{"id":27357,"date":"2023-03-06T10:59:10","date_gmt":"2023-03-06T10:59:10","guid":{"rendered":"https:\/\/newonclusivstg.wpengine.com\/?p=27357"},"modified":"2026-05-26T15:43:53","modified_gmt":"2026-05-26T15:43:53","slug":"salon-de-lagriculture-2023-une-forte-visibilite-dans-les-medias","status":"publish","type":"post","link":"https:\/\/onclusive.com\/fr\/resources\/blog\/salon-de-lagriculture-2023-une-forte-visibilite-dans-les-medias\/","title":{"rendered":"Salon de l\u2019agriculture 2023 : une forte visibilit\u00e9 dans les m\u00e9dias"},"content":{"rendered":"\n<section\n    class=\"block-pcon\">\n\n      \n\t\t\t<div class=\"post_content--wrapper\">\n\t\t\t\t<div class=\"post_content--copy  \">\n\t\t\t\t\t<div class=\"post_content--copy-inner-wrapper\">\n\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"post_content-copy-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t  \t\t<h3><span class=\"TextRun SCXW70997026 BCX0\" lang=\"FR-FR\" xml:lang=\"FR-FR\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW70997026 BCX0\">M\u00e9diatisation du salon de l\u2019agriculture : les chiffres cl\u00e9s<\/span><\/span><span class=\"EOP SCXW70997026 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:2,&quot;335551620&quot;:2,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/h3>\n<p>&nbsp;<\/p>\n<p>Le Salon de l\u2019agriculture b\u00e9n\u00e9ficie d\u2019une solide m\u00e9diatisation pour sa seconde ann\u00e9e de reprise post-Covid, avec 1 680 UBM du 24 f\u00e9vrier au 5 mars, soit 17 messages par Fran\u00e7ais de 15 ans et plus. La visibilit\u00e9 de l\u2019\u00e9dition 2023 est relativement stable par rapport \u00e0 2022 (1 724 UBM), mais reste largement en dessous de son niveau pr\u00e9-Covid (2 836 UBM en 2020). La t\u00e9l\u00e9vision domine la couverture m\u00e9dia gr\u00e2ce \u00e0 la force de frappe des JT de TF1, France 2, France 3 ou encore M6.<\/p>\n<p>L\u2019ouverture du salon en pr\u00e9sence d\u2019Emmanuel Macron est la journ\u00e9e la plus m\u00e9diatis\u00e9e, faisant du Pr\u00e9sident de la R\u00e9publique la personnalit\u00e9 politique la plus associ\u00e9e \u00e0 l\u2019\u00e9v\u00e9nement devant la Premi\u00e8re ministre Elisabeth Borne et le ministre de l&rsquo;Agriculture et de la Souverainet\u00e9 alimentaire Marc Fesneau.<\/p>\n<p>Outre les visites gouvernementales, les m\u00e9dias se positionnent tout au long de l\u2019\u00e9v\u00e9nement entre crises et c\u00e9l\u00e9bration : crise de l\u2019agriculture fran\u00e7aise faisant face \u00e0 de nombreux d\u00e9fis (hausse des co\u00fbts de production, al\u00e9as climatiques, transition \u00e9cologique\u2026), mais aussi c\u00e9l\u00e9bration du savoir-faire de nos terroirs et de la passion de nos agriculteurs.<\/p>\n<p>Le bilan de cette 59e \u00e9dition oscille entre positif et mitig\u00e9, les journalistes mettant en avant un beau succ\u00e8s populaire et une affluence digne de l\u2019avant-Covid, mais \u00e9galement quelques incidents : alcoolisation de certains visiteurs, fermeture anticip\u00e9e des portes pour raisons de s\u00e9curit\u00e9 l\u2019avant-dernier jour.<\/p>\n<p>&nbsp;<\/p>\n<p><strong><a href=\"https:\/\/onclusive.com\/wp-content\/uploads\/2023\/03\/Salon-de-lagriculture-2023_Onclusive.pdf\">Lire l&rsquo;\u00e9tude flash<\/a><\/strong><br \/>\n<!--more--><\/p>\n<p>&nbsp;<\/p>\n \n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t<div class=\"post_content--wrapper\">\n\t\t\t\t<div class=\"post_content--pullout_copy  \">\n\t\t\t\t\t<div class=\"post_content--pullout_copy-inner-wrapper\">\n\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"post_content-copy-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<blockquote class=\"pullout_copy\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t  \t\t<p>En savoir plus :<\/p>\n<ul>\n<li><span style=\"color: #ffffff;\"><a style=\"color: #ffffff;\" href=\"https:\/\/onclusive.com\/fr\/solutions\/analyses\/\">Analyses<\/a><\/span><\/li>\n<li><span style=\"color: #ffffff;\"><a style=\"color: #ffffff;\" href=\"https:\/\/onclusive.com\/fr\/solutions\/insights-et-conseil\/\"><span style=\"color: #f0ebf0;\">Insights et conseils<\/span><\/a><\/span><\/li>\n<\/ul>\n \n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/blockquote>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n<\/section> \n\n\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":3,"featured_media":27368,"comment_status":"closed","ping_status":"open","sticky":false,"template":"blog-post-new-template.php","format":"standard","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"footnotes":""},"audience":[433,432,431],"topic":[308,462],"region":[],"class_list":["post-27357","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","audience-agences-de-communication-et-rp","audience-institutions-publiques","audience-marques","topic-tendances","topic-veille-mediatique"],"acf":[],"_links":{"self":[{"href":"https:\/\/onclusive.com\/fr\/wp-json\/wp\/v2\/posts\/27357","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/onclusive.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/onclusive.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/onclusive.com\/fr\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/onclusive.com\/fr\/wp-json\/wp\/v2\/comments?post=27357"}],"version-history":[{"count":0,"href":"https:\/\/onclusive.com\/fr\/wp-json\/wp\/v2\/posts\/27357\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/onclusive.com\/fr\/wp-json\/wp\/v2\/media\/27368"}],"wp:attachment":[{"href":"https:\/\/onclusive.com\/fr\/wp-json\/wp\/v2\/media?parent=27357"}],"wp:term":[{"taxonomy":"audience","embeddable":true,"href":"https:\/\/onclusive.com\/fr\/wp-json\/wp\/v2\/audience?post=27357"},{"taxonomy":"topic","embeddable":true,"href":"https:\/\/onclusive.com\/fr\/wp-json\/wp\/v2\/topic?post=27357"},{"taxonomy":"region","embeddable":true,"href":"https:\/\/onclusive.com\/fr\/wp-json\/wp\/v2\/region?post=27357"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}