{"id":30013,"date":"2023-05-10T12:02:11","date_gmt":"2023-05-10T12:02:11","guid":{"rendered":"https:\/\/newonclusivstg.wpengine.com\/?p=30013"},"modified":"2026-04-29T17:13:44","modified_gmt":"2026-04-29T17:13:44","slug":"couronnement-du-roi-charles-iii-analyse-du-bruit-mediatique","status":"publish","type":"post","link":"https:\/\/onclusive.com\/fr\/resources\/blog\/couronnement-du-roi-charles-iii-analyse-du-bruit-mediatique\/","title":{"rendered":"Couronnement du roi Charles III : analyse du bruit m\u00e9diatique"},"content":{"rendered":"\n<section\n    class=\"block-pcon\">\n\n      \n\t\t\t<div class=\"post_content--wrapper\">\n\t\t\t\t<div class=\"post_content--copy  \">\n\t\t\t\t\t<div class=\"post_content--copy-inner-wrapper\">\n\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"post_content-copy-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t  \t\t<p>Le roi Charles III et la reine Camilla ont \u00e9t\u00e9 couronn\u00e9s samedi 6 mai \u00e0 l\u2019abbaye de Westminster, \u00e0 Londres. Premier couronnement d&rsquo;un monarque britannique \u00e0 avoir lieu au 21e si\u00e8cle, l&rsquo;\u00e9v\u00e9nement a mobilis\u00e9 les m\u00e9dias pendant plusieurs jours. R\u00e9sultat : entre le 5 et le 7 mai, la population fran\u00e7aise a \u00e9t\u00e9 potentiellement expos\u00e9e <b>plus de 23 fois <\/b>\u00e0 une information sur l&rsquo;\u00e9v\u00e9nement.<\/p>\n<p>Quels ont \u00e9t\u00e9 les temps forts de la m\u00e9diatisation de l&rsquo;\u00e9v\u00e9nement, ainsi que ses principaux relais ?<\/p>\n<p><a href=\"https:\/\/onclusive.com\/wp-content\/uploads\/2023\/05\/Couronnement-du-roi-Charles-III-mai-2023-1.pdf\" target=\"_blank\" rel=\"noopener\">Cliquez ici pour acc\u00e9der \u00e0 l&rsquo;analyse UBM :<\/a><\/p>\n<p><a href=\"https:\/\/onclusive.com\/wp-content\/uploads\/2023\/05\/Couronnement-du-roi-Charles-III-mai-2023-1.pdf\"><img fetchpriority=\"high\" decoding=\"async\" fetchpriority=\"high\" class=\"wp-image-30039 size-medium alignleft\" src=\"https:\/\/onclusive.com\/wp-content\/uploads\/2023\/05\/charles3-214x300.png\" alt=\"\" width=\"214\" height=\"300\" srcset=\"https:\/\/onclusive.com\/wp-content\/uploads\/2023\/05\/charles3-214x300.png 214w, https:\/\/onclusive.com\/wp-content\/uploads\/2023\/05\/charles3-729x1024.png 729w, https:\/\/onclusive.com\/wp-content\/uploads\/2023\/05\/charles3-768x1078.png 768w, https:\/\/onclusive.com\/wp-content\/uploads\/2023\/05\/charles3-640x899.png 640w, https:\/\/onclusive.com\/wp-content\/uploads\/2023\/05\/charles3.png 787w\" sizes=\"(max-width: 639px) 98vw, (max-width: 1199px) 64vw, 214px\" \/><\/a>\u00a0 <a href=\"https:\/\/onclusive.com\/wp-content\/uploads\/2023\/05\/Couronnement-du-roi-Charles-III-mai-2023-1.pdf\"><img decoding=\"async\" class=\"wp-image-30059 size-medium alignnone\" src=\"https:\/\/onclusive.com\/wp-content\/uploads\/2023\/05\/charles2-215x300.png\" alt=\"\" width=\"215\" height=\"300\" srcset=\"https:\/\/onclusive.com\/wp-content\/uploads\/2023\/05\/charles2-215x300.png 215w, https:\/\/onclusive.com\/wp-content\/uploads\/2023\/05\/charles2-733x1024.png 733w, https:\/\/onclusive.com\/wp-content\/uploads\/2023\/05\/charles2-768x1073.png 768w, https:\/\/onclusive.com\/wp-content\/uploads\/2023\/05\/charles2-640x894.png 640w, https:\/\/onclusive.com\/wp-content\/uploads\/2023\/05\/charles2.png 790w\" sizes=\"(max-width: 639px) 98vw, (max-width: 1199px) 64vw, 215px\" \/><\/a><u><\/u><\/p>\n<p>&nbsp;<\/p>\n<p><u>M\u00e9thodologie<\/u> :<\/p>\n<p>L\u2019UBM est un indicateur global d\u2019impact m\u00e9diatique offline et online. Le calcul d\u2019impact sur les m\u00e9dias traditionnels est bas\u00e9 sur l\u2019espace r\u00e9dactionnel occup\u00e9 par l\u2019information, en pages ou en secondes, \u00e0 partir d\u2019un corpus de 120 supports leaders en termes d\u2019audience sur la cible grand public.<\/p>\n<p>Cette mesure de visibilit\u00e9 est pond\u00e9r\u00e9e par l\u2019audience moyenne du m\u00e9dia qui v\u00e9hicule l\u2019information aupr\u00e8s de la cible grand public (15 ans et plus).<\/p>\n<p>Pour la presse \u00e9crite et le web, seuls les mots-cl\u00e9s associ\u00e9s au couronnement dans la titraille ou l\u2019iconographie des articles sont retenus.<\/p>\n<p>100 UBM = 100% des Fran\u00e7ais 15+ expos\u00e9s = 55 millions de contacts<\/p>\n<p><!--more--><\/p>\n<p>&nbsp;<\/p>\n \n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t<div class=\"post_content--wrapper\">\n\t\t\t\t<div class=\"post_content--pullout_copy  \">\n\t\t\t\t\t<div class=\"post_content--pullout_copy-inner-wrapper\">\n\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"post_content-copy-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<blockquote class=\"pullout_copy\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t  \t\t<p>En savoir plus :<\/p>\n<ul>\n<li><span style=\"color: #ffffff;\"><a style=\"color: #ffffff;\" href=\"https:\/\/onclusive.com\/fr\/solutions\/analyses\/\">Analyses<\/a><\/span><\/li>\n<li><span style=\"color: #ffffff;\"><a style=\"color: #ffffff;\" href=\"https:\/\/onclusive.com\/fr\/solutions\/insights-et-conseil\/\"><span style=\"color: #f0ebf0;\">Insights et conseils<\/span><\/a><\/span><\/li>\n<\/ul>\n \n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/blockquote>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n<\/section> \n\n\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":8,"featured_media":30074,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"footnotes":""},"audience":[433,432,431],"topic":[544],"region":[],"class_list":["post-30013","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","audience-agences-de-communication-et-rp","audience-institutions-publiques","audience-marques","topic-brand-reputation"],"acf":[],"_links":{"self":[{"href":"https:\/\/onclusive.com\/fr\/wp-json\/wp\/v2\/posts\/30013","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/onclusive.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/onclusive.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/onclusive.com\/fr\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/onclusive.com\/fr\/wp-json\/wp\/v2\/comments?post=30013"}],"version-history":[{"count":1,"href":"https:\/\/onclusive.com\/fr\/wp-json\/wp\/v2\/posts\/30013\/revisions"}],"predecessor-version":[{"id":90879,"href":"https:\/\/onclusive.com\/fr\/wp-json\/wp\/v2\/posts\/30013\/revisions\/90879"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/onclusive.com\/fr\/wp-json\/wp\/v2\/media\/30074"}],"wp:attachment":[{"href":"https:\/\/onclusive.com\/fr\/wp-json\/wp\/v2\/media?parent=30013"}],"wp:term":[{"taxonomy":"audience","embeddable":true,"href":"https:\/\/onclusive.com\/fr\/wp-json\/wp\/v2\/audience?post=30013"},{"taxonomy":"topic","embeddable":true,"href":"https:\/\/onclusive.com\/fr\/wp-json\/wp\/v2\/topic?post=30013"},{"taxonomy":"region","embeddable":true,"href":"https:\/\/onclusive.com\/fr\/wp-json\/wp\/v2\/region?post=30013"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}