{"id":19307,"date":"2022-07-25T09:55:00","date_gmt":"2022-07-25T09:55:00","guid":{"rendered":"https:\/\/newonclusivstg.wpengine.com\/?p=19307"},"modified":"2026-05-26T15:44:15","modified_gmt":"2026-05-26T15:44:15","slug":"tour-de-france-2022-chaque-francais-expose-potentiellement-a-55-messages","status":"publish","type":"post","link":"https:\/\/onclusive.com\/fr\/resources\/blog\/tour-de-france-2022-chaque-francais-expose-potentiellement-a-55-messages\/","title":{"rendered":"Tour de France 2022 : chaque Fran\u00e7ais expos\u00e9 potentiellement \u00e0 55 messages"},"content":{"rendered":"\n<section\n    class=\"block-pcon\">\n\n      \n\t\t\t<div class=\"post_content--wrapper\">\n\t\t\t\t<div class=\"post_content--copy  \">\n\t\t\t\t\t<div class=\"post_content--copy-inner-wrapper\">\n\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"post_content-copy-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t  \t\t<div>La\u00a0109\u00e8me\u00a0\u00e9dition du\u00a0Tour de France\u00a0s\u2019est d\u00e9roul\u00e9e du\u00a01er\u00a0au 24 juillet 2022.<\/div>\n<div>Avec un total de 5 513 UBM (Unit\u00e9s de Bruit M\u00e9diatique) g\u00e9n\u00e9r\u00e9es sur la p\u00e9riode, l\u2019\u00e9v\u00e9nement a b\u00e9n\u00e9fici\u00e9 d\u2019une visibilit\u00e9 moins importante que d&rsquo;habitude dans les m\u00e9dias, mais a atteint un pic de m\u00e9diatisation le 1er juillet \u00e0 l\u2019occasion du d\u00e9part \u00e0 Copenhague, succ\u00e8s populaire et m\u00e9diatique.<\/div>\n<h3><a href=\"https:\/\/onclusive.com\/wp-content\/uploads\/2022\/07\/Onclusive-Tour-de-France-2022.pdf\">T\u00e9l\u00e9chargez notre analyse du bruit m\u00e9diatique<\/a><\/h3>\n<p><img fetchpriority=\"high\" decoding=\"async\" fetchpriority=\"high\" class=\"aligncenter wp-image-19320 size-fp-medium\" src=\"https:\/\/onclusive.com\/wp-content\/uploads\/2022\/07\/tour-de-france-1024x350.jpg\" alt=\"\" width=\"1024\" height=\"350\" srcset=\"https:\/\/onclusive.com\/wp-content\/uploads\/2022\/07\/tour-de-france-1024x350.jpg 1024w, https:\/\/onclusive.com\/wp-content\/uploads\/2022\/07\/tour-de-france-300x102.jpg 300w, https:\/\/onclusive.com\/wp-content\/uploads\/2022\/07\/tour-de-france-768x262.jpg 768w, https:\/\/onclusive.com\/wp-content\/uploads\/2022\/07\/tour-de-france-640x218.jpg 640w, https:\/\/onclusive.com\/wp-content\/uploads\/2022\/07\/tour-de-france-1200x410.jpg 1200w, https:\/\/onclusive.com\/wp-content\/uploads\/2022\/07\/tour-de-france.jpg 1368w\" sizes=\"(max-width: 639px) 98vw, (max-width: 1199px) 64vw, 770px\" \/><\/p>\n \n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t<div class=\"post_content--wrapper\">\n\t\t\t\t<div class=\"post_content--pullout_copy  \">\n\t\t\t\t\t<div class=\"post_content--pullout_copy-inner-wrapper\">\n\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"post_content-copy-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<blockquote class=\"pullout_copy\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t  \t\t<p><strong>L\u2019UBM, UN INDICATEUR UNIQUE<\/strong><\/p>\n<p>R\u00e9f\u00e9rent depuis 2000, le barom\u00e8tre UBM (pour Unit\u00e9 de Bruit Media) d\u2019Onclusive mesure l\u2019impact m\u00e9diatique des th\u00e8mes d\u2019actualit\u00e9, des entreprises et des personnalit\u00e9s sur un panel de 120 sources. Il dispose d\u2019un corpus repr\u00e9sentatif des m\u00e9dias leaders en audience grand public en France, prenant en compte les supports les plus puissants de la presse papier et online et les tranches horaires TV Radio qui g\u00e9n\u00e8rent le plus de contacts. Il permet de mesurer l\u2019intensit\u00e9 de la pression m\u00e9diatique et de suivre ses \u00e9volutions au plus pr\u00e8s du temps r\u00e9el.<\/p>\n \n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/blockquote>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n<\/section> \n\n\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":8,"featured_media":51642,"comment_status":"closed","ping_status":"open","sticky":false,"template":"blog-post-new-template.php","format":"standard","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"footnotes":""},"audience":[433,432,431],"topic":[459,462],"region":[],"class_list":["post-19307","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","audience-agences-de-communication-et-rp","audience-institutions-publiques","audience-marques","topic-rp-et-communication","topic-veille-mediatique"],"acf":[],"_links":{"self":[{"href":"https:\/\/onclusive.com\/fr\/wp-json\/wp\/v2\/posts\/19307","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/onclusive.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/onclusive.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/onclusive.com\/fr\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/onclusive.com\/fr\/wp-json\/wp\/v2\/comments?post=19307"}],"version-history":[{"count":1,"href":"https:\/\/onclusive.com\/fr\/wp-json\/wp\/v2\/posts\/19307\/revisions"}],"predecessor-version":[{"id":92248,"href":"https:\/\/onclusive.com\/fr\/wp-json\/wp\/v2\/posts\/19307\/revisions\/92248"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/onclusive.com\/fr\/wp-json\/wp\/v2\/media\/51642"}],"wp:attachment":[{"href":"https:\/\/onclusive.com\/fr\/wp-json\/wp\/v2\/media?parent=19307"}],"wp:term":[{"taxonomy":"audience","embeddable":true,"href":"https:\/\/onclusive.com\/fr\/wp-json\/wp\/v2\/audience?post=19307"},{"taxonomy":"topic","embeddable":true,"href":"https:\/\/onclusive.com\/fr\/wp-json\/wp\/v2\/topic?post=19307"},{"taxonomy":"region","embeddable":true,"href":"https:\/\/onclusive.com\/fr\/wp-json\/wp\/v2\/region?post=19307"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}