{"id":24028,"date":"2022-11-21T13:19:52","date_gmt":"2022-11-21T13:19:52","guid":{"rendered":"https:\/\/newonclusivstg.wpengine.com\/?p=24028"},"modified":"2026-05-26T15:43:56","modified_gmt":"2026-05-26T15:43:56","slug":"cop-27-2022-une-mediatisation-sur-fond-de-tensions-geopolitiques-et-sociales","status":"publish","type":"post","link":"https:\/\/onclusive.com\/fr\/resources\/blog\/cop-27-2022-une-mediatisation-sur-fond-de-tensions-geopolitiques-et-sociales\/","title":{"rendered":"COP 27 2022 : une m\u00e9diatisation sur fond de tensions g\u00e9opolitiques et sociales"},"content":{"rendered":"\n<section\n    class=\"block-pcon\">\n\n      \n\t\t\t<div class=\"post_content--wrapper\">\n\t\t\t\t<div class=\"post_content--copy  \">\n\t\t\t\t\t<div class=\"post_content--copy-inner-wrapper\">\n\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"post_content-copy-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t  \t\t<p>La 2<sup>e<\/sup> \u00e9dition post-covid de la COP s\u2019inscrit dans un paysage m\u00e9diatique investi par une accumulation de crises. Dans les contenus, la vocation de f\u00e9d\u00e9ration et d\u2019engagement de l\u2019\u00e9v\u00e9nement c\u00f4toie les tensions internationales, dont les absences symboliques politiques de Poutine et Xi Jinping, le clivage Nord-Sud, la pression de l\u2019Egypte, et les pr\u00e9occupations soci\u00e9tales nationales, entre crise \u00e9nerg\u00e9tique et conflits sociaux.<\/p>\n<p>Bien qu\u2019en retrait de -36%, l\u2019\u00e9cho m\u00e9diatique de la COP27 est significatif avec une moyenne journali\u00e8re de 807 retomb\u00e9es. Mise en perspective avec la COP26, la structure m\u00e9diatique est constante. Avec 1,6 million de contacts sur 19 jours, <strong>les Fran\u00e7ais de 15 ans et + sont potentiellement expos\u00e9s 29 fois \u00e0 une information relative \u00e0 la COP27<\/strong>.<\/p>\n<p>L\u2019int\u00e9r\u00eat des m\u00e9dias audiovisuels permet de renforcer solidement l\u2019impact de l\u2019\u00e9v\u00e9nement. Le service public contribue largement \u00e0 l\u2019audience g\u00e9n\u00e9r\u00e9e gr\u00e2ce \u00e0 France Inter qui garde le r\u00f4le de leader. TF1 participe \u00e0 l\u2019exposition de la COP vers un panel de cibles \u00e9largi. <\/p>\n<p>Pour plus d\u2019informations sur la m\u00e9diatisation de la COP 27 2022, <a href=\"https:\/\/onclusive.com\/wp-content\/uploads\/2022\/11\/Onclusive-Etude-Flash-COP27-2022.pdf\" target=\"_blank\" rel=\"noopener\"><strong>t\u00e9l\u00e9chargez l&rsquo;\u00c9tude Flash compl\u00e8te<\/strong><\/a>\u00a0!<\/p>\n \n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t<div class=\"post_content--wrapper\">\n\t\t\t\t<div class=\"post_content--pullout_copy  \">\n\t\t\t\t\t<div class=\"post_content--pullout_copy-inner-wrapper\">\n\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"post_content-copy-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<blockquote class=\"pullout_copy\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t  \t\t<p><em>Nos \u00c9tudes Flash pr\u00e9sentent les \u00e9l\u00e9ments cl\u00e9s de votre m\u00e9diatisation sous format synth\u00e9tique. <\/em><em>Pour en savoir plus, ou pour une analyse plus approfondie sur la COP 27 2022, <a href=\"https:\/\/onclusive.com\/fr\/contact\/\" target=\"_blank\" rel=\"noopener\"><font color=\"E7E7EA\">contactez-nous<\/font><\/a>.<\/em><\/p>\n \n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/blockquote>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n<\/section> \n\n\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":8,"featured_media":24031,"comment_status":"closed","ping_status":"open","sticky":false,"template":"blog-post-new-template.php","format":"standard","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"footnotes":""},"audience":[],"topic":[308,462],"region":[],"class_list":["post-24028","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","topic-tendances","topic-veille-mediatique"],"acf":[],"_links":{"self":[{"href":"https:\/\/onclusive.com\/fr\/wp-json\/wp\/v2\/posts\/24028","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/onclusive.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/onclusive.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/onclusive.com\/fr\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/onclusive.com\/fr\/wp-json\/wp\/v2\/comments?post=24028"}],"version-history":[{"count":1,"href":"https:\/\/onclusive.com\/fr\/wp-json\/wp\/v2\/posts\/24028\/revisions"}],"predecessor-version":[{"id":92287,"href":"https:\/\/onclusive.com\/fr\/wp-json\/wp\/v2\/posts\/24028\/revisions\/92287"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/onclusive.com\/fr\/wp-json\/wp\/v2\/media\/24031"}],"wp:attachment":[{"href":"https:\/\/onclusive.com\/fr\/wp-json\/wp\/v2\/media?parent=24028"}],"wp:term":[{"taxonomy":"audience","embeddable":true,"href":"https:\/\/onclusive.com\/fr\/wp-json\/wp\/v2\/audience?post=24028"},{"taxonomy":"topic","embeddable":true,"href":"https:\/\/onclusive.com\/fr\/wp-json\/wp\/v2\/topic?post=24028"},{"taxonomy":"region","embeddable":true,"href":"https:\/\/onclusive.com\/fr\/wp-json\/wp\/v2\/region?post=24028"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}