","audience-marques","topic-tendances","topic-veille-mediatique"],"acf":[],"_links":{"self":[{"href":"https:\/\/onclusive.com\/fr\/wp-json\/wp\/v2\/posts\/16858","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/onclusive.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/onclusive.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/onclusive.com\/fr\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/onclusive.com\/fr\/wp-json\/wp\/v2\/comments?post=16858"}],"version-history":[{"count":1,"href":"https:\/\/onclusive.com\/fr\/wp-json\/wp\/v2\/posts\/16858\/revisions"}],"predecessor-version":[{"id":92241,"href":"https:\/\/onclusive.com\/fr\/wp-json\/wp\/v2\/posts\/16858\/revisions\/92241"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/onclusive.com\/fr\/wp-json\/wp\/v2\/media\/16902"}],"wp:attachment":[{"href":"https:\/\/onclusive.com\/fr\/wp-json\/wp\/v2\/media?parent=16858"}],"wp:term":[{"taxonomy":"audience","embeddable":true,"href":"https:\/\/onclusive.com\/fr\/wp-json\/wp\/v2\/audience?post=16858"},{"taxonomy":"topic","embeddable":true,"href":"https:\/\/onclusive.com\/fr\/wp-json\/wp\/v2\/topic?post=16858"},{"taxonomy":"region","embeddable":true,"href":"https:\/\/onclusive.com\/fr\/wp-json\/wp\/v2\/region?post=16858"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}