{"id":24907,"date":"2022-12-16T19:23:30","date_gmt":"2022-12-16T19:23:30","guid":{"rendered":"https:\/\/newonclusivstg.wpengine.com\/?p=24907"},"modified":"2022-12-16T19:23:32","modified_gmt":"2022-12-16T19:23:32","slug":"barometre-2022-de-la-beaute-dans-les-medias","status":"publish","type":"post","link":"https:\/\/onclusive.com\/fr\/resources\/blog\/barometre-2022-de-la-beaute-dans-les-medias\/","title":{"rendered":"Barom\u00e8tre 2022 de la beaut\u00e9 dans les m\u00e9dias"},"content":{"rendered":"\n<section\n    class=\"block-pcon\">\n\n      \n\t\t\t<div class=\"post_content--wrapper\">\n\t\t\t\t<div class=\"post_content--copy  \">\n\t\t\t\t\t<div class=\"post_content--copy-inner-wrapper\">\n\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"post_content-copy-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t  \t\t<h3>Dans une p\u00e9riode d&rsquo;optimisation budg\u00e9taire, comment valoriser vos actions de relations presse et pr\u00e9parer votre strat\u00e9gie de communication 2023 ?<\/h3>\n<p>&nbsp;<\/p>\n<p>L\u2019Observatoire Editorial Beaut\u00e9 d\u2019Onclusive, ex Kantar Reputation Intelligence, compare la <strong>pr\u00e9sence \u00e9ditoriale de l\u2019ensemble des marques de cosm\u00e9tiques en France<\/strong>.<\/p>\n<p>Il s\u2019appuie sur la base d\u2019un <strong>solide historique de 10 ans de notre \u00e9tude r\u00e9f\u00e9rente sur le march\u00e9<\/strong>.<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li><em>Quelle est votre part de voix et comment vous situez-vous ?<\/em><\/li>\n<li><em>Quels sont les rapports de force m\u00e9diatiques au sein du march\u00e9 de la beaut\u00e9 ?<\/em><\/li>\n<li><em>Quelles sont vos opportunit\u00e9s RP pour l\u2019ann\u00e9e prochaine ? Quel segments sont les plus porteurs ?<\/em><\/li>\n<li><em>Quels m\u00e9dias et discours privil\u00e9gier pour communiquer ?<\/em><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>Le <strong>barom\u00e8tre Beaut\u00e9 d\u2019Onclusive<\/strong> est la seule \u00e9tude qui permet de r\u00e9pondre \u00e0 ces questions.<\/p>\n<p>\u00c0 l&rsquo;occasion de son 10\u00e8me anniversaire, b\u00e9n\u00e9ficiez de 10% de r\u00e9duction jusqu\u2019au 31\/12\/2022.<\/p>\n<p>Pour en savoir plus sur les indicateurs, corpus media analys\u00e9, format de restitution&#8230; <strong><a href=\"https:\/\/gbr01.safelinks.protection.outlook.com\/?url=https%3A%2F%2Fonclusive.com%2Ffr%2Fcontact%2F&amp;data=05%7C01%7CClency.Gracias%40Onclusive.com%7C71f1e5793c8f4a9b9c0108dab6ac1548%7Ca4002d19e8b44e6ea00a95d99cc7ef9a%7C1%7C0%7C638023147440718673%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C3000%7C%7C%7C&amp;sdata=SZEu9GhknS7fYCltIRaiSxxO7XOzkYOxD%2F9x3WqKAzY%3D&amp;reserved=0\" target=\"_blank\" rel=\"noopener\">contactez-nous<\/a><\/strong><\/p>\n \n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n<\/section> \n\n\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":8,"featured_media":24936,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"footnotes":""},"audience":[],"topic":[],"region":[],"class_list":["post-24907","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/onclusive.com\/fr\/wp-json\/wp\/v2\/posts\/24907","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/onclusive.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/onclusive.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/onclusive.com\/fr\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/onclusive.com\/fr\/wp-json\/wp\/v2\/comments?post=24907"}],"version-history":[{"count":0,"href":"https:\/\/onclusive.com\/fr\/wp-json\/wp\/v2\/posts\/24907\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/onclusive.com\/fr\/wp-json\/wp\/v2\/media\/24936"}],"wp:attachment":[{"href":"https:\/\/onclusive.com\/fr\/wp-json\/wp\/v2\/media?parent=24907"}],"wp:term":[{"taxonomy":"audience","embeddable":true,"href":"https:\/\/onclusive.com\/fr\/wp-json\/wp\/v2\/audience?post=24907"},{"taxonomy":"topic","embeddable":true,"href":"https:\/\/onclusive.com\/fr\/wp-json\/wp\/v2\/topic?post=24907"},{"taxonomy":"region","embeddable":true,"href":"https:\/\/onclusive.com\/fr\/wp-json\/wp\/v2\/region?post=24907"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}