{"id":24272,"date":"2022-12-08T13:49:03","date_gmt":"2022-12-08T13:49:03","guid":{"rendered":"https:\/\/newonclusivstg.wpengine.com\/resources\/blog\/data-driven-pr-campaign-planning-part-1\/"},"modified":"2026-05-26T15:43:55","modified_gmt":"2026-05-26T15:43:55","slug":"planifier-ses-campagnes-rp-grace-aux-donnees-part-1","status":"publish","type":"post","link":"https:\/\/onclusive.com\/fr\/resources\/blog\/planifier-ses-campagnes-rp-grace-aux-donnees-part-1\/","title":{"rendered":"Planifier ses campagnes RP gr\u00e2ce aux donn\u00e9es (Premi\u00e8re partie)"},"content":{"rendered":"\n<section\n    class=\"block-pcon\">\n\n      \n\t\t\t<div class=\"post_content--wrapper\">\n\t\t\t\t<div class=\"post_content--copy  \">\n\t\t\t\t\t<div class=\"post_content--copy-inner-wrapper\">\n\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"post_content-copy-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t  \t\t<p>Une campagne de relations publiques (RP) percutante peut attirer l&rsquo;attention des m\u00e9dias et influencer la notori\u00e9t\u00e9, la r\u00e9putation et les ventes de votre marque. Toutefois, pour susciter ce niveau d&rsquo;int\u00e9r\u00eat, elle n\u00e9cessite plus qu&rsquo;un simple communiqu\u00e9 de presse. Elle doit \u00eatre soigneusement planifi\u00e9e.<\/p>\n<p><b>Une campagne de relations publiques correspond \u00e0 une s\u00e9rie d&rsquo;actions planifi\u00e9es \u00e0 l&rsquo;avance pour atteindre un objectif pr\u00e9cis, tel que l&rsquo;am\u00e9lioration de la r\u00e9putation d&rsquo;une marque, la promotion en vue du lancement d&rsquo;un nouveau produit ou l&rsquo;engagement d&rsquo;un public sp\u00e9cifique pour influencer des actions souhait\u00e9es.<\/b><\/p>\n<p>La planification d\u2019une campagne de relations publiques comprend les \u00e9l\u00e9ments suivants\u202f:<\/p>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Fixer des objectifs clairs qui permettent de produire un impact commercial mesurable ou d\u2019assurer le succ\u00e8s de votre organisation<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">Identifier et comprendre vos publics cibles<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;335559739&quot;:150}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"auto\">D\u00e9velopper une strat\u00e9gie pour communiquer efficacement des messages qui trouvent un \u00e9cho aupr\u00e8s de ces publics<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"4\" data-aria-level=\"1\"><span data-contrast=\"auto\">Evaluer dans quelle mesure ces activit\u00e9s permettent d\u2019atteindre vos objectifs<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><b><span data-contrast=\"auto\">Commencez par analyser la situation et basez-vous sur des \u00e9tudes<\/span><\/b><span data-ccp-props=\"{&quot;335559739&quot;:300}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Avant de fixer vos objectifs, vous devrez mener des \u00e9tudes sur la situation actuelle de votre marque par rapport \u00e0 votre secteur, \u00e0 la concurrence et \u00e0 l&rsquo;environnement dans lequel vous \u00e9voluez. Il est important de savoir comment votre message s&rsquo;inscrit dans l&rsquo;environnement g\u00e9n\u00e9ral et ce qui int\u00e9resse les m\u00e9dias au moment pr\u00e9sent. Faites \u00e9galement le bilan de l&rsquo;ann\u00e9e pass\u00e9e, notamment en examinant votre couverture m\u00e9diatique et en identifiant ce qui a le mieux fonctionn\u00e9.<\/span><span data-ccp-props=\"{&quot;335559739&quot;:300}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">O\u00f9 trouverez-vous ces informations\u202f? Si vous disposez d&rsquo;une\u202f<\/span><a href=\"https:\/\/onclusive.com\/fr\/solutions\/veille\/veille-media\/\"><span data-contrast=\"none\">solution de veille m\u00e9dia<\/span><\/a><span data-contrast=\"auto\"> telle que celle d&rsquo;Onclusive, vous d\u00e9couvrirez dans les analyses fournies par ces technologies avanc\u00e9es de veille media une mine d&rsquo;informations sur votre couverture media et celle ce votre secteur : tendances et sujets qui attirent le plus l\u2019attention des m\u00e9dias, enjeux cl\u00e9s pour prioriser vos actions, campagnes RP qui ont eu le plus d\u2019impact, auteurs, publications et messages les plus percutants qui ont suscit\u00e9 les actions souhait\u00e9es.\u00a0<\/span><span data-ccp-props=\"{&quot;335559739&quot;:300}\">\u00a0<\/span><\/p>\n<p>Besoin d\u2019aide ? Faites appel \u00e0 l&rsquo;\u00e9quipe d&rsquo;analystes d&rsquo;Onclusive ! Nos insights et conseils donnent vie \u00e0 vos donn\u00e9es : ils vous inspirent dans vos r\u00e9flexions strat\u00e9giques et contribuent \u00e0 la r\u00e9ussite de vos activit\u00e9s de communication.<\/p>\n<p>&nbsp;<\/p>\n<p><b>D\u00e9terminez les objectifs de votre campagne<\/b><\/p>\n<p><span data-contrast=\"auto\">Que faudrait-il modifier et pourquoi\u202f? Votre campagne de relations publiques doit \u00eatre con\u00e7ue pour atteindre un objectif clair et mesurable qui vous aidera \u00e0 d\u00e9terminer la strat\u00e9gie \u00e0 adopter pour y parvenir. Comme nous l&rsquo;avons expliqu\u00e9 dans\u202f<\/span><a href=\"https:\/\/onclusive.com\/resources\/whitepaper\/executives-guide-building-leading-impactful-communications-department\/\"><i><span data-contrast=\"none\">The Executive\u2019s Guide to Building and Leading an Impactful Communications Team<\/span><\/i><\/a><i><span data-contrast=\"auto\">,<\/span><\/i><span data-contrast=\"auto\"> cette \u00e9tape commencera par l&rsquo;examen de vos propres objectifs de communication, qui eux-m\u00eames doivent d\u00e9couler des objectifs g\u00e9n\u00e9raux de votre organisation et s&rsquo;aligner sur ces derniers.<\/span><span data-ccp-props=\"{&quot;335559739&quot;:300}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Fixez des objectifs SMART (Sp\u00e9cifiques, Mesurables, Atteignables, R\u00e9alistes et Temporellement d\u00e9finis), ce qui vous permettra d&rsquo;inclure la mesure et l&rsquo;\u00e9valuation comme un \u00e9l\u00e9ment central du processus de planification.\u202f<\/span><span data-ccp-props=\"{&quot;335559739&quot;:300}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">En g\u00e9n\u00e9ral, les objectifs d&rsquo;une campagne de relations publiques consistent \u00e0 accro\u00eetre la notori\u00e9t\u00e9, \u00e0 stimuler les ventes pour le lancement d&rsquo;un nouveau produit, \u00e0 am\u00e9liorer la r\u00e9putation de la marque d&rsquo;un pourcentage donn\u00e9 ou \u00e0 recruter de nouveaux talents (avec un nombre pr\u00e9cis)<\/span><span data-ccp-props=\"{&quot;335559739&quot;:300}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">Posez ces questions pour d\u00e9terminer les objectifs de votre campagne de relations publiques\u202f:<\/span><\/b><span data-ccp-props=\"{&quot;335559739&quot;:300}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Quels sont mes objectifs de communication\u202f? Comment sont-ils li\u00e9s aux objectifs de mon organisation ?<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;335559739&quot;:150}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Quel est le probl\u00e8me que vous essayez de r\u00e9soudre avec cette campagne\u202f? Comment cela s&rsquo;inscrit-il dans mes objectifs de communication\u202f?<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;335559739&quot;:150}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Vos objectifs sont-ils clairs\u202f?\u202f<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;335559739&quot;:150}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Chaque objectif est-il SMART\u202f?<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;335559739&quot;:150}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Si vous atteignez les objectifs, serez-vous satisfait de votre investissement\u202f?<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;335559739&quot;:150}\">\u00a0<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><b><span data-contrast=\"auto\">Connaissez votre public<\/span><\/b><span data-ccp-props=\"{&quot;335559739&quot;:300}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Maintenant que vous avez d\u00e9termin\u00e9 vos objectifs, il est temps de donner vie \u00e0 votre projet ! Toutefois, avant de concevoir votre message ou de choisir les canaux de diffusion, vous devez d\u00e9cider qui vous souhaitez toucher et quel impact vous voulez avoir sur votre public. Plus vous serez pr\u00e9cis quant aux personnes que vous voulez cibler pour atteindre le \u00ab\u202fpourquoi\u202f\u00bb (la solution au probl\u00e8me que vous avez identifi\u00e9 pr\u00e9c\u00e9demment), plus votre plan et son ex\u00e9cution cr\u00e9ative auront de l&rsquo;impact.\u202f<\/span><span data-ccp-props=\"{&quot;335559739&quot;:300}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Il est essentiel, pour la planification strat\u00e9gique de votre campagne, de conna\u00eetre vos publics cl\u00e9s, leurs pr\u00e9occupations et leurs motivations, ce dont ils ont besoin et comment vous pouvez leur apporter une valeur ajout\u00e9e. Vous devez prendre en compte tous les membres du public cible, tels que vos clients, vos prospects et les personnes qui les influencent, les m\u00e9dias et peut-\u00eatre m\u00eame vos employ\u00e9s.<\/span><span data-ccp-props=\"{&quot;335559739&quot;:300}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">Posez ces questions pour mieux comprendre vos publics\u202f:<\/span><\/b><span data-ccp-props=\"{&quot;335559739&quot;:300}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"3\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">\u00c0 quels publics vous adressez-vous\u202f?<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;335559739&quot;:150}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"3\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Qu&rsquo;est-ce qui les int\u00e9resse ?<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;335559739&quot;:150}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"3\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">Que savez-vous d&rsquo;eux\u202f?<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;335559739&quot;:150}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"3\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"auto\">Qu&rsquo;avez-vous besoin de savoir et o\u00f9 pouvez-vous trouver ces informations\u202f?<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;335559739&quot;:150}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"3\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"4\" data-aria-level=\"1\"><span data-contrast=\"auto\">Qu&rsquo;attendez-vous d&rsquo;eux\u202f?<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;335559739&quot;:150}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"3\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"5\" data-aria-level=\"1\"><span data-contrast=\"auto\">Pourquoi ne le font-ils pas maintenant\u202f?<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;335559739&quot;:150}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-ccp-props=\"{&quot;335559739&quot;:300}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">Choisissez vos canaux de communication<\/span><\/b><span data-ccp-props=\"{&quot;335559739&quot;:300}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Apr\u00e8s avoir d\u00e9fini vos publics cibles, vous devrez choisir la meilleure combinaison de plateformes et m\u00e9dias pour diffuser votre message, y compris les canaux et les formats sp\u00e9cifiques. Ces informations vous aideront \u00e0 trouver les bons m\u00e9dias, mieux planifier vos messages, et les diffuser efficacement.<\/span><span data-ccp-props=\"{&quot;335559739&quot;:300}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">C&rsquo;est l\u00e0 que votre connaissance du public fait toute la diff\u00e9rence. En fonction des personnes que vous ciblez, vous pourrez d\u00e9terminer les tactiques les plus efficaces pour attirer leur attention et choisir les canaux qu&rsquo;elles utilisent le plus pour les atteindre l\u00e0 o\u00f9 elles se trouvent.<\/span><span data-ccp-props=\"{&quot;335559739&quot;:300}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">Posez ces questions pour d\u00e9finir vos canaux\u202f:<\/span><\/b><span data-ccp-props=\"{&quot;335559739&quot;:300}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"4\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Quels sont les canaux et les formats de communication qui conviennent \u00e0 vos publics\u202f?<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;335559739&quot;:150}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"4\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">Quelles sont les donn\u00e9es dont vous disposez pour \u00e9tayer cette affirmation\u202f?<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;335559739&quot;:150}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"4\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"auto\">O\u00f9 sera distribu\u00e9 le contenu et comment sera-t-il adapt\u00e9 \u00e0 chaque canal\u202f?<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;335559739&quot;:150}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;335559685&quot;:0,&quot;335559739&quot;:150}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">L&rsquo;utilisation d&rsquo;un service de veille m\u00e9dia et d&rsquo;une plateforme d&rsquo;analyse des RP peut \u00eatre utile pour comprendre quelles plateformes fonctionnent le mieux pour vos publics cibles.\u202f<\/span><\/b><a href=\"https:\/\/onclusive.com\/fr\/organisation\/nos-technologies\/analyses\/predictive-analytics-trends\/\"><b><span data-contrast=\"none\">D\u00e9couvrez nos outils<\/span><\/b><\/a> <b><span data-contrast=\"auto\">d&rsquo;analyse des RP pour voir comment nous pouvons vous aider en monitorant l&rsquo;ensemble de votre couverture m\u00e9diatique mondiale, y compris les m\u00e9dias num\u00e9riques, les agences de presse, la presse \u00e9crite, la radio et la t\u00e9l\u00e9vision, et en analysant les types de contenu qui ont eu le plus d&rsquo;impact sur votre marque.<\/span><\/b><span data-ccp-props=\"{&quot;335559739&quot;:300}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Restez connect\u00e9(e) pour d\u00e9couvrir notre prochaine article de blog sur la planification des campagnes RP gr\u00e2ce aux donn\u00e9es, qui sera publi\u00e9 la semaine prochaine.<\/span><span data-ccp-props=\"{&quot;335559739&quot;:300}\">\u00a0<\/span><\/p>\n \n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t<div class=\"post_content--wrapper\">\n\t\t\t\t<div class=\"post_content--pullout_copy  \">\n\t\t\t\t\t<div class=\"post_content--pullout_copy-inner-wrapper\">\n\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"post_content-copy-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<blockquote class=\"pullout_copy\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t  \t\t<p>Pour en savoir plus sur les services d&rsquo;analyse des relations publiques propos\u00e9s par Onclusive, visitez notre <span style=\"color: e7e7ea;\"><a href=\"https:\/\/onclusive.com\/fr\/organisation\/nos-technologies\/analyses\/\" target=\"_blank\" rel=\"noopener\">site\u202fWeb<\/a><\/span>.<\/p>\n \n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/blockquote>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n<\/section> \n\n\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":8,"featured_media":24293,"comment_status":"open","ping_status":"open","sticky":false,"template":"blog-post-new-template.php","format":"standard","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"footnotes":""},"audience":[],"topic":[459,462],"region":[],"class_list":["post-24272","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","topic-rp-et-communication","topic-veille-mediatique"],"acf":[],"_links":{"self":[{"href":"https:\/\/onclusive.com\/fr\/wp-json\/wp\/v2\/posts\/24272","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/onclusive.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/onclusive.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/onclusive.com\/fr\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/onclusive.com\/fr\/wp-json\/wp\/v2\/comments?post=24272"}],"version-history":[{"count":0,"href":"https:\/\/onclusive.com\/fr\/wp-json\/wp\/v2\/posts\/24272\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/onclusive.com\/fr\/wp-json\/wp\/v2\/media\/24293"}],"wp:attachment":[{"href":"https:\/\/onclusive.com\/fr\/wp-json\/wp\/v2\/media?parent=24272"}],"wp:term":[{"taxonomy":"audience","embeddable":true,"href":"https:\/\/onclusive.com\/fr\/wp-json\/wp\/v2\/audience?post=24272"},{"taxonomy":"topic","embeddable":true,"href":"https:\/\/onclusive.com\/fr\/wp-json\/wp\/v2\/topic?post=24272"},{"taxonomy":"region","embeddable":true,"href":"https:\/\/onclusive.com\/fr\/wp-json\/wp\/v2\/region?post=24272"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}